HypeAuditor
HypeAuditor is an AI-powered influencer marketing platform that enables brands, agencies, and e-commerce businesses to discover, vet, and manage 227.8M+ social media creators across Instagram, YouTube, TikTok, X, and Twitch.
- Company typePrivate
- Founded2017
- HeadquartersIndianapolis, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What HypeAuditor does
HypeAuditor is an AI-powered influencer marketing platform that enables brands, agencies, and e-commerce businesses to discover, vet, activate, and manage relationships with social media creators. The platform operates on a 227.8M+ profile database spanning Instagram, YouTube, TikTok, X (Twitter), and Twitch, with 15,000 new influencers added daily and 5M+ analytical reports processed to date. Its core capability is a machine learning fraud detection engine trained on 53+ behavioral patterns, claiming to identify 95.5% of known fraud activity, alongside a proprietary Audience Quality Score (AQS) metric on a 1-100 scale, channel-specific quality scores for TikTok and YouTube, and engagement pod detection using behavioral analysis and NLP.
The platform is delivered as a unified suite organized around six core modules (Influencer Discovery, Analytics/Reports Hub, Outreach, Campaign Management, My Network CRM, and Recruitment) plus add-on modules (Media Monitor, Media Plans, Market Analysis, Competitor Analysis, E-commerce Integration, Influencer Payments, Chrome Extension, and the HypeAgent AI co-worker launched in December 2025). A public API with Discovery, Reports, and Market Analysis endpoints supports enterprise custom integrations. Native integrations with Shopify, WooCommerce, Magento, PayPal, Zapier, and Gmail extend the platform into e-commerce attribution, global creator payments across 200+ countries, and workflow automation.
HypeAuditor operates a SaaS subscription model with tiered pricing ranging from $99/month for smaller teams to custom multi-year enterprise contracts. The go-to-market combines product-led growth (a suite of free audit and engagement calculator tools, self-serve sign-up) with sales-led enterprise motions including demos and dedicated support. Revenue reached $8.1M ARR as of 2025, achieved without external venture funding on a 51-100 employee base, with a third-party disclosed valuation of $24.4M. Customer logos span luxury (Dior, L'Oreal, LVMH), consumer goods (Unilever, H&M, Heineken), electronics retail (MediaMarkt, Philips), hospitality (Marriott, Taj Exotica), agencies (Ogilvy, Influence4You), and SMBs (Moon Magic, Total Player Value), with recognition including Inc. 2024 Power Partner, G2 Global Leader, and 2019 Inflow Awards Best Influencer Marketing Tool.
HypeAuditor firmographics
Firmographics- Name
- HypeAuditor
- Legal name
- HypeAuditor
- Website
- https://hypeauditor.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HypeAuditor is an AI-powered influencer marketing platform that enables brands, agencies, and e-commerce businesses to discover, vet, and manage 227.8M+ social media creators across Instagram, YouTube, TikTok, X, and Twitch.
- Ownership category
- akta.pro rank
HypeAuditor industry classification
Industry- Product category
- Influencer Marketing Software
- NAICS
- Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
- akta.pro secondary industries
- Influencer Discovery, Vetting & Due Diligence Services (BPAFAHAE), Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE), Influencer Operations & Payments (Workflow/Invoicing/Payouts) (MPAAAHAO)
Keywords
Where HypeAuditor is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Markets served
HypeAuditor business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Subscription-based SaaS model with tiered pricing plans. Access to platform features including influencer discovery, analytics, campaign management, and fraud detection. Pricing ranges from $99/month for smaller teams to custom enterprise arrangements with dedicated support and advanced features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level subscription for small teams and startups |
| Subscription | Annual | Mid-market professional plan |
| Subscription | Multi-year contract | Enterprise custom plan |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels11 records
HypeAuditor product offering
Product offeringCore offering
HypeAuditor provides an AI-driven influencer marketing platform that enables brands, agencies, and e-commerce businesses to discover creators, vet their audiences for fraud and quality, run outreach, manage campaigns end-to-end, and measure performance across major social media networks. The platform combines audience analytics, fraud detection, relationship management, and campaign execution into a single subscription product.
Product overview
HypeAuditor is a 100% AI-powered influencer marketing platform providing a unified platform-plus-modules architecture for the complete influencer marketing lifecycle. The core HypeAuditor Platform integrates six interconnected modules: Influencer Discovery (227.8M+ searchable database), Influencer Analytics/Reports Hub (35+ metrics for vetting creators), Influencer Outreach (email-based recruitment), Campaign Management (end-to-end tracking and ROI), My Network (relationship management), and Influencer Recruitment (landing pages, social listening, lookalikes). Additional modules include Media Monitor (real-time content tracking), Media Plans (campaign forecasting), Market Analysis and Competitor Analysis (competitive intelligence), E-commerce Integration (Shopify/WooCommerce/Magento), Influencer Payments (PayPal), Chrome Extension, and HypeAgent (AI natural language interface). The platform also offers an API product for enterprise custom integrations. A suite of free tools (engagement calculators, audit tools, fake follower checkers) complements the paid offerings.
Differentiator
Problem solved
Functional benefit
Brands
- HypeAgent: AI co-worker product that allows marketers to interact with influencer data through natural language queries, replacing traditional dashboard navigation with conversational decision support. Currently in open beta.
Products and services
- HypeAuditor Platform The flagship subscription SaaS product for brands, agencies, and e-commerce teams, providing influencer discovery, audience quality scoring, fraud detection, outreach, campaign management, and reporting across major social platforms.
- HypeAgent AI-powered agent product that uses natural language processing to help marketing teams conduct creator outreach and automate parts of the influencer marketing workflow within the HypeAuditor platform.
- HypeAuditor API
Quantifiable outcome
- Saves over 70% of time in influencer marketing workflows
- +5 more outcomes
Companies that use HypeAuditor
Customer profileNamed customers18 records
Segments10 records
Ideal customer profiles3 records
HypeAuditor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability11 records
Feature9 records
HypeAuditor partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- PayPalcorePayPal integration enables seamless international influencer payments across 200+ countries in 25 major currencies. Simplifies payment management by connecting PayPal checkout directly within HypeAuditor platform. Allows influencers to connect PayPal accounts when accepting campaign proposals and enables brands to send payments globally without financial paperwork.
- ShopifycoreShopify integration allows brands to connect their store to HypeAuditor for tracking product seeding, affiliate links, and promo codes from one central location. Enables automatic tracking of orders, fulfillments, and sales performance. Influencers can order free product samples directly through the platform.
- WooCommercecoreWooCommerce integration enables e-commerce brands using WordPress to leverage HypeAuditor's influencer marketing capabilities. Tracks sales performance, manages affiliate links, and facilitates product sample distribution to influencers from the platform.
- MagentocoreMagento integration enables enterprise e-commerce brands to connect their store for improved campaign performance and easier influencer management. Allows quick provision of affiliate links, product samples, and promo codes to influencers.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
HypeAuditor competitors and assessment
Company assessmentOthers
Direct peers
- Upfluence: Influencer marketing platform with discovery, outreach, campaign management, and e-commerce integration features. Closely matches HypeAuditor's end-to-end product footprint and SMB/mid-market positioning.
- Aspire (formerly AspireIQ): Creator marketplace and influencer marketing platform serving brands and agencies with discovery, outreach, and campaign management tools. Overlapping feature set and target customer base make it one of HypeAuditor's closest direct competitors.
- CreatorIQ: Enterprise-grade influencer marketing platform offering creator discovery, campaign management, and analytics. Direct competitor to HypeAuditor at the Fortune 500 brand tier, with a comparable end-to-end value proposition and significantly larger headcount.
- Tagger (Sprout Social): Influencer marketing and social intelligence platform acquired by Sprout Social, offering creator discovery, analytics, and campaign management. Comparable feature set and audience for HypeAuditor's enterprise customers.
- Klear: Influencer marketing platform acquired by Meltwater, offering creator discovery, analytics, and campaign management. Direct competitor with broader parent company resources since the Meltwater acquisition.
- GRIN: Creator management platform built for e-commerce brands with Shopify, WooCommerce, and Magento integrations. Direct competitor in the e-commerce-influencer workflow segment where HypeAuditor's integrations also compete.
- Captiv8: Influencer marketing platform with discovery, fraud detection, and campaign measurement tools serving brands and agencies. Comparable feature set and target market to HypeAuditor.
- Traackr: Influencer marketing platform focused on brand safety, creator discovery, and campaign analytics with strong enterprise penetration. Direct competitor to HypeAuditor across the same Fortune 500 brand segment.
Emerging players
- Modash: Creator discovery and analytics API platform with a growing database of influencers. Competes with HypeAuditor on the discovery and analytics layer but with a smaller feature breadth and emerging market position.
Market position
Strengths5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
HypeAuditor social profiles
Digital presenceHypeAuditor financial estimates
Financial estimateRevenue estimate
Valuation estimate
HypeAuditor leadership team
Management profileNumber of profiles
Profiles2 records
HypeAuditor funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HypeAuditor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HypeAuditor
What does HypeAuditor do?
HypeAuditor provides an AI-driven influencer marketing platform that enables brands, agencies, and e-commerce businesses to discover creators, vet their audiences for fraud and quality, run outreach, manage campaigns end-to-end, and measure performance across major social media networks. The platform combines audience analytics, fraud detection, relationship management, and campaign execution into a single subscription product.
Is HypeAuditor a public or private company?
HypeAuditor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HypeAuditor founded?
HypeAuditor was founded in 2017. It employs 51 to 100 people.
Where is HypeAuditor based?
HypeAuditor is headquartered in Indianapolis, United States, in the North America region.
How does HypeAuditor make money?
One revenue line is on record: saaS Subscription.
Who are HypeAuditor's main competitors?
Phyllo is listed as an others. Direct peers are Upfluence, Aspire (formerly AspireIQ), CreatorIQ, Tagger (Sprout Social), Klear, GRIN, Captiv8 and Traackr. Modash is listed as an emerging player.
Does HypeAuditor have an API?
Yes. HypeAuditor offers API access for building custom solutions with their creator data. The API includes Discovery API, Reports API, and Market Analysis API. It works with any tech stack and supports enterprise integrations and workflows. Developer documentation is at hypeauditor.com/api-integration.
What industry is HypeAuditor in?
HypeAuditor's product category is Influencer Marketing Software. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of BPAFAHAE, Influencer Discovery, Vetting & Due Diligence Services. Its NAICS code is 5418 and its SIC code is 7310.