What DIME Beauty does

DIME Beauty Co., LLC is a clean beauty brand founded in 2018 and headquartered in Draper, Utah, selling skincare, fragrance, body care, lash/brow beauty, and accessory products. The portfolio spans a structured routine (cleansers under $30, toners, serums and moisturizers under $40, treatments, mineral SPF, body care), a growing fragrance line that accounts for roughly one-third of revenue, and lash/brow systems built around a proprietary amino acid and peptide blend. Flagship technical assets include a multi-molecular hyaluronic acid serum, an NAD+-powered Dewy Recovery Mask, and Bakuchiol-based anti-aging alternatives; all products are Leaping Bunny certified, EWG Verified, vegan, and made in the USA.

DIME operates an omnichannel model. Its DTC e-commerce site and iOS app remain the primary storefronts, supported by a bundle builder, DIME Rewards loyalty program, and email/SMS marketing. The company entered Ulta Beauty in 2023 and now distributes through 1,000 doors, with Amazon as an additional marketplace and international shipping to more than 30 countries. In May 2026, DIME reduced prices on 17 products by an average of 20% and launched a new fragrance (Stay Awhile) alongside its first men's cologne (DIME No. 1).

The business is privately held under founder/management control with no disclosed parent or institutional equity; a 2022 round with Trilantic North America is referenced but undetermined in size. CEO Cyndi Isgrig, appointed in March 2025, leads the retail-expansion phase. Annual revenue is approximately $100 million, with fragrance comprising roughly one-third.

Name

DIME Beauty

Legal name

DIME Beauty Co., LLC

Website

https://dimebeautyco.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

DIME Beauty is a clean, vegan, EWG- and Leaping Bunny-certified beauty brand selling skincare, fragrance, body care, and lash/brow products through DTC e-commerce, 1,000 Ulta Beauty doors, and Amazon, serving wellness-oriented consumers across 30+ countries.

Ownership category

akta.pro rank

Product category

Clean Beauty (Skincare & Fragrance)

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)

akta.pro secondary industries

Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD), Eye & Lip Skincare (CRABAAAC), Skincare Sets, Kits & Travel Sizes (CRABAAAL)

Keywords

• Clean skincare products
• Clean fragrance perfume
• Vegan beauty brand
• Anti-aging serums
• Wellness beauty products

Headquarters

HQ city

Draper

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: DIME Beauty generates revenue primarily through direct sales of skincare, fragrance, body care, and beauty products to consumers through its e-commerce website, mobile app, and retail partners including Ulta Beauty and Amazon. The company reported approximately $100 million in annual business with fragrance comprising roughly a third of revenue.
2. Bundled Product Sets: Sale of curated product bundles and systems (e.g., The Works Bundle, Moisture Set, Fragrance Bundles) offering 7-15% savings to drive higher average order value and customer retention

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

DIME Beauty manufactures and sells a portfolio of clean, vegan, cruelty-free skincare, fragrance, body care, and beauty products directly to consumers and through retail partners. The lineup spans a 7-step skincare routine system (cleansers, toners, serums, moisturizers, treatments, SPF), an expanding fragrance collection (perfumes and colognes), lash and brow enhancers, body care, and curated bundles. Products are positioned at accessible price points with cleansers under $30 and serums/moisturizers under $40.

Product overview

DIME Beauty is a clean beauty brand offering a comprehensive skincare, fragrance, body care, and beauty product portfolio. The brand centers around its core DIME Clean Promise with Leaping Bunny and EWG Verified certifications. Fragrance products include perfumes (Stay Awhile, 7 Summers, Dans Les Bois, Core Memory, I Love Your Smell Baby, Tuesday Date Night) and colognes (No. 1), sold individually and in bundles. Skincare offerings span a 7-step routine system: cleansers (Gentle Jelly Cleanser, Creamy Foam Cleanser, Nourishing Cleansing Oil, Cleansing Balm), toners (Super Skin Toner, Acne Toning Serum), serums (Hyaluronic Acid, TBT Anti-Aging, Hyper Glow Vitamin C, Luminosity Eye, Super Firm, Decolletage Defining, Boosting Body), moisturizers (Dewy Day Cream, Restorative Night Cream, Probiotic Gel Cream, TBT Cream), treatments (Thirsty Face Mist, Dark Spot Corrector, Blue Facial Oil, Power Patch), and SPF (Wonderscreen, Tinted Glow Wonderscreen). The Works Bundle serves as the flagship system product. Beauty offerings include Eyelash Boost Serum, Eyebrow Enhancing Gel, Boost Duo, Lash Primer, Volume Mascara, and lip balms (regular and tinted). Body care includes The Glaze, Biome Body Butter, and Whipped Body Exfoliator. Accessories feature Headband Set and Travel Bag. Products are positioned at accessible price points with cleansers under $30 and serums/moisturizers under $40. Distribution expanded from DTC-native to retail, including 1,000 Ulta Beauty doors.

Differentiator

Problem solved

Functional benefit

Products and services

• Stay Awhile Perfume Eau de parfum spray with warm pistachio, sweet vanilla bean, and cozy cashmere musk notes; 1.7 fl oz. New launch in 2026.
• 7 Summers Perfume Eau de parfum with a warm, cream scent; 1.7 fl oz. Currently priced at $62.
• Dans Les Bois Perfume A bold, woodsy fragrance with fresh florals; eau de parfum spray, 1.7 fl oz.
• Core Memory Perfume A classic, bright, and citrusy fragrance; eau de parfum, 1.7 fl oz.
• I Love Your Smell, Baby Perfume A fresh, fruity scent with hints of vanilla; eau de parfum spray, 1.7 fl oz.
• Tuesday Date Night Perfume A musky scent for date nights; eau de parfum, 1.7 fl oz. Currently priced at $37 (60% off original $62).
• DIME No. 1 Cologne DIME's first men's cologne with notes of lime, lavender, and leather; 1.7 fl oz / 50 ml, priced at $62.
• Perfume Sample Kit Sample sizes of 5 best-selling scents in a convenient kit format; priced at $28.
• Hyaluronic Acid Serum Boosts skin's bounce and locks in moisture using multi-molecular hyaluronic acid on the lower kDa scale; 1 oz / 30 ml, vegan and cruelty-free, priced at $32. Customer survey showed 92% agreed skin feels more hydrated, 89% more youthful, 97% softer, 99% essential to routine (n=234).
• TBT Serum (Anti-Aging Serum) Turn Back Time leave-on exfoliant serum with Bakuchiol as a retinol alternative; apply 2-3 drops morning and night.
• Hyper Glow Vitamin C Serum Daily vitamin C brightening serum; apply 3-5 drops morning and night.
• Luminosity Eye Serum Eye serum that depuffs eyes and diminishes dark circles with a cooling metal tip applicator; pea-sized application under both eyes.
• Super Firm Serum Targeted wrinkle treatment that tightens, firms and smooths fine lines; priced at $42 (50% off).
• Decolletage Defining Serum Provides the décolletage an instant refresh with targeted treatment.
• Acne Spot Treatment Fights acne without dryness or irritation using probiotics, salicylic acid, and magnolia bark.
• Gentle Jelly Cleanser Achieves deep cleanse without drying out skin; gentle formula for morning and night, quarter-size amount per use, lasts 30 days.
• Creamy Foam Cleanser Cleanses and gently exfoliates skin; 2-3 pumps with 60-second massage ritual, recommended for daily use.
• Nourishing Cleansing Oil A clean cleansing oil for removing makeup and impurities.
• Cleansing Balm Melt-away balm for removing makeup; first step of double-cleanse routine, can also be used as an overnight hydrating mask.
• Super Skin Toner Nourishes and maintains healthy pH balance after cleansing; apply with cotton ball or pad in circular motion.
• Acne Toning Serum Fast-acting serum to fight acne; apply dime-size amount morning and night after cleansing.
• Dewy Day Cream Ultra-hydrating daytime moisturizer with rosehip oil, snow mushroom, and ceramides for lasting moisture and dewy finish; apply after serum each morning.
• Restorative Night Cream Locks in moisture while you sleep as part of the evening skincare routine.
• Probiotic Gel Cream Gel moisturizer to help renew skin; use morning and night after serums.
• TBT Cream Clean retinol alternative cream; start twice weekly and ease into use.
• Thirsty Face Mist Refreshing mist to rejuvenate skin; apply 2-3 sprays after serums and before moisturizers, or throughout the day for a hydration boost.
• Dark Spot Corrector Targets stubborn dark spots; apply after cleansing and toning morning and night, can be used on neck, chest, and hands.
• Blue Facial Oil All-in-one nourishing facial oil; apply 3-4 drops in the evening after moisturizer or use as a spot treatment.
• Dewy Recovery Mask Deep hydration and long-term renewal powered by NAD+; priced at $42 (reduced from $48).
• TBT Eye Cream Hydrating eye cream that visibly reduces fine lines and wrinkles; priced at $38.
• Power Patch 72 hydrocolloid patches with vitamin A, clove oil, and salicylic acid to combat blemishes overnight.
• Wonderscreen SPF 30 Clean mineral SPF 30 with 19% zinc, non-greasy, non-whitening, lightweight, reef-safe, broad-spectrum; priced at $44. Customer survey of 2,500+ showed 92% overall satisfaction, 92% agreed no white cast, 91% agreed no negative makeup impact.
• Tinted Glow Wonderscreen SPF 30 Tinted mineral SPF 30 available in three radiant shades; non-whitening and clean formula.
• Whipped Exfoliating Mask Gently exfoliates dead skin cells and debris; use at night 2-5 minutes after cleansing, recommended 2x weekly.
• Whipped Body Exfoliator Multi-phased beadlet system with lactic and salicylic acid; polishes skin and breaks up stubborn skin cell buildup, use 2-3x weekly.
• The Glaze Body glaze infused with nutritious oils enriched with antioxidant, anti-inflammatory, and rejuvenating properties; apply after showering on towel-dried skin.
• Biome Body Butter Body butter moisturizer in the body care line.
• Boosting Body Serum Body moisturizing serum; apply daily for best results on damp skin and lock in with body butter or The Glaze.
• Eyelash Boost Serum Promotes naturally fuller and longer lashes with proprietary blend of amino acids and peptides; vegan, cruelty-free, sulfate-free, paraben-free, and gluten-free.
• Eyebrow Enhancing Gel Two-in-one styling and enhancing gel with flexible hold that does not flake; same hair-boosting amino acid/peptide profile as the lash serum, priced at $22 (50% off).
• Lash Primer Infused with amino acid and peptide blend; strengthens lashes and improves the appearance of longer, fuller lashes, water-resistant formula, priced at $16 (53% off from $34).
• Volume Mascara Smudge-proof, strengthening mascara with tapered brush for length and volume without clumping or flaking; vegan and cruelty-free, lasts 30 days.
• Lip Balm Moisturizes, repairs, and replenishes lips with shea butter, phytosterols, and meadowfoam seed oil; glossy finish, lasts 30 days.
• Desert Rose Tinted Lip Balm Ultra-hydrating tinted lip balm with shea butter and meadowfoam seed oil, scented with real vanilla; rose/mauve shade with glossy finish, 0.5 oz / 15 ml.
• The Works Bundle Best-selling skincare system since 2019; includes Gentle Jelly Cleanser, Super Skin Toner, Hyaluronic Acid Serum, Hyper Glow Serum, Dewy Day Cream, and Restorative Night Cream; priced at $160 (regularly $188), saving 15%.
• Moisture Set Moisturizing creams for both day and night; priced at $71 (regularly $76), saving 7%.
• Morning Ritual Minimalist morning routine with proven formulas: Gentle Jelly Cleanser, Hyaluronic Acid Serum, and Dewy Day Cream; priced at $80.
• Pregnancy Glow Clinically formulated bundle to safely nurture skin through every stage of motherhood; priced at $150 (reduced from $180).
• Boost Duo Two-in-one bundle of Eyebrow Enhancing Gel and Eyelash Boost Serum for enhanced brows and lashes; 3 ml each, lasts 30 days, save 30%.
• Perfume Duo (Mix and Match) Mix and match two perfumes or add a cologne; priced at $112 (regularly $124), saving 10%.
• Headband Set One luxurious headband and two wristbands with super soft, plush feel; polyester and absorbent material, prevents water from running down arms during skincare, priced at $20.
• Travel Bag Sleek, functional travel case with transparent face and vegan leather covering; two zip compartments, TSA-approved, available in Tan or Black, priced at $58.

Quantifiable outcome

• Hyaluronic Acid Serum: 92% agreed skin feels more hydrated, 89% agreed skin feels more youthful, 97% agreed skin feels softer, 99% agreed product is essential to routine (based on 234 customer survey)
• +1 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Ulta BeautycoreChannel Partner/ Reseller/ Distributor · 1 January 2023Ulta Beauty serves as DIME Beauty's primary retail distribution partner. The company entered Ulta Beauty in 2023 and has expanded to 1,000 retail doors as of May 2026. This partnership is central to DIME Beauty's omnichannel expansion strategy, transitioning from a DTC-native brand to broader retail presence.
• AmazonminorChannel Partner/ Reseller/ DistributorAmazon marketplace serves as an additional distribution channel for DIME Beauty products, particularly fragrances. This partnership complements the DTC website and Ulta Beauty retail presence.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• The Ordinary (DECIEM): DECIEM's The Ordinary is a science-driven, accessible skincare brand positioned on transparency and effective ingredients at lower price points—directly competing with DIME's ingredient-led, accessible-pricing positioning within the same clean/scientific skincare category.
• Cocokind: Cocokind is an accessible, sustainability-focused clean skincare brand with strong ingredient-led marketing and Ulta/Target distribution—closely comparable to DIME's clean certifications, sustainability messaging, and accessible price architecture.
• Tower 28 Beauty: Tower 28 is a clean beauty brand built for sensitive skin, sold via Sephora and DTC, with comparable clean/non-toxic positioning, ingredient transparency, and skincare-meets-color target consumer.
• Youth to the People: Youth to the People is a clean, vegan skincare brand with similar ingredient-forward messaging, sustainability positioning, and Sephora/Ulta retail presence, targeting the same wellness-oriented Gen Z and Millennial beauty consumer.
• Versed Skincare: Versed is a clean beauty brand offering dermatologist-developed skincare at accessible price points (under $40), targeting the same ingredient-conscious, value-seeking customer as DIME, with similar DTC and retail expansion.
• Drunk Elephant: Drunk Elephant is a clean, biocompatible skincare brand built around ingredient philosophy and mix-and-match regimens, with strong retail positioning at Sephora—comparable to DIME's clean beauty certification-led positioning and Skincare Systems approach.

Emerging players

• Glossier: Glossier is a DTC-native beauty brand that has built a loyal millennial consumer base and expanded into retail—comparable to DIME's DTC origin, community-driven marketing, and transition to omnichannel through retail partnerships.

Broad incumbents

• Honest Beauty: Honest Beauty is a clean, EWG-conscious beauty brand carried at Target and Ulta with multi-category skincare and beauty offerings—parallel to DIME's clean certification positioning and multi-category (skincare, fragrance, body) portfolio.
• Tatcha: Tatcha is a premium skincare brand sold across Sephora and Ulta, blending Japanese botanical heritage with clean formulations—comparable to DIME as a scaled prestige skincare competitor with strong Ulta distribution.
• CeraVe: CeraVe is a mass-market dermatologist-backed skincare brand with broad retail distribution and accessible price points, serving as a scaled incumbent competitor in the same affordable, science-backed skincare category as DIME.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@dimebeautyco/videos
• Facebookfacebook.com/dimebeautyco
• Instagraminstagram.com/dimebeautyco
• TikToktiktok.com/@dimebeautyco
• Xx.com/dimebeautyco

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIME Beauty