CaterTrax
CaterTrax is a SaaS catering and hospitality ordering platform serving independent caterers and multi-location enterprise foodservice operators, including Sodexo, Compass Group, Aramark, and Guckenheimer, across 5,000+ client locations.
- Company typePrivate
- Founded2004
- HeadquartersRochester, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What CaterTrax does
CaterTrax provides a SaaS-based catering and hospitality ordering platform serving two distinct customer segments: independent caterers managing single or a small number of locations, and enterprise foodservice organizations operating multiple sites. The platform powers 5,000+ client locations, processes more than 5 million orders annually, and handles $2 billion+ in annual processed order value, with a reported 99.99% uptime. Named enterprise customers include Sodexo, Compass Group, Aramark, and Guckenheimer. The company operates as CaterTrax Inc., a privately held corporation headquartered in Rochester, NY, founded in 2004 with 51-100 employees.
The platform consists of two primary product tiers. CaterTrax for Independent Caterers delivers an all-in-one system with 20+ customizable modules covering online ordering, menu management, event management, production sheets, invoicing, and payments. CaterTrax Enterprise adds centralized multi-location capabilities including a Corporate Master Menu for menu standardization, enterprise reporting and analytics, role-based access and governance, POS/ERP integrations, and end-to-end event and production management. The technology stack is cloud-hosted and incorporates AI-augmented internal operations for help desk support, analytics, and source code improvement. CaterTrax Academy provides structured onboarding, live virtual classes, on-demand tutorials, and a forthcoming certification program.
CaterTrax operates a recurring SaaS subscription model with annual billing cadence and quote-based pricing that varies by organization size and feature scope. The go-to-market is hybrid: enterprise field sales for multi-location organizations with structured 30-45 day implementations, complemented by a self-serve motion for independent operators with quick setup. Customer acquisition channels are primarily direct (demo CTAs on the website, inside sales qualification) supplemented by content marketing through CaterTrax Academy. The company does not disclose its own revenue and has no disclosed external funding, consistent with a bootstrapped or management-owned private structure.
CaterTrax firmographics
Firmographics- Name
- CaterTrax
- Legal name
- CaterTrax Inc.
- Website
- https://catertrax.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CaterTrax is a SaaS catering and hospitality ordering platform serving independent caterers and multi-location enterprise foodservice operators, including Sodexo, Compass Group, Aramark, and Guckenheimer, across 5,000+ client locations.
- Ownership category
- akta.pro rank
CaterTrax industry classification
Industry- Product category
- Catering & Hospitality Management Software
- NAICS
- Food Service Contractors (72231), Food Service Contractors (722310), Caterers (72232)
- SIC
- Services-Prepackaged Software (7372), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Contract Foodservice Management (Outsourced Catering) (THAFAIAH)
- akta.pro secondary industries
- Catering Logistics & Delivery Management (HSACAGAK), Event Catering (Weddings, Social, Private Parties) (THAFAIAB), Drop-Off / Delivery Catering (THAFAIAI), Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL)
Keywords
Where CaterTrax is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CaterTrax business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Platform: Cloud-hosted catering software platform subscription model providing online ordering, event management, production management, and reporting capabilities. Pricing varies by operation size (independent vs enterprise) and feature requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise multi-location pricing |
| Subscription | Annual | Independent operator pricing |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels3 records
CaterTrax product offering
Product offeringCore offering
CaterTrax provides a cloud-hosted SaaS catering and hospitality ordering platform used by both independent caterers and multi-location enterprise foodservice organizations. Its platform handles online customer ordering, menu management, event and production management, production sheets, invoicing/payments, and enterprise reporting, with centralized governance and POS/ERP integrations for larger deployments. The offering is delivered through two primary tiers — CaterTrax for Independent Caterers and CaterTrax Enterprise — and is supported by the CaterTrax Academy training program.
Product overview
CaterTrax offers a unified catering and hospitality ordering platform with two primary product tiers: CaterTrax for Independent Caterers and CaterTrax Enterprise. The Independent solution is a simplified, all-in-one system with 20+ customizable modules for single-location operators covering online ordering, event management, production sheets, and payments. The Enterprise tier adds centralized multi-location management, corporate master menus, enterprise reporting, role-based governance, and system integrations for larger foodservice organizations. Both tiers are supported by CaterTrax Academy, which provides structured onboarding, live training sessions, on-demand resources, and a forthcoming certification program.
Differentiator
Problem solved
Functional benefit
Brands
- CaterTrax Academy: The official education hub for all CaterTrax solutions, providing professional education for modern foodservice teams. Includes guided onboarding, live virtual classes, on-demand video tutorials, user guides, custom training, and a forthcoming certification program.
Products and services
- CaterTrax for Independent Caterers Simplified catering management solution for single-location or small-scale operators that handles online ordering, event management, production sheets, menu/pricing management, invoicing, and payments in a single system.
- CaterTrax Enterprise Market-leading food and beverage ordering and event management platform for complex, multi-location foodservice organizations with centralized menu management, enterprise reporting, role-based access, and POS/ERP integrations.
- CaterTrax Academy Official CaterTrax education hub offering structured onboarding, live virtual training sessions, on-demand video tutorials, custom training, and a forthcoming certification program for foodservice teams.
Quantifiable outcome
- 5% average catering revenue growth for enterprise clients through improved ordering experiences and higher transaction averages
- +3 more outcomes
Companies that use CaterTrax
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles2 records
CaterTrax technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature8 records
CaterTrax partnerships and signals
Strategic signalScale indicators10 records
Recent moves5 records
Expansion highlights5 records
CaterTrax competitors and assessment
Company assessmentBroad incumbents
- 7shifts: 7shifts provides team management, scheduling, and labor compliance software for restaurants. As a broader incumbent in restaurant tech, it competes indirectly for enterprise foodservice technology spend and could expand into catering operations over time.
- Toast: Toast is the leading restaurant POS and management platform in the US with thousands of restaurant customers. As a well-capitalized broad incumbent, it represents a potential competitive threat if it expands catering-specific modules into CaterTrax's core market.
- Lightspeed Restaurant: Lightspeed Restaurant is a POS and commerce platform serving restaurants and hospitality venues globally. As a broad incumbent with deeper capital resources, it represents a potential platform competitor for CaterTrax's multi-location foodservice customers.
Direct peers
- Galley Solutions: Galley offers recipe management, menu planning, and production software for foodservice operators. It targets institutional and contract foodservice customers similar to CaterTrax's enterprise segment, addressing related workflow challenges.
- Restaurant365: Restaurant365 is a cloud-based restaurant management platform covering accounting, inventory, payroll, and operations. While primarily focused on restaurants, its operational modules overlap with CaterTrax's offerings in catering and foodservice workflows.
- CaterEase: CaterEase is a catering management software platform offering event ordering, production, and reporting for both independent and enterprise caterers. It directly competes with CaterTrax in the same product category with overlapping customer segments.
- Cut+Dry (formerly BlueCart): Cut+Dry provides foodservice procurement, ordering, and management software for restaurants and caterers. It overlaps with CaterTrax in online ordering and catering operations, targeting similar independent and mid-market foodservice operators.
- Crunchtime: Crunchtime provides restaurant and foodservice operations software including inventory, labor, and menu management. While broader than CaterTrax, it overlaps significantly in multi-unit foodservice operations management and competes for similar enterprise foodservice customers.
Emerging players
- MeazureUp: MeazureUp offers digital operations and food safety checklists for multi-unit restaurant and foodservice operators. While narrower in scope than CaterTrax, it targets the same multi-location foodservice market and competes for similar technology budgets.
- Avero: Avero provides restaurant analytics and operations intelligence software for hospitality operators. It overlaps with CaterTrax in the analytics/reporting layer for foodservice operators and targets similar multi-unit customer profiles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
CaterTrax social profiles
Digital presenceCaterTrax financial estimates
Financial estimateRevenue estimate
Valuation estimate
CaterTrax leadership team
Management profileNumber of profiles
Profiles10 records
CaterTrax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CaterTrax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CaterTrax
What does CaterTrax do?
CaterTrax provides a cloud-hosted SaaS catering and hospitality ordering platform used by both independent caterers and multi-location enterprise foodservice organizations. Its platform handles online customer ordering, menu management, event and production management, production sheets, invoicing/payments, and enterprise reporting, with centralized governance and POS/ERP integrations for larger deployments. The offering is delivered through two primary tiers — CaterTrax for Independent Caterers and CaterTrax Enterprise — and is supported by the CaterTrax Academy training program.
Is CaterTrax a public or private company?
CaterTrax is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CaterTrax founded?
CaterTrax was founded in 2004. It employs 51 to 100 people.
Where is CaterTrax based?
CaterTrax is headquartered in Rochester, United States, in the North America region.
How does CaterTrax make money?
One revenue line is on record: saaS Subscription Platform.
Who are CaterTrax's main competitors?
Broad incumbents on record are 7shifts, Toast and Lightspeed Restaurant. Direct peers are Galley Solutions, Restaurant365, CaterEase, Cut+Dry (formerly BlueCart) and Crunchtime. Emerging players are MeazureUp and Avero.
Does CaterTrax have an API?
No public API is recorded for CaterTrax.
What industry is CaterTrax in?
CaterTrax's product category is Catering & Hospitality Management Software. Its primary akta.pro industry code is THAFAIAH, Contract Foodservice Management (Outsourced Catering), with a secondary code of HSACAGAK, Catering Logistics & Delivery Management. Its NAICS code is 72231 and its SIC code is 7372.