Trust

What Trust does

Trust International B.V., founded in 1983 in the Netherlands (Dordrecht), designs, develops, and distributes branded consumer electronics accessories in the value-for-money segment. The company operates through three brand identities: GXTrust for gaming peripherals (mice, mechanical keyboards, headsets, chairs), Trust for home and office peripherals (keyboards, mice, headsets, webcams, power banks, bags), and Trust Smart Home for connected devices (WiFi lighting, security cameras, video doorbells) controlled via the Trust WiFi app without requiring a dedicated hub.

Products are designed in Europe and span price points from entry-level mice at €9.99 to premium gaming chairs at €399.99 and 100W laptop powerbanks. The portfolio increasingly emphasizes sustainability, using recycled plastics (e.g., the Ferro mouse with 85% recycled plastics), PET-bottle-derived fabrics (Jersey backpack), and FSC-certified wooden frames, with the company targeting climate neutrality by 2030 and a fully circular business model by 2040.

Trust generates revenue exclusively through third-party retail channels and B2B resellers, with no direct-to-consumer e-commerce on its own website. Its 2022-launched Elevate reseller partner program provides B2B-exclusive SKUs with a 5-year warranty, while consumer products reach end users through general retail and online marketplaces. Key value propositions include a 5-year warranty on Home & Office SKUs, sustained EcoVadis Gold certification (top 5% globally), and a European-design identity targeting affordable, sustainability-positioned accessories for gamers, home/office workers, and smart home users.

Name

Trust

Legal name

Trust International B.V.

Website

https://www.trust.com/

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Trust International B.V. is a Netherlands-based value-for-money consumer electronics accessories company operating across three brands (GXTrust gaming, Trust home/office, Trust Smart Home). It distributes mice, keyboards, headsets, gaming chairs, and WiFi smart home devices exclusively through retail and B2B resellers across global markets.

Ownership category

akta.pro rank

Product category

Consumer Electronics Accessories

NAICS

Electronics and Appliance Retailers (4492), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

PC Gaming Peripherals Retail (Keyboards, Mice, Headsets, Controllers) (CRACAFAD)

akta.pro secondary industry

PC Gaming Computers & Peripherals Retail (CRACABAI)

Keywords

• Consumer electronics accessories
• Gaming peripherals
• Smart home devices
• Office accessories
• Value electronics

Headquarters

HQ city

Dordrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Hardware and accessory sales: Trust generates revenue through the sale of physical digital lifestyle accessories including gaming peripherals (mice, keyboards, headsets, chairs), smart home products (cameras, doorbells, smart lighting), and office equipment. Products are sold through retail and B2B channels with manufacturer suggested retail prices.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Trust International B.V. designs, manufactures, and distributes a broad portfolio of consumer electronics accessories, including gaming peripherals (mice, keyboards, headsets under the GXTrust brand), smart home devices (under Trust Smart Home), and office/category accessories (webcams, mice, keyboards, headsets). Products are sold globally through both retail/e-commerce channels for consumers and a B2B reseller program for business customers.

Product overview

Trust International B.V., founded in 1983, is a European value-for-money brand offering digital lifestyle accessories across three brands: GXTrust (gaming gear including headsets, chairs, keyboards, mice), Trust (home and office products including peripherals, webcams, power banks, bags), and Trust Smart Home (connected devices including security cameras, doorbells, smart lighting). The company operates across business-to-consumer and business-to-business channels, offering products designed in Europe with a focus on sustainability through recycled materials and the Clevergreen eco-label.

Differentiator

Problem solved

Functional benefit

Brands

• GXTrust: Gaming gear designed to level up gaming skills, including gaming mice, keyboards, headsets, and chairs.
• Trust Smart Home

Products and services

• GXTrust Gaming Peripherals Gaming mice, keyboards, headsets, and related accessories marketed under the GXTrust sub-brand, targeted at value-focused gamers and PC/enthusiast consumers.
• Trust Smart Home Smart home devices (lighting, sensors, plugs, and related IoT accessories) marketed under the Trust Smart Home brand, targeted at consumers building entry-level smart home setups.
• Trust Office & Computer Accessories Office and computer accessories (webcams, mice, keyboards, headsets, and related peripherals) sold under the core Trust brand for everyday consumer and home-office use.
• Elevate Reseller / Partner Program Structured B2B program enabling resellers, retailers, and channel partners to purchase Trust, GXTrust, and Trust Smart Home products for resale to end customers.

Quantifiable outcome

• Products made with recycled plastics (e.g., Ferro mouse with 85% recycled plastics, Jersey backpack from 19 recycled PET bottles)
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Elevate Reseller Partner Program MemberscoreChannel Partner/ Reseller/ Distributor · 1 January 2022Trust launched the Elevate reseller partner program in 2022 to help resellers grow their business with Trust. The program offers special offers, project support, and a variety of financial benefits. Resellers in the program have access to B2B-exclusive product ranges with 5-year warranty.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Razer: Premium gaming peripherals and lifestyle brand with strong enthusiast positioning in mice, keyboards, headsets, and chairs. Overlaps directly with GXTrust's gaming assortment, though Razer operates at a higher price tier.
• Cherry: German keyboard and switch manufacturer with both consumer and B2B office/mid-market positioning. Comparable to Trust's keyboard and office peripherals portfolio, with similar European mid-market focus.
• SteelSeries: Gaming-focused peripherals brand (mice, keyboards, headsets, controllers) with strong presence in PC and console gaming. Closely comparable to GXTrust's core gaming product range and channel mix.
• HyperX: Gaming peripherals, headsets, and accessories brand (now under HP). Direct overlap with GXTrust's gaming mice, keyboards, and headsets at comparable mid-market price points.
• Corsair: Gaming peripherals, components, and streaming gear brand (Corsair Gaming plus Elgato). Directly comparable to GXTrust's mice, keyboards, and headsets and competes for the same retail shelf space.
• Cooler Master: PC components and gaming peripherals brand including chairs, keyboards, mice, and headsets. Comparable assortment breadth and gaming/office overlap with Trust's three-brand structure.
• Turtle Beach: Gaming headset and accessories specialist with console and PC gaming overlap. Comparable to Trust's gaming headset and controller-adjacent SKUs, particularly the PlayStation-licensed headset line.
• Logitech: Global leader in PC peripherals, gaming gear (Logitech G), and video collaboration. Most directly comparable to Trust across mice, keyboards, headsets, webcams, and value-for-money variants (e.g., Logitech Pebble, G-series). Competes head-to-head in retail and B2B channels.

Emerging players

• Endgame Gear: Niche gaming mice and keyboard brand with strong enthusiast positioning. Relevant emerging competitor in the value-to-mid gaming peripherals segment where GXTrust competes.
• Tapo: TP-Link's value-tier smart home brand (cameras, doorbells, lighting, plugs). Directly comparable to Trust Smart Home on Wi-Fi-only architecture and aggressive value-for-money pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/trustintrntnl
• YouTubeyoutube.com/channel/UCHsIdrDpns_aCEVj21gaTHQ
• Facebookfacebook.com/Trust.International
• LinkedInnl.linkedin.com/company/trustofficial
• Instagraminstagram.com/gxtrust.official

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trust