What Worldwide Broker Network does

Worldwide Broker Network (WBN), founded in 1989 near Basel, Switzerland and registered in Wilmington, Delaware, is the largest fully integrated member-owned network of independent Property and Casualty insurance brokers and Employee Benefits consultants in the world. The network comprises 150+ leading independent brokerage firms operating across 100+ countries and coordinating 3,000+ controlled master programs and 1,200 international employee benefits programs covering 4 million lives, with $123+ billion in annual premiums placed and 80,000+ employees across its membership.

WBN's core service offerings are Global Risks, Global Benefits, and the Duty of Care Zone, delivered through a hub-and-spoke model where a client's lead broker in its HQ country develops a single global strategy and coordinates execution through in-country member-firm experts. The network supplements coordination with verticalized solutions across Construction, Manufacturing, Technology, Pharmaceutical, Sports and Entertainment, and Art and Collectibles, addressing specialized risks such as AI liability, cyber resilience, clinical trial coverage, and cold chain management.

Revenue mechanics center on member-firm participation in the cooperative, supplemented by conference sponsorships and exclusive carrier partnerships — most notably an exclusive multinational pooling arrangement with Swiss Life Global Solutions, and global-sponsor relationships with Zurich, CNA, Sompo, UnitedHealthcare, Travelers, and AIG. Go-to-market combines enterprise sales led by member brokers with an event-driven channel anchored on regional and global conferences (Atlanta, Kuala Lumpur, San Diego, Marrakech, Chicago, Philadelphia, Amsterdam). A proprietary technology platform provides transparency and visibility across member operations, while the Catalyst Program, Board Mentorship, and Client Advisory Council reinforce talent development and product feedback loops.

Name

Worldwide Broker Network

Legal name

Worldwide Broker Network (WBN), Inc.

Website

https://wbnglobal.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Worldwide Broker Network is a member-owned cooperative of 150+ independent insurance brokers and employee benefits consultants across 100+ countries, coordinating global risk management and benefits programs for multinational enterprises through $123+ billion in annual premiums and 1,200+ international benefit programs covering 4 million lives.

Ownership category

akta.pro rank

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Broker Network Membership: WBN is a member-owned network of independent insurance brokerage and employee benefits firms. Revenue is generated through member firm participation, with each member being a leading local broker that pays for network access and coordination services. Member firms generate their own revenue through insurance commissions, fees, and consulting services to multinational clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

WBN is a member-owned network of 150+ independent Property & Casualty insurance brokers and Employee Benefits Consultants operating across 100+ countries. The network coordinates multinational risk management (3,000+ controlled master programs across 80+ countries) and international employee benefits (4 million lives covered across 1,200 programs) through locally-owned member firms that collaborate as one global organization.

Product overview

WBN is a member-owned network of 150+ leading insurance brokerage and employee benefits firms operating across 100+ countries. The company offers a coordinated suite of global risk management and employee benefits services built around local expertise delivered through a unified global strategy. Core offerings include Global Risks (managing 3,000+ controlled master programs across 80+ countries), Global Benefits (covering 4 million lives across 1,200 international programs), and the Duty of Care Zone for workforce protection. The network enhances its service delivery through proprietary technology platforms, annual global conferences, and talent development initiatives including the Catalyst Program and Board Mentorship Program. Industry-specific solutions span construction, manufacturing, technology, and pharmaceutical sectors, addressing property and casualty insurance, employee benefits, cyber liability, and specialized coverage needs. The network's $123+ billion in annual premiums placed and 80,000+ employees worldwide demonstrate its scale in delivering synchronized insurance and benefits solutions for multinational organizations.

Differentiator

Problem solved

Functional benefit

Brands

• WBN Catalyst: A leadership development program for rising stars new to insurance at WBN member firms, providing networking, leadership coaching, industry-specific training, and workshops at global conferences.
• WBN Global Voice

Products and services

• Global Risks
• Global Benefits
• Duty of Care Zone
• Construction Industry Insurance and Benefits Solutions
• Manufacturing Industry Insurance Solutions
• Technology Industry Insurance Solutions
• Pharmaceutical Industry Insurance Solutions
• Art and Collectibles Insurance Solutions
• Sports and Entertainment Insurance Solutions

Quantifiable outcome

• 3,000+ controlled master programs across 80+ countries
• +3 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

22 partnerships are on record, tiered core, key, major and strategic.

• Swiss Life Global SolutionscoreStrategic or Co-development PartnerExclusive multinational pooling partnership providing clients with access to profit sharing, better rates and conditions on local contracts, online tools, and wellness services at no extra cost or risk.
• Zurich InsurancekeyStrategic or Co-development PartnerGlobal insurer partner participating in WBN conferences and client discussions. Provides expertise on climate risks, AI in insurance, and resilience solutions. Offered through Zurich Resilience Solutions.
• CNAkeyStrategic or Co-development PartnerMajor global insurer partner providing commercial insurance solutions. Active participant in WBN conferences discussing market trends, AI, and client coverage needs.
• Sompo InternationalkeyStrategic or Co-development PartnerGlobal reinsurance and insurance partner engaged in WBN events. Provides perspective on market consolidation, AI adoption, and talent challenges in the industry.
• UnitedHealthcare GlobalkeyStrategic or Co-development PartnerMajor health benefits provider partner supporting WBN's employee benefits offerings. Participates in conferences discussing healthcare trends and employee wellness.
• TravelersmajorStrategic or Co-development PartnerGlobal sponsor at WBN conferences and events, providing insurance expertise across property and casualty lines.
• AIGmajorStrategic or Co-development PartnerGlobal sponsor providing commercial insurance solutions. Participates in WBN events and client engagement activities.
• CyberCubestrategicTechnology or IntegrationCyber risk analytics provider offering data-driven insights on cyber threats. CyberCube's Broking Manager platform enables brokers to quantify cyber risk exposure for clients.
• Norton LifeLock Benefit SolutionsstrategicTechnology or IntegrationCybersecurity analytics provider helping clients identify and block cyber threats. Provides advanced analytics to uncover vulnerabilities and strengthen cyber resilience across organizations.
• MarshberrykeyStrategic or Co-development PartnerLeading risk and financial services advisor providing market intelligence and assessments of the insurance market state at WBN conferences.
• OLEA Insurance SolutionskeyStrategic or Co-development PartnerAfrica-focused insurance solutions provider with extensive experience building insurance operations across the African continent. Group Commercial Director Rupert Wetering shares insights on African insurance trends at WBN events.
• Brown & BrownkeyChannel Partner/ Reseller/ DistributorUS-based insurance broker and WBN member firm. Won Specialized Bicycle Components as a client following competitive RFP process.
• HylantkeyChannel Partner/ Reseller/ DistributorUS-based insurance broker and WBN member firm providing employee benefits and risk management solutions.
• Pacific PrimekeyChannel Partner/ Reseller/ DistributorAsia-focused insurance broker and WBN member firm with operations in Hong Kong, Malaysia, Thailand, and Australia. Provides employee benefits and health insurance solutions.
• EPIC Insurance Brokers and ConsultantskeyChannel Partner/ Reseller/ DistributorUS-based insurance broker and WBN member providing risk management and insurance solutions. Scott Davis participates in WBN conferences on climate risk and sustainability.
• VerlinguekeyChannel Partner/ Reseller/ DistributorFrench insurance broker and WBN member. Benjamin Verlingue serves on WBN Board of Directors. Africa operations through OLEA.
• Meijers Assurantien B.V.keyChannel Partner/ Reseller/ DistributorDutch insurance broker and WBN member. CEO Daniel de Swaan serves on WBN Board of Directors.
• SÜDVERSkeyChannel Partner/ Reseller/ DistributorGerman insurance broker and WBN member. Florian Karle represents the firm at WBN events.
• Prudent Insurance BrokerskeyChannel Partner/ Reseller/ DistributorIndian insurance broker and WBN member. Gurpal Singh Dhingra serves on WBN Board of Directors.
• CorrecolkeyChannel Partner/ Reseller/ DistributorColombian insurance broker and WBN member. Enrique Acevedo serves on WBN Board of Directors.
• FidexkeyChannel Partner/ Reseller/ DistributorMexican insurance broker and WBN member. Gabriel Rico serves on WBN Board of Directors.
• NewfrontkeyChannel Partner/ Reseller/ DistributorUS-based insurance broker and WBN member firm. Multiple team members have graduated from WBN's Catalyst program.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Assurex Global: Privately held international network of independent insurance and risk-management brokers with a similar member-owned, decentralized model serving mid-market and enterprise clients globally. Operates as the closest structural analog to WBN in the broker-network space.
• Oneglobal Broking: London-headquartered international broker network built on independent broker partnerships across multiple regions, offering coordinated multinational risk and benefits solutions comparable to WBN's model.

Broad incumbents

• Lockton: World's largest privately held insurance brokerage, serving large multinational clients with integrated risk management, employee benefits, and consulting services — competes with WBN's network for global enterprise programs while operating a centralized rather than network model.
• Arthur J. Gallagher (AJG): Major global insurance brokerage and risk management firm with significant multinational capabilities, M&A scale, and integrated technology. Competes directly with WBN for mid-to-large enterprise risk and benefits placements globally.
• Marsh (Marsh McLennan): Largest global insurance broker and risk advisor, part of Marsh McLennan. Dominates multinational risk placement and benefits consulting with integrated global capabilities and direct competition to WBN for the largest enterprise accounts.
• Aon: Global professional services firm offering risk management, insurance brokerage, and reinsurance solutions. Aon's integrated Aon Client Treaty program competes with WBN's controlled master program offering for multinational clients.
• Willis Towers Watson (WTW): Global advisory, broking, and solutions company providing risk management, insurance brokerage, and benefits consulting to multinational organizations — a direct competitor to WBN in coordinated global risk and benefits services.
• Hub International: Major North American insurance brokerage with growing international capabilities. Hub International is both a WBN member and a competitor in many markets, particularly for mid-market and large US-headquartered multinationals.
• Brown & Brown: Large US insurance brokerage with a national and growing international footprint. Brown & Brown is a WBN member firm in the US and a direct competitor for large US-based risk and benefits accounts.

Emerging players

• Acrisure: Fast-growing global insurance broker built through aggressive M&A, increasingly competing for mid-market and enterprise accounts. Represents a private-equity-style competitor that could pressure WBN's network model in the US and internationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wbn---worldwide-broker-network
• Xx.com/wbnglobal
• Facebookfacebook.com/wbnglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Worldwide Broker Network