GAC Media
GAC Media (Great American Media, LLC) is a privately held multi-platform faith-and-family media company founded in 2021. It operates linear TV networks (Great American Family, Faith & Living, Pure Flix TV), subscription streaming (Great American Pure Flix), FAST channels, and a DTC app, serving U.S. family and faith audiences.
- Company typePrivate
- Founded2021
- HeadquartersFort Worth, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What GAC Media does
GAC Media, LLC is a privately held American media company founded in June 2021 by Bill Abbott with backing from U.S.-based family offices organized by Hicks Equity Partners LLC. The company builds and operates a multi-platform portfolio of faith-and-family entertainment brands anchored by Great American Family (flagship linear TV network for original Christmas movies, rom-coms and faith-themed series), Great American Pure Flix (subscription streaming service formed via the 2023 merger with Sony Pictures Television's Pure Flix), Great American Faith & Living (lifestyle/unscripted linear channel), FAST channels Great American Adventures and Great American RomComs, and the Great American Community direct-to-consumer app.
The technology stack spans linear TV broadcast distribution (cable, satellite and virtual MVPDs including YouTube TV and Frndly TV), OTT/CTV distribution across Roku, Amazon Fire, XUMO, Google TV+, DIRECTV, Vizio TV+, Tablo and Anoki, and a proprietary DTC app on Apple iOS, Android, Apple TV and web. CTO Euan McLeod leads strategic integration of digital and linear platforms, bringing streaming platform expertise from prior roles as Global Head of Live Video at Amazon (supporting NFL Thursday Night Football), SVP at HBO Max, and VP of VIPER at Comcast.
GAC Media monetizes through subscription streaming (Pure Flix base and Pure Flix Premium tiers), advertising sales across linear networks and FAST channels (where first Upfront effort doubled year-over-year revenue), content licensing to distribution partners, and event sponsorships (e.g., Great American Rescue Bowl partnership with North Shore Animal League America). Customers are primarily U.S. faith-and-family households, with programming produced via multi-picture talent deals including the Candy Rock Entertainment joint venture with Candace Cameron Bure.
GAC Media firmographics
Firmographics- Name
- GAC Media
- Legal name
- GAC Media, LLC
- Website
- https://gacmedia.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GAC Media (Great American Media, LLC) is a privately held multi-platform faith-and-family media company founded in 2021. It operates linear TV networks (Great American Family, Faith & Living, Pure Flix TV), subscription streaming (Great American Pure Flix), FAST channels, and a DTC app, serving U.S. family and faith audiences.
- Ownership category
- akta.pro rank
GAC Media industry classification
Industry- Product category
- Faith and family entertainment media
- NAICS
- Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- General Entertainment Cable Networks (MPABAFAA)
Keywords
Where GAC Media is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
GAC Media business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Operations
Revenue model
- Subscription streaming (Pure Flix): Great American Pure Flix operates as a subscription-based streaming service offering faith and family content. Subscription model with tiered options including Pure Flix Premium for deeper daily spiritual engagement content.
- Advertising sales: The company generates significant revenue through advertising sales across its linear TV networks and digital platforms. Kristen Roberts leads ad sales efforts with revenue doubling from previous year during first Upfront sales effort.
- FAST channel monetization: Free Ad-Supported Streaming TV (FAST) channels including Great American Adventures and Great American RomComs generate revenue through advertising from distributed platforms like XUMO, Roku, Amazon Fire, Vizio, DIRECTV, Google TV+, and other connected TV platforms.
- Content licensing and distribution: Licensing original content to distribution partners including YouTube TV, Frndly TV, and international broadcasters. Content library includes original movies, series, and specials.
- Event partnerships and sponsorships: Charity events like Great American Rescue Bowl generate sponsorship revenue in partnership with organizations such as North Shore Animal League America.
Go-to-market motion1 record
Distribution channels9 records
Marketing channels10 records
GAC Media product offering
Product offeringCore offering
GAC Media is a content company that produces, distributes, and monetizes family-friendly entertainment celebrating faith, family, and country values across a multi-platform portfolio. Core offerings include the flagship Great American Family linear TV network, the Great American Pure Flix subscription streaming service (acquired via merger with Sony Pictures Television's Pure Flix in June 2023), FAST (Free Ad-Supported Streaming TV) channels including Great American Adventures and Great American RomComs, and the Great American Community direct-to-consumer app. The company generates revenue through subscription fees, advertising sales, and content licensing.
Product overview
GAC Media operates a multi-platform family-friendly media portfolio consisting of linear TV networks (Great American Family, Great American Faith & Living, Pure Flix TV), streaming services (Great American Pure Flix, upcoming Pure Flix Familia), FAST channels (Great American Adventures, Great American RomComs), and a direct-to-consumer app (Great American Community). The company was founded in June 2021 by Bill Abbott and US-based family offices, and completed a merger with Sony Pictures Television's Pure Flix in June 2023. The portfolio positions the company as a leader in faith-and-family entertainment across multiple distribution channels.
Differentiator
Problem solved
Functional benefit
Brands
- Great American Family: Flagship linear TV network featuring original Christmas movies, rom-coms and classic series celebrating faith, family and country.
- Great American Pure Flix
- Great American Faith & Living
- Great American Adventures
- Great American Community
- Great American RomComs
Products and services
- Great American Family Flagship linear TV network featuring original Christmas movies, romantic comedies, and classic series that celebrate faith, family, and country, including the signature year-round Great American Christmas franchise. Available on cable, satellite, and virtual MVPDs including YouTube TV.
- Great American Pure Flix Leading faith and family streaming service providing quality wholesome and inspiring movies and programs for the whole family at an affordable price. Features tiered subscription options including Pure Flix Premium for expanded faith-centered content and daily spiritual engagement. Available on web, Amazon, Roku.
- Great American Faith & Living Unscripted companion network to Great American Family featuring lifestyle programming that celebrates family-friendly traditions every day and every season. Joined YouTube TV live channel lineup in 2025.
- Great American Adventures (FAST channel) Free ad-supported streaming TV (FAST) channel featuring scripted and unscripted content highlighting themes including southern cooking and DIY, celebrating Great American traditions.
- Great American RomComs (FAST channel) Free ad-supporting streaming TV channel offering wholesome, feel-good romantic comedies filled with warmth, charm, and happily-ever-afters available 24/7. Available on The Roku Channel.
- Great American Community App Free direct-to-consumer app featuring original short-form content from GAC Family talent, including lifestyle, seasonal, and holiday programming with series on cooking, fashion, gardening, pets, and DIY.
- Pure Flix TV (Linear channel) Linear TV channel featuring movies celebrating seasonal stories of faith, family, friendship, and love made for the entire family to enjoy together. Available on XUMO Play, Google TV+, Amazon, DIRECTV, Truth+, Vizio TV+, Tablo, and Anoki.
- The Ark Club Safe streaming destination for kids and families offering family-friendly content for children, available within Great American Pure Flix.
Quantifiable outcome
- TV's fastest-growing network for nine consecutive months
- +3 more outcomes
Companies that use GAC Media
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
GAC Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
GAC Media partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Turning Point USAminorGreat American Media to livestream Turning Point USA's Women's Leadership Summit on Great American Pure Flix.
- MinivelaminorPartnership to develop and distribute micro-drama slate for U.S. Hispanic and Latin American audiences, expanding content reach to underserved markets.
- Prison FellowshipminorPartnership to bring powerful stories of redemption to streaming audiences nationwide through Great American Pure Flix.
- North Shore Animal League AmericacoreCharity partnership for Great American Rescue Bowl 2026, a pet adoption event streaming on multiple platforms and hosted by Beth Stern. Shelter partners across the United States promote shelter pet adoption. Event credited with facilitating 75,000+ adoptions historically.
- Great Point Studios (Robert Halmi)minorGreat American Media CEO Bill Abbott and Great Point Studios Founder Robert Halmi reunited to elevate family-friendly entertainment through production partnership.
- Christians EngagedcorePresented 'America Reads the Bible' - a live, historic celebration of faith and freedom. Nearly 500 leaders united to call America back to Scripture post-Easter. Event featured President Donald J. Trump reading scripture and other national figures.
- Sony Pictures TelevisioncoreGreat American Media completed merger with Sony Pictures Television's Pure Flix streaming service. Bill Abbott remained as CEO with company retaining majority interest. Deal positioned combined entity as leader in faith-and-family entertainment to accelerate growth strategies.
- Candy Rock Entertainment (Candace Cameron Bure)coreJoint venture entertainment partnership where Candace Cameron Bure develops and produces television projects, lifestyle programming, and feature films with emphasis on family-friendly content. Includes multi-picture deal for GAC Family.
- XUMOminorFAST channel distribution partnership for Great American Adventures launch on XUMO platform (Channel 447), expanding free ad-supported streaming reach.
- DEFINITION 6minorCustomer experience agency partnered to rebrand and launch GAC Family and GAC Living networks. Developed comprehensive creative strategy, visual brand identity, network logos, on-air graphics packages, launch promo campaign, and websites.
- Frndly TVminorDistribution agreement making GAC Family and GAC Living available to all Frndly TV subscribers, expanding reach to their subscriber base.
- Discovery, Inc.minorAcquired Great American Country network from Discovery, Inc. Format includes lifestyle programming available in approximately 40 million television households.
Scale indicators5 records
Recent moves13 records
Expansion highlights6 records
GAC Media competitors and assessment
Company assessmentDirect peers
- INSP: INSP is a U.S. linear cable network and streaming service offering family-friendly, faith-affirming entertainment (Westerns, classic series, original movies). It directly competes for the same faith-and-family audience as Great American Family and Pure Flix.
- Dove Channel (Cinedigm): Dove Channel is a family-friendly streaming service offering content vetted by the Dove Foundation. It overlaps with Pure Flix as a subscription service targeting faith-and-family viewers seeking safe entertainment.
- Daystar Television Network: Daystar is a major U.S. Christian broadcaster with linear and streaming distribution producing faith-based original programming. It is a relevant competitor for faith-and-family viewership and ad-supported Christian content.
- TBN (Trinity Broadcasting Network): TBN is the world's largest faith-based broadcaster with linear and streaming distribution, producing original faith and family programming. It overlaps with GAC Media's Pure Flix and Great American Faith & Living in target audience and content themes.
- BYUtv: BYUtv is a family-friendly U.S. linear and streaming network (Brigham Young University) producing values-based original series and films. It competes with GAC Media for faith-and-family audiences and ad-friendly family content slots.
- Hallmark Media / Crown Media: Hallmark Media operates Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark+ streaming — the dominant family-friendly and holiday movie brand and the closest direct competitor to Great American Family, founded by GAC Media CEO Bill Abbott's predecessor employer.
- UP TV: UP TV (formerly Gospel Music Channel) is a U.S. cable network offering uplifting, family-friendly movies and series with an emphasis on faith and positive values — directly comparable to Great American Family's programming positioning.
Emerging players
- Minivela: Minivela is a micro-drama content and distribution partner working with GAC Media on the upcoming Pure Flix Familia streaming platform targeting U.S. Hispanic and Latin American audiences — an emerging player in the same family-content streaming category.
Others
- Sony Pictures Television: Sony Pictures Television was the former parent of Pure Flix prior to the 2023 merger with GAC Media. It remains a strategic content partner and comparable reference point for studio-backed family/faith content distribution economics.
Broad incumbents
- Crown Media Family Networks (Hallmark): Crown Media Family Networks operates Hallmark Channel and Hallmark+ as part of Hallmark's diversified media portfolio. As the larger, established incumbent in family-friendly entertainment, it is a primary competitive benchmark for GAC Media's scale and growth potential.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
GAC Media social profiles
Digital presenceGAC Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
GAC Media leadership team
Management profileNumber of profiles
Profiles7 records
GAC Media subsidiaries and ownership
Company hierarchySubsidiaries1 record
GAC Media funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GAC Media M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GAC Media
What does GAC Media do?
GAC Media is a content company that produces, distributes, and monetizes family-friendly entertainment celebrating faith, family, and country values across a multi-platform portfolio. Core offerings include the flagship Great American Family linear TV network, the Great American Pure Flix subscription streaming service (acquired via merger with Sony Pictures Television's Pure Flix in June 2023), FAST (Free Ad-Supported Streaming TV) channels including Great American Adventures and Great American RomComs, and the Great American Community direct-to-consumer app. The company generates revenue through subscription fees, advertising sales, and content licensing.
Is GAC Media a public or private company?
GAC Media is a private company. It is classified as venture growth investor backed and is currently operating.
When was GAC Media founded?
GAC Media was founded in 2021. It employs 11 to 50 people.
Where is GAC Media based?
GAC Media is headquartered in Fort Worth, United States, in the North America region.
How does GAC Media make money?
Five revenue lines are on record. Subscription streaming (Pure Flix) is the primary driver. The others are advertising sales, FAST channel monetization, content licensing and distribution and event partnerships and sponsorships.
Who are GAC Media's main competitors?
Direct peers on record are INSP, Dove Channel (Cinedigm), Daystar Television Network, TBN (Trinity Broadcasting Network), BYUtv, Hallmark Media / Crown Media and UP TV. Minivela is listed as an emerging player. Sony Pictures Television is listed as an others. Crown Media Family Networks (Hallmark) is listed as a broad incumbent.
Does GAC Media have an API?
No public API is recorded for GAC Media.
What industry is GAC Media in?
GAC Media's product category is Faith and family entertainment media. Its primary akta.pro industry code is MPABAFAA, General Entertainment Cable Networks. Its NAICS code is 516 and its SIC code is 4833.