Greentube

What Greentube does

Greentube Internet Entertainment Solutions GmbH is a Vienna-headquartered developer and supplier of iGaming content and platforms, operating as the Digital Gaming and Entertainment division of NOVOMATIC AG since its 2010 acquisition. The company was founded in 1998 as Dürrschmid&Reisinger OEG and renamed Greentube Internet Entertainment Solutions AG in 2000. It produces a full omni-channel portfolio across slots, table games, video poker, and video bingo, complemented by proprietary platforms including Greentube Plurius (server-based gaming for VLT networks), Greentube Pro (white-label social casino platform developed by BlueBat Games), Mynt, and the novoSDK integration tool. Branded game franchises such as Piggy Prizes, Cash Connection, Starlight Jackpots, Diamond Link, and Diamond Mystery anchor its content differentiation, supported by mechanics like Magic Rewind, Stack & Collect, Coin Collectors, Win Ways, and Xtreme Bet Mode.

Greentube runs a hybrid business model spanning B2B content licensing and B2C real-money gaming. On the B2B side, the company licenses game content to 80+ casino operators worldwide (including BetMGM, bet365, 888, Unibet, bwin, Mr Green, Lottomatica, Playtech, Light & Wonder, NetBet Greece, Stoiximan, Betcity, and win2day), with revenue generated through licensing fees and revenue share. Distribution is managed via direct sales through dedicated Key Account Managers, the Client Space partner portal, and the novoSDK. On the B2C side, the company operates its own real-money brands (StarGames, StarVegas, Admiral, AdmiralCasino) and social casino brands (GameTwist, Greentube Pro white-label) in regulated markets including the UK, Italy, Germany (Schleswig-Holstein), Spain, Romania, Malta, and the Netherlands. Revenue is generated through game licensing, revenue share, real-money gaming GGR, and freemium in-app purchases in social casino.

The company operates from twelve offices across Austria, the UK, the US, Slovenia, Slovakia, the Netherlands, Serbia, Malta, Canada, and Greece, employing 501-1,000 staff. It holds B2B licenses in the UK Gambling Commission, Alderney, Gibraltar, Belgium, Romania, and Malta, and B2C licenses in Italy, Germany (Schleswig-Holstein), Spain, Romania, and the UK. The company is ISO 27001 certified for information security and G4 certified for responsible gaming. Greentube has never raised external funding; growth has been financed internally by NOVOMATIC and through acquisition, including Funstage (2005), Platogo (2013), BlueBat Games (2015), AbZorba Games and Greentube UK (2017), Greentube Serbia (2019), Greentube US (2020), Greentube Netherlands and Luxembourg (2021), and Greentube SI and Alteatec (2023).

Name

Greentube

Legal name

Greentube GmbH

Website

https://greentube.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Greentube is a Vienna-headquartered B2B and B2C iGaming content provider and the Digital Gaming and Entertainment division of NOVOMATIC AG, supplying slot, table, video poker, and video bingo content plus server-based VLT and social casino platforms to 80+ casino operators and its own consumer brands across regulated markets in Europe and North America.

Ownership category

akta.pro rank

Product category

iGaming Software

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industry

Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)

Keywords

• IGaming software
• Online casino games
• Slot game development
• Casino platform solutions
• Gaming content provider

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. B2B Content Licensing: Greentube licenses its gaming content (slots, table games, video poker, video bingo) to casino operators worldwide. Operators integrate Greentube's games through platforms like novoSDK or direct integration. Revenue is generated through game licensing fees, revenue share arrangements, or per-game fees based on operator partnerships.
2. Real Money Gaming (B2C): Greentube operates its own B2C brands including StarGames, GameTwist, Admiral, and other gaming portals. These brands offer real money gaming directly to consumers in regulated markets including Italy, Germany, Spain, Romania, and UK.
3. Social Casino Gaming: Greentube Pro and related social casino platforms provide free-to-play casino gaming experiences. Revenue is generated through in-game purchases of virtual currency, premium features, and advertising within social casino apps.
4. Server-Based Gaming Systems: Greentube Plurius provides server-based gaming infrastructure for VLT networks, particularly in Luxembourg through partnership with Luxembourg Lottery. Revenue comes from system licensing, network management fees, and game content distribution.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Greentube develops and supplies online casino games, gaming platforms, and related software solutions for the global iGaming industry. The company provides slot games, table games, video poker, video bingo, and server-based gaming platforms to operators worldwide, while also operating its own consumer-facing gaming brands under the NOVOMATIC Group umbrella.

Product overview

Greentube is the NOVOMATIC Digital Gaming and Entertainment division and a leading full-service provider of online and mobile gaming solutions. The company offers an omni-channel platform architecture comprising core gaming content (Slot Games, Table Games, Video Poker, Video Bingo) complemented by technology platforms (Greentube Plurius for server-based gaming, Greentube Pro for white-label social casino, Online & Social Casino services) and development tools (novoSDK, Mynt). The portfolio includes branded game series such as Piggy Prizes (with Wish of Riches, Railroad Rumble, Jingle Jackpots variants), Cash Connection, Starlight Jackpots, Diamond Link, and Diamond Mystery, alongside mechanics like Win Ways. Greentube operates B2B content licensing and B2C real-money gaming operations across regulated markets including the UK, Malta, Italy, Germany, Spain, Romania, Greece, and the Netherlands through multiple subsidiaries.

Differentiator

Problem solved

Functional benefit

Brands

• Greentube Plurius: Server-based gaming solution for VLT networks
• Greentube Pro
• Mynt
• novoSDK
• Diamond Link Series
• Win Ways Mechanics
• Diamond Mystery Series
• Cash Connection
• Piggy Prizes
• Starlight Jackpots

Products and services

• Slot Games

Quantifiable outcome

• Localized content represents approximately 15%-20% of Greentube's portfolio
• +2 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• NetBet GreececoreChannel Partner/ Reseller/ Distributor · 20 October 2025NetBet Greece partnered with Greentube to offer its gaming titles to customers in Greece. As part of the partnership, Greentube provides its portfolio of casino games including slots and table games to the Greek operator, expanding Greentube's presence in the regulated Greek iGaming market.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Playtech: Playtech is one of the largest iGaming software and platform providers globally, offering casino content, sportsbook, and platform technology to operators — directly comparable to Greentube's B2B content licensing and platform offering. Greentube is even listed among Playtech's content distribution partners.
• Evolution AB: Evolution (formerly Evolution Gaming, post-NetEnt acquisition) is a leading provider of live casino and slots content to operators worldwide. It competes directly with Greentube for tier-1 operator real estate in regulated European markets.
• Light & Wonder: Light & Wonder (formerly Scientific Games' gaming division) supplies iGaming content, platforms, and iLottery solutions globally. It is both a Greentube partner and a direct competitor in slot content distribution to operators.
• Pragmatic Play: Pragmatic Play is a fast-growing iGaming content and live casino supplier serving the same tier-1 operator customer base as Greentube, with comparable slot, live casino, and bingo verticals.
• Yggdrasil Gaming: Yggdrasil is a slots-focused iGaming content provider with proprietary mechanics (GEMs, Splitz) similar to Greentube's franchise-driven approach. It targets the same regulated European and global operator customers.
• Apricot (formerly Microgaming): Apricot, successor to Microgaming, is one of the original online casino platform and content providers, offering slots, table games, and progressive jackpot networks — comparable to Greentube's omni-channel content offering.
• Play'n GO: Play'n GO is a leading slot-focused iGaming content provider with broad regulated-market distribution in Europe and North America — directly comparable to Greentube's slot franchise strategy.

Broad incumbents

• IGT (International Game Technology): IGT is a large incumbent gaming and lottery technology supplier with both B2B content and B2C platforms, including iGaming. Its iLottery and digital gaming offerings overlap with Greentube Plurius and B2B content licensing.

Emerging players

• Relax Gaming: Relax Gaming is a mid-sized iGaming content and aggregation platform provider with proprietary slots and a content aggregator — a closer emerging competitor to Greentube's B2B content portfolio in Europe.
• Push Gaming: Push Gaming is a slots-first iGaming studio with proprietary mechanics and a growing tier-1 operator footprint. It competes with Greentube for operator shelf space, particularly in UK and EU regulated markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/GreentubeVienna
• Facebookfacebook.com/greentubegmbh
• LinkedInlinkedin.com/company/greentube-internet-entertainment-solutions-gmbh
• Instagraminstagram.com/greentubeofficial

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greentube