What Masterpiece does

Masterpiece Design Group, LLC (DBA Masterpiece Interiors) is a privately held, full-service interior design firm founded in 1999 and headquartered at 6869 Stapoint Court, Winter Park, Florida. The firm operates through four integrated service lines: Model Merchandising (interior design and furnishings for builder model homes), Commercial (design for clubhouse amenity centers, offices, and student housing), Residential (custom home interior design), and Saturday Models (an 8,000 SF retail showroom that resells model home furnishings to builders and the public at liquidation prices). The firm is family-owned, founded by mother-daughter duo Carol Ratliff and Christy Scanlon, with Christy Scanlon serving as President/COO, G. Adair Ratliff as CFO and founding Partner, and Don Scanlon as VP of Operations and Partner.

The company targets three primary customer segments: national and regional homebuilders and developers (its largest segment), commercial property developers and HOAs, and private homeowners. Notable enterprise relationships include a 10+ year model merchandising partnership with WCI Homes and project work for McNally Homes, Sharp Design Studio, Wyndham Reunion Resort & Club, and historically Las Vegas Sands Corp. The firm's infrastructure includes 34,000+ square feet of design studio, warehouse, and retail showroom space in Winter Park, supporting procurement, staging, and installation operations.

Masterpiece generates revenue through professional services fees, furniture procurement, and installation contracts scoped on a project basis; pricing is quote-based and not publicly disclosed. The firm has no external investors, no funding rounds, and no disclosed revenue. Its geographic focus is Florida and the broader Southeast U.S. (Orlando, Tampa, Sarasota, Naples, Ft. Myers, West Palm Beach, Jacksonville, Atlanta, Charleston), with marketing conducted through a Houzz professional profile, Instagram portfolio presence, and earned regional press coverage. The firm holds Florida Interior Design License #ID 0004409.

Name

Masterpiece

Legal name

Masterpiece Design Group, LLC

Website

https://masterpieceinteriors.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Masterpiece Design Group is a Winter Park, Florida-based full-service interior design firm serving homebuilders, developers, commercial property owners, and homeowners across the Southeast U.S. through four service lines: Model Merchandising, Commercial, Residential, and Saturday Models resale.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Architectural Design Services (BPAHAKAA)

Keywords

• Interior design services
• Model home merchandising
• Commercial interior design
• Residential interior design
• Furniture resale outlet

Headquarters

HQ city

Winter Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Interior Design Services: Full-service interior design for model merchandising, commercial interiors, and residential projects. Revenue derived from design fees, procurement, and installation services for homebuilders, developers, and private homeowners.
2. Saturday Models (Furniture Resale): Model closeout services to builders and public buyers the opportunity to purchase designer furnishings at liquidation-sale prices through an 8,000 SF retail showroom.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Masterpiece Design Group is a full-service interior design firm that provides Model Merchandising for new home communities, Commercial interior design for clubhouses, offices and student housing, and Residential interior design for custom homes. The firm also operates Saturday Models, a retail furniture resale showroom offering designer furnishings from model home closeouts. Services span design planning, procurement, and installation.

Product overview

Masterpiece Design Group is a full-service interior design firm operating as a unified service portfolio with four interconnected offerings: Model Merchandising (interior design and furnishings for model homes to help builders achieve sales goals), Commercial (design for clubhouses, offices, and student housing), Residential (custom home interior design), and Saturday Models (a furniture resale outlet where builders can liquidate model furnishings and public buyers can purchase designer items at discounted prices). These four services work together to serve the complete lifecycle of interior design needs—from initial model merchandising for new developments, to commercial and residential projects, with Saturday Models providing a resale channel for closeout inventory.

Differentiator

Problem solved

Functional benefit

Brands

• Saturday Models: Model home furniture resale and outlet service offering liquidation-sale prices on designer furnishings to public buyers, with an 8,000 SF retail showroom located at 6869 Stapoint Court, Suite 110, Winter Park, FL 32792.

Products and services

• Model Merchandising Interior design and furnishings for model homes, blending creative ingenuity with market research to deliver distinguished design that entices homebuyers and helps achieve revenue goals. Targeted at national and regional homebuilders and developers.
• Commercial Interior Design Interior design and furnishings for clubhouse amenity centers, offices, and student housing, employing a market-driven approach to design captivating community spaces. Targeted at property developers, HOAs, and commercial clients.
• Residential Interior Design Interior design and furnishings for custom homes, creating refined, stunning spaces to match personalized style and meet specific functional needs. Targeted at individual homeowners seeking custom residential interior design services.
• Saturday Models Model closeout services offering builders and public consumers the opportunity to purchase designer furnishings at liquidation-sale prices, featuring an 8,000 SF retail showroom in Winter Park, FL.

Quantifiable outcome

• 90 awards won across several categories
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• WCI HomescoreStrategic or Co-development PartnerLong-term partnership spanning over 10 years for model merchandising services. WCI Homes relies on Masterpiece's design team to help reach model merchandising goals and stay within budget, with beautifully decorated models transcending expectations.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Decorators Unlimited: Decorators Unlimited is a Florida-based full-service interior design and procurement firm serving private residences, model homes, commercial properties, and hospitality projects. Its combination of design, furnishings, procurement, and installation closely matches Masterpiece's end-to-end model.
• Design Environments: Design Environments provides interior design, procurement, and installation services with a strong Florida presence. It serves residential, commercial, and model-home projects, making its service model and regional customer base directly comparable to Masterpiece's.
• The Interiors Group: The Interiors Group focuses on interior design and merchandising for model homes and residential developments. Its builder-focused offering and project delivery model closely overlap with Masterpiece's core model-merchandising business.
• Bassenian Lagoni: Bassenian Lagoni provides residential architectural design and related design services for homebuilders, including new-home marketing and merchandising capabilities. It is comparable to Masterpiece because both support developers with design-led offerings intended to differentiate and sell residential communities.
• J. Banks Design: J. Banks Design is an established interior design firm serving luxury residential, hospitality, and resort projects. It compares with Masterpiece's custom-home and hospitality work through similar high-end design capabilities and an emphasis on market-specific aesthetics.
• Marc-Michaels Interiors: Marc-Michaels Interiors designs luxury residential, hospitality, and resort environments and manages project execution through an established design platform. Its customer mix and high-end interior design focus are comparable to Masterpiece's residential and hospitality engagements.
• Design Works: Design Works is an interior-design and merchandising firm associated with model-home and residential-development projects. Its builder-facing design work and project model make it relevant for comparison with Masterpiece's model-merchandising activities.

Broad incumbents

• Gensler: Gensler is a global architecture and design practice with extensive workplace, residential, hospitality, and commercial-interior capabilities. It is a broad incumbent comparator because it serves many of the same project types and sophisticated clients, although at substantially greater scale.
• Perkins&Will: Perkins&Will provides integrated architecture, interiors, and planning services across residential, workplace, hospitality, and institutional projects. It overlaps with Masterpiece's commercial and residential interior-design work but operates as a much larger multidisciplinary practice.
• HOK: HOK is a global design practice offering interior architecture and design for commercial, hospitality, residential, and mixed-use developments. Its project types and design-led enterprise customer base overlap with Masterpiece, while its portfolio and geographic reach are substantially broader.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/masterpieceinteriors
• Xx.com/MasterpieceDsgn
• Facebookfacebook.com/masterpiecedesigngroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masterpiece