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My Daily Choice

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uuid0007jab

Namestring
My Daily Choice
Legal namestring
My Daily Choice
Websiteurl
mydailychoice.com
Company typeenum
Private
Founded yearint
2006
Short descriptiontext

My Daily Choice was a Las Vegas-based multi-level marketing company that distributed nutritional sprays and dietary supplements through a global network of over one million members, before ceasing operations and announcing a December 2025 strategic merger with Immunotec.

Operating statusenum
Closed
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersLas Vegas, United States
HQ citystring
Las Vegas
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
multilevel marketing, dietary supplements, nutritional sprays, wellness products, network marketing
Industry3 codes
1Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots)
CodeCRADAGAIPrimaryYes
2Functional Shot Production (Wellness/Immunity/Focus Shots)
CodeAFAFAFAIPrimaryNo
3Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity)
CodeCRADAGAEPrimaryNo
NAICS code1 code
  • Food (Health) Supplement Retailers456191
SIC code1 code
  • Perfumes, Cosmetics & Other Toilet Preparations2844
Product category
Dietary Supplements
Cost components5 values
Marketing or Sales, Supply Chain, Operations, Personnel, Others
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

My Daily Choice was a multilevel marketing company that sold nutritional sprays and dietary supplement products to health and wellness consumers through a global network of independent distributors and members. The company marketed its nutritional sprays as core wellness products, generating over US$600 million in sales from more than one million members worldwide before ceasing operations.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Nutritional Sprays
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Immunotec
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-12-09
Description

Immunotec has announced a strategic merger with My Daily Choice. The merger supports Immunotec's growth and expansion, driven by demand for its flagship product Immunocal and scientific validation. My Daily Choice brings over US$600 million in sales and more than one million members globally to the partnership.

Peers10 records
1USANA Health Sciences
TypeDirect peer
Description

MLM dietary supplement and personal-care company with a global distributor base, comparable in product mix (vitamins, supplements) and in distributor-driven international growth model.

2Nu Skin Enterprises
TypeDirect peer
Description

MLM company selling personal-care and nutritional supplements through a global network of independent distributors; overlapping product categories (sprays, supplements) and business model.

3LifeVantage
TypeDirect peer
Description

Public MLM supplements company focused on activation of the Nrf2 pathway, distributing through independent distributors globally — analogous business model and supplement category.

4doTERRA International
TypeDirect peer
Description

MLM wellness company distributing essential oils and related supplements through a global independent distributor network; comparable in MLM structure and wellness positioning.

5Herbalife
TypeDirect peer
Description

Global MLM nutrition and weight-management company with a similar distributor-driven model selling supplements internationally; the most direct functional comparator to MDC's MLM wellness distribution thesis.

6Amway
TypeDirect peer
Description

Iconic MLM operator with a major nutrition and wellness product line (Nutrilite) distributed through a global network of independent distributors, structurally identical to MDC's go-to-market.

7Immunotec
TypeDirect peer
Description

Strategic merger partner announced in December 2025; operates a science-based MLM wellness business around flagship product Immunocal and is the counterparty driving the next chapter of MDC's network.

8Plexus Worldwide
TypeDirect peer
Description

MLM company selling nutritional supplements and weight-management products through a network of ambassadors; closely comparable in product mix and distributor-led growth model.

9Jeunesse Global
TypeDirect peer
Description

MLM wellness and anti-aging company distributing supplements and skincare through a global distributor network; comparable MLM structure and health/wellness product positioning.

10Nature's Sunshine Products
TypeEmerging player
Description

Direct-selling and MLM supplements company with a more limited distributor scale; comparable in product category (herbal and nutritional supplements) though smaller in MLM reach.

Market position
Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

My Daily Choice

Dietary Supplementsmydailychoice.com

My Daily Choice was a Las Vegas-based multi-level marketing company that distributed nutritional sprays and dietary supplements through a global network of over one million members, before ceasing operations and announcing a December 2025 strategic merger with Immunotec.

My Daily Choice firmographics

Firmographics
Name
My Daily Choice
Legal name
My Daily Choice
Website
https://mydailychoice.com
Company type
Private
Founded year
2006
Operating status
Closed
Headcount range
1–10 employees
Short description
My Daily Choice was a Las Vegas-based multi-level marketing company that distributed nutritional sprays and dietary supplements through a global network of over one million members, before ceasing operations and announcing a December 2025 strategic merger with Immunotec.
Ownership category
akta.pro rank

My Daily Choice industry classification

Industry
Product category
Dietary Supplements
NAICS
Food (Health) Supplement Retailers (456191)
SIC
Perfumes, Cosmetics & Other Toilet Preparations (2844)
akta.pro primary industry
Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
akta.pro secondary industries
Functional Shot Production (Wellness/Immunity/Focus Shots) (AFAFAFAI), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

Keywords

  • Multilevel marketing
  • Dietary supplements
  • Nutritional sprays
  • Wellness products
  • Network marketing

Where My Daily Choice is headquartered

Location

Headquarters

HQ city
Las Vegas
HQ country
United States
HQ region
North America

Markets served

My Daily Choice business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Marketing or Sales, Supply Chain, Operations, Personnel, Others

My Daily Choice product offering

Product offering

Core offering

My Daily Choice was a multilevel marketing company that sold nutritional sprays and dietary supplement products to health and wellness consumers through a global network of independent distributors and members. The company marketed its nutritional sprays as core wellness products, generating over US$600 million in sales from more than one million members worldwide before ceasing operations.

Differentiator

Problem solved

Functional benefit

Products and services

  • Nutritional Sprays

Companies that use My Daily Choice

Customer profile

Segments1 record

Ideal customer profiles2 records

My Daily Choice technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

My Daily Choice partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • ImmunoteccoreStrategic or Co-development Partner · 9 December 2025Immunotec has announced a strategic merger with My Daily Choice. The merger supports Immunotec's growth and expansion, driven by demand for its flagship product Immunocal and scientific validation. My Daily Choice brings over US$600 million in sales and more than one million members globally to the partnership.

Scale indicators2 records

My Daily Choice competitors and assessment

Company assessment

Direct peers

  • USANA Health Sciences: MLM dietary supplement and personal-care company with a global distributor base, comparable in product mix (vitamins, supplements) and in distributor-driven international growth model.
  • Nu Skin Enterprises: MLM company selling personal-care and nutritional supplements through a global network of independent distributors; overlapping product categories (sprays, supplements) and business model.
  • LifeVantage: Public MLM supplements company focused on activation of the Nrf2 pathway, distributing through independent distributors globally — analogous business model and supplement category.
  • doTERRA International: MLM wellness company distributing essential oils and related supplements through a global independent distributor network; comparable in MLM structure and wellness positioning.
  • Herbalife: Global MLM nutrition and weight-management company with a similar distributor-driven model selling supplements internationally; the most direct functional comparator to MDC's MLM wellness distribution thesis.
  • Amway: Iconic MLM operator with a major nutrition and wellness product line (Nutrilite) distributed through a global network of independent distributors, structurally identical to MDC's go-to-market.
  • Immunotec: Strategic merger partner announced in December 2025; operates a science-based MLM wellness business around flagship product Immunocal and is the counterparty driving the next chapter of MDC's network.
  • Plexus Worldwide: MLM company selling nutritional supplements and weight-management products through a network of ambassadors; closely comparable in product mix and distributor-led growth model.
  • Jeunesse Global: MLM wellness and anti-aging company distributing supplements and skincare through a global distributor network; comparable MLM structure and health/wellness product positioning.

Emerging players

  • Nature's Sunshine Products: Direct-selling and MLM supplements company with a more limited distributor scale; comparable in product category (herbal and nutritional supplements) though smaller in MLM reach.

Market position

Customer concentration

My Daily Choice social profiles

Digital presence

My Daily Choice financial estimates

Financial estimate

Revenue estimate

Valuation estimate

My Daily Choice leadership team

Management profile

Number of profiles

Profiles1 record

My Daily Choice funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

My Daily Choice M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Daily Choice

What does My Daily Choice do?

My Daily Choice was a multilevel marketing company that sold nutritional sprays and dietary supplement products to health and wellness consumers through a global network of independent distributors and members. The company marketed its nutritional sprays as core wellness products, generating over US$600 million in sales from more than one million members worldwide before ceasing operations.

Is My Daily Choice a public or private company?

My Daily Choice is a private company. It is classified as founder individual operated bootstrapped and is currently closed.

When was My Daily Choice founded?

My Daily Choice was founded in 2006. It employs 1 to 10 people.

Where is My Daily Choice based?

My Daily Choice is headquartered in Las Vegas, United States, in the North America region.

Who are My Daily Choice's main competitors?

Direct peers on record are USANA Health Sciences, Nu Skin Enterprises, LifeVantage, doTERRA International, Herbalife, Amway, Immunotec, Plexus Worldwide and Jeunesse Global. Nature's Sunshine Products is listed as an emerging player.

Does My Daily Choice have an API?

No public API is recorded for My Daily Choice.

What industry is My Daily Choice in?

My Daily Choice's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots), with a secondary code of AFAFAFAI, Functional Shot Production (Wellness/Immunity/Focus Shots). Its NAICS code is 456191 and its SIC code is 2844.

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Live signals
ContxtoThe strategic merger of the wellness and dietary supplements sectorImmunotec announced the strategic integration of multilevel marketing company My Daily Choice (MDC) into its operations, a move that coincided with the company recording its best-ever month in global sales. This merger includes the integration of MDC founder Josh Zwagil and leverages Immunotec's scientific product portfolio, specifically Immunocal, to support long-term growth across its 18-country presence.ContxtoThe strategic merger of the wellness and dietary supplements sectorImmunotec has announced the strategic integration of My Daily Choice (MDC), a multilevel marketing company reporting US$600 million in sales and over one million members globally, into its operations. The merger includes MDC founder Josh Zwagil joining ImmunotecPro, and the combined entity recently achieved its best-ever month in global sales. Immunotec, which emphasizes scientific validation of its flagship product Immunocal with over 100 published studies, is preparing a celebratory event in Mexico City to mark these milestones.DirectsellingnewsImmunotec Welcomes MyDailyChoice to Its Global NetworkImmunotec, a global leader in glutathione health and direct selling, has officially welcomed MyDailyChoice (MDC), a US-based network marketing company with over $600 million USD in sales and more than one million members worldwide, into its global organization. MDC founder Josh Zwagil joins Immunotec as an ImmunotecPro, bringing his leadership experience to strengthen the company's global growth strategy across 18 countries. The partnership aims to combine Immunotec's four decades of scientific excellence with MDC's dynamic and engaged field community.GlobeNewswireNutraFuels, Inc. (NTFU) Receives 2nd Purchase Order From My Daily Choice for Additional NutraFuels Oral Spray Wellness Products Under Private LabelNutraFuels received its second purchase order from My Daily Choice to manufacture two oral spray wellness products under private label. The company has begun production of a sleep support spray and an appetite/weight-loss spray, with My Daily Choice marketing them through its network of about 50,000 distributors.GlobeNewswireNutraFuels, Inc. (NTFU) Receives Initial Purchase Order From My Daily Choice to Formulate and Manufacture Three Oral Spray Wellness Products Under Private LabelNutraFuels received an initial purchase order from My Daily Choice to formulate and manufacture three oral spray wellness products under private label. The order covers 26,000 units of Immune, Antiaging, and Energy/Performance products, with production already begun. The company expects this to broaden awareness and increase cash flow.