What Craft Records does

Craft Recordings is a record label and reissue brand operating under Concord Music Group, Inc., headquartered at 10 Lea Ave. Suite 300 in Nashville, Tennessee. The company curates and sells catalog and reissue recordings across vinyl LP, compact disc, SACD, digital album, and box-set formats, alongside branded apparel and merchandise. Its catalog spans more than 25 owned or affiliated record labels — including Prestige, Stax, Fantasy, Fania, Vanguard, Rounder, Savoy, and Varèse Sarabande — and more than 100 notable artists across jazz, blues, rock, soul, Latin, folk, punk, and film soundtrack genres.

Craft's commercial operations are centered on a direct-to-consumer e-commerce model. The storefront at craftrecordings.com is built on Shopify and supplemented by Shop Pay accelerated checkout, Google Analytics, and the Rivo-powered Craft Collectors Club (Vault Insider+) loyalty program. Product pricing follows a unit-pricing model that varies by format, edition, and exclusivity: standard vinyl LPs are typically priced at $25-$30, limited-edition and exclusive color pressings at $32-$40, CDs at $9.99-$15, digital albums at $9.99-$19.99, and multi-disc box sets from roughly $75 to over $125. A parallel international storefront at intlstore.concord.com serves customers outside the US market.

The customer base consists primarily of music collectors and audiophiles, genre-specific fans, and gift buyers who purchase limited pressings, anniversary reissues, and collector's editions. Marketing is conducted through the Craft Circular email newsletter, active social channels (Facebook, TikTok, Instagram, YouTube), content marketing on the Craft Circular blog, and member-exclusive drops via the loyalty program. No evidence of retail distribution partnerships, third-party marketplace presence, or independent outside ownership is present in the source data.

Name

Craft Records

Legal name

Concord Music Group, Inc.

Website

https://craftrecordings.com

Company type

Private

Operating status

Operating

Short description

Craft Recordings, a Concord Music Group brand, curates and sells catalog and reissue recordings on vinyl, CD, SACD, and digital formats. It serves music collectors and genre fans with titles from 25+ legacy labels including Prestige, Stax, and Fania Records.

Ownership category

akta.pro rank

Product category

Recorded Music Retail

NAICS

Record Production and Distribution (51225), Record Production and Distribution (512250)

SIC

Phonograph Records & Prerecorded Audio Tapes & Disks (3652), Retail-Record & Prerecorded Tape Stores (5735)

akta.pro primary industry

Record Labels (Major & Independent) (MPAIAAAA)

akta.pro secondary industry

Physical Recorded Music Manufacturing (Vinyl/CD/Cassette) (MPAIAAAE)

Keywords

• Vinyl reissue label
• Catalog music
• Record label
• Physical music media
• Music merchandise

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Physical Media Sales: Sales of vinyl records (including 180g LP, limited edition color pressings, box sets, SACD), CDs, and digital albums through the e-commerce platform and potentially retail distribution.
2. Merchandise Sales: Sales of apparel (t-shirts) and accessories featuring artist logos and album artwork.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Craft Recordings curates, licenses, and sells catalog and reissue music recordings on physical media (vinyl records including 180g LP and limited-edition color pressings, CDs, SACDs, and multi-disc box sets), digital album formats, and branded apparel and merchandise. Offerings are drawn from more than 25 owned or affiliated legacy record labels including Prestige, Stax, Fantasy, Fania, Vanguard, Rounder, Savoy, and Varèse Sarabande, and are sold directly to consumers through its Shopify-powered online storefront and a separate international store.

Product overview

Craft Recordings is a multi-label record company and e-commerce platform offering physical and digital music products. The portfolio includes vinyl records (standard, 180g, and One-Step Series), compact discs, SACDs, digital albums, and box sets across 25+ record labels including Bluesville Records, Contemporary Records, Fania Records, Fantasy Records, Original Jazz Classics, Prestige Records, Riverside Records, Stax Records, Vanguard Records, Varèse Sarabande, and Rounder Records. The company also sells branded apparel and merchandise, and operates the Craft Collectors Club loyalty program. Products span genres including jazz, blues, rock, soul, Latin, folk, punk, and soundtracks.

Differentiator

Problem solved

Functional benefit

Products and services

• Vinyl Records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Concord Music GroupcoreOthersParent company that owns and operates Craft Recordings. Privacy policy states 'Concord Music Group, Inc. and its affiliates (collectively, Concord)' collect and manage personal information. Concord is a major music company with multiple label imprints.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Blue Note Records: Iconic jazz label owned by Universal Music Group with active Tone Poets, Blue Note Re:imagined, and vinyl reissue programs led by Don Was. Broad overlap with Craft's jazz reissue business (Prestige, Riverside, Contemporary) but it also signs new artists, making it a larger incumbent rather than a pure reissue peer.
• Verve Records: Major jazz label under Universal with active vinyl reissue series (Acoustic Sounds, Verve By Request). Overlaps with Craft's Prestige/Riverside/Savoy jazz reissue stream but runs at much higher scale under UMG rather than as an indie reissue DTC.

Direct peers

• Third Man Records: Jack White's independent label and Detroit pressing plant producing both new releases and reissues on premium colored variants with strong DTC and physical retail. Comparable on premium vinyl product, exclusive color pressings, and integrated pressing+label+store operation, though more new-release focused.
• Rhino Records: Reissue-focused imprint of Warner Music Group handling deep legacy catalogs (Doors, Grateful Dead, Joni Mitchell, vinyl box sets, super deluxe editions). Direct peer: same reissue-led business model with a multi-genre catalog and anniversary-edition playbook, just under a major-label owner rather than Concord.
• Vinyl Me, Please: Subscription DTC vinyl club offering a curated "Album of the Month" pressing on exclusive color variants, plus a sister record store. Comparable on DTC vinyl positioning, exclusive color vinyl, collector community, and loyalty retention loop — though smaller and pressings-led vs. catalog-led.
• Real Gone Music: Independent reissue label focused on rock, country, soul, and jazz catalog on CD, vinyl, and limited editions. Comparable to Craft on multi-genre catalog strategy and emphasis on out-of-print titles brought back via physical reissue for collectors.
• Light in the Attic Records: Boutique reissue label with strong curated catalog (Karen Dalton, Rodriguez, Rodriguez, Rodriguez, Rodriguez — Lost Chapter), known for premium vinyl pressings, exclusive variants, and direct fan engagement. Comparable to Craft on reissue-first DNA, premium positioning, and DTC-led sales even though LITA is fully independent.
• Numero Group: Independent reissue label specializing in deluxe vinyl reissues of overlooked catalogs across soul, funk, gospel, psych, and international genres. Highly comparable: operates a DTC storefront, premium packaging and mastering, anniversary reissues, and a curated catalog model — same business model as Craft, just at smaller scale and without major-label parent.
• Sundazed Music: Specializes in audiophile-grade vinyl reissues of vintage rock, folk, soul, and psych recordings using analog mastering. Comparable to Craft's 180g/AAA mastering stance and collector-focused packaging, though narrower in catalog scope.

Others

• Acoustic Sounds: Specialist distributor and direct retailer of audiophile vinyl, SACD, and hi-res formats, including SuperAnalogue and Analogue Productions reissues. Comparable on audiophile quality bar and SACD / 180g catalog distribution but functions more as a channel partner than a label competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCsx6vv8izcm9T857KduEcwA
• Facebookfacebook.com/craftrecordingsofficial
• Instagraminstagram.com/craftrecordings
• TikToktiktok.com/@craftrecordings
• LinkedInlinkedin.com/company/craft-recordings

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craft Records