What Wetrok does

Wetrok AG is a Swiss manufacturer and service provider of professional cleaning solutions, headquartered in Kloten (Zurich) and founded in 1948. The company develops and produces a complete portfolio of cleaning machines (scrubber-dryers, single-disc machines, carpet cleaners, sweepers, and robotic cleaners), cleaning chemicals, devices, consumables, and spare parts, engineered in Switzerland. Notable proprietary technologies include the Spin BeFree compact battery-powered scrubber dryer with the tool-free swappable BeFree Akkusystem, the WeConnect manufacturer-independent fleet management platform (web-based software, hardware, QR-code access for tracking machine location, usage, condition, and service history), the Robomatic Marvin autonomous cleaning robot, and the Masslinn dust-binding cloth line, which is a registered trademark and a multi-generational category reference product.

Wetrok monetizes through a mix of one-time equipment sales, recurring service contracts (Serviceabo tiers: Basic, Advanced, Premium Connect with annual auto-renewal), spare parts (via dedicated multi-language portal), machine rentals, Academy training and Master certification services, and consumables. Pricing is quote-based and not publicly disclosed; warranties include 24 months / 1,000 hours on machines and up to 5 years / 2,000 cycles on lithium-iron-phosphate batteries. The company sells primarily through direct field sales, a proprietary Webshop, and a dense Swiss retail footprint, complemented by wholly-owned subsidiaries in Germany, Poland, Sweden, and Austria, and authorized distributors in more than 40 countries.

The customer base is segmented vertically across professional cleaning service providers (primary), healthcare facilities (e.g., Asklepios Kliniken Hamburg), care homes and nursing facilities (e.g., Zentrum Kohlfirst), and facility management companies. Documented customer outcomes center on staff ergonomic relief, fleet transparency via WeConnect, workflow consolidation through the KeyCar cleaning trolley system, and constant hygiene quality in clinical environments. The company is privately held with no disclosed funding rounds, public listing, or revenue figures.

Name

Wetrok

Legal name

Wetrok AG

Website

https://wetrok.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Wetrok AG is a Swiss manufacturer of professional cleaning machines, chemicals, consumables, and spare parts, including the Spin BeFree battery scrubber, WeConnect fleet management platform, and Robomatic Marvin autonomous cleaning robot, serving cleaning service providers, healthcare facilities, and facility managers across 40+ countries through direct sales, subsidiaries, and distributors.

Ownership category

akta.pro rank

Product category

Professional Cleaning Equipment

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561), Broom, Brush, and Mop Manufacturing (339994)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Floor Cleaning Equipment (Scrubbers, Sweepers, Burnishers) (IMAHALAA)

akta.pro secondary industries

Concentrated All-Purpose Cleaners (Dilutable) (CRAJAMAH), Multi-Surface / All-Surface Hard Surface Cleaners (CRAJACAG), Mops, Buckets & Floor Cleaning Systems (CRAJAIAB)

Keywords

• Professional cleaning equipment
• Floor cleaning machines
• Cleaning chemicals
• Fleet management software
• Autonomous cleaning robots

Headquarters

HQ city

Kloten

HQ country

Switzerland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Cleaning Equipment Sales: One-time sales of cleaning machines, devices, and equipment to professional customers. Includes scrubber dryers, sweepers, vacuum cleaners, single-disc machines, and carpet/steam cleaners.
2. Chemical Products (Reinigungschemie): Sales of cleaning, care, and protection chemicals perfectly matched to Wetrok machines.
3. Service Contracts (Serviceabos): Annual service contracts offered in Basic, Advanced, and Premium Connect variants. Includes annual control visits, maintenance, and support for Wetrok products.
4. Spare Parts: Replacement parts and accessories for all Wetrok machines, available through dedicated spare parts portal and sales points.
5. Machine Rental: Rental machines (Mietmaschinen) available for customers wanting to try equipment or needing temporary solutions.
6. Academy & Training Services: Training programs including course offerings, individual courses, Wetrok Master certification, and course leadership training at various locations.
7. Consumables & Accessories: Consumable materials, transport carts, hand hygiene systems, dosing equipment, and window cleaning tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Wetrok develops, manufactures, and distributes a complete portfolio of professional cleaning solutions, including cleaning machines (scrubber-dryers, single-disc machines, sweepers, vacuum cleaners, carpet and steam cleaners), matched cleaning chemicals, devices, consumables, and spare parts. The portfolio is anchored by proprietary offerings such as the Spin BeFree battery-powered scrubber dryer with the tool-free swappable BeFree battery system, the Drivematic Devance floor scrubber, the Robomatic Marvin autonomous cleaning robot, the WeConnect manufacturer-independent fleet management platform, the Masslinn dust-binding cloth, the KeyCar cleaning trolley, and the Novaline product line, complemented by the Wetrok Academy training and certification program and tiered Serviceabo maintenance contracts.

Product overview

Wetrok is a Swiss company offering a complete portfolio of professional cleaning solutions consisting of cleaning machines, chemicals, devices, consumables, and spare parts. The core products include the Spin BeFree compact floor scrubber with the BeFree battery system, the Drivematic Devance floor scrubbing machine, the Masslinn dust-binding cloth line, the WeConnect fleet management system, the Robomatic Marvin cleaning robot, and the Novaline world innovation product. Additional product categories cover cleaning machines (scrubber-dryers, single-disc machines, carpet cleaners, sweepers), cleaning chemicals, devices and consumables, and spare parts. The company operates internationally with subsidiaries in Germany, Poland, Sweden, and Austria, serving customers in over 40 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Spin BeFree Compact, ergonomic cordless floor scrubbing machine developed and produced in Switzerland, designed for professional cleaning applications. Features the proprietary BeFree battery system that is tool-free swappable and ready for use in seconds, targeting high-traffic areas such as hospital corridors and sanitary facilities.
• Drivematic Devance Floor scrubbing machine added to Wetrok's product range, targeted at professional cleaning operations.
• Masslinn Dust-binding cloth made of specially developed viscose fibers with factory impregnation, used for capturing dust and loose dirt particles reliably without dispersing or stirring them up. A registered Wetrok trademark and long-standing reference product in professional cleaning.
• WeConnect Manufacturer-independent fleet management solution combining a web-based platform, robust hardware, and direct QR-code access for managing entire machine parks. Provides location, usage, condition, maintenance, service history, and documentation tracking for machines of any size and from any manufacturer, delivering less downtime, better utilized machines, and significantly simpler control in daily operations.
• Robomatic Marvin Autonomous cleaning robot for professional floor cleaning operations, supporting automated professional cleaning applications.
• KeyCar Cleaning trolley system with closed design for secure material storage and transport, available in Small, Medium, and Large sizes with various configurations. Designed to improve workflow efficiency, ergonomics, and safety in care and cleaning environments.
• Novaline World innovation product line announced as a new development in Wetrok's cleaning solutions portfolio, extending the company's cleaning chemistry/equipment offering.
• Wetrok Cleaning Machines (Maschinen) range Complete range of professional cleaning machines including scrubber-dryers, single-disc machines, carpet cleaners, sweepers, and robotic cleaners, sold to professional cleaning customers through direct sales, Webshop, and authorized distributors.
• Wetrok Cleaning Chemicals (Chemie) range Complete range of cleaning, care, and protection chemicals engineered to be perfectly matched with Wetrok cleaning machines, sold to professional cleaning customers.
• Wetrok Devices and Consumables (Geräte & Verbrauchsmaterial) Devices and consumable materials for professional cleaning applications, including transport carts, hand hygiene systems, dosing equipment, and window cleaning tools.
• Wetrok Spare Parts (Ersatzteile) and Spare Parts Portal Spare parts catalog and ordering system for all Wetrok products, available as a dedicated multilingual spare parts portal with partner portal access, and through Swiss sales points.
• Serviceabo (Service Contracts: Basic, Advanced, Premium Connect) Annual subscription service contracts for Wetrok products offered in Basic, Advanced, and Premium Connect variants, including annual control visits, preventive maintenance, and support, with automatic 12-month renewal.
• Wetrok Machine Rental (Mietmaschinen) Rental of Wetrok cleaning machines for customers who want to try equipment or need temporary solutions, on a usage-based billing model.
• Wetrok Academy (Training and Wetrok Master Certification) Professional cleaning training program including a course program, individual courses, the Wetrok Master certification, and course leadership training, delivered at multiple Wetrok locations for cleaning staff and customers.
• Live-Demo (Try & Buy) program Live demonstration program that lets prospective professional customers try Wetrok cleaning equipment before committing to a purchase.
• Fachtechnische Reinigungsberatung (Specialist Cleaning Consulting) Specialist technical cleaning consulting and field support, including cleaning concepts, hygiene concepts, cleaning plans, and quality management, delivered by Wetrok's Competence Center to professional cleaning customers.

Quantifiable outcome

• Less downtime, better utilized machines, and significantly simpler control in daily operations through fleet management
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• door2parts (door2solution)supportingTechnology or IntegrationTechnology partner providing the spare parts portal solution (door2parts) powering the Wetrok spare parts catalog available at spareparts.wetrok.com in multiple languages.

Scale indicators3 records

Expansion highlights6 records

Broad incumbents

• Ecolab: Ecolab is a large-cap global leader in water, hygiene, and infection prevention, supplying cleaning and sanitizing chemistry to industrial and institutional customers. Comparable to Wetrok's chemical product line and customer base, but with vastly greater scale and broader portfolio.
• Diversey Holdings: Diversey is a global provider of hygiene, cleaning chemistry, and infection prevention solutions, now part of Solenis. It overlaps with Wetrok's chemistry business and serves similar institutional customers (healthcare, hospitality, food service) though its focus is chemical solutions rather than cleaning machines.

Direct peers

• Kärcher: Alfred Kärcher SE is the global market leader in professional and consumer cleaning equipment (scrubber-dryers, sweepers, vacuums) and sells branded chemistry; direct overlap with Wetrok's machine portfolio and similar B2B/institutional go-to-market via subsidiaries and dealers.
• Comac S.p.A. Comac is an Italian manufacturer of professional scrubber-dryers, sweepers, and single-disc machines with European and global distribution. Similar mid-sized, family-owned profile to Wetrok and overlapping product line for facility management customers.
• Tennant Company: Tennant Company is a US-listed global manufacturer of floor cleaning equipment, including autonomous robots (T7AMR), and cleaning chemistry. It competes with Wetrok across product categories and verticals (healthcare, retail, industrial).
• Cleanfix Reinigungssysteme AG: Cleanfix is a Swiss manufacturer of professional cleaning machines (scrubber-dryers, vacuum cleaners, carpet cleaners) - a country-of-origin and product-line peer to Wetrok competing in the same domestic Swiss market and across Europe.
• Hako: Hako GmbH is a German mid-sized manufacturer of municipal and industrial cleaning machines (scrubber-dryers, sweepers, multifunctional carriers) with strong DACH presence - a direct peer in segment, geography, and customer base to Wetrok.
• Numatic International (Henry/Numatic): Numatic International is a UK-based family-owned manufacturer of professional and domestic cleaning equipment including vacuums and scrubber-dryers. Comparable mid-sized, family-owned competitor with overlapping product portfolio and similar international distribution approach.
• Nilfisk: Nilfisk A/S is a Danish global manufacturer of professional cleaning equipment (floor scrubbers, sweepers, vacuums) and increasingly autonomous cleaning robots. Publicly listed, it competes head-to-head with Wetrok in DACH and across Europe with comparable product breadth.

Emerging players

• ICE Cobotics: ICE Cobotics (formerly Intellibot) provides autonomous floor-scrubbing robots as a Robots-as-a-Service model for facility management. It directly competes with Wetrok's Robomatic Marvin in the autonomous professional cleaning segment and targets overlapping healthcare and facility management buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wetrok

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wetrok