The Beard Club
The Beard Club is a direct-to-consumer men's beard care brand, founded in 2015 and based in Westwood, NJ, that sells subscription and one-time beard growth kits, grooming kits, electric trimmers, and beard color products to U.S. male consumers via Shopify DTC and Amazon, supported by celebrity ambassadors and 42,000+ verified reviews.
- Company typePrivate
- Founded2015
- HeadquartersWestwood, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Beard Club does
The Beard Club is a direct-to-consumer men's beard care company founded in 2015 and headquartered in Westwood, New Jersey, with warehouse and shipping operations in Kentucky. The company sells beard growth kits, grooming kits, trimmers, beard color, and ancillary grooming tools, serving U.S. male consumers seeking to grow, maintain, style, or color facial hair. Its product portfolio is organized around three core kit tiers (Starter, Advanced, Ultimate) in both Growth and Grooming categories, supplemented by individual SKUs and a Custom Bundle builder. The largest customer segment is men with patchy or thin beards, followed by men maintaining existing beards, men seeking gray coverage, and men interested in body and below-the-neck grooming.
Core product technology combines topical formulations (Beard Growth Oil with castor and sweet almond oils, Beard Growth Balm with biotin and ashwagandha, Beard Growth Vitamins with over 20 vitamins and minerals including biotin and MSM) with a 540-needle titanium Beard Derma Roller using 0.3mm micro-needling intended to stimulate dormant hair follicles. Hardware products include the PT45 Precision Trimmer (45 settings, 7,000 RPM, titanium blades, 3-hour battery), the T-Blade Beard Edger, and a waterproof Body & Groin Trimmer with interchangeable magnetic heads. The Beard & Hair Color line offers permanent at-home dye priced at less than $4 per use versus $12+ from competitors.
The business operates a subscription-first revenue model: month-to-month cancel-anytime auto-ship memberships for replenishment of oils, balms, and vitamins, alongside one-time purchases of kits and individual products. Pricing ranges from $9 for a single beard oil to $179 MSRP for the Ultimate Growth Kit, with promotional codes (SUMMER, DELIBOYS, GROW), tiered bundle discounts up to 65% off, a Give $10/Get $10 referral program, a Beard Club Rewards loyalty program, and a 5-month Growth Guarantee (full refund if no results). Distribution is primarily through the Shopify-powered thebeardclub.com DTC site with a secondary Amazon storefront. Marketing is anchored by celebrity ambassadors (James Harden, Kid Cudi, Justin Turner, Dustin Lynch), earned media in Men's Health, GQ, The Manual, BroBible, NoShaveNovember, BuzzFeed, and AskMen, plus a Beard Culture blog and 42,000+ verified 5-star reviews. The company has remained privately held with only one disclosed 2016 accelerator participation (500 Global) and no institutional venture funding, indicating a bootstrapped, capital-efficient growth profile.
The Beard Club firmographics
Firmographics- Name
- The Beard Club
- Legal name
- The Beard Club, Inc.
- Website
- https://thebeardclub.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Beard Club is a direct-to-consumer men's beard care brand, founded in 2015 and based in Westwood, NJ, that sells subscription and one-time beard growth kits, grooming kits, electric trimmers, and beard color products to U.S. male consumers via Shopify DTC and Amazon, supported by celebrity ambassadors and 42,000+ verified reviews.
- Ownership category
- akta.pro rank
The Beard Club industry classification
Industry- Product category
- Men's Grooming Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Beard & Mustache Care (Oils, Balms, Waxes, Wash) (CRABAGAC)
- akta.pro secondary industries
- Men’s Haircare (Beard, 2-in-1, Styling) (CRABABAI), Men’s Grooming Gift Sets & Bundles (CRABAGAL)
Keywords
Where The Beard Club is headquartered
LocationHeadquarters
- HQ city
- Westwood
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Beard Club business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D
Revenue model
- Subscription Membership (Monthly Auto-Ship): Month-to-month membership with automatic monthly shipments of beard care products. Cancel-at-any-time model. Revenue recognized on recurring basis with monthly billing.
- One-Time Product Sales: Individual products and kits sold as one-time purchases at varying price points ($9-$85+). Includes custom bundle builder where customers mix-and-match products with volume discounts (45-65% off).
- Beard Color Kits: Permanent beard and hair dye products with reusable tubes. Less than $4 per use vs $12+ from competitors. Multiple shades available (Jet Black, Dark Brown, Medium Brown, Light Brown).
- Referral Program: Give $10, Get $10 referral program. Customers earn $10 for each successful friend referral who spends $30+.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Starter Growth Kit - Entry-level growth regimen |
| Hybrid | Monthly | Advanced Growth Kit - Mid-tier growth solution |
| Hybrid | Monthly | Ultimate Growth Kit - Full-service growth regimen |
| Hybrid | Pay-as-you-go | Custom Bundle - Build Your Own Kit |
| Unit Pricing | Pay-as-you-go | Individual Products |
| Hybrid | Monthly | Starter Grooming Kit |
| Hybrid | Monthly | Advanced Grooming Kit |
| Hybrid | Monthly | Ultimate Grooming Kit |
| Unit Pricing | Pay-as-you-go | Beard & Hair Color Kit |
| Unit Pricing | Pay-as-you-go | Ultimate Beard & Hair Color Kit |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
The Beard Club product offering
Product offeringCore offering
The Beard Club designs, markets and sells men's beard care and grooming products — including beard growth kits, grooming kits, beard oils, beard balms, beard growth vitamins, a beard derma roller, beard shampoo, trimmers, and beard & hair color kits — direct to consumers through its own e-commerce site, Amazon, and a subscription-based Beard Club Rewards membership. Offerings are packaged as ready-made kits (Starter, Advanced, Ultimate) and as à la carte items, with a Custom Bundle Builder that lets customers assemble and discount their own set.
Product overview
The Beard Club is a direct-to-consumer men's beard care company operating on a subscription model, shipping beard care products monthly to customers. The product portfolio centers on three core kit categories: Beard Growth Kits (Starter, Advanced, Ultimate), Beard Grooming Kits (Starter, Advanced, Ultimate), and Beard Trimmer Kits. Individual products include topical treatments (Beard Growth Oil, Beard Growth Balm, Beard Growth Vitamin Spray), supplements (Beard Growth Vitamins), tools (Beard Derma Roller, Beard Brush, Beard Comb, Mustache Comb, Beard Trimming Scissors, Straight Razor Kit), cleansers (Beard Shampoo, Beard & Face Wash, Body Wash), color products (Beard & Hair Color, 1-Day Beard Color), and trimmers (PT45 Beard and Hair Trimmer, T-Blade Beard Edger, Body & Groin Trimmer). The Custom Bundle platform allows customers to build personalized kits with tiered discounts. Additional offerings include the Beard Club Rewards loyalty program.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Results visible in as little as 90 days
- +3 more outcomes
Companies that use The Beard Club
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
The Beard Club technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Beard Club partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- James Hardenflagship11X NBA ALL-STAR serving as celebrity brand ambassador for The Beard Club. Features in video testimonials and promotional campaigns. Represents premium athlete endorsement for beard care products.
- Kid CudiflagshipGrammy Award Winner serving as celebrity brand ambassador. Features in video content and promotional materials. Appeals to music/culture-conscious male demographic.
- Justin TurnercoreMLB All-Star and World Series Champion serving as celebrity brand ambassador. Video testimonials showcasing personal beard care routine with Beard Club products.
- Dustin LynchcoreMulti-Platinum Country Music Superstar serving as celebrity brand ambassador. Country music demographic crossover reaching bearded men in rural/suburban markets.
- ShopifycoreE-commerce platform powering thebeardclub.com online store. Processes payments, manages inventory, and handles checkout operations for DTC sales.
- AmazoncoreMarketplace distribution through Amazon.com with dedicated Beard Club storefront. Sells products including growth kits, derma rollers, and grooming accessories to Amazon's customer base.
Scale indicators4 records
Recent moves3 records
Expansion highlights5 records
The Beard Club competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights3 records
Customer concentration
The Beard Club social profiles
Digital presenceThe Beard Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Beard Club leadership team
Management profileNumber of profiles
Profiles4 records
The Beard Club funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Beard Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Beard Club
What does The Beard Club do?
The Beard Club designs, markets and sells men's beard care and grooming products — including beard growth kits, grooming kits, beard oils, beard balms, beard growth vitamins, a beard derma roller, beard shampoo, trimmers, and beard & hair color kits — direct to consumers through its own e-commerce site, Amazon, and a subscription-based Beard Club Rewards membership. Offerings are packaged as ready-made kits (Starter, Advanced, Ultimate) and as à la carte items, with a Custom Bundle Builder that lets customers assemble and discount their own set.
Is The Beard Club a public or private company?
The Beard Club is a private company. It is classified as venture growth investor backed and is currently operating.
When was The Beard Club founded?
The Beard Club was founded in 2015. It employs 11 to 50 people.
Where is The Beard Club based?
The Beard Club is headquartered in Westwood, United States, in the North America region.
How does The Beard Club make money?
Four revenue lines are on record. Subscription Membership (Monthly Auto-Ship) is the primary driver. The others are one-Time Product Sales, beard Color Kits and referral Program.
Does The Beard Club have an API?
No public API is recorded for The Beard Club.
What industry is The Beard Club in?
The Beard Club's product category is Men's Grooming Products. Its primary akta.pro industry code is CRABAGAC, Beard & Mustache Care (Oils, Balms, Waxes, Wash), with a secondary code of CRABABAI, Men’s Haircare (Beard, 2-in-1, Styling). Its NAICS code is 456120 and its SIC code is 2844.