Georgia Festival of Trees

What Georgia Festival of Trees does

Georgia Festival of Trees is a 501(c)(3) nonprofit organization operated as a DBA under Unto the Least of These, Inc. (TAX ID# 84-4350411), headquartered at 3962 Shirley Drive in Atlanta, Georgia. Its core activity is an annual holiday festival held at the Gas South Convention Center in Duluth, featuring fully-decorated Christmas trees, children's activities, live entertainment, boutique gift shops, sugar cookie decorating, and a gingerbread competition. Proceeds are directed to anti-human trafficking partners Street Grace and Atlanta Redemption Ink, supporting prevention initiatives and restorative services for survivors of commercial sexual exploitation in Georgia.

The organization operates an event-driven, donation-supported business model with five primary revenue streams: festival ticket sales, individual donations and fundraising, corporate sponsorships, auction proceeds from donated trees, wreaths, centerpieces, and nativities, and revenue from ancillary paid events such as comedy shows and advocacy days. There is no proprietary technology platform; operations run on a WordPress website, email communications, and third-party ticketing systems (Showpass, GoFevo). The organization is led by founder and president Angie Ulibarri and relies on hundreds of volunteers to execute the festival, supported by a growing network of GTM partnerships with entities such as the Gwinnett Stripers, Atlanta Business Connections, Kendra Scott, and Brick Fan Expo.

Customer segments are diversified across individual families and festival attendees, corporate sponsors seeking brand visibility and CSR alignment, and individual donors and volunteers contributing decorated entries or time. Distribution is direct-to-consumer through on-site box office, online ticket sales, and direct sponsorship outreach, with a single-country, single-state (Georgia) geographic footprint. The organization has no disclosed subsidiaries, no parent company, no funding rounds, and no M&A activity.

Name

Georgia Festival of Trees

Legal name

Unto the Least of These, Inc.

Website

https://gafestivaloftrees.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Georgia Festival of Trees is a 501(c)(3) nonprofit that hosts an annual holiday festival in Duluth, Georgia, featuring decorated trees, entertainment, and auctions to raise awareness and funds for anti-human trafficking partners Street Grace and Atlanta Redemption Ink.

Ownership category

akta.pro rank

Product category

Charitable Holiday Festival Services

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAGAEAD

National/Seasonal Holiday Festivals (New Year, Harvest, Winter Markets)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Cultural Festivals & Community Events

SECONDARYBPAGAHAG

Cultural Festivals & Events Organizations

Business & Public Services/Nonprofit, NGO & Social Services/Arts, Culture & Heritage Nonprofits

SECONDARYTHAJAEAH

Seasonal & Special-Event Parks (Halloween/Christmas, Pop-Up Experiences)

Travel & Hospitality/Tours, Attractions & Experiences/Theme Parks, Water Parks & Family Entertainment Centers

Keywords

• Holiday festival events
• Nonprofit fundraising events
• Christmas tree auction
• Anti-human trafficking charity
• Community holiday entertainment

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue generated from selling admission tickets to the annual holiday festival and related special events throughout the year.
2. Donations and Fundraising: Charitable donations from individuals, families, and organizations supporting the anti-human trafficking mission.
3. Corporate Sponsorships: Sponsorship revenue from businesses looking to align with the festival and support the charitable cause.
4. Auction Items: Proceeds from auctioning decorated trees, wreaths, centerpieces, and nativity sets donated by individuals and businesses.
5. Merchandise and Special Events: Revenue from boutique holiday shopping, special evening events, and comedy shows held during the festival period.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Georgia Festival of Trees is a 501(c)(3) nonprofit organization that produces an annual holiday festival at the Gas South Convention Center featuring a forest of fully-decorated Christmas trees, children's activities, live entertainment, boutique gift shopping, and sugar cookie decorating. The festival auctions donated decorated trees, wreaths, centerpieces, and nativity sets, with all proceeds supporting organizations fighting the commercial sexual exploitation of women and children in Georgia.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Holiday Festival
• Decorated Tree and Décor Auction
• After Dark Comedy Show Ticketed evening comedy show held during the festival period; tickets priced at $34.95 per person.
• Human Trafficking Advocacy Day The 16th Annual Human Trafficking Advocacy Day, a ticketed awareness event; tickets priced at $20.00 per person.
• Georgia Festival of Trees Night at the Ballpark Community ticketed event held at Cool Ray Field with the Gwinnett Stripers, featuring on-field parade, first-pitch opportunities, and in-game recognition to raise awareness; tickets priced at $21.02 per person.
• Black Tie Gala: An Evening of Giving Annual fundraising gala presented with Atlanta Business Connections, featuring networking, entertainment, and a silent auction to benefit the Georgia Festival of Trees; held at Ride Lounge in Peachtree Corners.
• Senior Day Free Admission Free festival admission for attendees aged 62 and older on the designated Senior Day during the festival.

Quantifiable outcome

• Proceeds support organizations driving prevention initiatives and restorative services for human trafficking survivors

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Kendra ScottminorGTM or Marketing Partner · 25 October 2025Shop for Good in-store event where 20% of all purchases benefit the Georgia Festival of Trees. Held at The Forum Peachtree Corners location.
• Street GracecoreStrategic or Co-development PartnerPrimary charity partner of the Georgia Festival of Trees. Street Grace mobilizes communities from faith to government and from individuals to businesses to fight the Commercial Sexual Exploitation of Children (CSEC). Proceeds from the festival support Street Grace's prevention, protection, policy, and pursuit initiatives.
• Atlanta Redemption InkcoreStrategic or Co-development PartnerNonprofit partner supporting the Georgia Festival of Trees' mission to end sexual exploitation and restore hope to survivors. The festival hosts events to support this organization's life-changing work.
• Gwinnett StripersminorGTM or Marketing PartnerProfessional baseball team partnership for community events. The Georgia Festival of Trees hosts nights at Coolray Field featuring parade on the field, first-pitch opportunities, and in-game recognition to raise awareness and grow festival impact.
• Atlanta Business ConnectionsminorGTM or Marketing PartnerPresents the annual Black Tie Gala: An Evening of Giving, which serves as a fundraiser benefiting the Georgia Festival of Trees. The event features networking, entertainment, and a silent auction.
• Brick Fan ExpominorGTM or Marketing PartnerLEGO fan event partnership where Georgia Festival of Trees has a booth to build Christmas ornaments with attendees and raise awareness for the mission.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Salvation Army: Large, established nonprofit with iconic holiday fundraising programs (Red Kettle, Angel Tree). Represents the broad incumbent in holiday-themed charitable fundraising that competes for the same corporate sponsor and donor dollars nationally.
• Macy's Thanksgiving Day Parade: Massive annual holiday event featuring entertainment, performances, and family programming. Represents the large-scale incumbent of seasonal live-entertainment events that captures national holiday attention and corporate sponsorship budgets.
• Epcot International Festival of the Holidays: Disney-operated seasonal holiday festival featuring decorated trees, live entertainment, specialty food, and family activities. Represents the broad incumbent in themed holiday experiences at scale, with substantially larger production budgets.

Direct peers

• National Cherry Blossom Festival: Major nonprofit festival organizer in Washington, D.C. that runs a large-scale annual community event with corporate sponsorships, ticketed components, and nonprofit partner beneficiaries — a structurally analogous festival-nonprofit business model.
• Salt Lake City Festival of Trees: Annual nonprofit Christmas tree festival in Salt Lake City featuring decorated trees, entertainment, and auctions benefitting local charities. Operates an almost identical event-driven, volunteer-supported model with multi-stream fundraising.
• Christkindlmarket: Iconic open-air German-style Christmas market festival held in Chicago (and other cities). Combines holiday shopping, food, entertainment, and ticketed experiences in a seasonal format that competes for the same family holiday-outing audience.

Others

• Polaris: Leading national anti-human-trafficking nonprofit operating the U.S. National Human Trafficking Hotline. An adjacent mission-aligned organization and a potential ecosystem partner/peer in the cause-driven fundraising space, though it does not run festivals.

Regional players

• Atlanta Christkindl Market: Atlanta-based German-style Christmas market featuring holiday shopping, food, and family entertainment. A direct regional competitor for Atlanta-area holiday family outings and corporate holiday sponsorship dollars during the same November–December window.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gafestivaloftrees

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georgia Festival of Trees