Hako GmbH
Hako GmbH is a German manufacturer (founded 1948, headquartered in Bad Oldesloe) of professional cleaning machines, municipal vehicles, and waterjet technology, serving B2B customers across facility management, municipal, healthcare, retail, industrial, and logistics sectors in 60+ countries with ~2,200 employees and revenue above EUR 500 million.
- Company typePrivate
- Founded1948
- HeadquartersBad Oldesloe, Germany
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Hako GmbH does
Hako GmbH is a German manufacturer of professional cleaning machines, municipal vehicles, and waterjet technology, founded in 1948 and headquartered in Bad Oldesloe near Hamburg. The company operates through three product divisions — Cleaning Technology (Reinigungstechnik), Municipal Technology (Kommunaltechnik), and Waterjet Technology (Wasserstrahltechnik) — anchored by multi-decade product families including Sweepmaster sweepers, Scrubmaster scrubber-driers, Citymaster municipal outdoor cleaners, Multicar load and implement carriers, and the Oertzen and Weco waterjet and weed-control lines acquired in 2018. Notable proprietary technology includes autonomous navigation for indoor scrubbing robots (developed since 1994, series-produced as Scrubmaster B20 i and B75 i), the online Hako-Fleet-Management portal that captures machine telemetry for predictive maintenance, the Hako-AntiBac antibacterial tank system, and the all-electric Citymaster 1650 ZE and Multicar M31 ZE vehicles. Manufacturing is located in Bad Oldesloe, Trappenkamp, and Waltershausen (Germany), Poland, and the USA (Minuteman International, acquired 1980), with sales and service in over 60 countries.
The company sells primarily into B2B channels — direct enterprise sales for large accounts, an authorized dealer and channel-partner network including Conagri in the UK, and digital touchpoints such as the Hako Online Shop and Fleet-Management portal. Customers span facility management and cleaning service providers, municipal city cleaning and waste-disposal authorities, healthcare facilities, hotels and restaurants, retail and shopping centres, industrial and logistics sites, and specialty segments such as equestrian facilities. Pricing is quote-based and supported by multi-year finance, leasing, and rental alternatives through Hako Service GmbH, while recurring service revenue is generated from maintenance contracts, repairs, and certified used-machine refurbishment through Used Machines Centres.
Hako employs approximately 2,200 people worldwide and reports annual revenue above EUR 500 million. It has been a wholly-owned subsidiary of the diversified Possehl Group since a controlled transition completed between 2004 and 2007, operating as an independent division of the group. Revenue mechanics combine new-machine hardware sales with a growing annuity-style overlay from rentals, fleet-management subscriptions, services, and certified used machines, and the company continues to extend its platform through new autonomous and electric product launches (e.g., Scrubmaster B75 i in 2023, the Scrubmaster B35/B50 generation scheduled in 2026 with recycled-material content) and selective channel partnerships.
Hako GmbH firmographics
Firmographics- Name
- Hako GmbH
- Legal name
- Hako GmbH
- Website
- https://hako.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Hako GmbH is a German manufacturer (founded 1948, headquartered in Bad Oldesloe) of professional cleaning machines, municipal vehicles, and waterjet technology, serving B2B customers across facility management, municipal, healthcare, retail, industrial, and logistics sectors in 60+ countries with ~2,200 employees and revenue above EUR 500 million.
- Ownership category
- akta.pro rank
Hako GmbH industry classification
Industry- Product category
- Professional cleaning equipment and municipal vehicles
- NAICS
- Commercial and Service Industry Machinery Manufacturing (33331), Commercial and Service Industry Machinery Manufacturing (333310), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Misc Industrial & Commercial Machinery & Equipment (3590), Special Industry Machinery (No Metalworking Machinery) (3550), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- Floor Cleaning Equipment (Scrubbers, Sweepers, Burnishers) (IMAHALAA)
- akta.pro secondary industries
- Street & Outdoor Cleaning Equipment (Street Sweepers, Litter Vacuums) (IMAHALAG), Industrial Vacuum & Tank Cleaning Services (Non-hazardous) (EUAIAGAL)
Keywords
Where Hako GmbH is headquartered
LocationHeadquarters
- HQ city
- Bad Oldesloe
- HQ country
- Germany
- HQ region
- Europe
Offices7 records
Markets served
Hako GmbH business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales - Professional Cleaning Machines: Sale of professional cleaning equipment including sweepers, scrubber-driers, autonomous cleaning machines, walk-behind and ride-on variants for indoor and outdoor applications
- Municipal and Municipal Technology Vehicles: Sale of multifunctional outdoor cleaning machines (Citymaster series) and multifunctional load carriers (Multicar series) for municipal applications
- Waterjet Technology Products: Sale of high-pressure cleaners, hot water modules, extinguishing technology, and weed control units under Oertzen and Weco brands
- Rental Services: Flexible rental options for machines allowing customers to obtain equipment for specific periods to meet temporary or project-related requirements
- Professional Services and Maintenance: Full-service offers including regular maintenance, timely repairs, and service quality ensuring operational readiness and extended machine life
- Used Machines: Refurbished used machines sold through Used Machines Centres with certified Hako quality
- Finance and Leasing Options: Financial services including leasing and financing alternatives for equipment acquisition
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Full product portfolio available through direct sales with financing options |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Hako GmbH product offering
Product offeringCore offering
Hako GmbH manufactures and sells professional cleaning machines and municipal vehicles, including walk-behind and ride-on scrubber-driers (Scrubmaster), sweepers and vacuum sweepers (Sweepmaster), autonomous indoor cleaning robots, multifunctional municipal outdoor cleaning machines (Citymaster), load and implement carriers (Multicar), high-pressure cleaners and fire-extinguishing technology (Oertzen), and hot-water weed control units (Weco). The company complements the hardware with finance, rental, used-machines, fleet management software, and a service-partner network covering the full machine lifecycle.
Product overview
Hako GmbH offers comprehensive solutions across three core technology divisions: Reinigungstechnik (Cleaning Technology), Kommunaltechnik (Municipal Technology), and Wasserstrahltechnik (Waterjet Technology). The Cleaning Technology division includes Sweepmaster sweepers and vacuum sweepers (walk-behind and ride-on models with outputs up to 16,200 m²/h), Scrubmaster scrubber-driers (walk-behind, ride-on, and autonomous models), autonomous cleaning systems, cleaning detergents and dosing systems, and accessories like Quick-Connect, X-AC Drive, Dust Stop, and disinfection solutions including Hako-AntiBac. The Municipal Technology division features Citymaster multifunctional outdoor cleaning machines (including all-electric 1650 ZE) and Multicar multifunctional implement carriers (including all-electric M31 ZE). The Waterjet Technology division, acquired through Oertzen in 2018, offers Oertzen high-pressure cleaners (cold/hot water, electric and combustion engine models), Oertzen extinguishing technology, and Weco weed control units. Services include Hako-Fleet-Management for fleet optimization, comprehensive service/maintenance, finance/rental/financing options, and certified used machines. Hako operates as a platform-plus-modules architecture with core machine products supported by modular accessories, software (Fleet-Management), and lifecycle services.
Differentiator
Problem solved
Functional benefit
Brands
- Sweepmaster: Walk-behind and ride-on vacuum sweeper product line for indoor and outdoor sweeping applications
- Scrubmaster
- Citymaster
- Multicar
- Oertzen
- Weco
- Hako-Fleet-Management
- Hako-AntiBac
Products and services
- Scrubmaster scrubber-driers Walk-behind and ride-on scrubber-driers for wet-cleaning hard floors in commercial, industrial, healthcare, retail, hospitality, and public-sector facilities.
- Sweepmaster sweepers and vacuum sweepers Walk-behind and ride-on indoor sweepers and vacuum sweepers for dry-debris cleaning of commercial and industrial floor space.
- Scrubmaster B75 i autonomous cleaning robot Autonomous-navigation ride-on scrubber-drier robot for fully automated, large-area indoor floor cleaning in commercial and industrial buildings.
- Scrubmaster B20 i autonomous cleaning robot Compact autonomous scrubber-drier robot for automated cleaning of medium-sized commercial floor areas.
- Scrubmaster B5 ORB orbit-disc machine Orbit-disc scrubber-drier using combined oscillation-and-rotation pad technology for deep cleaning of structured floors.
- Citymaster municipal outdoor cleaning machines Multifunctional municipal compact sweepers and outdoor cleaning machines for street sweeping, winter service, mowing, and green-area maintenance in cities and municipalities.
- Multicar multifunctional load and implement carriers Multifunctional municipal load and implement carriers with interchangeable attachments for transport, sweeping, winter service, mowing, and implement-carrier tasks.
- Oertzen high-pressure cleaners High-pressure waterjet cleaning systems for industrial and municipal use, including hot-water and high-flow units for heavy fouling.
- Oertzen fire-extinguishing technology Fire-extinguishing and rapid-deployment firefighting technology products based on the Oertzen high-pressure platform, used by municipal and industrial fire brigades.
- Weco hot-water weed control units Hot-water weed-control units for chemical-free removal of weeds on paved surfaces, sidewalks, and public areas.
- Hako-Fleet-Management software Cloud-based telematics and fleet-management software that lets customers monitor utilization, location, battery status, and maintenance needs of their Hako cleaning machines.
- Hako Rental machine rental service Rental service providing short- and long-term access to Scrubmaster, Sweepmaster, Citymaster, and Multicar machines without capital outlay.
- Hako Finance leasing and financing Leasing and financing programs that spread the capital cost of new Hako machines into periodic payments for commercial and municipal buyers.
- Hako-Top-Service maintenance and repair Workshop-based and on-site maintenance, inspection, repair, and spare-parts service for Hako machines delivered through Hako's own service partners and customer-service workshops.
- Used and refurbished Hako machines Certified pre-owned and refurbished Hako cleaning and municipal machines sold with warranty as a lower-capital-cost alternative to new machines.
- Hako Online Shop (spare parts and accessories) Direct e-commerce channel for spare parts, accessories, cleaning agents, brushes, pads, and consumables for Hako cleaning machines.
Quantifiable outcome
- Area output up to 16,200 m²/h for ride-on vacuum sweepers
- +3 more outcomes
Companies that use Hako GmbH
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles3 records
Hako GmbH technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature7 records
Hako GmbH partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ConagriregionalConagri serves as the UK distributor for Hako products including warehouse and transport equipment. Conagri's Hulk material handling division represents Hako alongside other major equipment manufacturers such as Hoppecke, Cesab, and Noblelift.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Hako GmbH competitors and assessment
Company assessmentDirect peers
- Comac S.p.A. Comac is an Italian manufacturer of professional floor cleaning machines, including walk-behind and ride-on scrubber-driers and sweepers. Comac and Hako compete directly in European commercial cleaning with overlapping product categories and customer segments.
- Fimap: Fimap S.p.A. is an Italian manufacturer of professional scrubber-driers, sweepers, and autonomous cleaning machines, acquired by Comac. Closely comparable to Hako in product range, target segments (B2B facility management), and European geographic focus.
- Kärcher: Alfred Kärcher SE & Co. KG is Hako's closest direct competitor — a German family-owned manufacturer of professional and consumer cleaning equipment, including sweepers, scrubber-driers, and municipal machines. The two companies compete head-to-head in core European commercial and municipal cleaning markets.
- Tennant Company: Tennant Company is a US-based publicly-listed manufacturer of floor cleaning machines, coatings, and specialty equipment, including autonomous robotic scrubbers. Hako's Scrubmaster and Citymaster lines compete directly with Tennant's products in global commercial and industrial cleaning markets.
- Kärcher Municipal (formerly Carl Hamm): Kärcher Municipal, the municipal vehicle division of the Kärcher Group, manufactures compact municipal sweepers, winter service equipment, and implement carriers — directly comparable to Hako's Citymaster and Multicar municipal technology portfolio.
- Nilfisk: Nilfisk is a Danish publicly-listed global manufacturer of professional cleaning equipment including scrubber-driers, sweepers, and autonomous cleaning solutions. Direct overlap with Hako's Sweepmaster, Scrubmaster, and autonomous product lines, serving the same B2B facility management and industrial customer base.
Regional players
- Numatic International: Numatic International is a UK-based manufacturer of professional and commercial cleaning equipment, best known for the Henry vacuum cleaner line. Comparable to Hako in commercial and contract cleaning equipment, though with stronger UK market share.
- Wetrok AG: Wetrok is a Swiss manufacturer of professional cleaning machines, cleaning agents, and dosing systems, with strong DACH-region presence. Comparable to Hako in its combination of machines and cleaning chemistry, and in targeting facility management customers in German-speaking Europe.
Emerging players
- Bucher Industries AG: Bucher Industries is a Swiss-listed industrial group whose municipal vehicle division (Kuhn, Giletta, Holder, etc.) produces compact municipal sweepers and implement carriers, directly comparable to Hako's Citymaster and Multicar product lines for municipal customers.
Broad incumbents
- Diversey Holdings: Diversey is a global provider of hygiene, cleaning, and infection prevention solutions (chemicals, equipment, services) acquired by Solenis. While primarily a cleaning chemicals company, its Taski-branded equipment line overlaps with Hako's professional cleaning machines.
Market position
Strengths4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Hako GmbH social profiles
Digital presenceHako GmbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hako GmbH leadership team
Management profileNumber of profiles
Profiles4 records
Hako GmbH subsidiaries and ownership
Company hierarchySubsidiaries5 records
Hako GmbH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hako GmbH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hako GmbH
What does Hako GmbH do?
Hako GmbH manufactures and sells professional cleaning machines and municipal vehicles, including walk-behind and ride-on scrubber-driers (Scrubmaster), sweepers and vacuum sweepers (Sweepmaster), autonomous indoor cleaning robots, multifunctional municipal outdoor cleaning machines (Citymaster), load and implement carriers (Multicar), high-pressure cleaners and fire-extinguishing technology (Oertzen), and hot-water weed control units (Weco). The company complements the hardware with finance, rental, used-machines, fleet management software, and a service-partner network covering the full machine lifecycle.
Is Hako GmbH a public or private company?
Hako GmbH is a private company. It is classified as corporate owned and is currently operating.
When was Hako GmbH founded?
Hako GmbH was founded in 1948. It employs 1,001 to 5,000 people.
Where is Hako GmbH based?
Hako GmbH is headquartered in Bad Oldesloe, Germany, in the Europe region.
How does Hako GmbH make money?
Seven revenue lines are on record. Hardware Sales - Professional Cleaning Machines are the primary driver. The others are municipal and Municipal Technology Vehicles, waterjet Technology Products, rental Services, professional Services and Maintenance, used Machines and finance and Leasing Options.
Who are Hako GmbH's main competitors?
Direct peers on record are Comac S.p.A., Fimap, Kärcher, Tennant Company, Kärcher Municipal (formerly Carl Hamm) and Nilfisk. Regional players are Numatic International and Wetrok AG. Bucher Industries AG is listed as an emerging player. Diversey Holdings is listed as a broad incumbent.
Does Hako GmbH have an API?
No public API is recorded for Hako GmbH.
What industry is Hako GmbH in?
Hako GmbH's product category is Professional cleaning equipment and municipal vehicles. Its primary akta.pro industry code is IMAHALAA, Floor Cleaning Equipment (Scrubbers, Sweepers, Burnishers), with a secondary code of IMAHALAG, Street & Outdoor Cleaning Equipment (Street Sweepers, Litter Vacuums). Its NAICS code is 33331 and its SIC code is 3590.