SGI

What SGI does

SGI (legal entity: Service Graphics LLC) is a privately held B2B services company headquartered in Indianapolis, Indiana, that provides sales collateral fulfillment, marketing communications, and information management services primarily to highly regulated industries including pharmaceutical, biotechnology, medical device, manufacturing, and financial services. The company operates a platform-plus-services architecture combining three proprietary technology platforms — OrderDepot (healthcare-specific ordering and inventory management with 24/7/365 live reporting), DataDepot (on-demand usage and demand analytics), and ForecastDepot (statistical forecasting for print quantity optimization) — with four core service lines: Fulfillment/Warehousing/Distribution, Production Services/Program Material Management, Print Production/Creative Services, and IT Platforms/Development Services. Operationally, SGI manages 7.5MM+ items on demand, has shipped 1MM+ orders, and supports 100,000+ platform users, with reported client outcomes including 60-80% scrap reduction, 40% reduction in IT and customer service hours, and over $350K in first-year savings.

The business model is anchored in recurring enterprise service contracts targeting companies with large sales forces and consumer marketing programs. SGI pursues a consultative enterprise field-sales motion with a "Schedule a Demo" call-to-action, sells primarily on compliance-grade execution (ISO 9001:2015 and ISO 27001:2022 certified), and monetizes through a mix of subscription/recurring service fees (fulfillment, IT platforms, program material management) and project-based work (print production). Revenue is concentrated in US distribution operations enabled by Indianapolis' central geographic position and regional USPS/UPS/FedEx hubs. The company is independently owned with no disclosed parent or institutional investors, employs 101-250 people, and has operated for over 50 years under leadership including President Jack Burns, CFO Bill Price, COO Matthew Fiorito, CTO Teri Cochran, CCO Whitney Hutchings, and VP of Business Development Katie Morgan.

Name

SGI

Legal name

Service Graphics LLC

Website

https://mysgi.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

SGI (Service Graphics LLC) is a privately held Indianapolis-based B2B services firm providing sales collateral fulfillment, marketing communications, and proprietary inventory/forecasting platforms to pharmaceutical, biotech, medical device, manufacturing, and financial services companies.

Ownership category

akta.pro rank

Product category

Marketing Collateral Fulfillment Services

NAICS

Advertising Agencies (541810), Custom Computer Programming Services (541511)

SIC

Services-Management Services (8741)

akta.pro primary industry

Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)

akta.pro secondary industry

Regulatory Change Management (RCM) (HDADAIAG)

Keywords

• Sales collateral fulfillment
• Marketing communications services
• Promotional material management
• Warehouse and distribution services
• Print production services

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Fulfillment, Warehousing and Distribution: Core revenue stream involving inventory management and fulfillment services. SGI manages and expedites customer inventory with industry-leading accuracy and efficiency, leveraging regional hubs for USPS, UPS, and FedEx to execute national distribution programs.
2. Production Services and Program Material Management: Manages the entire promotional material supply chain from basic PI collations to direct-to-consumer mailings. Works closely with planning teams and vendors to deliver accurate and on-time marketing materials.
3. Print Production and Creative Services: Turnkey solutions for marketing communications programs. Print Production Specialists develop print specifications, make recommendations for kit and literature substrates and special finishes, and develop production timelines.
4. IT Platforms and Development Services: Customizable inventory management, ordering, and forecasting platforms offering real-time 24/7 updates on inventory. Includes proprietary platforms like OrderDepot, DataDepot, and ForecastDepot.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SGI provides end-to-end sales collateral fulfillment, marketing communications, and information management services for highly regulated industries. Offerings combine physical fulfillment, warehousing, distribution, print production, and creative services with three proprietary IT platforms (OrderDepot, DataDepot, ForecastDepot) that provide real-time ordering, inventory management, and forecasting for marketing materials.

Product overview

SGI offers a comprehensive platform-plus-services architecture combining three proprietary technology platforms (OrderDepot, DataDepot, and ForecastDepot) with four core service offerings (Fulfillment/Warehousing/Distribution, Production Services/Program Material Management, Print Production/Creative Services, and IT Platforms/Development Services). The integrated platform ecosystem enables real-time inventory management, ordering, and forecasting capabilities, while the service layer provides physical fulfillment, print production, and marketing collateral supply chain management for highly-regulated industries including pharmaceutical, biotechnology, medical device, manufacturing, and financial services.

Differentiator

Problem solved

Functional benefit

Brands

• OrderDepot: Ordering platform designed specifically for the healthcare industry, providing 24/7/365 live reporting for fulfillment efforts.
• DataDepot
• ForecastDepot

Products and services

• OrderDepot Healthcare-focused ordering platform that manages all elements of fulfillment efforts, customized for ease of access with 24/7/365 live reporting, ordering, inventory management, and forecasting capabilities for healthcare and regulated-industry clients.
• DataDepot
• ForecastDepot
• Fulfillment, Warehousing and Distribution
• Production Services and Program Material Management
• Print Production and Creative Services
• IT Platforms and Development Services

Quantifiable outcome

• 60-80% scrap reduction
• +6 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators11 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Toppan Merrill: Toppan Merrill provides regulated-industry marketing, print, and disclosure solutions to financial services, legal, and healthcare clients. It is the closest direct comparable to SGI given overlapping regulated-vertical focus, complex content lifecycle management, and similar technology-enabled fulfillment model.
• Donnelley Financial Solutions (DFIN): DFIN delivers marketing and compliance communications solutions to regulated industries including financial services and healthcare. The overlap with SGI is in regulated-vertical content management, compliance-driven workflows, and technology-enabled document/collateral distribution.
• HH Global: HH Global is a global marketing services provider specializing in print procurement, creative production, and media management. Comparable to SGI in marketing collateral supply chain, production management, and enterprise B2B GTM targeting large consumer marketing organizations.
• InnerWorkings (now part of HH Global): InnerWorkings (acquired by HH Global) provided managed print and promotional services to enterprises, similar to SGI's enterprise B2B motion serving customers with large sales forces and consumer marketing programs.
• SourceLink (a Donnelley company): SourceLink provides end-to-end marketing execution services including print, mail, fulfillment, and digital communications to enterprise customers. Directly comparable to SGI in customer segment (large enterprises with sales forces and consumer marketing programs), service mix, and compliance-driven workflows.

Broad incumbents

• Quad/Graphics: Quad/Graphics is a large publicly-traded marketing experience and print services company serving regulated and consumer verticals. Comparable to SGI in integrated marketing services, print production, and fulfillment, but at materially larger scale and broader vertical exposure.
• Taylor Corporation: Taylor Corporation is a large private marketing and printing services conglomerate serving enterprise customers across multiple verticals. Overlaps with SGI in marketing collateral production, fulfillment, and direct mail services, but with much broader service portfolio and geographic footprint.
• Cenveo Worldwide (now MNG Direct): Cenveo (now MNG Direct) provides print, direct mail, and marketing services to enterprise customers across regulated and consumer industries. Comparable to SGI in direct mail, print, and promotional material fulfillment, though at significantly larger scale.
• WorkflowOne (now The ODP Corporation Marketing Solutions): WorkflowOne (acquired by ODP/Office Depot, now ODP Marketing Solutions) provides marketing services, print, and promotional product fulfillment to enterprise customers. Closely comparable to SGI in B2B marketing collateral fulfillment and promotional material supply chain management.
• LSC Communications: LSC Communications (former RR Donnelley print business) provides print, marketing, and distribution services to publishers and enterprise customers. Comparable to SGI in print production, fulfillment, and large-volume distribution, though with much heavier publishing-industry exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sgi_3/about

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SGI