Seattle Repertory Theatre

What Seattle Repertory Theatre does

Seattle Repertory Theatre, founded in 1963, is a nonprofit 501(c)(3) regional theater (Tax ID 91-0756535) headquartered at 155 Mercer Street on the Seattle Center campus in Seattle, Washington. The organization operates two purpose-built venues - the 673-seat Bagley Wright Theater (opened 1983, currently in a multi-year renovation since 2021) and the 282-seat Leo K. Theater (opened 1996) - plus the PONCHO Forum black-box space. It programs a seven-production mainstage season that blends world premieres (67 to date, with the 2026/27 season including the world premiere musical "Freak The Mighty") and established titles, and it supplements mainstage work with Young Rep productions (ages 8-20) on a dedicated education/youth track. Seattle Rep won the 1990 Tony Award for Outstanding Regional Theatre and has received multiple Edgerton Foundation New American Play Awards (2012, 2013, 2014, 2016, 2020).

The business model is a hybrid nonprofit revenue stack combining earned revenue (subscriptions starting at $124, single tickets starting at $25-$40 per theater, group bookings, Student Matinees priced $6-$18 by school economic tier, $250 in-school residencies), contributed revenue (individual donations via cash, stock, IRA rollovers, donor-advised funds; corporate partnerships; named-seat sponsorships; legacy giving), and ancillary revenue (lobby bars, merchandise, concessions, donor events such as the Revel + Raise gala). Distribution is primarily direct through seattlerep.org ticketing, box office (phone, text, in-person), a group sales desk, and the TeenTix partnership; Lucky Seat is the sole endorsed third-party reseller.

The customer base spans six identified segments: general Pacific Northwest theatergoers (subscribers and single-ticket buyers), K-12 educators and students, youth ages 13-20 in Young Rep, corporate and business clients via the Rep Connect program, donor patrons, and group organizers (10+). Leadership is Artistic Director Dámaso Rodríguez and Managing Director Jeffrey Herrmann (extended through 2030), with Hal Strong as Chair of the Board of Trustees. Operations are run by 101-250 staff, supported by an in-house education arm (Seattle Rep Studios: Young Rep, Rep Pro, Rep Educators, Rep Connect) and a New Works development program operating under the 20x30 commission goal.

Name

Seattle Repertory Theatre

Legal name

Seattle Repertory Theatre

Website

https://seattlerep.org

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

101–250 employees

Short description

Seattle Repertory Theatre is a nonprofit 501(c)(3) regional theater founded in 1963, operating two venues (673-seat Bagley Wright and 282-seat Leo K.) at Seattle Center, producing a seven-show mainstage season of world premieres and established works alongside education, youth training, and corporate engagement programs.

Ownership category

akta.pro rank

Product category

Performing Arts / Regional Theater

NAICS

Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111), Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• Regional theater productions
• Performing arts programming
• Youth arts education
• New play development
• Subscription ticketing services

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Ticket Sales: Single tickets and subscription packages for mainstage productions in two theaters (Bagley Wright Theater and Leo K. Theater). Revenue varies by performance date, seat location, and subscription tier.
2. Individual Donations: Tax-deductible contributions through various channels including cash, check, credit card, stock transfers, IRA charitable rollovers, donor-advised funds, and planned giving. Tax ID: 91-0756535.
3. Corporate Partnerships: Business sponsorships and recognition that lasts beyond performances, supporting extraordinary theater and arts programming.
4. Merchandise and Concessions: Lobby merchandise stands sell show-branded items (T-shirts, sweatshirts, collectible pins, posters, stickers, hats, mugs, candles). Full bar with specialty cocktails, local beer, wine, and spirits. Pre-ordered drinks for intermission available.
5. Education Programs: Revenue from in-school residencies ($250 per class), production intensives, and adult classes through Rep Pro and Winky Hussey Professional Arts Training Program apprenticeships.
6. Naming and Seat Sponsorship: Donors can name seats in the newly renovated Bagley Wright Theater for lasting impact.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Seattle Repertory Theatre produces and presents a multi-play mainstage subscription season of theatrical productions (including world premieres, musicals, and contemporary plays) across two performance venues at Seattle Center. Beyond mainstage productions, the organization delivers youth and adult arts education programs (Young Rep, Rep Pro, Rep Educators), corporate engagement via Rep Connect, student matinees for K-12 schools, new play development with commissioned works, accessibility services, concessions, and donor programming.

Product overview

Seattle Repertory Theatre is a Tony Award-winning regional theater (founded 1963) offering a diverse portfolio of theatrical productions across two main venues—the 673-seat Bagley Wright Theater and the 282-seat Leo K. Theater at Seattle Center. The portfolio centers on mainstage subscription productions featuring both world premieres (like Freak The Mighty) and established works, complemented by Young Rep youth productions on the Leo K. stage. Supporting services include comprehensive education programs through Seattle Rep Studios (Young Rep for ages 13-20, Rep Pro for adults, Rep Educators for teachers), business services via Rep Connect, a New Works development program with commission tracks, and accessibility services including Hearing Loop, ASL, captioning, and sensory-friendly options. Ticketing encompasses subscriptions (Premier, Bagley Wright, Patron Choice), group sales, student matinees with tiered pricing, gift certificates, and Pay What You Choose performances. The organization also operates lobby hospitality services and donor events.

Differentiator

Problem solved

Functional benefit

Products and services

• Season Subscription Packages
• Group Tickets
• Student Matinees
• Gift Certificates
• Young Rep
• Rep Pro
• Rep Educators
• Rep Connect
• New Works Program
• Winky Hussey Professional Arts Training Program
• Accessibility Services
• Pay What You Choose
• Donor Events
• Lobby Bars & Concessions
• Next Narrative Monologue Competition
• Freak The Mighty
• Here There Are Blueberries

Quantifiable outcome

• 67th world premiere produced in recent season with increased attendance and 2,100 youth at Student Matinees
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Visit SeattleminorGTM or Marketing Partner · 11 November 2025Visit Seattle, the official destination marketing organization for Seattle and King County, launched 'There's Never Been More to SEA' campaign featuring a Perks Pass with over 40 discounts including offers from local arts organizations like Seattle Rep.
• Seattle Children's TheatrecoreStrategic or Co-development PartnerSeattle Rep's Box Office services ticket purchases for both Seattle Rep and Seattle Children's Theatre, representing a new collaboration between the two major Seattle Center arts organizations.
• TeenTixminorGTM or Marketing PartnerPartnership providing $5 day-of tickets for teens ages 13-19 through TeenTix membership, including Young Rep Nights with pre-show youth-only receptions and activities.
• Tectonic Theater ProjectcoreStrategic or Co-development PartnerTectonic Theater Project, founded by playwright Moisés Kaufman, collaborated with Seattle Rep to co-produce 'Here There Are Blueberries' (January 21 – February 15, 2026), with simultaneous run at London's Theatre Royal Stratford East.
• Taylor Shellfish FarmsminorOthersLocal partner operating oyster bar at 124 Republican St., providing fresh Pacific Northwest shellfish for over 100 years; recommended as dining option for Seattle Rep patrons.
• The Traveling GoatminorOthersAsian Fusion restaurant at 621 1/2 Queen Anne Ave N recommended as local dining partner; features eclectic cocktails and tapas-style cuisine.
• Agave Cocina & TequilasminorOthersContemporary Mexican restaurant at 100 Republican St. featuring hand-crafted fresh ingredients, sustainable seafood, and hand-crafted cocktails; recommended as local dining partner.
• The Maxwell HotelminorOthersA Staypineapple Hotel at 300 Roy St. offering complimentary beverages and parking; designated as partner hotel for Seattle Center visitors.
• Mammoth SeattleminorOthersLocally-owned shop near Seattle Center at 220 Mercer St. serving sandwiches, salads, beer, cocktails, and games; family and dog-friendly.
• Rabbit Rabbit TeaminorOthersPremium Taiwanese bubble tea shop at 518 1st Ave N in Lower Queen Anne; featured as local business partner in lobby support section.
• Noir Lux Candle Co.minorOthersSeattle-based lifestyle and self-care brand specializing in hand-poured soy candles and candle-making experiences; featured as local artisan partner.
• Sweet Alchemy Ice CreamminorOthersLocal ice cream vendor featured at lobby coffee bar; rotating seasonal flavors available for purchase during performances.
• Frankie & Jo's Ice CreamminorOthersLocal ice cream shop featured at lobby coffee bar; plant-based and dairy ice cream options available.
• Seattle PopsminorOthersLocal popsicle vendor offering assorted flavors (Raspberry, Mango, Coconut) at lobby coffee bar.
• Seatown SweetsminorOthersLocal bakery providing cookies, brownies, Rice Krispy treats, and s'mores for lobby Rotunda Bar; gluten-free and vegan options available.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• American Repertory Theater: Tony-winning Harvard-affiliated theater in Cambridge producing world premieres (e.g., "Hamilton" originated here) with comparable new works and education programming.
• Goodman Theatre: Tony Award-winning regional theater in Chicago producing new works and classics on two stages. Directly comparable in scope, subscription model, and new play development.
• Berkeley Repertory Theatre: Tony-winning regional theater in Berkeley, CA known for new play development and world premieres. Comparable size, mission, and programming approach on the West Coast.
• Guthrie Theater: Tony Award-winning regional repertory theater in Minneapolis operating three stages with comparable subscription, education, and new works programming. Directly comparable as a peer LORT theater of similar scale and prestige.
• Oregon Shakespeare Festival: Long-running repertory theater in the Pacific Northwest (Ashland, OR) producing Shakespeare, musicals, and world premieres. Comparable regional focus, multiple-stage operations, and education programs.
• Steppenwolf Theatre Company: Tony-winning ensemble-based regional theater in Chicago producing new plays and adaptations. Comparable mission, multi-stage operations, and commitment to playwright development.
• Alliance Theatre: Tony Award-winning regional theater in Atlanta known for world premieres and commissioning. Comparable scale, programming philosophy, and new works pipeline.
• Yale Repertory Theatre: New Haven-based regional repertory theater affiliated with Yale School of Drama, known for new play development and emerging artist training. Comparable in scale and new works focus.

Broad incumbents

• Center Theatre Group: Large Los Angeles-based regional theater operating the Ahmanson, Mark Taper Forum, and Kirk Douglas Theatre. Larger scale and broader geographic reach but overlapping subscription and new works model.

Regional players

• Seattle Children's Theatre: Seattle-based theater company producing productions for young audiences, now sharing Box Office services with Seattle Rep. Adjacent mission (youth theater) and recent operational partnership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/seattlerep
• YouTubeyoutube.com/user/seattlerep
• Facebookfacebook.com/seattlerep
• Instagraminstagram.com/seattlerep
• TikToktiktok.com/@seattlerep
• LinkedInlinkedin.com/company/seattlerep

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seattle Repertory Theatre