Oculus Eyecare
Oculus Eyecare is a Seattle-based private optometry practice and optical boutique offering comprehensive eye exams, contact lens fittings, and a curated selection of 230+ handcrafted designer frames from independent brands, serving Seattle-area residents through a single showroom and Shopify e-commerce store.
- Company typePrivate
- Founded2013
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Oculus Eyecare does
Oculus Eyecare is a private optometry practice and optical boutique founded in 2013 by Dr. Jeff Woerner, OD, operating from a single showroom at 740 Denny Way in Seattle's South Lake Union neighborhood. The business combines clinical optometry services — comprehensive eye exams, contact lens fittings, digital retinal imaging, and frame adjustments/repairs — with a curated retail assortment of 230+ handcrafted designer eyeglasses and sunglasses across 9-18 independent international brands including Jacques Marie Mage, Mykita, Barton Perreira, Anne et Valentin, Eyevan 7285, ic! berlin, Native Sons, Ørgreen, LAPIMA, and MOSCOT, with frame prices ranging from approximately $250 to $1,185.
The core technology infrastructure is an on-site optical lab that enables same-day prescription fulfillment for qualifying prescriptions, Shopify-powered e-commerce at oculuseyecare.com for online sales, digital retinal imaging for clinical diagnostics, and integration with major health insurance networks (notably VSP Vision Care) supported by online contact lens reordering via yourlens.com. The on-site lab is positioned as a key differentiator against competing Seattle optometry practices that rely on external labs.
The business generates revenue through three primary streams: professional services (comprehensive eye exams at $60-$85 including contact lens exams), one-time eyewear sales (prescription frames and sunglasses predominantly through in-store fitting with online sales supplementing), and contact lens sales. The go-to-market is a hybrid direct-to-consumer model combining in-person clinical visits and frame styling with e-commerce, supplemented by seasonal pop-up trunk show events that drive foot traffic and brand engagement. The customer base is composed of individual Seattle-area residents and patients seeking premium designer eyewear, with insurance coverage from VSP and other major providers partially offsetting patient out-of-pocket costs.
Oculus Eyecare firmographics
Firmographics- Name
- Oculus Eyecare
- Legal name
- Oculus Eyecare
- Website
- https://oculuseyecare.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Oculus Eyecare is a Seattle-based private optometry practice and optical boutique offering comprehensive eye exams, contact lens fittings, and a curated selection of 230+ handcrafted designer frames from independent brands, serving Seattle-area residents through a single showroom and Shopify e-commerce store.
- Ownership category
- akta.pro rank
Oculus Eyecare industry classification
Industry- Product category
- Optometry Services and Designer Eyewear Retail
- NAICS
- Optical Goods Retailers (45613), Offices of Optometrists (62132)
- SIC
- Ophthalmic Goods (3851), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
- akta.pro secondary industries
- Optometry Clinics (Primary Eye Care) (HLAKAKAB), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
Keywords
Where Oculus Eyecare is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Oculus Eyecare business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Eye Exams and Clinical Services: Comprehensive eye exams for glasses, contacts, eye health, and digital retinal imaging. Additional fees apply for contact lens prescription renewals ($60 for existing wearers, $85 for new wearers). Revenue from professional optometry services.
- Eyewear and Frame Sales: Sale of prescription eyeglasses and sunglasses through curated designer brands. Products range from $250 (Caroline Abram) to $1,185 (Jacques Marie Mage). Revenue from both in-store and online (Shopify) purchases.
- Contact Lens Sales: Sale of daily, bi-weekly, and monthly contact lenses. Existing patients order through an online portal (yourlens.com).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Contact Lens Exam Fees |
| Unit Pricing | Pay-as-you-go | Designer Eyewear Frames |
| Unit Pricing | Pay-as-you-go | Full Product Catalog |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Oculus Eyecare product offering
Product offeringCore offering
Oculus Eyecare is a Seattle-based optometry practice and optical boutique that delivers comprehensive eye examinations (including digital retinal imaging), contact lens fittings, and frame adjustment/repair services, alongside retail sales of prescription eyeglasses, sunglasses, and contact lenses from a curated portfolio of 15+ independent designer brands. The on-site optical lab enables same-day prescription fulfillment for qualifying prescriptions, and products are sold both in-store and online via the company's Shopify storefront.
Product overview
Oculus Eyecare is a Seattle-based premier optometry practice and optical boutique founded in 2013, offering comprehensive eye care services paired with a curated selection of high-end designer eyewear. The company operates from an on-site lab enabling same-day prescription fulfillment, providing eye exams, contact lens fittings, and frame adjustments alongside a portfolio of 15+ independent eyewear brands including Jacques Marie Mage, Mykita, Barton Perreira, Anne et Valentin, Eyevan 7285, ic! berlin, Native Sons, Ørgreen, Caroline Abram, LAPIMA, MOSCOT, Garrett Leight, Andy Wolf, Vuarnet, Rudy Project, Feb31st, Akila, Etnia Barcelona, and Yuichi Toyama. Their eyeglasses and sunglasses are categorized by product type (153 eyeglasses, 77 sunglasses), material (acetate, metal, multi/combo), shape (aviator, cat eye, geometric, rectangular, round, square), and size (narrow, average, wide), with prices ranging from $250 to $1,185.
Differentiator
Problem solved
Functional benefit
Products and services
- Comprehensive Eye Exams Comprehensive eye examinations performed by licensed optometrists covering glasses prescriptions, contact lens fittings, general eye health assessment, and digital retinal imaging. Service is targeted at individual patients in the Seattle metropolitan area.
- Contact Lens Fittings and Sales Contact lens prescription services and supply of daily, bi-weekly, and monthly contact lenses for spherical, astigmatism, and multifocal prescriptions. Existing patients can reorder online via a dedicated portal (yourlens.com).
- Same-Day Prescription Glasses On-site optical lab enables same-day delivery of prescription glasses for qualifying prescriptions, differentiating from other Seattle optometry practices that rely on external labs. Service is targeted at patients needing quick turnaround on prescription eyewear.
- Frame Adjustments and Repairs Expert frame and lens consultations plus frame adjustments and repairs conducted by on-site opticians, available to walk-in and existing patients.
- Designer Prescription Eyeglasses Prescription ophthalmic eyeglasses (153 products in catalog) curated from independent artisan brands such as Jacques Marie Mage, Mykita, Barton Perreira, Anne et Valentin, Eyevan 7285, ic! berlin, Native Sons, Ørgreen, Caroline Abram, LAPIMA, MOSCOT, Garrett Leight, Andy Wolf, Vuarnet, Rudy Project, Feb31st, Akila, Etnia Barcelona, and Yuichi Toyama, with prices ranging from $250 to $1,185.
- Designer Sunglasses Designer sunglasses (77 products in catalog), including prescription options, from brands such as Jacques Marie Mage, Barton Perreira, Mykita, Vuarnet, and Rudy Project, offered for outdoor activities and everyday wear.
Quantifiable outcome
- Same-day prescription glasses delivery for qualifying prescriptions
- +2 more outcomes
Companies that use Oculus Eyecare
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Oculus Eyecare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Oculus Eyecare partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Anne et ValentinminorAnne et Valentin, an iconic French eyewear brand known for playful, artistic designs, participated in an exclusive trunk show event at Oculus Eyecare on December 13, 2025, featuring graphic color blocking and bold geometric forms.
- MOSCOTminorMOSCOT, a five-generation New York City eyewear brand, participated in an exclusive trunk show event at Oculus Eyecare's South Lake Union location on December 6, 2025. The event showcased MOSCOT's collection alongside Oculus Eyecare's staff.
- ic! berlinminoric! berlin, a screw-less sheet-metal eyewear brand from Berlin, hosted a summer pop-up event at Oculus Eyecare in July 2024, showcasing the latest collection of robust, lightweight frames and sunglasses.
- VSP Vision CarecoreOculus Eyecare accepts most major insurance plans including VSP Vision Care. The practice confirms eligibility and benefits before eye exams and eyewear purchases, integrating insurance coverage into its service offering.
- ShopifycoreShopify powers the company's online e-commerce storefront at oculuseyecare.com, enabling online sales of prescription eyewear and contact lenses, order processing, payment collection, and website analytics.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Oculus Eyecare competitors and assessment
Company assessmentDirect peers
- Warby Parker: Vertically integrated eyewear retailer offering eye exams, prescription glasses, sunglasses, and contact lenses through a hybrid retail + e-commerce model. Closest analog to Oculus in combining optical retail with clinical services, though at vastly greater scale and a value/mass-premium positioning.
- David Kind Eyewear: Independent luxury eyewear boutique chain offering curated designer frames paired with on-site optometry services. Highly comparable to Oculus in assortment strategy (artisan/independent designers), same-day service orientation, and boutique in-store experience.
- SEE Eyewear: Independent eyewear retailer offering eye exams alongside distinctive designer frames at multiple U.S. boutique locations. Comparable to Oculus in combining clinical optometry with curated frame selection in a boutique retail format.
- Morgenthal Frederics: Luxury optical boutique group operating in major U.S. cities with on-site optometry and a curated assortment of high-end designer and bespoke eyewear. Closely comparable to Oculus's premium positioning and boutique optometry model.
Broad incumbents
- Oliver Peoples: Established luxury eyewear brand with branded retail stores offering prescription frames and sunglasses. A broader incumbent in the premium eyewear segment that Oculus carries as a competitor at the brand level rather than at the retail level.
- LensCrafters: National optical retail chain (Luxottica) offering eye exams, frames, and lenses across hundreds of U.S. locations. Competes with Oculus for routine eye exam volume and insurance-driven patients, but at a mass-market positioning rather than boutique luxury.
Emerging players
- EyeBuyDirect: Online-first eyewear retailer selling affordable prescription and non-prescription frames directly to consumers. Represents the digital-native threat that pressures both margins and customer acquisition in the broader optical market.
- Zenni Optical: Pure-play online eyewear retailer known for very low-cost prescription frames. Competes with Oculus on convenience and price for online frame purchases, particularly in the value-conscious segment.
Others
- Jacques Marie Mage: Los Angeles-based luxury eyewear brand crafting limited-edition artisanal frames. A supplier-adjacent peer: Oculus carries the brand as a core part of its curated assortment, and JMM sells direct-to-consumer through its own channels.
- Persol: Italian luxury eyewear brand (Luxottica) with its own DTC and wholesale channels. An indirect competitor to Oculus at the luxury frame level and a supplier-adjacent player in the broader premium optical ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Oculus Eyecare social profiles
Digital presenceOculus Eyecare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oculus Eyecare leadership team
Management profileNumber of profiles
Profiles6 records
Oculus Eyecare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oculus Eyecare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oculus Eyecare
What does Oculus Eyecare do?
Oculus Eyecare is a Seattle-based optometry practice and optical boutique that delivers comprehensive eye examinations (including digital retinal imaging), contact lens fittings, and frame adjustment/repair services, alongside retail sales of prescription eyeglasses, sunglasses, and contact lenses from a curated portfolio of 15+ independent designer brands. The on-site optical lab enables same-day prescription fulfillment for qualifying prescriptions, and products are sold both in-store and online via the company's Shopify storefront.
Is Oculus Eyecare a public or private company?
Oculus Eyecare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Oculus Eyecare founded?
Oculus Eyecare was founded in 2013. It employs 11 to 50 people.
Where is Oculus Eyecare based?
Oculus Eyecare is headquartered in Seattle, United States, in the North America region.
How does Oculus Eyecare make money?
Three revenue lines are on record. Eye Exams and Clinical Services are the primary driver. The others are eyewear and Frame Sales and contact Lens Sales.
Who are Oculus Eyecare's main competitors?
Direct peers on record are Warby Parker, David Kind Eyewear, SEE Eyewear and Morgenthal Frederics. Broad incumbents are Oliver Peoples and LensCrafters. Emerging players are EyeBuyDirect and Zenni Optical. Others are Jacques Marie Mage and Persol.
Does Oculus Eyecare have an API?
No public API is recorded for Oculus Eyecare.
What industry is Oculus Eyecare in?
Oculus Eyecare's product category is Optometry Services and Designer Eyewear Retail. Its primary akta.pro industry code is HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses), with a secondary code of HLAKAKAB, Optometry Clinics (Primary Eye Care). Its NAICS code is 45613 and its SIC code is 3851.