Gravity Media Group

What Gravity Media Group does

Gravity Media Group is a global provider of live broadcast facilities and production services, formed in 2000 through a management buyout and built through the integration of established broadcast houses including Gearhouse Broadcast, HyperActive Broadcast, Input Media, Chief Entertainment, Aerial Camera Systems, Boost Graphics, Origins Digital, Motionmakers, Gravity House, and (in 2024) EMG. Following the January 2024 merger of EMG and Gravity Media and 2025 brand unification, the company operates as a single integrated platform employing 2,000+ staff across 37 global locations spanning the UK, Australia, the US, France, Germany, Italy, Belgium, the Netherlands, and the Middle East. Its technology stack is built around SMPTE 2110 IP-based media fabric, nine global remote production centres (with MCRs, audio control, commentary booths and fast editing), an OB/flypack/DSNG fleet (Suhail, Sirius, Pictor, Nova series), specialist camera systems (wirecam, gyro stabilised gimbals, miniature cameras, UmpireCam), RF wireless infrastructure, networked 4K/HDR post-production suites, the proprietary Butlers production management platform, and a unique 60-second clipping workflow.

The company's commercial model is B2B sales-led, contracting directly with sports rightsholders, broadcasters, streaming platforms, and corporate clients on bespoke project and long-term managed service engagements. Revenue is generated across four streams: production and content services (professional services), managed media services and facilities (managed services contracts with dedicated onsite teams), equipment sales and rental of refurbished high-end broadcast hardware, and specialist digital services via Origins Digital and the White-label products (licensing/subscription). Pricing is fully custom and not publicly disclosed; contracts are multi-year, and operational scale is illustrated by ~600 projects delivered annually for Meta across four North American studios, 900 hours per year of live ITV MultiStory Media programming, and 60+ cameras deployed for Melbourne Cup 2025. Marquee relationships span UEFA (Champions League, Europa League), ITV Sport, Cricket Australia, USTA (US Open), ATP Media, Formula E, NBC Sports, and Meta.

Recent strategic activity post-2024 merger includes partnership with Green Couch Entertainment (February 2026) for premium unscripted format development, the launch of Gravity Media Creative Agency with The Good Work Quickly (May 2026), the opening of Studio W12 at the London Production Centre, and the appointment of Rudy Dendleux as Managing Director France (April 2026). The company completed refinancing of its senior debt facilities in February 2026 to support continued integration; ownership remains private with TowerBrook Capital Partners having invested in 2016. Certification posture is unusually strong for the sector: ISO 14001 and ISO 45001 accreditations, the maximum 5-leaf DPP Committed to Sustainability mark, BAFTA Albert Sustainable Supplier Directory membership (first outside broadcast company), and three consecutive years of CDP disclosure.

Name

Gravity Media Group

Legal name

Gravity Media (Australia) Pty Ltd

Website

https://gravitymedia.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Gravity Media Group is a global provider of live broadcast facilities and production services, employing 2,000+ staff across 37 locations and serving sports rightsholders, broadcasters, streaming platforms, and corporate clients with OB trucks, remote production centres, specialist cameras, and post-production facilities.

Ownership category

akta.pro rank

Product category

Broadcast Production Services

NAICS

Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro industry

PRIMARYMPAIAFAF

Touring & Production Services (Staging, Lighting, Sound, Video)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Live Music & Touring (Promoters, Venues, Ticketing)

SECONDARYMPADAFAB

Camera, Grip & Lighting Equipment Rental

Media, Entertainment & Sports/Film & Video Production/Distribution/Production Services (Crew, Equipment Rental, Locations)

SECONDARYMPADAFAC

Audio & Communications Equipment Rental

Media, Entertainment & Sports/Film & Video Production/Distribution/Production Services (Crew, Equipment Rental, Locations)

Keywords

• Broadcast production services
• Remote production
• Outside broadcast trucks
• Post-production services
• Specialist camera systems

Headquarters

HQ city

Watford

HQ country

United Kingdom

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Production and Content Services: Gravity Media creates programming and original content for global clients across sport, entertainment, live events, conferences and news, providing live and remote production facilities, ideation, content creation, graphic design, internet stream publishing and highlight workflows on a project and contract basis.
2. Media Services and Facilities: End-to-end managed production services spanning consultancy, planning and design, set-up, pre-production, logistics, crewing and onsite infrastructure for large-scale live and near-live events, delivered as managed service contracts with dedicated onsite teams.
3. Equipment Sales and Rental: Sale of high-end used and refurbished broadcast equipment including cameras, switchers, audio equipment, editing software, storage systems and wireless transmission equipment at discounted prices.
4. Specialist Services and Subscriptions: White-label digital platforms and apps (Origins Digital) for sporting events providing fan engagement, digital experiences and content distribution, potentially on subscription or licensing basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Gravity Media Group provides end-to-end live broadcast production and media services globally, delivering live multicam production, remote production across nine centres, outside broadcast truck deployments, specialist camera systems, post-production, managed services, and systems integration. The company serves sports broadcasters, rightsholders, streaming platforms, entertainment producers, corporate clients, and advertising agencies across 37 locations in the UK, Australia, the USA, France, the Middle East, Italy, the Benelux region, and Germany.

Product overview

Gravity Media is a global media production, creative service and facilities company formed through the 2024 merger of EMG and Gravity Media, combining 30-year heritage with multiple broadcast and production houses (Gearhouse Broadcast, HyperActive Broadcast, Input Media, Chief Entertainment, Aerial Camera Systems, Boost Graphics, Origins Digital, Motionmakers, Gravity House). The company operates a modular and integrated service model spanning Production & Content (Creative, Corporate Production via Motionmakers, Digital Services via Origins Digital, Graphic Services via Boost Graphics, Post Production, Production Highlights) and Media Services & Facilities (ENG, Equipment Sales, Fixed Rig, Flypack Solutions, Live Coverage, OB Trucks/Mobile Units/DSNGs, Production Centres & Studios, RF Services, Remote Production with 9 global centres, Specialist Cameras, Systems Integration). The portfolio includes managed services, the new Gravity Media Creative Agency partnership, Format Lab for original programming, Gravity House post-production facilities, and the Butlers production management platform. With over 2,000 staff across 37 global locations, the company delivers live sport, entertainment, conferences, news and branded content to screens worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Gravity Media Creative Agency: Creative agency partnership with The Good Work Quickly offering strategy, creative development, and production services for sports and entertainment brands across TV, documentary, digital, social, branded content, and live activations.
• Motionmakers
• Origins Digital
• Boost Graphics
• Gravity House
• Format Lab

Products and services

• Live Coverage Expert live multicam production and broadcast support for major global events and smaller productions worldwide, providing the technical crews and infrastructure for live broadcast.
• Remote Production Global Remote Production Centres providing MCRs, audio control, commentary booths, fast editing, media management, and client support across nine remote production centres operating worldwide.
• OB Trucks, Mobile Units & DSNGs State-of-the-art fleet of mobile units, OB trucks and DSNG vehicles operated by skilled crews, including Nova 60 series, Nova 314, Sirius, Suhail, and Pictor trucks.
• Production Centres & Studios Cutting-edge production centres featuring live studios, networked post-production suites, and advanced technology. Includes facilities in London White City, Manchester, Melbourne, Sydney, Italy, Belgium, Netherlands, and Studio W12.
• Post Production Networked post-production suites offering 4K production workflow, colour grading, audio post-production, mediacentre, motion graphics, 3D and visual effects. Includes Gravity House facilities in London (36 editing suites) and Sydney.
• Specialist Cameras Widely recognised international supplier of specialist camera systems including aerial filming, Spidercam, wirecam, gyro stabilised gimbals, miniature cameras, and UmpireCam for sporting events.
• Systems Integration Broadcast infrastructure delivery with permanent, temporary, or fixed-term solutions for building or upgrading broadcast facilities.
• Managed Services End-to-end managed production services combining technical operations, creative expertise and systems integration. Provides dedicated onsite teams and scaled remote hubs spanning studio builds, event production, creative services, post-production, XR/AR/VR, streaming and media management.
• Flypack Solutions Portable production packages delivered to any location worldwide for studio productions and remote outside broadcasts.
• RF Services & Connectivity Mobile RF wireless infrastructure delivering reliable UHD video streams with expert vehicles, experience, and creative innovation.
• ENG (Electronic News Gathering) Electronic news gathering services coordinating camera recordings across news, entertainment, sport, corporate, drama, reality, commercials, travel and game shows. Includes complimentary access to Butlers production management platform.
• Fixed Rig Custom reality rig solutions for 24/7 reality programming, supporting ENG, RF links, media, and on-location post production.
• Creative (Advertising & Branded Content) Hybrid agency and production company delivering award-winning advertising across TV, social, digital, documentary, OOH and branded entertainment with capabilities in comms strategy, creative development, and production. Now operating as the Gravity Media Creative Agency partnership launched May 2026.
• Corporate Production (Motionmakers) Motionmakers subsidiary delivers professional video content for businesses including training, marketing, events, and internal communications with ISO-certified live and on-demand platforms.
• Digital Services (Origins Digital) Origins Digital subsidiary provides fans with innovative digital experiences and apps for sporting events, enhancing interactivity, maximizing engagement and boosting revenue through monetizable digital platforms.
• Graphic Services (Boost Graphics) Boost Graphics subsidiary provides live graphics, design and virtual production services, combining 3D graphics, augmented reality, and fan engagement solutions across various countries.
• Production Highlights Content creation for sporting events including fast-turnaround highlight packages, clipping workflows pushing content online within 60 seconds, and augmented reality content augmentation.
• Equipment Sales Sale of high-end used and refurbished broadcast equipment at discounted prices, including cameras, switchers, audio equipment, wireless systems, editing software and storage solutions, all expertly serviced by experienced engineers.

Quantifiable outcome

• Content pushed online within 60 seconds through proprietary clipping workflow
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• The Good Work QuicklycoreStrategic or Co-development Partner · 26 May 2026Gravity Media partnered with creative production company The Good Work Quickly to launch Gravity Media Creative Agency. The new agency offers strategy, creative development, and production services for sports and entertainment brands across TV, documentary, digital, social, branded content, and live activations. The partnership combines Gravity Media's live production expertise with The Good Work Quickly's creative capabilities, enabling engagement with brands and rightsholders earlier in the creative process.
• Green Couch EntertainmentcoreStrategic or Co-development Partner · 19 February 2026Gravity Media and LA-based Green Couch Entertainment announced a strategic partnership to develop and produce premium unscripted formats for international broadcasters and streaming platforms. Unveiled ahead of MIP London 2026, the partnership brings together Gravity Media's world-class TV studios, production hubs and technical expertise across UK, Australia and the US with Green Couch's creative development capabilities.
• Spidercam GMBHcoreStrategic or Co-development Partner · 1 January 2018Gravity Media and SpiderCam GMBH announced a strategic partnership in North America in 2018 for the provision of Spidercam camera systems. In 2016, the companies also formed a joint venture company Spidercam Australia Pty Ltd to provide Spidercam systems to the Australian and New Zealand markets.

Scale indicators8 records

Recent moves21 records

Expansion highlights7 records

Direct peers

• NEP Group: NEP Group is the world's largest outsourced technical production partner supporting live sports and entertainment, with OB trucks, flypacks, studios and remote production centres across the US, Europe and Asia. It is the closest direct competitor to Gravity Media's combined OB and facilities offering.
• Timeline Television: Timeline Television is a UK-based outside broadcast and broadcast services company operating a fleet of OB trucks, UHD HDR units, RF and post-production facilities. It is a directly comparable UK OB and remote-production competitor to Gravity Media's Media Services & Facilities division.
• Presteigne Broadcast Hire: Presteigne Broadcast Hire is a UK-headquartered supplier of broadcast equipment rental, systems integration and OB services to sports, news and entertainment producers. It directly overlaps with Gravity Media's flypack, equipment rental and systems integration offerings.
• Bexel (VITEC Group): Bexel is a US-based broadcast equipment rental and production services provider specialising in cameras, audio, RF and fibre solutions for live sports and entertainment. It is a direct competitor to Gravity Media's specialist cameras and equipment businesses in North America.
• RaceTech: RaceTech is the UK's leading provider of outside broadcast, production and technical facilities for horse racing and other sports, with a fleet of OB units and on-course camera infrastructure. It is a directly comparable UK sports broadcast production peer to Gravity Media's specialist coverage operations.
• CVP Group: CVP Group is a UK and European broadcast and cinematography equipment reseller and rental provider, also offering systems integration and technical support. It overlaps with Gravity Media's specialist camera rental, equipment sales and broadcast integration offerings.

Broad incumbents

• Ross Video: Ross Video is a Canadian broadcast technology manufacturer offering production switchers, graphics, robotic cameras and infrastructure, with adjacent services and systems integration. It competes with Gravity Media in live production infrastructure and graphics through Boost Graphics.
• Grass Valley: Grass Valley is a major broadcast technology vendor providing cameras, switchers, routers, IP infrastructure and processing solutions, with professional services for systems integration. It overlaps with Gravity Media's technology stack and systems integration business.
• IMG (Endeavor): IMG is a global sports and entertainment production, rights and events business that produces live coverage for major federations, leagues and broadcasters. It is a broader incumbent competing with Gravity Media in managed sports production services and rights-related content delivery.

Emerging players

• Whisper Films: Whisper Films is a UK-based live broadcast and production company producing coverage for Sky Sports, BBC and other clients, with growing specialist camera and remote production capabilities. It is an emerging player partially overlapping with Gravity Media's UK live coverage and specialist cameras business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_gravitymedia
• YouTubeyoutube.com/@GRAVITYMEDIA1
• Facebookfacebook.com/gravitymediainternational
• LinkedInlinkedin.com/company/gravitymedia-global
• Instagraminstagram.com/_gravitymedia

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Subsidiaries15 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gravity Media Group