Street Grace
Street Grace is a 501(c)(3) nonprofit that fights the commercial sexual exploitation of children via a 24-hour hotline, direct survivor services, advocacy tied to 43 CSEC-related laws, and a proprietary AI chatbot ("Gracie") deployed across 25 U.S. states and internationally through its 2025 FREEST merger.
- Company typePrivate
- Founded2008
- HeadquartersNorcross, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Street Grace does
Street Grace is a 501(c)(3) nonprofit founded in 2008 and headquartered in Norcross, Georgia, whose stated mission is to eradicate the commercial sexual exploitation of children (CSEC). The organization operates a 24-hour hotline, delivers direct victim and survivor services, runs a Youth Leadership Academy, and conducts Sex Trafficking 101 awareness and training programs targeted at community groups, faith organizations, and corporate audiences. Its geographic footprint has expanded from a Georgia/Tennessee base to active operations in Texas, Florida, Arizona, and a roster of 25 states where its technology products are deployed, with international reach added through the February 2025 merger with FREEST.
The organization's flagship technology asset is "Gracie," a proprietary AI chatbot that powers the Transaction Intercept program. Gracie engages suspected predators across advertising, dating, and social platforms using multiple personas, drawing on training data assembled from prior predator/victim transcripts, CDC-authored guidance, and university-student texting corpora. According to Street Grace, the system has processed roughly 54,000 messages and generated 13,000 predator reports in production. Street Grace has supplemented the core service offering with immersive and entertainment products, including a "Suburban Horror Story" experience and the film "The Candy Shop," which double as donor-engagement and awareness channels.
Street Grace is funded through individual donations, corporate grants, and signature fundraising events (5K runs, gala dinners). Its board governance is anchored by senior advertising leadership (BBDO Atlanta CEO as Board Chair) and its technology build-out has been accelerated through Microsoft's Hack for Good pro-bono engineering program. The organization reports contributing to 43 pieces of CSEC-related legislation, signaling a substantive policy and advocacy function alongside its direct-service and technology programs. It has won multiple industry awards, including recognition at Cannes Lions, Effie, Telly, and ANA programs.
Street Grace firmographics
Firmographics- Name
- Street Grace
- Legal name
- Street Grace
- Website
- https://streetgrace.org
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Street Grace is a 501(c)(3) nonprofit that fights the commercial sexual exploitation of children via a 24-hour hotline, direct survivor services, advocacy tied to 43 CSEC-related laws, and a proprietary AI chatbot ("Gracie") deployed across 25 U.S. states and internationally through its 2025 FREEST merger.
- Ownership category
- akta.pro rank
Street Grace industry classification
Industry- Product category
- Child Protection Anti-Trafficking Services
- NAICS
- Human Rights Organizations (813311), Social Advocacy Organizations (8133), Child and Youth Services (62411)
- SIC
- Services-Social Services (8300), Services-Legal Services (8111)
- akta.pro primary industry
- Protection, Child Protection & Gender-Based Violence (GBV) Response (BPAGAAAG)
- akta.pro secondary industries
- Child Rights & Protection (BPADAGAG), Legal Aid & Client Advocacy Services (BPAGAEAM)
Keywords
Where Street Grace is headquartered
LocationHeadquarters
- HQ city
- Norcross
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Street Grace business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Individual Donations: Street Grace accepts individual donations through its website, with options for monthly giving and one-time contributions. The organization markets donation campaigns emphasizing the impact of contributions on protecting children from sexual exploitation.
- Grant Funding: Street Grace receives grant funding from foundations and organizations supporting anti-trafficking initiatives. The organization has partnerships with various foundations and was named Charity Partner for Georgia Festival of Trees.
- Event Fundraising: Street Grace organizes fundraising events including the annual Demand an End 5K virtual race, golf tournaments, and galas featuring notable speakers. Events like An Evening with Ernie Johnson and Special Guest Shaq serve as major fundraising initiatives.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Street Grace product offering
Product offeringCore offering
Street Grace is a nonprofit that combats the commercial sexual exploitation of children through four pillars: Prevention training for parents, youth, and caring adults; Protection services including a 24-hour hotline and statewide care coordination in Georgia and Tennessee; Policy advocacy that has shaped 43 pieces of legislation; and Pursuit of online predators using its proprietary AI platform Transaction Intercept and the Gracie chatbot, which engages buyers through decoy ads to deliver deterrence messages and route data to law enforcement.
Product overview
Street Grace is a nonprofit organization that eradicates the sexual exploitation of children through four key areas: Prevention, Protection, Policy, and Pursuit. The core technology product is Transaction Intercept (TI), an AI-powered platform developed with BBDO and Microsoft volunteers that uses the Gracie chatbot to deter online predators. The organization also offers prevention programs including Youth Leadership Academy and Sex Trafficking 101 training, protection services including a 24-hour hotline and direct services coordination, policy initiatives like the Street Grace Justice Project and Gracie Act Survey, and awareness programs including The Candy Shop film and Suburban Horror Story immersive experience. Transaction Intercept is the primary AI technology, while prevention, protection, and policy programs support the mission through training, direct services, and legislative advocacy.
Differentiator
Problem solved
Functional benefit
Brands
- Transaction Intercept (TI): AI-powered technology developed in collaboration with BBDO, Microsoft, and law enforcement to deter sexual predators online by posting decoy ads and communicating through an AI chatbot named Gracie.
- Gracie
- Cyber Teams
- The Candy Shop
- Suburban Horror Story
- Direct Services Program
Products and services
- Transaction Intercept (TI) An AI-powered platform that posts decoy ads on websites where trafficking frequently occurs and engages potential buyers through the Gracie chatbot, delivering deterrence messages about felony charges and storing buyer information in local law enforcement files for potential prosecution.
- Gracie AI Chatbot An artificial intelligence chatbot that communicates with potential sex buyers using hundreds of distinct adolescent personas, developed using predator and victim transcripts, university student text chats, and CDC guidance, capable of disrupting tens of thousands of conversations simultaneously.
- 24-Hour Hotline A 24-hour, 7-days-a-week hotline (1-833-373-3223) providing information to potential victims, assistance to law enforcement on victim rescue, and referrals for victim assistance services.
- Direct Services Statewide care coordination for at-risk youth and survivors in Georgia and Tennessee, including emergency response, screening, research-based assessment, case management, individual care planning, coordination of services, follow-up, and safety planning.
- Youth Leadership Academy A 7-week training program for teens teaching healthy relationships, identity building, and self-worth, designed to be run in schools or church youth groups and covering leadership, character, health, mental health, and engagement.
- Sex Trafficking 101 A one-hour virtual webinar providing parents, churches, businesses, and civic groups with a basic overview of sexual exploitation issues and practical action steps for recognizing, reporting, and responding.
- Suburban Horror Story An immersive theatrical experience created in partnership with BBDO Atlanta that vividly showcases how trafficking occurs in ordinary suburban neighborhoods through a live recreation of a sex trafficking operation, used for awareness and engagement.
- The Candy Shop An original 30-minute film written and produced for Street Grace that exposes the realities of Domestic Minor Sex Trafficking using the metaphor of a candy shop to explore vulnerabilities affecting America's children.
- Street Grace Justice Project A program that trains pro bono attorneys to represent survivors needing records expunged and provides trainings for law enforcement, judges, and service providers on CSEC, legislative changes, and trauma-informed care.
- Cyber Teams A volunteer program of fathers, sons, uncles, brothers, grandfathers, and friends who actively disrupt commercial sex trafficking through man-to-man conversations with potential buyers who contact prostitution ads online.
- Gracie Act Survey A survey gathering real experiences to advocate for the GRACIE Act, which promotes recording CPS interviews to increase accountability, strengthen protections, and ensure every child's story is accurately heard.
Quantifiable outcome
- Over 54,000 messages exchanged and 13,000 predators reported during Georgia beta test
- +6 more outcomes
Companies that use Street Grace
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Street Grace technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Street Grace partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor, core and key.
- Georgia Festival of TreesminorStreet Grace was named Charity Partner for Georgia Festival of Trees, an annual fundraiser supporting the organization's mission to end CSEC.
- FREESTcoreStreet Grace and FREEST announced a merger in February 2025. FREEST was a global leader in activating schools and inspiring students and educators to take action against human trafficking. The organization works across six continents and 31 countries. Veronica McDaniel, founder of FREEST, became Executive Director of Global Student Initiatives at Street Grace.
- Auburn UniversitycoreStreet Grace partnered with researchers at Auburn University to study links between foster care and commercial sexual exploitation of children. The resulting research paper 'Examining the Intersections of Family Risk, Foster Care, and Outcomes for Commercially Sexually Exploited Children' was published in the peer-reviewed journal Social Sciences in December 2024.
- Rebecca BenderkeyNationally recognized survivor leader, advocate, and influential voice in the anti-trafficking movement who co-presents CSEC 101 virtual training with Street Grace.
- Microsoft (Hack for Good)coreOver 100 Microsoft volunteers participated in the Hack for Good initiative in 2019 to build Transaction Intercept, removing the cloak of anonymity from predators. Microsoft Principal Software Engineer Peter Hauge called TI 'the most sophisticated piece of technology being used to fight trafficking.' Microsoft CEO Mustafa Suleyman announced Microsoft will not allow its AI software to be used to create pornography.
- Law Enforcement AgenciescoreTransaction Intercept was developed in collaboration with law enforcement agencies and is used by police departments across 25 states and 78 cities for sting operations and actual prosecutions, including in Texas and Tennessee. The system stores predator information in local law enforcement permanent files.
- BBDO AtlantacoreBBDO collaborated with Street Grace CEO Bob Rodgers to develop Transaction Intercept. BBDO Atlanta also partnered with Street Grace in 2017 to create Suburban Horror Story immersive theatrical experience. BBDO CEO Peter Bunarek serves as Chair of Street Grace's Board.
- Georgia Senator Renee UntermankeySenator Renee Unterman worked with Street Grace on policy initiatives. Following Suburban Horror Story, the #DemandAnEnd initiative expanded from three to 12 states with policy maker support.
- Atlanta Mayor Keisha Lance BottomskeyFollowing Street Grace's Suburban Horror Story immersive experience, Mayor Bottoms announced the creation of a new position in her office focused solely on eradicating sex trafficking.
- Delta Air LinesminorDelta engaged with Street Grace following the Suburban Horror Story exhibit, opening doors for conversations about corporate partnership in anti-trafficking efforts.
- Arthur M. Blank Family FoundationminorThe Arthur M. Blank Family Foundation engaged with Street Grace following the Suburban Horror Story immersive experience as part of community outreach.
- NFLminorThe NFL opened doors for Street Grace following the Suburban Horror Story event, expanding the organization's corporate engagement opportunities.
Scale indicators12 records
Recent moves9 records
Expansion highlights5 records
Street Grace competitors and assessment
Company assessmentDirect peers
- A21: A21 is a global anti-trafficking nonprofit focused on prevention, protection, and prosecution across multiple countries — directly comparable in mission, four-pillar framework, and survivor-services delivery model to Street Grace.
- Thorn: Thorn is a nonprofit that builds technology to combat child sexual exploitation, including tools to identify victims and disrupt abuse — directly comparable to Street Grace's Transaction Intercept mission and tech-driven approach.
- Freedom Network USA: Freedom Network USA is a coalition of service providers advocating for survivors of human trafficking — comparable as a direct peer coordinating anti-trafficking service providers and shaping federal policy, similar to Street Grace's coordinating role.
- Shared Hope International: Shared Hope International focuses on domestic minor sex trafficking through policy advocacy, training, and survivor services — directly comparable to Street Grace's demand-centric policy work and direct-services programs.
- Polaris: Polaris operates the National Human Trafficking Hotline and runs data-driven anti-trafficking programs; directly comparable as a national-scope anti-trafficking nonprofit with hotline and direct-service operations similar to Street Grace's.
Emerging players
- Marinus Analytics: Marinus Analytics builds AI tools (e.g., Traffic Jam) to fight human trafficking by analyzing online sex-trafficking data — comparable as a smaller, tech-forward peer building AI directly applicable to Street Grace's Transaction Intercept mission.
- Rebecca Bender Initiative: Rebecca Bender Initiative is a survivor-led anti-trafficking organization providing consulting, training, and survivor advocacy — comparable as a smaller peer that co-presents CSEC 101 training with Street Grace, indicating direct collaboration.
Broad incumbents
- International Justice Mission (IJM): IJM is a large global anti-trafficking organization working with law enforcement on victim rescue and prosecution — comparable as a broader incumbent with similar protection and pursuit operations across multiple geographies.
- National Center for Missing & Exploited Children (NCMEC): NCMEC is a large, established nonprofit operating the CyberTipline and working with law enforcement on child exploitation cases — comparable as a broader incumbent in the same child-exploitation space with overlapping law-enforcement integration.
- ECPAT-USA: ECPAT-USA is part of a global network working to end child sexual exploitation through policy advocacy and research — comparable as a broader advocacy incumbent with overlapping child-protection policy work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Street Grace social profiles
Digital presenceStreet Grace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Street Grace leadership team
Management profileNumber of profiles
Profiles10 records
Street Grace subsidiaries and ownership
Company hierarchySubsidiaries1 record
Street Grace funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
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Street Grace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Street Grace
What does Street Grace do?
Street Grace is a nonprofit that combats the commercial sexual exploitation of children through four pillars: Prevention training for parents, youth, and caring adults; Protection services including a 24-hour hotline and statewide care coordination in Georgia and Tennessee; Policy advocacy that has shaped 43 pieces of legislation; and Pursuit of online predators using its proprietary AI platform Transaction Intercept and the Gracie chatbot, which engages buyers through decoy ads to deliver deterrence messages and route data to law enforcement.
Is Street Grace a public or private company?
Street Grace is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Street Grace founded?
Street Grace was founded in 2008. It employs 1 to 10 people.
Where is Street Grace based?
Street Grace is headquartered in Norcross, United States, in the North America region.
How does Street Grace make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are grant Funding and event Fundraising.
Who are Street Grace's main competitors?
Direct peers on record are A21, Thorn, Freedom Network USA, Shared Hope International and Polaris. Emerging players are Marinus Analytics and Rebecca Bender Initiative. Broad incumbents are International Justice Mission (IJM), National Center for Missing & Exploited Children (NCMEC) and ECPAT-USA.
Does Street Grace have an API?
No public API is recorded for Street Grace.
What industry is Street Grace in?
Street Grace's product category is Child Protection Anti-Trafficking Services. Its primary akta.pro industry code is BPAGAAAG, Protection, Child Protection & Gender-Based Violence (GBV) Response, with a secondary code of BPADAGAG, Child Rights & Protection. Its NAICS code is 813311 and its SIC code is 8300.