Sundazed Music

What Sundazed Music does

Sundazed Music, Inc. is a privately held record label and e-commerce retailer headquartered in Coxsackie, New York, specializing in audiophile-grade vinyl and CD reissues of recordings from the 1950s-1970s. The company operates a catalog of 622+ album titles spanning 100+ artists across psychedelic, garage rock, surf, soul, blues, jazz, and folk genres, with notable releases tied to Sun Ra, Blue Cheer, the Velvet Underground, Jefferson Airplane, the Doors, and Duane Eddy. Its production stack is built on a long-standing mastering relationship with Kevin Gray at Cohearent Audio (LPs cut from original master tapes) and pressing partnerships with three top-tier US plants — Citizen, RTI, and Third Man Pressing. A defining product mechanic is the Ultra 100 series (pressings limited to 100 copies, typically on colored or splatter vinyl) and exclusive Record Store Day drops.

The business generates revenue primarily through one-time unit sales of physical media — standard LPs at roughly $21-$28, CDs at $13-$14, double LPs around $30, and multi-disc box sets at $30-$80 — distributed through the company's own e-commerce storefront (sundazed.com, powered by Cart.com), independent record stores (particularly for Record Store Day exclusives), and digital streaming/downloads via Bandcamp, Spotify, Apple Music, Tidal, and Qobuz. A secondary revenue stream is sync licensing of catalog recordings for film, television, and advertising. The company operates a portfolio of six imprint labels — Sundazed, Modern Harmonic (post-punk/experimental), BeatRocket! (garage/punk), Americana Anthropology (roots music), Dot Matrix Recordings, and Liberty Spike Recordings — enabling niche subgenre specialization under a shared operational umbrella. Marketing is product-led and event-driven, centered on Record Store Day, curated streaming playlists, and collector-community engagement through social media and email.

Sundazed is owner-managed by co-founders Bob Irwin (President/Owner) and Mary Irwin, with no external venture or growth-equity funding disclosed. The company has expanded catalog rights through an exclusive reissue initiative into Bob Shad's Mainstream Records label (2024), and signals sustained forward cadence via a full-year 2026 release schedule across 10+ months. Operations are active and ongoing as of the source data.

Name

Sundazed Music

Legal name

Sundazed Music, Inc.

Website

https://sundazed.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sundazed Music is a private record label and e-commerce retailer specializing in audiophile vinyl and CD reissues of 1950s-1970s recordings. It sells a 622+ title catalog directly to collectors via sundazed.com and through independent record stores, with limited-edition pressings and Record Store Day exclusives.

Ownership category

akta.pro rank

Product category

Independent Record Label

NAICS

Record Production and Distribution (51225), Record Production and Distribution (512250)

SIC

Phonograph Records & Prerecorded Audio Tapes & Disks (3652)

akta.pro primary industry

Record Labels (Major & Independent) (MPAIAAAA)

akta.pro secondary industries

Sync Rights Representation (Pitching, Clearance, Negotiation) (MPAIABAF), Sync Marketplaces & Licensing Platforms (MPAIALAG), Sync Royalty Administration & Reporting (Cue Sheets, Claims, Audits) (MPAIALAL)

Keywords

• Vinyl record reissues
• Music record label
• Compact disc sales
• Sync music licensing
• Limited edition vinyl

Headquarters

HQ city

Coxsackie

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct Vinyl & CD Sales: Sundazed Music operates an e-commerce storefront selling vinyl records, CDs, box sets, deluxe editions, and digital downloads directly to consumers. Revenue is generated through one-time product transactions with a focus on limited-edition and collector-priced releases.
2. Sync Licensing: The company maintains a sync licensing division (sundazed.com/sync-licensing.aspx) licensing their catalog music for use in film, TV, and advertising.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sundazed Music is an independent record label and online music retailer specializing in audiophile-grade reissues of rare and out-of-print recordings from the 1950s-1970s. The company sells vinyl records (7", 10", 12" LP, colored and double LPs), compact discs (single discs and box sets), digital downloads, and limited-edition collector pressings through its own e-commerce storefront, independent record stores (especially Record Store Day), and streaming platforms. It operates multiple imprint labels including Sundazed, Modern Harmonic, BeatRocket!, Americana Anthropology, Dot Matrix Recordings, and Liberty Spike Recordings, and provides sync licensing of its catalog for film, TV, and advertising.

Product overview

Sundazed Music is a vintage and archival music reissue label specializing in vinyl records, compact discs, and digital downloads. The company's core products include multiple vinyl formats (7", 10", 12" LP, colored/splatter vinyl, double LPs) and CDs (single and box sets), all focused on reissuing rare, obscure, and classic recordings from the 1950s-1970s. The company operates several sub-brands: Sundazed (primary label), Modern Harmonic (experimental/industrial), BeatRocket! (garage/punk), Americana Anthropology (roots music), Dot Matrix Recordings, and Liberty Spike Recordings. Additional offerings include vinyl and CD box sets, Ultra 100's limited editions (pressings of 100), sync licensing services, gift certificates, merchandise, and curated streaming playlists. The company distributes through digital platforms including Spotify, Apple Music, Bandcamp, Tidal, and operates its own e-commerce store powered by Cart.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Vinyl Records Physical vinyl records in multiple formats including 7", 10", 12" LP, colored vinyl, and double LP sets, focused on reissues of rare and classic 1950s-1970s recordings in psychedelic, garage rock, surf, soul, blues, jazz, and folk genres. Sold to individual collectors and music enthusiasts.
• Compact Discs (CDs) CD releases including single discs and CD box sets focused on reissues of rare and classic recordings. Sold to individual collectors and music enthusiasts.
• Digital Downloads and Streaming Digital music available for download and streaming through platforms including Bandcamp, Spotify, Apple Music, Tidal, Qobuz, iTunes, and Google Play. Provides access to Sundazed's catalog for digital listeners.
• Vinyl Box Sets and Deluxe Editions Multi-LP vinyl collections featuring bonus materials, expanded liner notes, and deluxe packaging. Sold to dedicated collectors seeking premium reissues.
• CD Box Sets and Deluxe Editions Multi-disc CD collections with comprehensive liner notes, bonus tracks, and curated content such as the Mainstream Records psychedelic anthology. Sold to dedicated collectors and music enthusiasts.
• Sync Licensing Music licensing service providing rights to classic recordings from the Sundazed catalog for use in film, television, advertising, and other media productions. Sold to media producers and rights buyers.
• Band Logo T-Shirts and Merchandise T-shirts and apparel featuring band logos and artwork from Sundazed releases. Sold to fans and collectors.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Modern HarmoniccoreChannel Partner/ Reseller/ DistributorModern Harmonic is described as Sundazed Music's 'sister label,' operating as a distinct imprint under the Sundazed umbrella focused on post-punk and experimental releases. Modern Harmonic shares distribution, marketing, and potentially production infrastructure with Sundazed.
• Third Man PressingcoreTechnology or IntegrationThird Man Pressing (operated by Jack White) is a vinyl pressing facility used by Sundazed for certain releases, particularly limited editions like colored vinyl pressings. Example: The Driving Stupid's Horror Asparagus Stories LP pressed at Third Man Pressing on asparagus green vinyl.
• Citizen (Vinyl Pressing)coreTechnology or IntegrationCitizen is referenced as the US pressing plant used for optimal sound on Sundazed LP releases. Products are described as 'pressed in the USA at Citizen for optimum sound.'
• RTI (Record Technology Inc.)coreTechnology or IntegrationRTI is referenced as a vinyl pressing plant partner. Used for certain premium releases (e.g., Runaways LP cut by Kevin Gray at Cohearent Audio and pressed at RTI).
• Kevin Gray / Cohearent AudiocoreTechnology or IntegrationKevin Gray at Cohearent Audio is Sundazed's primary mastering engineer, cutting LPs directly from original master tapes. Multiple product descriptions cite 'Cut by Kevin Gray at Cohearent Audio' as a quality differentiator.
• Bob Shad / Mainstream RecordsminorStrategic or Co-development PartnerSundazed Music is undertaking a deep reissue initiative into the Bob Shad-founded Mainstream Records catalog, including a 10-CD/10-disc boxed set 'Journey to the Center of the Mind.' Sundazed has exclusive rights to reissue this catalog.
• Something Weird VideominorStrategic or Co-development PartnerSundazed Music collaborates with Something Weird Video, another cult/underground media label, on joint releases. The website features a dedicated Something Weird section and promotional banners cross-linking both properties.
• Warner Bros. / Inherent ViceminorGTM or Marketing PartnerA Sundazed-owned composition and recording (Bob Irwin and the Pluto Walkers' 'The Throwaway Age') was featured in the Warner Bros. motion picture 'Inherent Vice,' directed by Paul Thomas Anderson — a significant marketing placement.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rhino Records: Reissue division of Warner Music Group, covering classic rock, pop, jazz, and soundtrack catalogs with extensive box sets and audiophile pressings. Major-label incumbent with overlapping reissue activity but vastly larger scale and broader catalog scope.
• Craft Recordings: Reissue arm of Concord Music Group, handling catalogs from Rounder, Fantasy, Prestige, Riverside, and Vanguard. Larger incumbent operating across multiple genres with deeper resources and broader catalog breadth than Sundazed, but overlapping in audiophile reissue mission.

Direct peers

• Light in the Attic Records: Independent vinyl reissue label specializing in lost and forgotten classic recordings from the 1960s-80s across funk, soul, psych, folk, and gospel. Directly comparable in mission, audiophile mastering focus, limited-edition pressings, and collector-driven GTM via Record Store Day.
• Real Gone Music: Vinyl reissue label focused on classic rock, soul, country, jazz, and pop recordings with audiophile mastering (often by Bill Smith) and colored vinyl variants. Closely mirrors Sundazed's product format, mastering philosophy, and collector pricing tier.
• Omnivore Recordings: Reissue label specializing in catalog deep dives across rock, country, jazz, soul, and singer-songwriter genres, with strong emphasis on bonus material, liner notes, and vinyl box sets. Comparable in archival depth and premium packaging approach.
• Numero Group: Chicago-based reissue label with deep focus on obscure soul, funk, gospel, rock, and international recordings from the 1960s-80s. Comparable in deep-catalog archival approach, premium vinyl reissues, and multi-imprint strategy (Numero Group, Numero Nord, Waterslide).
• 4 Men with Beards: Vinyl reissue label focused on classic folk, rock, country, and blues albums with 180-gram audiophile pressings. Direct competitor in the reissue vinyl space with similar collector-oriented GTM and pricing tier.
• Tompkins Square: Independent label focused on roots, folk, country, blues, gospel, and avant-garde acoustic music with strong reissue and archival component. Comparable in curatorial depth, audiophile vinyl releases, and small-scale independent operation.

Emerging players

• Third Man Records: Jack White-founded label with owned pressing plant (Third Man Pressing), which Sundazed uses as a manufacturing partner. Comparable as an active-and-reissue hybrid label with strong audiophile positioning, though larger scale and active artist roster differentiate.

Regional players

• Ace Records (UK): UK-based reissue label with deep catalog of rockabilly, R&B, soul, and 1960s pop recordings. Operates in a similar reissue niche but primarily serves UK and European markets with comparable audiophile mastering and collector-focused GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sundazedmusic
• YouTubeyoutube.com/c/SundazedMusic/videos
• Instagraminstagram.com/sundazedmusic
• Facebookfacebook.com/sundazed
• LinkedInlinkedin.com/company/sundazed-music-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sundazed Music