UP tv
UP Entertainment, LLC operates UPtv, a US private cable network and family-friendly streaming portfolio (UP Faith & Family, aspireTV, Cine Romántico, GaitherTV+) reaching millions of households via cable, satellite, and streaming platforms.
- Company typePrivate
- Founded2004
- HeadquartersAtlanta, United States
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What UP tv does
UP Entertainment, LLC operates UPtv, a US private cable television network founded in 2004 that distributes family-friendly and faith-based entertainment content free from profanity, graphic violence, and sexual content. The core product is the UPtv linear channel, which broadcasts hit TV series (The Rookie, Hudson & Rex, Heartland, The Waltons, Reba, Last Man Standing), romantic premiere movies, family dramas, and religious programming (Your Move with Andy Stanley, In Touch with Dr. Charles Stanley). The underlying technology stack combines traditional linear broadcast television carriage with digital streaming distribution and a mobile application (My UPtv App), and the company runs an in-house content production capability evidenced by original series like Blue Skies and Sugarcreek Amish Mysteries.
Revenue is generated through three streams: linear TV advertising sold to brands targeting family and women 25-54 demographics, recurring distribution/carriage fees paid by cable and satellite providers (DirecTV, AT&T U-Verse, Cox, Verizon FiOS), and subscription fees from the UP Faith & Family commercial-free SVOD service. Distribution spans eight named platforms across linear and streaming (DirecTV, AT&T U-Verse, Cox, Verizon FiOS, DIRECTV STREAM, Philo, Frndly, FreeCast), reaching millions of US households. The company has built an adjacent portfolio of wholly-owned sub-brands targeting differentiated audiences: UP Faith & Family (faith-based SVOD), aspireTV and aspireTV+ (African American aspirational content), Cine Romántico (Spanish-language romantic content), and GaitherTV+ (gospel music). Marketing is conducted through owned social channels (Facebook, Twitter/X, YouTube, Instagram), email newsletters, the uptv.com content site, and the UPlift Someone community initiative at upliftsomeone.com.
Primary customer segments are families seeking safe, co-viewable entertainment, faith-based audiences seeking Christian teaching and inspirational content, and general viewers of romantic comedies, family dramas, and classic sitcoms. The business is wholly owned and operated under UP Entertainment, LLC with no disclosed external PE/VC backing, no public listing, and no disclosed headcount, ownership structure, or financial figures.
UP tv firmographics
Firmographics- Name
- UP tv
- Legal name
- UP Entertainment, LLC
- Website
- https://uptv.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Short description
- UP Entertainment, LLC operates UPtv, a US private cable network and family-friendly streaming portfolio (UP Faith & Family, aspireTV, Cine Romántico, GaitherTV+) reaching millions of households via cable, satellite, and streaming platforms.
- Ownership category
- akta.pro rank
UP tv industry classification
Industry- Product category
- Cable Television Broadcasting
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Kids & Family Cable Networks (MPABAFAF)
- akta.pro secondary industries
- Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG), General Entertainment SVOD Platforms (MPACAAAA), Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)
Keywords
Where UP tv is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
UP tv business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Advertising Revenue: Linear TV advertising model where the network sells commercial airtime to advertisers targeting family-friendly audiences and specific demographics including women 25-54 and families.
- Subscription Revenue (UP Faith & Family): Commercial-free subscription streaming service offering exclusive UPtv series and on-demand access with no commercials.
- Distribution Fees: Carriage fees received from cable and satellite providers for distribution of the UPtv linear channel.
Go-to-market motion2 records
Distribution channels9 records
Marketing channels7 records
UP tv product offering
Product offeringCore offering
UPtv operates a U.S. cable television network and complementary streaming services that deliver family-friendly, uplifting entertainment to households. The core offering is the UPtv linear channel featuring hit TV shows, romantic movies, family dramas, mystery series, and faith-based programming, distributed via cable, satellite, and streaming partners. The company also sells subscriptions to UP Faith & Family, a commercial-free SVOD service offering exclusive UPtv series and on-demand content.
Product overview
UPtv operates as a multi-platform entertainment company under UP Entertainment, offering family-friendly television content through both linear broadcast/cable channels and subscription streaming services. The core product is the UPtv linear channel featuring hit TV shows (Hudson & Rex, The Rookie, Last Man Standing, Reba, Heartland, The Waltons, Blue Skies), romantic movies, and family films. Adjacent to the linear channel, the company offers UP Faith & Family as a separate commercial-free SVOD subscription service, plus additional streaming brands including aspireTV, aspireTV+, Cine Romántico, and GaitherTV+. Content is distributed via cable/satellite providers (DIRECTV, Cox, Verizon Fios, u-verse), streaming platforms (DIRECTV STREAM, Philo, Frndly, FreeCast), and mobile apps. The company also operates UPlift Someone, a community initiative promoting kindness.
Differentiator
Problem solved
Functional benefit
Brands
- UP Faith & Family: Subscription video-on-demand streaming service offering faith-based family entertainment, commercial-free viewing with original UPtv series and exclusive content
- UPlift Someone
Products and services
- UPtv Linear Channel Linear cable television channel broadcasting family-friendly hit TV shows, romantic movies, family dramas, mystery series, and faith-based programming to U.S. households via MVPD carriage.
- UP Faith & Family Streaming Service
Companies that use UP tv
Customer profileSegments3 records
Ideal customer profiles2 records
UP tv technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
UP tv partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- DirecTVcoreDirecTV distributes UPtv as part of its satellite television channel lineup, making the network available to DirecTV subscribers across the United States.
- AT&T U-VersecoreAT&T U-Verse distributes UPtv as part of its cable television channel package, providing household access to UPtv programming.
- Cox CommunicationscoreCox Communications distributes UPtv on its cable systems, enabling Cox subscribers to access UPtv's family-friendly programming.
- Verizon FiOScoreVerizon FiOS distributes UPtv on its fiber optic television service, providing another distribution channel for the network.
- DIRECTV STREAMcoreDIRECTV STREAM provides live HD streaming of UPtv as part of its internet-based television service package.
- PhilocorePhilo provides live HD streaming of UPtv, targeting cord-cutters seeking affordable television options.
- FrndlycoreFrndly streaming service provides HD streaming of UPtv, positioning itself as a family-focused streaming option.
- FreeCastminorFreeCast aggregates UPtv as part of its free streaming channel lineup.
- UP Faith & FamilycoreUP Faith & Family is a commercial-free subscription streaming service under the UP Entertainment umbrella that offers exclusive UPtv series, on-demand access, and additional faith-based content including GaitherTV+. The service cross-promotes with UPtv and shares the same family-friendly values.
- aspireTV / aspireTV+minorSister streaming service under UP Entertainment targeting African American audiences with aspirational lifestyle and entertainment content.
- Cine RománticominorSister streaming service under UP Entertainment providing Spanish-language romantic content.
- GaitherTV+minorFaith-based streaming service featuring gospel and Christian music content, available through UP Faith & Family platform.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
UP tv competitors and assessment
Company assessmentDirect peers
- BYUtv: BYUtv is a family-values-oriented cable network operated by Brigham Young University featuring faith-respecting, family-friendly scripted and unscripted programming. It mirrors UPtv's wholesome-content positioning and linear distribution approach, with content that appeals to similar faith-conscious and family audiences.
- INSP: INSP is a U.S. cable network curating classic family shows, Westerns, and faith-friendly programming. It targets the same wholesome, multigenerational audience as UPtv with a similar linear distribution model and a growing streaming presence, making it a comparable niche cable peer.
- ION Television (ION Media / Scripps Networks): ION Television is a U.S. broadcast/cable network offering family-friendly procedurals, dramas, and lifestyle programming distributed broadly across cable systems. It is comparable to UPtv in its general-audience, family-oriented program mix and its reliance on national distribution deals.
- Pure Flix: Pure Flix is a subscription streaming service focused exclusively on faith and family-friendly movies and series. It directly competes with UP Faith & Family for the same niche SVOD audience and shares the faith-based content positioning and subscription revenue model.
- Trinity Broadcasting Network (TBN): TBN is the largest faith-based broadcast and cable network in the U.S., offering Christian teaching, worship, and family programming. It overlaps with UPtv's faith-based audience segment (UP Faith & Family) and shares the dual linear/distribution-plus-streaming business model.
- Hallmark Channel / Hallmark Media: Hallmark Channel is the closest direct competitor to UPtv: a cable television network specializing in family-friendly content, original movies, and uplifting series (e.g., When Calls the Heart). It operates the same linear-plus-streaming model (Hallmark+) and targets identical family/feel-good audiences, making it the primary comparable for UPtv's content strategy and distribution economics.
- Dove Channel / Dove Kids: Dove Channel is a family-friendly streaming service curated from content rated acceptable by the Dove Foundation. It targets the same safe-for-the-whole-family audience as UP Faith & Family and competes directly for faith-conscious SVOD subscribers.
- Great American Media (Great American Family): Great American Family is a cable network and streaming service built around faith-friendly, family-oriented original movies and series, founded by former Hallmark Channel executives. It competes head-to-head with UPtv for the same family/female-skewing audience and is a near-perfect comparable in content positioning.
Broad incumbents
- Discovery Family / Discovery Networks: Discovery Family is a larger, established cable network offering family and kids programming as part of Warner Bros. Discovery's broader portfolio. While not a direct niche competitor, it overlaps with UPtv's family audience and operates a similar linear-distribution-plus-app streaming model with substantially larger scale.
Regional players
- Cine Romántico (internal) / Canela.TV: Canela.TV is a U.S.-based Spanish-language free ad-supported streaming service targeting Hispanic audiences with novelas, movies, and series. It is comparable to UP Entertainment's Cine Romántico brand in serving Spanish-speaking U.S. viewers with romantic/lifestyle content via streaming distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
UP tv social profiles
Digital presenceUP tv financial estimates
Financial estimateRevenue estimate
Valuation estimate
UP tv leadership team
Management profileNumber of profiles
UP tv subsidiaries and ownership
Company hierarchySubsidiaries5 records
UP tv funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UP tv M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UP tv
What does UP tv do?
UPtv operates a U.S. cable television network and complementary streaming services that deliver family-friendly, uplifting entertainment to households. The core offering is the UPtv linear channel featuring hit TV shows, romantic movies, family dramas, mystery series, and faith-based programming, distributed via cable, satellite, and streaming partners. The company also sells subscriptions to UP Faith & Family, a commercial-free SVOD service offering exclusive UPtv series and on-demand content.
Is UP tv a public or private company?
UP tv is a private company. It is classified as unknown and is currently operating.
When was UP tv founded?
UP tv was founded in 2004.
Where is UP tv based?
UP tv is headquartered in Atlanta, United States, in the North America region.
How does UP tv make money?
Three revenue lines are on record. Advertising Revenue is the primary driver. The others are subscription Revenue (UP Faith & Family) and distribution Fees.
Who are UP tv's main competitors?
Direct peers on record are BYUtv, INSP, ION Television (ION Media / Scripps Networks), Pure Flix, Trinity Broadcasting Network (TBN), Hallmark Channel / Hallmark Media, Dove Channel / Dove Kids and Great American Media (Great American Family). Discovery Family / Discovery Networks is listed as a broad incumbent. Cine Romántico (internal) / Canela.TV is listed as a regional player.
Does UP tv have an API?
No public API is recorded for UP tv.
What industry is UP tv in?
UP tv's product category is Cable Television Broadcasting. Its primary akta.pro industry code is MPABAFAF, Kids & Family Cable Networks, with a secondary code of MPABAGAG, Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps). Its NAICS code is 51621 and its SIC code is 4841.