Stock Analysis
Stock Analysis is a bootstrapped, Iceland-based freemium financial data platform serving retail investors with real-time prices, financials, screeners, and analyst coverage of 130,000+ global stocks, monetized via Pro subscriptions, display ads, and affiliate partnerships.
- Company typePrivate
- Founded2019
- HeadquartersKópavogur, Iceland
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Stock Analysis does
Stock Analysis (StockAnalysis.com) is a freemium, web-based financial data platform that provides retail and individual investors with access to real-time and historical stock market data, financial statements, analyst ratings, charts, and news for more than 130,000 global stocks, ETFs, IPOs, and mutual funds. Founded in 2019 by Kris Gunnars and operated by Iceland-based Vefir ehf., the platform serves a primarily U.S. audience (59% of traffic) alongside users in Canada, the U.K., Germany, Australia, and Hong Kong through a self-serve product that requires no sales involvement and is delivered via website, Progressive Web App, and native iOS and Android applications.
The platform is built as an aggregation layer over seven enterprise-grade data providers (S&P Global Market Intelligence, CBOE, Fiscal AI, TipRanks, Nasdaq Data Link, Finnhub, Financial Modeling Prep, and Quartr) with proprietary tooling layered on top, including stock screeners, watchlists, earnings calendars, IPO tools, ETF and mutual fund screeners, technical and fundamental charts powered by ChartIQ, brokerage account syncing, and price alerts. A small five-person team (CEO/Founder, Developer/Co-owner, COO, Business Development, Newsletter Editor, plus an accounting expert) operates the full stack, supported by Paddle as Merchant of Record and Kit for newsletter delivery. The site generates 8.1 million monthly visits and 38 million monthly pageviews, with the Market Bullets newsletter reaching 218,000+ subscribers at 40-42% open rates.
Revenue is generated through four streams: paid Stock Analysis Pro subscriptions (estimated at ~$71/year per user based on a 60% affiliate revenue share yielding $42.66 net to partners), third-party display advertising served via InvestingChannel, affiliate referral commissions from brokerages and financial-services partners (Coinbase, Robinhood, eToro, Morningstar, Amazon), and sponsored ad placements in the newsletter. Distribution is product-led, relying on SEO, content marketing, organic social, mobile app stores, and a 60% revenue-share affiliate program, with no paid acquisition. The company is bootstrapped, has not raised external venture capital, and is privately held.
Stock Analysis firmographics
Firmographics- Name
- Stock Analysis
- Legal name
- Vefir ehf.
- Website
- https://stockanalysis.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stock Analysis is a bootstrapped, Iceland-based freemium financial data platform serving retail investors with real-time prices, financials, screeners, and analyst coverage of 130,000+ global stocks, monetized via Pro subscriptions, display ads, and affiliate partnerships.
- Ownership category
- akta.pro rank
Stock Analysis industry classification
Industry- Product category
- Investment Research Platform
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Alternative Data & Data Science Analytics (FSACAGAI)
Keywords
Where Stock Analysis is headquartered
LocationHeadquarters
- HQ city
- Kópavogur
- HQ country
- Iceland
- HQ region
- Europe
Offices1 record
Markets served
Stock Analysis business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Stock Analysis Pro Subscription: Paid subscription service providing unlimited access to all data and tools, unlimited exports, extended financial history (10 years vs 5 years for free), and premium features like brokerage syncing, real-time streaming prices, and price alerts. Subscription handled by Paddle.com as Merchant of Record.
- Third-party Display Advertising: Third-party display advertisements displayed throughout the website, served through advertising networks like InvestingChannel
- Affiliate Partnerships: Affiliate links to financial products and services where Stock Analysis receives compensation when users click links and take actions (e.g., sign up, purchase). Partners include Amazon, Coinbase, Robinhood, eToro, Morningstar, and others.
- Newsletter Sponsorships: Sponsored ad placements in the Market Bullets newsletter, sent Monday-Friday to 218,000+ subscribers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with basic stock data access, limited to 5 years financial history |
| Subscription | Annual | Pro tier at approximately $42.66 annual revenue per user, unlocking all features |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Stock Analysis product offering
Product offeringCore offering
Stock Analysis operates a freemium online platform (stockanalysis.com) that provides retail investors with detailed financial data, statistics, news, and charts for over 130,000 global stocks, ETFs, and mutual funds. The platform aggregates data from enterprise providers including S&P Global Market Intelligence, CBOE, Fiscal AI, TipRanks, Nasdaq Data Link, Finnhub, and Quartr, and offers tools such as stock screeners, watchlists, technical and fundamental charts, earnings calendars, analyst ratings, and earnings call transcripts. A premium subscription tier (Stock Analysis Pro) unlocks unlimited data, real-time streaming prices and charts, 10 years of financial history, brokerage sync, and price alerts, supplemented by a daily email newsletter (Market Bullets) and iOS/Android mobile apps.
Product overview
Stock Analysis is a freemium all-in-one stock analysis platform that provides free stock data to regular investors. The core platform includes stock screening tools, watchlists for real-time tracking, market movers (gainers/losers), analyst ratings, earnings calendars, comparison tools, technical charts with real-time streaming from CBOE EDGX, fundamental charts, stock lists (Dow Jones, NASDAQ 100, dividend aristocrats), IPO tools, ETF tools (screener, comparison, holdings), and a mutual fund screener. The platform also offers a Market Newsletter (bullet-point daily updates with 218K+ subscribers), and a Dividend Calculator and CAGR Calculator as supplementary tools. Stock Analysis Pro is the premium paid tier ($299/year based on affiliate data) that unlocks unlimited data access, real-time streaming prices and charts, earnings call transcripts with AI-powered summaries and audio playback, brokerage account syncing, and extended financial history. The platform covers 130,000+ global stocks and funds, integrating data from S&P Global Market Intelligence, Fiscal.AI, CBOE, Nasdaq UTP, TipRanks, Finnhub, and other enterprise-grade providers. A mobile app is available for iOS and Android.
Differentiator
Problem solved
Functional benefit
Brands
- Stock Analysis Pro: Premium subscription tier offering unlimited access to all data and tools on the platform
Products and services
- Stock Analysis (Freemium Platform) Free web-based platform providing retail investors with stock prices, news, financial statements, charts, screeners, watchlists, and market data for 130,000+ global stocks, ETFs, and mutual funds. Limited to 5 years of financial history and restricted exports on the free tier.
- Stock Analysis Pro Paid subscription tier that unlocks unlimited data access, 10 years of financial history, unlimited exports, real-time streaming prices and charts, brokerage syncing, price alerts, and earnings call transcripts with AI summaries for retail investors. Pricing is not publicly disclosed; affiliate data suggests approximately $42.66 annual revenue per user, with a 60-day money-back guarantee and Paddle.com as Merchant of Record.
- Market Bullets Newsletter Daily email newsletter delivering market news and insights in a bullet-point format to over 218,000 subscribers with 40-42% open rates; also serves as a sponsored-ad placement channel for partners.
- Stock Analysis Mobile App Mobile application for iPhone, iPad, and Android devices providing an optimized mobile experience for the Stock Analysis platform, with 4.9-star ratings on both the App Store (4.8K reviews) and Google Play (4.9K reviews).
Quantifiable outcome
- 8.1 million monthly visits from retail investors
- +2 more outcomes
Companies that use Stock Analysis
Customer profileSegments1 record
Ideal customer profiles1 record
Stock Analysis technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Stock Analysis partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and major.
- S&P Global Market IntelligencecorePrimary financial data provider delivering fundamental and historical financial data. Updates within 1-3 hours after earnings releases. Provides global coverage with 10 years of history. Data considered gold standard for accuracy. Powers analyst ratings, price targets, and consensus ratings.
- CBOEcoreReal-time enterprise-grade stock price data provider for US-listed stocks and ETFs. Also provides streaming chart data via CBOE EDGX for real-time price updates during market hours and extended hours.
- Fiscal AIcoreEnterprise-grade financial data provider that updates within minutes after earnings are reported. Covers U.S., Canada, and Europe with 20 years of history. Allows data downloads which S&P Global does not permit. Now the default data provider for financial statements.
- TipRankscoreProvides analyst data including individual analyst ratings, analyst accuracy metrics, average returns, and rankings. Powers analyst pages and ratings with faster data updates, greater accuracy, and global coverage.
- Nasdaq Data LinkmajorProvides corporate actions data via Sharadar SF1 dataset and financial data for downloads (U.S. only). Also source for delayed consolidated tape consensus pricing via Nasdaq UTP.
- Financial Modeling PrepmajorAlternative data provider for financial statement downloads, particularly for non-U.S. stocks when Fiscal AI data is unavailable. Provides 40+ years of financial history.
- FinnhubmajorPrimary source for ETF holdings data. Fallback data provider when Finnhub data is unavailable comes from Financial Modeling Prep.
- QuartrmajorProvider of earnings call transcripts with audio playback, AI summaries, and per-speaker conversation view. Updates within minutes to hours after earnings are released.
- InvestingChannelmajorAdvertising infrastructure partner providing display advertising services and related support. Handles ad delivery and helps generate advertising revenue for the platform.
- Paddle.comcoreMerchant of Record handling all subscription payments and order processing. Manages customer service inquiries, cancellations, and refunds. Stock Analysis does not store payment information.
- KitmajorThird-party email service provider for the newsletter subscription system. Stores email subscription data including email, IP address, user agent, and engagement metrics.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Stock Analysis competitors and assessment
Company assessmentBroad incumbents
- Morningstar: Large, established investment-research firm offering stock analysis, ratings, and data to both retail and institutional investors. Stock Analysis competes primarily at the retail end of Morningstar's addressable market.
- MarketWatch: Major financial news and data platform owned by News Corp, serving retail investors with quotes, news, and analysis. Comparable distribution scale but operates as part of a larger media portfolio rather than a focused retail-data product.
Direct peers
- TipRanks: Analyst-tracking and financial-data platform that Stock Analysis actually licenses data from. Competes in the same retail-investor segment with similar analyst-ratings, price-target, and stock-coverage features.
- Finviz: Stock screener and heatmap-focused platform popular with retail traders. Comparable in offering financial visualization tools and screeners, though narrower in scope (no transcripts or detailed fundamental analytics).
- TradingView: Charting and social trading platform used by retail investors for technical analysis, screeners, and idea sharing. Closely comparable to Stock Analysis's chart and screener offerings but with a stronger social/community layer.
- Seeking Alpha: Subscription-based investment research platform offering stock analysis, ratings, and contributor articles to retail investors. Closely comparable business model with free + premium tiers targeting the same retail-investor segment.
- Yahoo Finance: Largest free financial data portal serving retail investors with quotes, financials, news, and screeners. Direct competitor in serving self-directed investors with aggregated market data, though Yahoo operates at far greater scale and is owned by Apollo.
- Investing.com: Global free financial portal providing real-time quotes, charts, news, and analytics across stocks, ETFs, and other instruments. Direct competitor in serving retail traders with comprehensive cross-asset data.
- Zacks Investment Research: Long-running subscription-based equity research platform offering analyst-style rankings, earnings data, and stock screening to retail investors. Closely aligned business model and target customer as Stock Analysis Pro.
Emerging players
- Simply Wall St: Visual fundamental-analysis platform delivering infographic-style stock research reports to retail investors. Comparable in offering simplified fundamental analysis with a subscription model, though differentiated by its visual-first approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Stock Analysis social profiles
Digital presenceStock Analysis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stock Analysis leadership team
Management profileNumber of profiles
Profiles6 records
Stock Analysis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stock Analysis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stock Analysis
What does Stock Analysis do?
Stock Analysis operates a freemium online platform (stockanalysis.com) that provides retail investors with detailed financial data, statistics, news, and charts for over 130,000 global stocks, ETFs, and mutual funds. The platform aggregates data from enterprise providers including S&P Global Market Intelligence, CBOE, Fiscal AI, TipRanks, Nasdaq Data Link, Finnhub, and Quartr, and offers tools such as stock screeners, watchlists, technical and fundamental charts, earnings calendars, analyst ratings, and earnings call transcripts. A premium subscription tier (Stock Analysis Pro) unlocks unlimited data, real-time streaming prices and charts, 10 years of financial history, brokerage sync, and price alerts, supplemented by a daily email newsletter (Market Bullets) and iOS/Android mobile apps.
Is Stock Analysis a public or private company?
Stock Analysis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stock Analysis founded?
Stock Analysis was founded in 2019. It employs 1 to 10 people.
Where is Stock Analysis based?
Stock Analysis is headquartered in Kópavogur, Iceland, in the Europe region.
How does Stock Analysis make money?
Four revenue lines are on record. Stock Analysis Pro Subscription is the primary driver. The others are third-party Display Advertising, affiliate Partnerships and newsletter Sponsorships.
Who are Stock Analysis's main competitors?
Broad incumbents on record are Morningstar and MarketWatch. Direct peers are TipRanks, Finviz, TradingView, Seeking Alpha, Yahoo Finance, Investing.com and Zacks Investment Research. Simply Wall St is listed as an emerging player.
Does Stock Analysis have an API?
No public API is recorded for Stock Analysis.
What industry is Stock Analysis in?
Stock Analysis's product category is Investment Research Platform. Its primary akta.pro industry code is FSACAGAI, Alternative Data & Data Science Analytics. Its NAICS code is 523940 and its SIC code is 6282.