Foodz Catering

What Foodz Catering does

Foodz Catering is a woman-owned, full-service catering and event design company headquartered in Seattle, Washington, founded in 1997 by CEO and Culinary Director Shelby Sewell. The company serves weddings, corporate events, galas, and social celebrations across Washington State, operating through three formal sub-brands: Foodz Catering (core full-service catering and event coordination), Artful Layerz (custom wedding cakes), Moss & Muze (floral design), and ZBar (craft cocktail and bar service). The operational portfolio spans menu development, service staffing, rentals, custom catering installations, tablescape design, and day-of wedding coordination, with capacity to serve events from intimate gatherings to parties of up to 2,500 guests.

The business model is project-based professional services with quote-driven pricing per event, supplemented by unit pricing on wedding cakes starting at $10 per person. Customer acquisition is event-driven, relying primarily on venue partner referrals (50+ venues across Washington State including MOHAI, Pacific Science Center, Nordic Museum, Showbox, Sky View Observatory, and multiple winery and museum venues), direct website inquiries, and Instagram-driven brand visibility. The company targets two primary segments: weddings and celebrations of love (B2C) and corporate/nonprofit organizations hosting galas and events (B2B), with social celebrations as a secondary segment.

Foodz's underlying technology is operational rather than digital: the platform consists of a Cordon Bleu-trained culinary team, a globally-inspired menu development capability informed by travel through 33 countries, custom-built catering installations (magnet walls, macaron carts, donut walls, cocktail walls), and a WordPress-based marketing website with seasonal digital brochures. The company has been recognized with the Esprit legacy award and consecutive Wedding Wire Distinguished Awards in 2024 and 2025, and maintains a management team of approximately 13 named roles spanning culinary, operations, sales, marketing, and coordination functions. No venture capital, private equity, or external institutional ownership is disclosed; the company is privately held and founder-controlled.

Name

Foodz Catering

Legal name

Foodz Catering

Website

https://foodzcatering.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Foodz Catering is a woman-owned Seattle full-service catering and event design company founded in 1997, serving weddings, corporate events, and social celebrations across Washington State with in-house catering, bar service, floral design, and custom installations.

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Caterers (722320), Caterers (72232), Special Food Services (7223)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Event Catering (Weddings, Social, Private Parties) (THAFAIAB)

akta.pro secondary industries

Wedding & Social Event Catering (THAHAKAE), Wedding & Reception Catering (HSACAGAD)

Keywords

• Wedding catering services
• Event catering
• Corporate catering
• Wedding planning
• Custom event design

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Full-Service Catering: Provides catering services for weddings, corporate events, galas, and social celebrations with custom menus and event design. Services include food preparation, service staffing, rentals, and event coordination.
2. ZBar Bar Services: Beverage service including craft cocktails, specialty drinks, beer and wine packages, and non-alcoholic options for events of all sizes up to 2,500 guests.
3. Wedding Planning Services: Day-of coordination and wedding planning services including timeline management, vendor point of contact, logistics oversight, and officiant services.
4. Artful Layerz Wedding Cakes: Custom wedding cake service with pricing starting at $10.00 per person, featuring classic, modern, and innovative cake designs with signature and premium flavor options.
5. Creative Event Design: Custom decor, installations, tablescapes, and floral arrangements for events, provided as part of catering packages or standalone services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Foodz Catering provides full-service catering for weddings, corporate events, galas, and social celebrations with globally-inspired menus, professional staffing, rentals, and event coordination. The portfolio extends to craft cocktail bar service (ZBar), custom wedding cakes (Artful Layerz), in-house floral design (Moss & Muze), day-of wedding and event planning, and creative event installations such as magnet walls, macaron carts, and branded displays. Capacity spans intimate gatherings to events of up to 2,500 guests across Washington State.

Product overview

Foodz Catering is a woman-owned Seattle catering company founded in 1997 that offers a comprehensive suite of event services. The core offerings include Full-Service Catering for weddings, corporate events, and celebrations, ZBar for beverage and craft cocktail services, and Wedding Planning with day-of coordination and officiant services. Sub-brands include Artful Layerz Cakes for custom wedding cakes and Moss & Muze Florals for floral design. Additional services include Catering Installations (custom display pieces), Tablescapes & Design, Food Trends innovation, and a network of Venue Partners throughout Washington state. The company operates as a single unified service portfolio rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Artful Layerz: Wedding cakes brand offering custom cakes for weddings and celebrations in classic, modern, and innovative styles
• Moss & Muze
• ZBar

Products and services

• Full-Service Catering Full-service catering for weddings, corporate events, galas, and social celebrations featuring globally-inspired menus with elegant presentations. Includes food preparation, professional service staffing, rentals, and event coordination for events ranging from intimate gatherings to parties of up to 2,500 guests throughout Washington State.
• ZBar Beverage Service Beverage and bar service for events of all sizes up to 2,500 guests, offering craft cocktails, specialty cocktails, mocktails, local beers, regional wines, and non-alcoholic options. Features a craft cocktail program with house-made ingredients and seasonal selections, with options including speakeasy, tiki bar, and craft cocktail themes.
• Wedding and Event Planning Event planning services including day-of coordination, timeline management, vendor point of contact, logistics oversight, and officiant services for weddings and other celebrations. Provides dedicated planning support from proposal through execution to ensure a cohesive event experience.
• Artful Layerz Wedding Cakes Custom wedding cakes and celebration cakes from the Artful Layerz sub-brand, available in Classic, Modern, and Innovative styles with signature flavors (vanilla bean, chocolate fudge, red velvet), premium flavors (ube, pistachio, chai spice), and vegan/gluten-free options. Pricing starts at $10.00 per person.
• Moss & Muze Florals In-house floral design service from the Moss & Muze sub-brand providing custom arrangements, centerpieces, and event florals using seasonal and locally sourced flowers. Delivered as part of catering packages or as a standalone creative event design service.
• Catering Installations Custom-built catering installations and display pieces including magnet walls, macaron carts, donut walls, cocktail walls, candy bars, and custom branded displays. Delivered as part of creative event design services for weddings, corporate events, and galas.
• Tablescapes and Design Event table design and decor services including table settings, centerpieces, and visual presentation design to complement catered events with cohesive aesthetics.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered featured, core and minor.

• Block 41featuredStrategic or Co-development PartnerFeatured venue partner in Seattle offering event space for corporate events and weddings. Foodz provides full catering services at the venue.
• AXIS (Pioneer Square)featuredStrategic or Co-development PartnerFeatured venue partner in Seattle's Pioneer Square neighborhood. Foodz provides catering services for events held at this venue.
• MOHAI (Museum of History & Industry)featuredStrategic or Co-development PartnerFeatured venue partner at Seattle's museum on Lake Union. Foodz has created signature installations at MOHAI including Food & Fashion Art Installation.
• Nordic MuseumfeaturedStrategic or Co-development PartnerFeatured venue partner in Ballard, Seattle. Foodz provides catering services for events and weddings at this Scandinavian heritage museum.
• Chateau LillfeaturedStrategic or Co-development PartnerFeatured venue partner in Woodinville wine country. Foodz provides full catering and event services for weddings and celebrations at this winery venue.
• Pacific Science CenterfeaturedStrategic or Co-development PartnerFeatured venue partner offering unique event spaces. Foodz provides catering services for corporate galas and private events at the science center.
• Showbox SODO & Showbox MarketfeaturedStrategic or Co-development PartnerFeatured venue partner for large-scale events, concerts, and private gatherings in Seattle. Foodz provides catering services for these music venues.
• JM CellarscoreChannel Partner/ Reseller/ DistributorVenue partner in Woodinville providing private event space. Foodz supplies catering services for events at this winery.
• Sky View ObservatorycoreChannel Partner/ Reseller/ DistributorFeatured venue partner at Seattle's Columbia Center. Foodz provides catering for events at this downtown observatory venue.
• Labor TemplecoreChannel Partner/ Reseller/ DistributorHistoric Seattle venue partner. Foodz provides catering services for events at this landmark building.
• 50+ Additional Seattle Area VenuesminorChannel Partner/ Reseller/ DistributorAdditional venue partnerships throughout Seattle including Beechers Loft, Bell Harbor Pier 91, Canvas, Fremont Mischief, Town Hall Seattle, and many more.
• 20+ Multi-Event Space PartnersminorChannel Partner/ Reseller/ DistributorPartnerships with Seattle Center venues, University of Washington facilities, and Seattle Parks & Recreation Department locations.
• 20+ Beyond Seattle VenuesminorChannel Partner/ Reseller/ DistributorExtended partnerships in Eastside, South Seattle, Snohomish County, and Woodinville wine region including Carnation Farms, Lairmont Manor, and Salt Water Farms in San Juan Islands.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Great Performances: Event catering and hospitality company specializing in weddings, galas, and corporate events at cultural venues. Overlaps with Foodz in full-service off-premise catering, culinary-driven menus, and venue partnerships, but operates predominantly in the New York market at a larger scale.
• Wolfgang Puck Catering: National, celebrity-chef-founded event catering company that services high-end weddings, corporate galas, and large-scale social events. Comparable to Foodz in offering premium full-service catering and event design for similar clientele, but at significantly greater scale and geographic reach.
• Sodexo Live! (formerly Centerplate): Large-scale event catering and hospitality provider for stadiums, convention centers, and major public events. Comparable to Foodz on the high-volume end of the catering spectrum, especially for events at large partner venues, though it operates as a broad incumbent rather than a wedding/specialist caterer.
• Constellation Culinary Group: Hospitality group providing catering and food service for cultural institutions, corporate, and wedding clients. Similar to Foodz in combining high-end culinary execution with venue-based event services, though it operates at a broader national scale and with deeper institutional food-service exposure.

Emerging players

• Pinstripes: Bistro, bowling, and bocce entertainment venue that also hosts private events and weddings with in-house catering and event design. Comparable to Foodz in offering integrated dining, beverage, and private-event services, though anchored around its own entertainment venues rather than off-premise catering.

Others

• The Knot Worldwide: Wedding planning platform and vendor marketplace that connects couples with caterers, venues, and planners. Relevant as a marketing and demand-generation channel for Foodz, since catering companies of its size rely on such platforms for top-of-funnel lead flow.
• WeddingWire: Wedding vendor marketplace where couples research and book caterers, venues, and planners. Important ecosystem participant for Foodz, as the company is itself a multi-year WeddingWire Distinguished Award recipient, indicating a meaningful presence on the platform.
• CaterTrax: Catering management software platform serving off-premise and corporate caterers. Adjacent to Foodz as a technology enabler for similar operators, though not a direct competitor in the delivery of catering services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/foodzcatering
• Xx.com/chefshelby
• Facebookfacebook.com/FoodzCatering
• LinkedInlinkedin.com/company/foodz-catering

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foodz Catering