What Medallion Retail does

Medallion Retail is a privately held, full-service retail marketing agency founded in 1963 and headquartered in New York City, with a workforce of 101–250 employees. The company plans, creates, produces, and supports in-store signage, retail displays, and shopper experience programs for consumer packaged goods (CPG) brands and major retailers. Its service offering spans Creative Concept & Design (branding, signage, fixtures, wayfinding), Manufacturing & Production (engineering, prototyping, fabrication, installation), and Inventory & Fulfillment (kitting, order fulfillment, inventory monitoring). Core product categories include point-of-purchase (POP) displays, endcaps, window displays, counter and floor displays, and pop-up retail experiences, with prototype development offered as a pre-production step.

The business is non-technological in nature: Medallion Retail does not operate a software platform, does not disclose a proprietary technology stack, and reports no patents, APIs, or AI/ML capabilities. Its competitive differentiation rests on creative execution, manufacturing know-how, value engineering, and deep understanding of shopper psychology and display placement, with cited outcomes including 19–33% sales lift from optimized placement and ~11% incremental revenue gains from improved execution. The company is owner-operated, with Therese Daves serving as President and Owner.

Medallion Retail generates revenue through project-based professional-services engagements, including multi-month program rollouts, custom design and manufacturing projects, and ongoing client retainers. Pricing is custom-quoted based on scope, volume, and requirements and is not publicly disclosed. The go-to-market motion is consultative enterprise sales targeting brand marketers and retail buyers, supported by a content-driven website, blog, thought-leadership articles, and the 'On Retail Time' podcast. Named clients span Barnes & Noble (25-year relationship), Starbucks, Five Below, adidas, LEGO, Hudson, Converse, Zwilling, Godiva, Champion, PetSmart, NBA, Hershey, Duracell, and others across beauty, food & beverage, sporting goods, housewares, and travel retail verticals. The company reports no external funding, no parent organization, and no disclosed mergers or acquisitions.

Name

Medallion Retail

Legal name

Medallion Retail

Website

https://medallionretail.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

101–250 employees

Short description

Medallion Retail is a 60-year-old, privately held New York-based retail marketing agency that plans, designs, manufactures, and fulfills in-store signage, point-of-purchase displays, and shopper-experience programs for enterprise CPG brands and major retailers.

Ownership category

akta.pro rank

Product category

Retail Marketing Services

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Collectible Card Games (CCGs/LCGs) Retail (CRALALAG)

Keywords

• Retail marketing agency
• In-store signage
• Point-of-purchase displays
• Visual merchandising
• Shopper experience programs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Marketing Agency Services: Medallion Retail generates revenue by providing end-to-end retail marketing services to CPG brands and retailers, including strategic planning, creative concept and design, manufacturing and production of displays, inventory management, and fulfillment. Revenue is derived from project-based fees, program rollouts, and ongoing client engagements for in-store signage, point-of-sale displays, visual merchandising, and 360-degree store experience programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Medallion Retail is a full-service retail marketing agency that plans, creates, produces, and supports in-store signage, custom retail displays, and shopper experience programs for CPG brands and major retailers. Its core deliverables include strategic creative concept and design, manufacturing and production of point-of-purchase and window displays, prototype development, and inventory management with kitting and fulfillment.

Product overview

Medallion Retail is a full-service retail marketing agency that plans, creates, produces and supports in-store signage, displays, and shopper experience programs. The company operates as a unified service offering that encompasses Creative Concept & Design (strategic planning for branding, signage, fixtures, and wayfinding systems), Manufacturing & Production (program rollouts, engineering, prototyping, fabrication, and installation), and Inventory & Fulfillment (kitting, order fulfillment, and inventory management). The core product is Retail Displays including Point-of-Purchase (POP) displays, window displays, counter displays, and endcaps, complemented by Prototype Development services that enable testing before full production. The agency also delivers In-Store Signage and Marketing execution (print, digital design, and visual merchandising) and Pop-Up Retail Experiences for immersive brand activations.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Concept & Design Strategic planning and design services for branding, signage, fixtures, wayfinding systems, and other in-store communication needs. Targeted at CPG brands and major retailers seeking differentiated in-store experiences.
• Manufacturing & Production Complete program rollouts including engineering, material selection, prototyping, fabrication, and installation for retail displays. Delivered to CPG brands and retailers for in-store execution.
• Inventory & Fulfillment Management of advertising and display inventory, from kitting to order fulfillment, inventory monitoring, and reordering for CPG brands and retailers.
• Retail Displays Strategic custom retail display design services that create memorable shopper encounters through on-shelf displays, free-standing floor kiosks, and endcaps. Built for CPG brand marketers and major retailers seeking point-of-purchase conversion.
• In-Store Signage and Marketing Full execution for in-store signage and marketing including print, digital design, point-of-sale, visual merchandising, and 360-degree store experience programs for CPG brands and major retailers.
• Prototype Development Full-scale model creation built from design and engineering plans, serving as a preliminary representation of display size, layout, functionality, and aesthetics before large-scale rollout for retail clients.
• Pop-Up Retail Experiences Temporary retail experiences and shop-in-shops that create immersive brand moments through sensory engagement and experiential marketing for CPG brands and retailers.

Quantifiable outcome

• 19–33% average sales lift depending on display placement
• +6 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sparks: Sparks is a global experiential and retail marketing agency that designs and produces brand experiences, pop-ups, and in-store activations — a directly comparable services offering to Medallion Retail's display, signage, and shopper-experience work.
• Jack Morton Worldwide: Jack Morton is a brand experience agency that builds immersive retail environments, pop-ups, and shopper activations for global brands — overlapping directly with Medallion's experiential, in-store signage, and display capabilities.
• George P. Johnson Experience Marketing: GPJ designs and produces brand experiences, retail environments, and live activations for enterprise clients — closely aligned with Medallion Retail's full-service strategy-to-execution model for in-store shopper experiences.
• Momentum Worldwide: Momentum is a global experiential and shopper marketing agency that delivers retail activations, displays, and brand experiences — a comparable peer on shopper experience design and in-store execution for CPG brands.
• Frank Mayer and Associates: Frank Mayer is an in-store display and merchandising solutions provider for retail and CPG brands — a direct comparator on the manufacturing, prototyping, and POP display side of Medallion's offering.
• HL Group: HL Group is a brand experience agency delivering retail activations, pop-ups, and in-store programs — comparable to Medallion on creative-plus-execution retail marketing for consumer brands.
• Sender Logistics & Display: Sender Logistics & Display specializes in retail displays, kitting, and fulfillment — directly comparable to Medallion's manufacturing, inventory management, and fulfillment services.
• Pavone Marketing Group: Pavone is a full-service marketing agency with retail and shopper marketing capabilities for CPG and retail clients — overlapping Medallion's brand-to-shelf service offering.
• Interplay: Interplay provides in-store display design, manufacturing, and installation services for retailers and brands — directly comparable to Medallion's POP and display production capabilities.

Broad incumbents

• Leo Burnett: Leo Burnett is a global advertising agency within Publicis Groupe offering retail marketing, shopper, and brand experience capabilities as part of a much broader portfolio — a broad incumbent that competes for enterprise CPG retail marketing budgets Medallion also targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/medallionretail
• Facebookfacebook.com/medallionretail
• LinkedInlinkedin.com/company/medallion-retail

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medallion Retail