What CVP Group does

CVP Group (legal entity CVP Consult Ltd.) is a UK-based independent training provider, founded in 2018 and headquartered in the North West of England (Bolton/Manchester). The company pivoted in 2020 from a consultancy model to delivering government-funded apprenticeship programmes, operating on a 100% remote basis since 2023 with a 13-person team.

Its core product set comprises apprenticeship standards delivered to UK employers and learners through the apprenticeship levy and Department for Education funding channels. Programmes include the Level 5 Professional Coaching Apprenticeship, the Recruitment Apprenticeships (Levels 2 and 3), the Sales Executive Level 4 Apprenticeship, and the AI Automation Practitioner Apprenticeship, the latter two launched in 2026. Pricing per apprentice ranges from £4,750 for self-funded coaching cohorts up to £18,000 for higher-value technical programmes such as the AI practitioner offer.

The business model is B2B and B2C apprenticeship training, monetised via DfE/levy funding plus self-funded cohorts, distributed through direct sales and a referral partner scheme with commissions. Strategic partnerships extend reach into community-led education networks (WomenEd, MTPT, DiverseEd, Sixty Eight People) and into the hospitality sector (The Alchemist, Parkdean Resorts, Sixty Eight People). A 2026 joint venture with Sales Geek launched the CVP Sales Academy, creating a co-branded channel into sales training buyers. The company is founder-led by Adam Ariff (Skills Director) and Yasmin Ariff (Director of Education).

Name

CVP Group

Legal name

CVP Consult Ltd.

Website

https://cvpgroup.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

CVP Group is a UK-based independent training provider delivering government-funded apprenticeship programmes (coaching, recruitment, sales, and AI automation) to employers and learners, distributed via apprenticeship levy funding and a referral partner scheme.

Ownership category

akta.pro rank

Product category

Apprenticeship Training & Professional Coaching Qualifications

NAICS

Apprenticeship Training (611513), Professional and Management Development Training (611430), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

Keywords

• Apprenticeship training
• Professional coaching qualifications
• Workplace coaching programmes
• AI automation training
• Apprenticeship levy funding

Headquarters

HQ city

Manchester, Greater Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Funded Apprenticeships: CVP delivers Department for Education approved apprenticeship programmes funded through the apprenticeship levy and government co-investment. Programmes include Professional Coaching Level 5 (£5000), AI Automation Practitioner (£18000), and Sales Executive Level 4. Funding is available up to 100% for eligible employers.
2. Commercial Self-Funded Programmes: Self-funded coaching programmes for individuals or organisations not using apprenticeship funding. The Coaching Professional Level 5 programme costs £5250 (discounted to £4750 for full payment). Payment via instalments or upfront.
3. Employer Co-investment: Employers contribute co-investment (up to 5% of programme cost) for apprenticeship programmes where funding does not fully cover costs. Marginal levy payers contribute 25% from August 2026.
4. Referral Partner Scheme: Referral partners earn commission for referring apprentices. Standard referral fee of £200 for coaching programmes and £500 for AI automation programmes, paid 50% at 90 days engagement and 50% at completion.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

CVP Group is a UK independent training provider that designs and delivers government-funded apprenticeship programmes, primarily the Level 5 Professional Coaching Apprenticeship, the Sales Executive Level 4 Apprenticeship, and the AI Automation Practitioner Apprenticeship. Programmes are delivered online over 12-14 months to employers and their apprentices, with curriculum aligned to UK apprenticeship standards and coaching professional bodies. The company also offers partnership-branded cohorts for niche audiences (women leaders in education, parent-teachers, hospitality leaders, diverse educators).

Product overview

CVP Group is an independent training provider (est. 2018) that offers a portfolio of apprenticeship programmes and coaching qualifications. The core product portfolio centres on the Professional Coaching Level 5 Apprenticeship, the Sales Executive Level 4 Apprenticeship (launching 2026 in partnership with Sales Geek), AI Automation Practitioner Apprenticeship, and Recruitment Apprenticeships at Levels 2 and 3. Supporting services include Functional Skills Tutoring for maths and English. The company also delivers specialist sub-brand cohorts in partnership with organisations such as WomenEd, MTPT, Sixty Eight People, and DiverseEd, each tailored to specific sectors or audiences. The company operates as a training provider rather than a software product company; it does not offer a platform architecture but rather programmes delivered online with employer partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• CVP Sales Academy: A sales training academy launched in partnership with Sales Geek to deliver the Sales Executive Level 4 Apprenticeship for aspiring and existing sales professionals.

Products and services

• Professional Coaching Level 5 Apprenticeship A 12-14 month apprenticeship programme leading to a nationally recognised Level 5 qualification in professional coaching for employers and their staff. Aligned to ICF, EMCC, and Association of Coaching standards. Available as a government-funded apprenticeship (up to £5,000) or commercially self-funded at £5,250 (discounted to £4,750 for upfront payment).
• Sales Executive Level 4 Apprenticeship A 12-month nationally recognised apprenticeship (with months 13-14 for End Point Assessment) developing B2B/B2C sales professionals. Delivered in partnership with Sales Geek, combining live masterclasses, applied learning, coaching-led development, and on-the-job practice. Achieves Sales Certification at Level 4 with the Institute of Sales Professionals. Up to £6,000 per learner available through government funding.
• AI Automation Practitioner Apprenticeship An apprenticeship programme focused on AI automation skills covering prompting, workflow automation, AI tools, and responsible AI implementation. Maximum funding band of £18,000 per learner. Designed to build a pool of AI professionals.
• AI Training AI training programmes that help organisations improve productivity by embedding artificial intelligence into everyday work. Develops skills in prompting, workflow automation, AI tools, and responsible implementation.
• Recruitment Apprenticeship (Level 2 and Level 3) Apprenticeship programmes at Level 2 and Level 3 in recruitment, enabling recruiters to develop skills through training combined with workplace practice. CVP Group apprentices have maintained a 100% distinction rate in October.
• Functional Skills Tutoring (Maths and English) One-to-one support for apprentices in maths and English at all stages of their development, supporting apprentices who need help with GCSE equivalents in English and Maths.
• WomenEd Coaching Cohort Specialist coaching cohort delivered in partnership with WomenEd for up to 12 women leaders in education. Covers coaching fundamentals, schools of psychology, and leadership theory, with additional #WomenEd sessions. Funded through the apprenticeship levy.
• MTPT Coaching Programme Coaching programme in partnership with MTPT (Maternity Teacher Paternity Teacher Project) supporting pregnant and expectant staff, providing networking, professional development during parental leave, and return-to-work coaching support. Funded through apprenticeship levy.
• Hospitality Leadership Coaching Programme Coaching programme for hospitality leaders delivered in partnership with Sixty Eight People, designed to bring coaching accessibility to the hospitality sector. The first coaching programme of its kind specifically for hospitality.
• DiverseEd Coaching Programme Fully funded coaching programme delivered in partnership with DiverseEd, supporting diversity, equity and inclusion in education through accessible coaching qualifications.

Quantifiable outcome

• 100% distinction rate for Level 2 and Level 3 recruitment apprentices
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• WomenEdcoreStrategic or Co-development PartnerWomenEd is a global grassroots movement connecting aspiring and existing women leaders in education. CVP partners with WomenEd to deliver fully funded coaching programmes for women leaders. The partnership aligns shared values of making coaching accessible and supporting women's leadership development. WomenEd cohorts benefit from accessing apprenticeship funding and regular discussions with WomenEd leaders.
• MTPT (MaternityTeacher PaternityTeacher Project)coreStrategic or Co-development PartnerMTPT is the UK's charity for parent-teachers providing support, networking, and professional development during parental leave and return to work. CVP partners with MTPT to offer Level 5 Coaching qualification fully funded through apprenticeship levy, making coaching accessible to parent-teachers who previously couldn't afford expensive qualifications.
• Sixty Eight PeoplecoreStrategic or Co-development PartnerSixty Eight People is a hospitality network working to create the biggest hospitality network on the planet as a force for good. CVP partnered with Sixty Eight People to develop the first coaching programme of its kind for the hospitality sector, building on the success of the pilot with The Alchemist.
• DiverseEdcoreStrategic or Co-development PartnerDiverseEd's mission is to create a collaborative community celebrating successes and amplifying stories of diverse people. CVP partnered with DiverseEd to bring a programme leading the way in creating real diversity in coaching and education, providing fully funded coaching to support DEI agenda.
• Sales GeekcoreStrategic or Co-development PartnerSales Geek brings senior-level sales expertise and practical, ethical, commercially sharp selling. CVP partnered with Sales Geek to deliver the Sales Executive Level 4 Apprenticeship, combining Sales Geek's sales expertise with CVP's coaching, behaviour change, and apprenticeship delivery infrastructure.
• Coffee4CraigminorOthersCoffee4Craig provides round-the-clock support for street homeless in Manchester with a drop-in centre for warm food, clothing, and accommodation support. CVP supports Coffee4Craig as their chosen charity, with apprentices making donations to their chosen charity for fundraising events.
• Play it GreenminorOthersPlay it Green is a sustainability partner helping CVP improve sustainability practices and have a more positive impact on the world. The partnership supports CVP's environmental and social responsibility initiatives.
• Eden Reforestation ProjectminorOthersTrees are planted in Madagascar by the Eden Reforestation Project to restore vital ecosystems. The project uses an 'Employ-to-Plant' methodology helping lift vulnerable people out of poverty. CVP plants 10 trees monthly for every full-time employee.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Babington: UK training and apprenticeship provider delivering government-funded programmes across business, professional, and people-facing standards. Comparable to CVP in apprenticeship portfolio breadth and UK employer target market.
• Corndel: UK provider of leadership, management, and professional apprenticeships. Directly comparable to CVP's Coaching Professional L5 and broader leadership development programmes, and operates the same apprenticeship-levy funding model.
• Multiverse: UK-based apprenticeship provider delivering government-funded programmes, primarily in technology and data. Closely comparable to CVP in funding model (apprenticeship levy), employer GTM, and UK apprenticeship delivery infrastructure.
• WhiteHat: UK apprenticeship provider offering government-funded professional apprenticeships across multiple disciplines. Comparable to CVP in delivery model, levy funding access, and target employer segments.
• Academy of Executive Coaching: UK-based provider of accredited coaching qualifications and executive coaching programmes. Directly comparable to CVP's Level 5 Professional Coaching Apprenticeship and ICF/EMCC-aligned delivery.
• JGA Group: UK-based apprenticeship and training provider operating across multiple standards including business, leadership, and professional disciplines. Comparable to CVP in apprenticeship-levy-funded delivery and employer GTM.

Emerging players

• CoachHub: Global digital coaching platform offering enterprise coaching at scale. Comparable to CVP's coaching training business from an end-customer and capability-overlap perspective, though delivered via platform rather than apprenticeship standards.
• Growth Tribe: AI and digital skills training provider offering short-form courses and corporate training. Comparable to CVP's AI Automation Practitioner apprenticeship in subject matter and target audience (corporate upskilling).

Broad incumbents

• BPP: Large UK-based professional education provider with apprenticeship programmes across multiple disciplines. Comparable to CVP in apprenticeship-levy-funded delivery and employer-funded training, though at significantly greater scale.
• Institute of Leadership & Management (ILM, City & Guilds): UK awarding body setting standards for leadership, management, and coaching qualifications. Comparable as a stakeholder/credentialing layer for CVP's coaching apprenticeships and broader leadership training portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cvpconsult

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CVP Group