PIB Insurance
PIB Insurance Brokers is a UK specialist insurance broker providing business insurance across 40+ industry sectors, private client insurance for high-net-worth individuals, and risk management and employee benefits services, distributed through a nationwide branch network and PIB Group resources.
- Company typePrivate
- Founded2014
- HeadquartersBirmingham, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What PIB Insurance does
PIB Insurance Brokers is a UK specialist insurance broker operating as a trading style of PIB Risk Services Limited, itself part of PIB Group. The company provides business insurance across more than 40 industry sectors—including agriculture, construction, hospitality, manufacturing, healthcare, motor trade, and renewable energy—alongside private client insurance for high-net-worth individuals covering homes, motor, marine, and fine art. It also offers risk management services, employee benefits solutions, and PIB Academy, a free expert-led learning platform for risk managers and insurance professionals. The firm holds Chartered status and FCA authorisation (Firm Reference Number 308333), and was previously known as Zorab Insurance Services before rebranding under the PIB identity.
The business model is commission-based brokerage: PIB earns transaction fees from insurers for placing business, with quote-based annual billing tailored to coverage type and risk profile. Go-to-market combines a sales-led approach through an expanding network of local UK branches with digital lead capture (online quote and call-back requests), supplemented by an international division that leverages the Worldwide Broker Network to deliver multinational programmes for clients with cross-border risk. Customer segments span UK SMEs and mid-market businesses (primary), high-net-worth individuals, and risk-management clients, addressed via vertical specialisation rather than horizontal mass-market positioning.
Underlying technology is a conventional insurance brokerage operation supported by sector-specialised advisors rather than proprietary platforms; no app, public API, proprietary AI/ML, or data products are disclosed. The registered office is at Rossington's Business Park, Retford, with the legal entity registered in England and Wales (Company Registration Number 02682789). The firm's competitive positioning rests on sector expertise, UK branch density, regulatory credentials, and access to PIB Group's broader specialist insurance resources and international broker network.
PIB Insurance firmographics
Firmographics- Name
- PIB Insurance
- Legal name
- PIB Risk Services Limited
- Website
- https://pib-insurance.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- PIB Insurance Brokers is a UK specialist insurance broker providing business insurance across 40+ industry sectors, private client insurance for high-net-worth individuals, and risk management and employee benefits services, distributed through a nationwide branch network and PIB Group resources.
- Ownership category
- akta.pro rank
PIB Insurance industry classification
Industry- NAICS
- Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial Lines Insurance Brokerage (FSAEADAB)
- akta.pro secondary industries
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Trade Credit Insurance Brokerage (FSAEADAL), Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
Keywords
Where PIB Insurance is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
PIB Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Commissions: PIB Insurance Brokers operates as an insurance intermediary, earning commissions from insurance providers for placing business. As part of PIB Group, they offer a wide range of business and personal insurance products across multiple sectors, with revenue generated through commissions on premiums written.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Business Insurance - tailored specialist coverage |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
PIB Insurance product offering
Product offeringCore offering
PIB Insurance Brokers is a specialist UK insurance intermediary that places business and personal insurance policies on behalf of clients, earning commissions from insurers. It covers 40+ commercial sectors (agriculture, construction, hospitality, manufacturing, professional services, etc.) and provides Private Client cover (homes, motor, marine, fine art) for high-net-worth individuals, alongside Risk Management and Employee Benefits services.
Product overview
PIB Insurance Brokers is a fast-growing specialist insurance broker offering a unified portfolio of insurance and risk management solutions. The core offerings include Business Insurance (covering 40+ industry sectors such as agriculture, construction, hospitality, and professional services), Private Client Insurance (homes, motor, marine, and fine art coverage), Risk Management services, and Employee Benefits solutions. The company also operates PIB Academy, a free expert-led educational platform for industry professionals. PIB Insurance Brokers operates as part of PIB Group with an expanding network of local UK branches providing national coverage with local service.
Differentiator
Problem solved
Functional benefit
Companies that use PIB Insurance
Customer profileSegments3 records
Ideal customer profiles3 records
PIB Insurance technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PIB Insurance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Worldwide Broker NetworkcorePIB Insurance Brokers' international division provides a worldwide broker network to support clients with international insurance needs. This network enables multinational and local programme capabilities for businesses with an international focus, allowing them to place coverage across multiple jurisdictions through partner brokers.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
PIB Insurance competitors and assessment
Company assessmentDirect peers
- Howden Group Holdings: Howden is a London-headquartered independent specialist insurance broker with a UK-heavy footprint and similar sector-led specialism (marine, cyber, trade credit, etc.). It is the most direct comparable to PIB Insurance Brokers in business model, customer segment, and stated ambition to lead the UK independent specialist broker market.
- Towergate Insurance: Towergate is a UK-focused specialist broker operating across commercial lines and HNW private client segments with a multi-branch distribution model. It competes head-to-head with PIB Insurance Brokers for SME and mid-market business insurance, with overlapping sector specialisms in trades, hospitality, and property.
- Lockton Companies: Lockton is the world's largest independent insurance broker with a strong UK presence serving mid-market and enterprise clients across commercial lines and specialty risk. It is a direct competitor for mid-market commercial package business and for international/multinational programmes.
Broad incumbents
- Marsh Ltd (UK): Marsh is the UK arm of Marsh McLennan, a global insurance brokerage and risk advisory giant. It overlaps with PIB Insurance Brokers in commercial P&C placement, risk consulting, and multinational programme servicing, though it operates at much larger enterprise scale.
- Aon UK: Aon is a global insurance brokerage and advisory firm with a substantial UK presence in commercial brokerage, risk management, and employee benefits. It competes with PIB Insurance Brokers across the same mid-market commercial and benefits segments, though with vastly deeper capital and analytics resources.
- Arthur J. Gallagher & Co (UK): Gallagher is a global insurance brokerage with an active UK M&A-led growth strategy in specialist commercial brokers. It competes for the same mid-market and specialty commercial lines and frequently acquires UK regional brokers similar in profile to PIB Insurance Brokers.
- Willis Towers Watson (WTW): WTW is a major global insurance broker and advisory firm with UK commercial brokerage and risk management capabilities. It competes for large and mid-market commercial placements and benefits advisory, sitting in the incumbent peer category relative to PIB Insurance Brokers' specialist positioning.
Emerging players
- BIS Ltd (formerly Brokerbility / Thistle): BIS is a UK-based specialist broker network and direct broker focused on SME commercial lines with regional office coverage. It competes with PIB Insurance Brokers at the lower-mid-market end of commercial insurance placement, with overlap in trades, hospitality, and property sectors.
- County Insurance Services Limited: County Insurance is a UK regional specialist broker serving SMEs and mid-market commercial clients. It overlaps with PIB Insurance Brokers in commercial combined, trades, and property insurance, and operates at a comparable regional-branch model though at smaller scale.
Others
- Hiscox UK: Hiscox is a UK specialty insurer and direct distributor of professional indemnity, cyber, and HNW personal lines insurance. While primarily a carrier rather than a broker, it overlaps with PIB Insurance Brokers in sectors like Professional Indemnity, Cyber, and HNW home/contents where it competes for direct placement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PIB Insurance social profiles
Digital presencePIB Insurance compliance and trust
Trust signalCompliance1 record
PIB Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
PIB Insurance leadership team
Management profileNumber of profiles
PIB Insurance funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PIB Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PIB Insurance
What does PIB Insurance do?
PIB Insurance Brokers is a specialist UK insurance intermediary that places business and personal insurance policies on behalf of clients, earning commissions from insurers. It covers 40+ commercial sectors (agriculture, construction, hospitality, manufacturing, professional services, etc.) and provides Private Client cover (homes, motor, marine, fine art) for high-net-worth individuals, alongside Risk Management and Employee Benefits services.
Is PIB Insurance a public or private company?
PIB Insurance is a private company. It is currently operating.
When was PIB Insurance founded?
PIB Insurance was founded in 2014. It employs 1,001 to 5,000 people.
Where is PIB Insurance based?
PIB Insurance is headquartered in Birmingham, United Kingdom, in the Europe region.
How does PIB Insurance make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are PIB Insurance's main competitors?
Direct peers on record are Howden Group Holdings, Towergate Insurance and Lockton Companies. Broad incumbents are Marsh Ltd (UK), Aon UK, Arthur J. Gallagher & Co (UK) and Willis Towers Watson (WTW). Emerging players are BIS Ltd (formerly Brokerbility / Thistle) and County Insurance Services Limited. Hiscox UK is listed as an others.
Does PIB Insurance have an API?
No public API is recorded for PIB Insurance.
What industry is PIB Insurance in?
Its primary akta.pro industry code is FSAEADAB, Commercial Lines Insurance Brokerage, with a secondary code of FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 52421 and its SIC code is 6411.