HTB Aesthetics

What HTB Aesthetics does

HTB Aesthetics, operating under the legal name Holden Timeless Beauty, is a physician-led medical spa practice headquartered in La Mesa, California, with four clinic locations across San Diego County (San Diego, San Marcos, Fallbrook, and Carlsbad). The practice is led by Founder, CEO and Medical Director Amanda Holden, MD, supported by 12 medical providers including 1 MD, 3 PA-Cs, and 7 RNs, with a VP of Clinical Operations running an advanced injector training program. It serves individual adult consumers seeking elective, non-surgical aesthetic treatments and is positioned around natural-looking results, physician oversight, and a comprehensive single-roof service menu.

The service offering spans four primary categories: (1) injectable aesthetics, including hyaluronic acid dermal fillers (Restylane, Juvéderm), neuromodulators (BOTOX, Dysport, Jeuveau), biostimulators (Sculptra), and Kybella for submental fat; (2) body contouring and pelvic wellness, notably EmSculpt NEO (combined HIFEM and radiofrequency), Emsella, and EmFemme 360; (3) skin rejuvenation, including HydraFacial, DiamondGlow, chemical peels, microneedling, RF microneedling (SylfirmX), and medical-grade skincare; and (4) energy-based device treatments, including EmFace, IPL, ClearLift, Deka DOT laser resurfacing, and laser hair removal. A medical weight loss program is offered through a partnership with StartCinch. Patient-facing technology is limited to a content-rich website and the My Aesthetic Record online booking platform; there is no proprietary software, mobile app, or disclosed AI capability.

Revenue is generated on a direct-to-consumer, per-session basis from elective medical procedures, with pricing quote-based and not publicly disclosed. The practice markets primarily through its website, before/after galleries, an educational "concerns database," and patient reviews on Google and Yelp. HTB operates as a portfolio company of Alpha Aesthetics Partners, which is itself backed by private equity firm Thurston Group, giving it access to a multi-site operating and capital platform. The company reports a 4.9/5.0 patient Net Promoter Score across clinics and recorded 50,000+ patient visits in H1 2024.

Name

HTB Aesthetics

Legal name

Holden Timeless Beauty

Website

https://holdentimelessbeauty.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

HTB Aesthetics (Holden Timeless Beauty) is a physician-led medical spa operating four clinics across San Diego County, California, delivering injectable aesthetics, body contouring, skin rejuvenation, energy-based device treatments, and pelvic wellness services to individual adult consumers on a direct-to-consumer basis.

Ownership category

akta.pro rank

Product category

Medical Aesthetic Services

NAICS

Offices of Physicians (6211), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Cosmetic Dermatology (Aesthetic Injectables) (HLAKACAE)

akta.pro secondary industries

Body Contouring & Non-Invasive Aesthetic Recovery (e.g., Lymphatic Drainage) (HSADAKAM), Detox, Lymphatic & Body Contouring Treatments (Non-Medical) (HSALAFAJ), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Medical aesthetic services
• Injectable aesthetic treatments
• Body contouring services
• Skin rejuvenation treatments
• Med spa services

Headquarters

HQ city

La Mesa

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Aesthetic Medical Services: Revenue generated from providing elective medical aesthetic procedures including injectable treatments (dermal fillers, wrinkle relaxers), energy-based device treatments, body contouring, and skin rejuvenation services. Treatments are typically one-time or periodic procedures billed per session.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

HTB Aesthetics (legal entity: Holden Timeless Beauty) operates a physician-led medical spa delivering elective aesthetic treatments, including neuromodulator and dermal filler injections, energy-based body contouring and fat reduction, laser and light-based skin rejuvenation, microneedling, pelvic wellness therapies, and a partner-branded medical weight loss program. Services are delivered in person across four clinics in San Diego County (San Diego, San Marcos, Fallbrook, Carlsbad), and appointments are scheduled online via the My Aesthetic Record platform.

Product overview

HTB Aesthetics (Holden Timeless Beauty) is a physician-led medical spa offering a comprehensive portfolio of aesthetic treatments. The core offering spans injectable treatments (dermal fillers including Restylane and Juv\xc3\xa9derm, and wrinkle relaxers including BOTOX, Dysport, and Jeuveau), body contouring (EmSculpt NEO for muscle building and fat reduction, Kybella for submental fat), pelvic wellness (Emsella and EmFemme 360), and skin rejuvenation (HydraFacial, DiamondGlow, chemical peels, microneedling with RF technology). The practice also provides energy-based devices for facial rejuvenation (EmFace, ClearLift laser, Deka DOT laser resurfacing, IPL), laser hair removal, and a medical weight loss program. The treatment philosophy emphasizes a holistic, balanced approach with an ethos centered on laid-back luxury, refined care, effortless confidence, and holistic beauty. Located in San Diego, San Marcos, Fallbrook, and Carlsbad, California, the practice is led by Dr. Amanda Holden, MD and operated under Alpha Aesthetics Partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Dermal Fillers Injectable treatments using hyaluronic acid-based fillers (Restylane, Juvéderm) to restore volume, enhance facial contours, and soften lines while maintaining natural-looking results; for adults seeking non-surgical facial rejuvenation.
• Wrinkle Relaxers Neuromodulator injections including BOTOX, Dysport, and Jeuveau that temporarily relax facial muscles to reduce the appearance of fine lines and wrinkles.
• EmSculpt NEO Non-invasive body contouring treatment using high-intensity electromagnetic energy combined with radiofrequency to build muscle and reduce stubborn fat.
• Kybella FDA-approved injectable treatment using deoxycholic acid to reduce fat beneath the chin by destroying fat cells.
• Emsella Chair-based treatment using high-intensity focused electromagnetic technology to strengthen pelvic floor muscles and treat urinary incontinence.
• EmFemme 360 Non-invasive vaginal rejuvenation treatment using radiofrequency energy to improve laxity, texture, and overall wellness.
• HydraFacial Medical-grade hydradermabrasion treatment that cleanses, extracts, and hydrates the skin using patented vortex technology.
• DiamondGlow Precision skin resurfacing treatment that simultaneously exfoliates, extracts, and infuses skin with condition-specific serums.
• Microneedling Collagen induction therapy using fine needles to create micro-injuries that stimulate natural skin regeneration and improve texture, scars, and pigmentation.
• RF Microneedling (SylfirmX) Advanced microneedling treatment combined with radiofrequency energy to target deeper skin layers, improve skin laxity, and address various skin concerns.
• Sculptra Poly-L-lactic acid injectable that stimulates collagen production over time for gradual, natural-looking volume restoration.
• EmFace Non-invasive facial treatment using synchronized RF and HIFES (high-intensity facial electrical stimulation) technology to reduce wrinkles and lift facial tissues.
• Laser Hair Removal Laser-based hair reduction treatment targeting unwanted hair on various body areas using light-based technology.
• IPL (Intense Pulsed Light) Light-based therapy treatment targeting pigmentation, sun damage, redness, and vascular lesions to improve overall skin tone and clarity.
• ClearLift Non-ablative fractional laser treatment for skin rejuvenation, targeting fine lines, pigmentation, and overall skin texture with minimal downtime.
• Deka DOT Laser Resurfacing Fractional laser treatment using DOT (dermal optical thermolysis) technology for comprehensive skin resurfacing, addressing wrinkles, scars, and texture irregularities.
• Chemical Peels Medical-grade chemical exfoliation treatments using various acid formulations to improve skin texture, tone, and clarity by removing damaged outer skin layers.
• Weight Loss Program Medical weight loss program offered in partnership with StartCinch, providing personalized weight management solutions.

Quantifiable outcome

• 4.9/5.0 Net Promoter Score
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LaserAway: LaserAway is a large California-headquartered med spa chain offering laser hair removal, injectables, body contouring, and skin rejuvenation across dozens of clinics. It is the most direct competitor to HTB given overlapping service menu, California footprint, and consumer-direct aesthetic positioning.
• SkinSpirit: SkinSpirit is a multi-location physician-led med spa offering Botox, fillers, laser, body contouring, and skin rejuvenation. It mirrors HTB's physician-led, premium-aesthetic positioning and has expanded through a PE-backed rollup model comparable to Alpha Aesthetics Partners.
• Ideal Image: Ideal Image is one of the largest U.S. med spa chains, providing Botox, fillers, laser hair removal, body contouring, and skin treatments. It is a direct competitor in service mix and consumer-direct model, though at a much larger national scale.
• Skin Laundry: Skin Laundry operates a chain of med spa clinics focused on facials, laser, and skin rejuvenation with a membership-driven consumer model. It is a direct peer in aesthetic services delivery and clinic-based consumer experience, though its menu is narrower than HTB's.
• Reflections Center for Cosmetic Medicine: Reflections is a physician-led medical spa offering injectables, body contouring, skin rejuvenation, and laser treatments. It is comparable to HTB as a multi-provider, physician-supervised aesthetic practice, though it operates primarily in the Northeast rather than California.
• Alpha Aesthetics Partners: Alpha Aesthetics Partners is the parent operating company and strategic investor that owns HTB. It is a PE-backed platform aggregating aesthetic medicine practices — the most relevant peer from a rollup strategy, operating model, and capital structure standpoint.
• MedSpa Partners: MedSpa Partners is a Canadian-based acquisition and growth platform for medical aesthetics clinics. It is a direct peer as a PE-backed med spa consolidator with a comparable rollup thesis, though operating in a different geography.

Others

• Allergan Aesthetics (AbbVie): Allergan Aesthetics manufactures Botox Cosmetic, Juvéderm, and other products HTB injects daily. It is not a competitor but a key upstream supplier and category-shaping incumbent whose device and product roadmap directly influences HTB's service menu.
• Evolus: Evolus manufactures Jeuveau, a competing neuromodulator HTB offers alongside Botox and Dysport. As an emerging aesthetics-focused pharma company, it is thematically comparable as a pure-play in HTB's core injectable category, though it is a supplier rather than a service competitor.
• Galderma: Galderma manufactures Restylane fillers and Sculptra, two product lines HTB injects. It is an adjacent upstream aesthetics incumbent whose product pipeline and pricing directly shape HTB's per-injection economics, though not a direct service competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/holdentimelessbeauty
• LinkedInlinkedin.com/company/holden-timeless-beauty

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HTB Aesthetics