What Moscot does

Moscot is a five-generation, family-owned eyewear company founded in 1915 by Hyman Moscot on Manhattan's Lower East Side and currently headquartered at 94 Rivington Street. The company designs, produces, and sells handcrafted optical frames and sunglasses made from Italian acetate and metal, with a signature product line built around the LEMTOSH silhouette and the proprietary Custom Made Tints™ hand-dipping process executed in its New York City lab, offering 20+ colorways in solid and gradient finishes. The product portfolio extends to clip-on accessories (CLIPTOSH, CLIPZEN), adaptive lens sunglasses (DOLT with Amber+/Blue+/Green+), polarized and G-15 lens variants, blue light filtering Digital Relief frames, reading glasses, and a branded accessories ecosystem including travel cases, cleaning products, apparel, and an Assouline coffee table book. Seasonality is managed through biannual Spring and Fall collections plus limited editions and curated sub-collections (Monochrome, TINT+, Crystal, Pastels, NYC Champs).

Moscot operates a hybrid direct-to-consumer and wholesale go-to-market model in which approximately 70% of business is DTC (including ~16% online via moscot.com with free worldwide shipping over $95) and 30% is wholesale to optical retailers, supported by physical retail in New York and London, dedicated EU and US wholesale portals, and pop-up trunk shows at partner retailers. Pricing is one-time purchase, with standard frames priced $340–$420, Custom Made Tints™ starting at $370, and accessories from $15–$120; gift cards are offered from $50–$1,000. The customer base spans style-conscious individual consumers, prescription eyewear wearers, sports teams seeking custom tints, and wholesale optical partners, with brand visibility amplified by celebrity wearers including Johnny Depp, King Charles III, Anderson Cooper, Ryan Gosling, Brooke Shields, and Robert Downey Jr. Leadership is provided by CEO Dr. Harvey Moscot (fourth generation) and Chief Design Officer Zack Moscot (fifth generation). The company is privately held with no external funding rounds or parent company identified, and is targeting Europe and Asia-Pacific as key growth regions.

Name

Moscot

Legal name

MOSCOT

Website

https://moscot.com

Company type

Private

Founded year

1915

Operating status

Operating

Headcount range

51–100 employees

Short description

Moscot is a five-generation, family-owned New York eyewear company founded in 1915 that designs and sells handcrafted Italian acetate optical frames and sunglasses, including its signature LEMTOSH style and proprietary Custom Made Tints™ lenses, to style-conscious consumers, prescription wearers, and wholesale optical retailers worldwide.

Ownership category

akta.pro rank

Product category

Heritage Eyewear

NAICS

Optical Goods Retailers (45613), Optical Goods Retailers (456130), Ophthalmic Goods Manufacturing (339115)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Prescription Eyewear Frames (Optical) (CRAAAKAA)

akta.pro secondary industries

Sunglasses (Non-Prescription) (CRAAAKAB), Luxury & Designer Eyewear (CRAAAKAD), Eyewear Manufacturing & OEM/ODM (Frames & Sunglasses) (CRAAAKAJ)

Keywords

• Handcrafted eyewear
• Italian acetate frames
• Prescription eyeglasses
• Designer sunglasses
• Custom tinted lenses

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Direct-to-Consumer Eyewear Sales: Approximately 70% of business is DTC, including online sales (16% of total) and in-store purchases at MOSCOT Shops worldwide.
2. Wholesale Distribution: Approximately 30% of business comes from wholesale partnerships with retailers.
3. Accessories and Apparel: Sale of accessories including travel cases, chamois, cleaning solutions, apparel (beanies, t-shirts), and coffee table books.
4. Pop-Up Events and Trunk Shows: Temporary retail events at partner locations featuring product demonstrations and sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

MOSCOT designs, manufactures, and retails handcrafted optical eyewear and sunglasses made from premium Italian acetate and metal, featuring iconic frame silhouettes such as the LEMTOSH, MILTZEN, and DOLT. The company sells prescription eyeglasses, sunglasses (including polarized, G-15, and adaptive lens variants), reading glasses, blue light filtering eyewear, and signature Custom Made Tints hand-dyed tinted lenses through its own e-commerce site, retail shops, and wholesale partners worldwide.

Product overview

MOSCOT is a five-generation family-owned New York City heritage eyewear brand founded in 1915, offering handcrafted eyeglasses and sunglasses made from Italian acetate and metal. The core product portfolio centers on optical frames and sunglasses (including polarized and adaptive lens variants), complemented by the signature Custom Made Tints™ service for hand-dyed colored lenses. Notable flagship frames include the LEMTOSH (iconic round/square), MILTZEN (1930s round), and DOLT (thick block acetate square), with specialized variants including clip-on sunglasses (CLIPTOSH, CLIPZEN), sport versions (LEMTOSH SPORT), and adaptive lens options (DOLT with Amber+/Blue+/Green+). The product line also includes reading glasses, blue light glasses (Digital Relief), and branded accessories (travel cases, apparel, cleaning products). Collections span seasonal launches (Spring/Fall), limited editions (Blue Fade, NYC Champs), sub-collections (Monochrome, TINT+, Crystal, Pastels), and curated essentials from company leadership.

Differentiator

Problem solved

Functional benefit

Products and services

• Eyeglasses Handcrafted optical frames made from Italian acetate or metal, available in various shapes (round, square, aviator, cateye, geometric) and sizes (narrow, average, wide, extra wide) for individual prescription and non-prescription wearers.
• Sunglasses UV-protection sunglasses crafted from Italian acetate or metal, available with polarized options, G-15 lenses, and Custom Made Tints for individual consumers seeking style and sun protection.
• LEMTOSH Eyeglasses The flagship round/square optical frame crafted from Italian acetate, available in 32 colorways and four sizes; recognized globally as MOSCOT's signature silhouette worn by celebrities including King Charles III and Johnny Depp.
• LEMTOSH SUN Sunglasses Sunglass version of the flagship LEMTOSH frame, crafted from Italian acetate with 23 colorways and four sizes, available with multiple lens options including G-15, polarized, and Custom Made Tints.
• LEMTOSH Limited Edition Blue Fade Limited edition LEMTOSH optical frame in Blue Fade gradient colorway with Denim Blue lenses, limited to 600 numbered pairs.
• LEMTOSH SUN Limited Edition Blue Fade Limited edition LEMTOSH SUN sunglass with Blue Fade gradient colorway, limited to 600 numbered pairs.
• MILTZEN Eyeglasses Round full-vue optical frame introduced in the 1930s and named for Uncle Heshy Miltzen, crafted from Italian acetate and offered in 19 colorways and three sizes.
• MILTZEN SUN Sunglasses Sunglass version of the MILTZEN frame, crafted from Italian acetate with 14 colorways and three sizes.
• DOLT Eyeglasses Square optical frame cut from thick block acetate with raised diamond rivets, offered in 8 colorways and two sizes.
• DOLT SUN Sunglasses Sunglass version of the DOLT frame with a round silhouette, crafted from Italian acetate.
• DOLT with Amber+ Adaptive Sunglasses DOLT sunglasses with adaptive lenses that transition from Light Amber to Dark Amber based on light conditions, crafted from thick block acetate.
• DOLT with Blue+ Adaptive Sunglasses DOLT sunglasses with adaptive lenses that transition from Light Blue to Dark Blue based on light conditions.
• DOLT with Green+ Adaptive Sunglasses DOLT sunglasses with adaptive lenses that transition from Light Green to Dark Green based on light conditions.
• DAHVEN Eyeglasses Square optical frame crafted from thick block acetate in rich tonal hues, offered in 13 colorways and three sizes.
• DAHVEN SUN Sunglasses Sunglass version of the DAHVEN frame, crafted from Italian acetate with 4 colorways and two sizes.
• ZISSEL Eyeglasses Bold optical frame with raw cuts and a sharp silhouette, featuring thick block acetate construction.
• ZISSEL SUN Sunglasses Sunglass version of the ZISSEL frame, with bold styling and thick block acetate construction.
• FRANKIE Eyeglasses Round full-vue optical frame with subtle clean lines, crafted from Italian acetate with 10 colorways and three sizes.
• FRANKIE SUN Sunglasses Sunglass version of the FRANKIE frame, with round full-vue styling.
• CLIPTOSH Clip-On Sunglasses Magnetic clip-on sunglasses that attach to LEMTOSH frames, available in Gold, Silver, and Matte Black with G-15 plastic lenses.
• CLIPTOSH Polarized Clip-On Polarized clip-on with G-15 lenses for LEMTOSH frames, available in Gold, Matte Black, and Silver.
• CLIPZEN Clip-On Sunglasses Clip-on sunglasses for MILTZEN frames, available in Silver, Gold, and Matte Black with G-15 plastic lenses.
• LEMTOSH SPORT Sunglasses Sport-adapted LEMTOSH sunglasses featuring shatterproof polarized lenses, adjustable cable temples, and rubber nose pads for active lifestyle use.
• LEMTOSH SUN-Polarized Polarized version of the LEMTOSH sunglass with G-15 lenses for glare reduction and visual clarity.
• Reading Glasses Non-prescription eyeglasses designed for reading, available across MOSCOT frame styles for individual consumers needing reading assistance.
• Digital Relief Blue Light Glasses Eyeglasses with built-in blue light filters designed to reduce eye strain from digital screen exposure, for individual consumers.
• Custom Made Tints Signature hand-dyed tinted lenses handcrafted in MOSCOT's NYC labs, offered in 20+ unique colorways in solid and gradient finishes and applicable to most optical or sun frames, including prescription lenses.
• KINDRED Accessories Collection Accessory collection including travel cases, cleaning necessities, gifts, and travel essentials sold alongside MOSCOT eyewear.
• Travel Case Hard travel case designed to hold up to four frames, constructed from vegan leather with zip closure.
• MOSCOT Coffee Table Book Assouline-published coffee table book documenting MOSCOT's heritage and history.
• Sol's Secret Sauce Lens Cleaner Non-abrasive lens cleaner formulated for cleaning MOSCOT eyewear.
• MOSCOT Gift Card Gift cards redeemable on moscot.com, available in denominations from $50 to $1,000.
• NYC Champs Collection Limited edition celebration collection honoring New York City championships, featuring sapphire-colored LEMTOSH, MILTZEN, and DAHVEN frames.
• Spring 2026 Collection Seasonal Spring 2026 collection featuring new frame styles and colorways from MOSCOT.
• Fall 2025 Collection Seasonal Fall 2025 collection featuring new frame styles and colorways from MOSCOT.
• Spring 2025 Collection Seasonal Spring 2025 collection featuring new frame styles and colorways from MOSCOT.

Quantifiable outcome

• Over 110 years of continuous family ownership
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Oculus EyecareminorChannel Partner/ Reseller/ Distributor · 1 December 2025Oculus Eyecare announced December pop-up trunk show events at its Seattle location featuring luxury eyewear brands MOSCOT and Anne et Valentin. These events provide opportunities for customers to experience and purchase MOSCOT products with personalized service from brand representatives.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Warby Parker: Vertically integrated DTC eyewear brand selling prescription frames, sunglasses, and blue-light glasses online and through its own retail stores. Most direct comparable given shared focus on stylish optical frames sold DTC and in branded shops, with overlapping price tiers below MOSCOT's premium range.
• Persol: Italian heritage eyewear brand owned by EssilorLuxottica, famous for acetate frames and a celebrity/film placement heritage that mirrors MOSCOT's LEMTOSH story. Directly comparable as a premium, design-led optical and sun brand with strong cultural cachet and wholesale + DTC distribution.
• Oliver Peoples: California-based luxury eyewear brand (EssilorLuxottica) with a heritage, design-forward positioning and premium acetate frames sold DTC and through wholesale optical. Closely comparable to MOSCOT on premium acetate craftsmanship, celebrity-driven brand equity, and selective retail distribution.
• Garrett Leight California Optical: Independent heritage-style eyewear brand founded by the son of Larry Leight (Oliver Peoples founder), selling premium acetate optical and sun frames through DTC and select wholesale. Directly comparable as an independent, design-led acetate eyewear brand targeting similar style-conscious consumers.
• Jacques Marie Mage: Independent luxury eyewear maker producing limited-run, handcrafted acetate frames with a strong celebrity/cultural following and premium pricing. Comparable to MOSCOT on artisanal acetate production, limited editions, celebrity-driven brand cachet, and premium price points.
• Barton Perreira: Independent luxury eyewear brand known for premium handmade acetate and metal frames designed in California, sold through high-end optical boutiques and DTC. Comparable to MOSCOT on artisanal construction, premium positioning, and reliance on optical wholesale plus select branded retail.
• Linda Farrow: Luxury eyewear brand with a heritage archive and celebrity/editorial-driven positioning, producing premium optical and sun frames with a fashion-house sensibility. Comparable to MOSCOT on luxury eyewear positioning, premium price points, and editorial/celebrity-driven demand.

Broad incumbents

• Ray-Ban: Global eyewear mega-brand owned by EssilorLuxottica, selling optical and sunglasses at accessible premium price points across mass and DTC channels. Comparable as a benchmark incumbent defining the premium eyewear category MOSCOT competes in, though Ray-Ban operates at vastly greater scale and broader price tiers.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MOSCOT
• LinkedInlinkedin.com/company/moscot-nyc-since-1915

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moscot