BMG360
BMG360 is a full-service, AI-enabled performance marketing and lead generation agency serving Medicare Advantage, home services, insurance, and D2C brands with proprietary media, creative, and attribution technology.
- Company typePrivate
- Founded2003
- HeadquartersShelton, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What BMG360 does
BMG360 (legally Barrington Media Group, LLC) is a full-service, technology-enabled performance marketing and lead generation agency headquartered in Shelton, Connecticut, with 190 employees distributed across 29 U.S. states. Founded in 2003, the firm operates a platform-plus-modules architecture built on six proprietary AI-powered products: OneSource360 for unified marketing intelligence and attribution, SmartSpot360 for predictive linear TV optimization, Captivatr360 for generative creative automation across text, image, video, and audio, PageBuilder360 for dynamic landing page generation, Acceleratr360 for hyper-local multi-location lead generation, and Maestro360 for inbound call routing. The company runs an in-house SAG-AFTRA-approved production studio and a network of 20+ proprietary affiliate content sites to control creative supply economics.
The company monetizes through two primary streams: managed performance marketing services billed on media management fees and percentage of ad spend across paid search, paid social, TV, CTV, radio, SEO, CRO, and direct mail, and outcome-based lead generation where clients pay only for qualified leads. Pricing is custom and project-specific, with multi-year contract structures and Premier/Elite partner status across Google, Meta, Microsoft, Amazon, TikTok, Spotify, Pandora, iHeartMedia, Audacy, and Sirius XM providing preferred-rate media access.
BMG360 targets Medicare Advantage carriers, home services brands, insurance and financial services providers, and D2C/eCommerce companies, with marquee clients including Renewal by Andersen, Lennar, Abodu, General Steel Buildings, Upside, Uber Eats, Toms, Teladoc, Speedo, Mattress Firm, and HelloFresh. The firm holds the #1 position in Medicare Advantage TV buying with 20% category share during AEP and ranks as a top 10 national TV advertiser across 400+ networks. Compliance posture includes CMS, HIPAA, and SOC 2 alignment, with SOC 2 certification formally in pursuit.
BMG360 firmographics
Firmographics- Name
- BMG360
- Legal name
- Barrington Media Group, LLC
- Website
- https://bmg360.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- BMG360 is a full-service, AI-enabled performance marketing and lead generation agency serving Medicare Advantage, home services, insurance, and D2C brands with proprietary media, creative, and attribution technology.
- Ownership category
- akta.pro rank
BMG360 industry classification
Industry- Product category
- Performance Marketing & Lead Generation Services
- NAICS
- Media Buying Agencies (541830), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
Keywords
Where BMG360 is headquartered
LocationHeadquarters
- HQ city
- Shelton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BMG360 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Performance Marketing Services: Full-service performance marketing agency offering managed campaigns across paid search, paid social, TV, CTV, radio, SEO, CRO, and direct mail. Revenue generated through media management fees and percentage of ad spend, with performance-based outcomes for clients.
- Lead Generation: Proprietary lead generation engine delivering qualified leads (calls, form fills) across insurance, home services, and other verticals. Client pays only for qualified leads meeting specified criteria, minimizing risk.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Performance Partnership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
BMG360 product offering
Product offeringCore offering
BMG360 is a technology-enabled, full-service performance marketing agency that plans, buys, and optimizes cross-channel media (paid search, paid social, linear TV, CTV, radio, streaming audio, SEO, CRO, and direct mail) for enterprise clients, paired with proprietary AI-powered platforms (OneSource360, SmartSpot360, Captivatr360, PageBuilder360, Acceleratr360, Maestro360) that unify data, automate creative, optimize media, and attribute results. The firm also operates an outcome-based lead generation engine that delivers qualified calls and form-fills (insurance, home services, and adjacent verticals) where clients pay only for leads meeting pre-specified criteria.
Product overview
BMG360 is a full-service performance marketing and lead generation platform built on a platform-plus-modules architecture. The core BMG360 Performance Marketing Platform combines proprietary AI-powered technology (OneSource360, SmartSpot360, Captivatr360, PageBuilder360, Acceleratr360) with cross-channel media execution (paid search, paid social, SEO, TV, radio, CTV, direct mail, podcasts) and in-house creative production, delivering measurable outcomes (leads, conversions, revenue) across insurance, home services, D2C/eCommerce, healthcare, education, and B2B verticals. Clients engage BMG360 through individual services (Performance Creative, Performance Media, Lead Generation, CRO, Conversion Analytics, Data & Attribution, AIO/SEO, GEO) or as an integrated full-service partnership where the proprietary tech stack connects all capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- BMG360 Performance Marketing Platform BMG360's full-service performance marketing and lead generation platform combining proprietary AI-powered technology, in-house creative production, and cross-channel media execution (paid search, paid social, TV, radio, CTV, SEO, CRO, landing pages, and direct mail) to drive leads, conversions, and revenue growth for enterprise clients.
- OneSource360™ Unified marketing intelligence platform that consolidates traditional, digital, and CRM data into a single view, enabling cross-channel attribution, incremental lift modeling, media mix modeling, and ROI tracking for enterprise marketing teams.
- SmartSpot360™ AI-powered linear TV media optimization engine that analyzes thousands of TV placements and automates media buying decisions using historical data and predictive modeling.
- Captivatr360™ Creative automation platform that generates thousands of high-performing text, image, video, and audio ad creatives at scale using data-driven insights and AI; produces measurable 26% lower CPA outcomes.
- PageBuilder360™ Dynamic landing page builder that rapidly constructs personalized landing pages by market and channel, enabling faster testing, iteration, and scaling of high-converting experiences.
- Acceleratr360™ Custom lead generation engine powering multi-location brands with hyper-local paid media, dynamic creative, advanced data strategies, and conversion optimization tailored to each local market.
- Performance Strategy Strategic consulting and framework development that connects performance strategy, media execution, creative, and analytics for lead generation, cost efficiency, and revenue growth outcomes.
- Performance Creative Full-service performance creative including high-volume digital production (UGC, statics, motion), end-to-end offline studio execution (TV, audio, direct mail), and conversion-focused landing page design tied to measurable outcomes.
- Performance Media Expert media execution across paid search, paid social, SEO, affiliate content, linear TV, CTV/OTT, programmatic, radio, digital audio, podcasts, direct mail, print, and out-of-home with channel-specific expertise.
- Lead Generation End-to-end lead generation engine delivering qualified calls and form-fills across insurance, home services, and adjacent verticals, powered by proprietary tech, AI optimization, and full-funnel strategy; clients pay only for qualified leads.
- Conversion Rate Optimization (CRO) Conversion rate optimization service combining rapid A/B testing, UX optimization, heatmaps, behavioral insights, and custom 90-day testing roadmaps aligned to client KPIs.
- Conversion Analytics Conversion tracking and analytics service providing custom GTM setup, event tracking, multi-channel attribution, and ongoing tag maintenance across Meta, Google Analytics, TikTok, Amazon, Reddit, and iHeart.
- Data & Attribution Performance attribution service mapping every touchpoint online and offline to reveal true channel impact, including media mix modeling, multi-touch attribution, proprietary incremental lift models, marginal spend analysis, and omnichannel attribution powered by OneSource360.
- AIO & SEO Services Artificial Intelligence Optimization combined with traditional SEO, covering technical audits, content strategy, link building, local optimization, and AI engine optimization for visibility in ChatGPT, Gemini, Claude, and LLM-powered search engines.
- GEO (Generative Engine Optimization) Generative Engine Optimization service making brands visible and cited in AI platforms like ChatGPT, Gemini, Perplexity, Claude, and Bing Copilot, including AEO for featured snippets and AIO for Google AI Overviews.
- Linear TV Linear TV campaign management with direct-to-source buying from 325+ cable networks and all local DMAs, powered by SmartSpot360 and OneSource360, with in-house SAG-AFTRA licensed studio for creative production.
- Radio Performance-focused radio campaigns from local to national scale, with in-house creative production, direct network access (iHeart, Audacy, Sirius XM, and local affiliates), and real-time optimization with proprietary analytics.
- Paid Social Paid social media campaign management across Meta, TikTok, Snap, LinkedIn, Reddit, Pinterest, and more, with exclusive Meta partnership access, AI-adaptive strategies, and weekly creative testing powered by Captivatr360.
- Paid Search AI-ready, data-driven paid search management across Google, Microsoft, Amazon, and Apple Search Ads with 13+ years of expertise, real-time optimization, and Premier/Elite partner advantages.
- Affiliate Content Network Performance content marketing through BMG360's network of 20+ proprietary authority content sites, delivering educational content that converts using tested templates, SEO, and paid social distribution with documented ROAS lift.
Quantifiable outcome
- 5X revenue growth for home services brand
- +9 more outcomes
Companies that use BMG360
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles4 records
BMG360 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability10 records
Feature6 records
BMG360 partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Meta (Facebook/Instagram)coreExclusive Meta partnership providing early access to new features, beta tools, ad credits, and faster support escalation. Enables faster AI training and smarter scaling for client campaigns.
- GooglecoreGoogle Premier Partner with award-winning status. Direct access to beta features, optimizations, and support. Manages campaigns across Google Search, YouTube, and other Google properties.
- iHeartMediacoreDirect relationships with iHeart for national and local radio advertising with preferred rates and premium placements.
- AudacycoreDirect partnership with Audacy for terrestrial and satellite radio advertising across their network of stations.
- Sirius XMcorePartnership for satellite radio advertising reaching subscribers across satellite and streaming platforms.
- SpotifycoreDirect platform partnership for digital audio advertising on Spotify's streaming platform with hyper-targeted delivery capabilities.
- PandoracoreDigital audio advertising partnership providing access to Pandora's audience targeting capabilities and programmatic audio inventory.
- TikTokcoreCross-platform mastery across TikTok with AI-adaptive strategies maximizing platform strengths and algorithm efficiency.
- LinkedInminorB2B advertising capabilities on LinkedIn for reaching professional audiences and decision-makers.
- PinterestminorVisual discovery platform for consumer-facing brands requiring lifestyle and product marketing.
- RedditminorCommunity platform advertising for reaching engaged communities and niche audiences.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
BMG360 competitors and assessment
Company assessmentDirect peers
- Assembly: Assembly is a full-service performance marketing agency (part of Stagwell/Global) specializing in media planning, buying, and digital performance across paid search, paid social, programmatic, CTV, and analytics — directly comparable to BMG360's core performance media and lead gen offering for enterprise clients.
- Tinuiti: Tinuiti is a large independent performance marketing agency offering paid search, paid social, programmatic, CTV, SEO, and Amazon advertising with proprietary technology and a cross-channel attribution platform — closely comparable in service mix and tech-enabled agency model.
- Wpromote: Wpromote is a US-based digital performance marketing agency with strong paid media, SEO, CRO, and analytics capabilities serving enterprise clients — highly comparable mid-market/enterprise GTM and service portfolio to BMG360.
- PMG: PMG is a digitally-led, independent media agency focused on performance media, advanced analytics, and proprietary technology (Alloy) serving brands across search, social, programmatic, CTV, and commerce — closely comparable enterprise performance marketing positioning.
- Rise Interactive: Rise Interactive (a Quad company) is a digital marketing agency centered on performance media, analytics, and marketing technology — directly comparable offering for mid-market and enterprise clients looking to integrate paid media, SEO, and attribution.
- Croud: Croud is a global digital marketing agency combining performance media, programmatic, content, and data with a proprietary tech-enabled operating model — directly comparable full-service performance marketing capabilities with technology leverage.
Broad incumbents
- GroupM (WPP) / GroupM Nexus: GroupM is the world's largest media investment group spanning Mindshare, Wavemaker, Essence and more — a much larger incumbent offering performance media and analytics as part of a broader portfolio that partially overlaps BMG360's enterprise performance work.
- Dentsu / Merkle: Dentsu's Merkle division is a large performance/CRM and media agency serving enterprise clients across paid media, analytics, and data — a broader incumbent whose services overlap with BMG360 but at much larger scale and broader geographic footprint.
- R/GA: R/GA is an IPG-owned creative and technology agency offering performance creative, media, and product innovation — overlapping with BMG360's performance creative and consulting services though with a stronger digital product orientation.
Emerging players
- Disqo: Disqo is an insights and audience platform working with brands and agencies across media planning/buying workflows — an emerging player adjacent to BMG360's analytics and attribution stack, though not a direct competitor in managed services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
BMG360 social profiles
Digital presenceBMG360 compliance and trust
Trust signalCompliance4 records
BMG360 financial estimates
Financial estimateRevenue estimate
Valuation estimate
BMG360 leadership team
Management profileNumber of profiles
Profiles18 records
BMG360 funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BMG360 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BMG360
What does BMG360 do?
BMG360 is a technology-enabled, full-service performance marketing agency that plans, buys, and optimizes cross-channel media (paid search, paid social, linear TV, CTV, radio, streaming audio, SEO, CRO, and direct mail) for enterprise clients, paired with proprietary AI-powered platforms (OneSource360, SmartSpot360, Captivatr360, PageBuilder360, Acceleratr360, Maestro360) that unify data, automate creative, optimize media, and attribute results. The firm also operates an outcome-based lead generation engine that delivers qualified calls and form-fills (insurance, home services, and adjacent verticals) where clients pay only for leads meeting pre-specified criteria.
Is BMG360 a public or private company?
BMG360 is a private company. It is classified as private equity controlled and is currently operating.
When was BMG360 founded?
BMG360 was founded in 2003. It employs 251 to 500 people.
Where is BMG360 based?
BMG360 is headquartered in Shelton, United States, in the North America region.
How does BMG360 make money?
Two revenue lines are on record. Performance Marketing Services are the primary driver. The others are lead Generation.
Who are BMG360's main competitors?
Direct peers on record are Assembly, Tinuiti, Wpromote, PMG, Rise Interactive and Croud. Broad incumbents are GroupM (WPP) / GroupM Nexus, Dentsu / Merkle and R/GA. Disqo is listed as an emerging player.
Does BMG360 have an API?
No public API is recorded for BMG360.
What industry is BMG360 in?
BMG360's product category is Performance Marketing & Lead Generation Services. Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 541830 and its SIC code is 7311.