Get Model
GetModel is a London-based fashion intelligence platform that tracks 125,000+ models and 4,200+ agencies across 38 countries, offering data-driven rankings, editorial coverage, agency directories, and visual face search to agencies, brands, media, and individual models.
- Company typePrivate
- Founded2019
- HeadquartersMoscow, Russia
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Get Model does
GetModel Ltd. is a London-headquartered fashion intelligence platform that aggregates data on 125,000+ model profiles and 4,200+ modelling agencies across 38 countries, producing proprietary data-driven rankings (Top 50 Models, Top Supermodels, Top Instagram Models, demographic-specific lists) and editorial coverage of fashion weeks, agency moves, and industry trends. The platform combines a model database, agency directory, visual face search tool, and casting listings with original journalism from a 12-person editorial team embedded in London, New York, Paris, and Milan, reaching 2M+ monthly website visitors and a 180K+ subscriber weekly newsletter.
The core technology stack is a proprietary fashion intelligence platform that performs its own Wikimedia and Instagram scans to compute composite influence metrics (the GetModel Influence Score and Fame Score), and applies computer-vision-based face matching for its Visual Face Search. Traffic and engagement are measured via Google Analytics 4 and Yandex.Metrika, with audience composition reportedly 85% fashion-industry professionals.
GetModel monetizes primarily through tiered advertising sold to agencies, brands, and media companies (Starter at $500/month, Professional at $1,500/month, Enterprise custom with API data access and dedicated campaign management), supplemented by a $9.99/month Premium Model Profile subscription that gives individual models verified badges, priority placement, analytics, and direct booking requests. The go-to-market is product-led and content-led: SEO-driven rankings and editorial coverage generate organic discovery, with self-serve conversion paths for Premium profiles and lower advertising tiers and sales-assisted engagement for Enterprise deals.
Get Model firmographics
Firmographics- Name
- Get Model
- Legal name
- GetModel Ltd.
- Website
- https://getmodel.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- GetModel is a London-based fashion intelligence platform that tracks 125,000+ models and 4,200+ agencies across 38 countries, offering data-driven rankings, editorial coverage, agency directories, and visual face search to agencies, brands, media, and individual models.
- Ownership category
- akta.pro rank
Get Model industry classification
Industry- Product category
- Fashion Intelligence Platform
- NAICS
- Advertising Agencies (54181), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Fashion & Accessories Marketplaces (CRAFABAA)
- akta.pro secondary industry
- Influencer Measurement, Analytics & Brand Safety (MPAAAHAI)
Keywords
Where Get Model is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices5 records
Markets served
Get Model business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Advertising & Sponsorship: The primary revenue stream. The platform sells premium advertising inventory to fashion industry professionals including agencies, brands, and media companies. Three tiers: Starter ($500/month) with sidebar banner and 50K impressions; Professional ($1,500/month) with leaderboard, 150K impressions, newsletter mention and featured placement; and Enterprise (custom pricing) with full-page takeover, sponsored content, dedicated campaign manager, API access and custom reporting. Also includes newsletter sponsorship reaching 180K+ subscribers and sponsored editorial content.
- Premium Model Profiles: Individual models pay $9.99/month to upgrade their profile to premium status, gaining a verified badge, priority placement in search and rankings, portfolio view analytics, direct booking requests from clients, and featured placement in the weekly newsletter.
- Featured Agency & Brand Placements: Agencies and brands can purchase premium featured placements in rankings, directory and search results, including enhanced profiles, priority positioning and performance analytics — sold as monthly packages separate from standard advertising.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter advertising tier for fashion brands and agencies |
| Subscription | Monthly | Most popular mid-tier advertising package |
| Subscription | Multi-year contract | Full-service enterprise advertising |
| Subscription | Monthly | Premium individual model profile upgrade |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Get Model product offering
Product offeringCore offering
GetModel operates a proprietary fashion intelligence platform that aggregates a verified database of 125,000+ model profiles and 4,200+ modelling agencies across 38 countries, layered with data-driven rankings, an AI-powered visual face search tool, an editorial content engine, and a casting listings marketplace. The platform sells premium advertising (Starter, Professional, Enterprise tiers) to agencies, brands, and media companies, and a $9.99/month Premium Model Profile subscription to individual models.
Product overview
GetModel is a fashion intelligence platform offering a unified suite of tools for the modeling industry. The core platform consists of a model database with 125,000+ profiles tracked across 38 countries, data-driven rankings updated daily (Top 50 Models, Top Supermodels, Top Instagram Models, Top Male Models, and demographic-specific rankings), an agency directory with 4,200+ verified agencies, a visual face search tool for identifying models by photo, and a casting platform with AI-powered trust scoring. The platform also delivers original editorial content through its news and blog sections. Premium offerings include advertising packages (banner ads, sponsored content, newsletter sponsorship, featured placements) ranging from $15 CPM to custom Enterprise packages, and individual Premium Model Profiles at $9.99/month offering verified badges, priority placement, and analytics. The platform is headquartered in London with editorial presence in New York, Paris, and Milan.
Differentiator
Problem solved
Functional benefit
Products and services
- Model Database & Profiles A comprehensive directory of 125,000+ model profiles tracked in real time across 38 countries, including verified contacts, agency information, runway appearances, campaign bookings, and social influence metrics. Built for agencies, brands, media, and creative professionals.
- Model Rankings Data-driven rankings updated daily covering campaign appearances, runway shows, editorial placements, and social influence across major markets. Includes Top 50 Models, Top Supermodels, Top Instagram Models, Top Male Models, and demographic-specific lists, built on the proprietary GetModel Influence Score.
- Editorial Content Original reporting on fashion weeks, agency moves, model contracts, and industry trends from fashion journalists covering London, New York, Paris, and Milan markets. Produces 72 new articles per week.
- Visual Face Search (Find a Model by Photo) A visual search tool that allows users to upload a photo and match the face against the GetModel directory of professional models, returning exact matches or similar-looking models. Free service requiring no account; photos are analyzed in real time and never stored.
- Agency Directory A directory of 4,200+ modeling agencies worldwide with verified contacts, talent rosters, and performance metrics across 38 countries.
- Castings Platform A platform for posting and browsing casting calls, shoots, and modeling contracts worldwide. Castings are posted by third parties; the platform includes AI-powered trust scoring to help identify potentially suspicious listings.
- Banner Advertising Premium display advertising placements across model profiles, rankings pages, and editorial content. Includes leaderboard, sidebar, and interstitial formats targeted by geography, category, and audience segment. Starting at $15 CPM.
- Sponsored Content Native editorial content created in collaboration with brands, published alongside organic coverage with clear sponsorship labeling. Includes distribution across social channels and newsletter.
- Newsletter Sponsorship Newsletter sponsorship reaching 180K+ fashion professionals through a weekly industry intelligence newsletter. Features exclusive single-sponsor format with dedicated placement, custom creative, and direct response tracking.
- Featured Placement Premium visibility in rankings, directory, and search results. Featured placements include enhanced profiles, priority positioning, and performance analytics. Offered as monthly packages.
- Enterprise Advertising Package Custom advertising solution including full-page takeover, sponsored editorial content, dedicated campaign manager, newsletter sponsorship, API data access, and custom reporting.
- Premium Model Profiles Upgraded model profiles offering verified badge, priority placement in search and rankings, portfolio view analytics (showing who viewed, when, and from where), direct booking requests from clients, and featured placement in weekly newsletter. Priced at $9.99/month per model.
- Data Intelligence Tools Advanced analytics and market intelligence tools for agencies, brands, and industry professionals. Provides real-time data on casting trends, market shifts, and talent trajectories.
- Real-Time Fashion Week Analytics Dashboard A dashboard providing live analytics during fashion week events, tracking model appearances, runway shows, and related data in real time.
Companies that use Get Model
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Get Model technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Get Model partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights6 records
Get Model competitors and assessment
Company assessmentDirect peers
- Models.com: Models.com is the established leader in fashion model databases, rankings, and industry coverage. Direct competitor with a similar model directory, agency directory, and rankings product — most analogous to GetModel's core offering.
- FashionModelDirectory: FashionModelDirectory (by Models.com) is a long-standing model database and industry directory. Direct competitor offering similar model profiles, agency listings, and editorial coverage of fashion weeks and campaigns.
- Casting Networks: Casting Networks operates casting and talent submission platforms serving actors and models. Directly comparable on the castings/talent discovery side of GetModel's offering, though heavier in entertainment than fashion.
- Model Mayhem: Model Mayhem is a model/talent discovery and portfolio platform serving photographers, models, and clients. Comparable self-serve talent marketplace functionality with similar SMB monetization model.
- PurplePort: PurplePort is a UK-based modeling and photography platform connecting models, photographers, and agencies. Comparable in marketplace mechanics and audience (models, photographers, creatives) to GetModel's directory and castings features.
Broad incumbents
- The Business of Fashion: BoF is the leading business intelligence platform for the global fashion industry. Broader in scope than GetModel but overlaps heavily in industry data, agency/brand intelligence, and premium fashion professional audience monetization.
- Vogue Business: Vogue Business provides data-driven fashion industry analysis and intelligence. Overlaps with GetModel in editorial coverage of models, agencies, and casting trends, with a much larger brand and audience reach.
- WWD: WWD (Women's Wear Daily) is the legacy fashion industry trade publication. Covers similar ground in agency moves, model contracts, fashion weeks, and advertising to fashion professionals — GetModel is named among WWD's Top 50 Fashion Platforms.
Emerging players
- Fashionista: Fashionista is a fashion industry publication covering models, agencies, and industry news. Partial overlap with GetModel's editorial coverage of the modelling industry, but lacking the data/rankings and directory depth.
- HypeAuditor: HypeAuditor is an influencer analytics and audience verification platform. Comparable in influencer measurement methodology and brand safety scoring, and competes with GetModel's Influence Score for agency/brand analytics budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks3 records
Key highlights7 records
Customer concentration
Get Model social profiles
Digital presenceGet Model financial estimates
Financial estimateRevenue estimate
Valuation estimate
Get Model leadership team
Management profileNumber of profiles
Profiles7 records
Get Model funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Get Model M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Get Model
What does Get Model do?
GetModel operates a proprietary fashion intelligence platform that aggregates a verified database of 125,000+ model profiles and 4,200+ modelling agencies across 38 countries, layered with data-driven rankings, an AI-powered visual face search tool, an editorial content engine, and a casting listings marketplace. The platform sells premium advertising (Starter, Professional, Enterprise tiers) to agencies, brands, and media companies, and a $9.99/month Premium Model Profile subscription to individual models.
Is Get Model a public or private company?
Get Model is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Get Model founded?
Get Model was founded in 2019.
Where is Get Model based?
Get Model is headquartered in Moscow, Russia, in the Europe region.
How does Get Model make money?
Three revenue lines are on record. Advertising & Sponsorship is the primary driver. The others are premium Model Profiles and featured Agency & Brand Placements.
Who are Get Model's main competitors?
Direct peers on record are Models.com, FashionModelDirectory, Casting Networks, Model Mayhem and PurplePort. Broad incumbents are The Business of Fashion, Vogue Business and WWD. Emerging players are Fashionista and HypeAuditor.
Does Get Model have an API?
Yes. API data access is offered as part of Enterprise advertising packages. The Enterprise package includes 'API data access' along with full-page takeover, sponsored editorial content, dedicated campaign manager, newsletter sponsorship, and custom reporting.
What industry is Get Model in?
Get Model's product category is Fashion Intelligence Platform. Its primary akta.pro industry code is CRAFABAA, Fashion & Accessories Marketplaces, with a secondary code of MPAAAHAI, Influencer Measurement, Analytics & Brand Safety. Its NAICS code is 54181 and its SIC code is 7311.