Name

Sahaj Software

Legal name

Sahaj Software Solutions Pvt. Ltd.

Website

https://sahaj.ai

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Custom Technology Engineering Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHACAI)

akta.pro secondary industry

Software as a Medical Device (SaMD) – Clinical Decision & Diagnostic Software (HLACANAD)

Keywords

• Custom software engineering
• Data engineering services
• AI/ML solutions
• Platform engineering
• Tech advisory consulting

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Technology Consulting & Engineering Services: Professional services revenue from delivering custom software engineering, AI/ML implementations, data engineering, and platform engineering solutions to enterprise clients. Services are delivered through close partnership with full knowledge transfer to clients.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Sahaj Software is an artisanal technology services firm that designs, engineers, and delivers purpose-built AI/ML, data engineering, and platform engineering solutions for enterprise clients. It combines custom software engineering with its proprietary 'intelligent Engineering' (iE) framework, embedding Agentic AI workflows into the full software lifecycle. Engagements are delivered by lean cohesive teams with full knowledge transfer so clients retain ownership of the systems built.

Product overview

Sahaj Software is an artisanal technology services company that provides software engineering, AI/ML, and data engineering solutions. Their offerings include purpose-built platforms (Plato and Ada for OOH advertising, Project xEMR for healthcare) built using the 'intelligent Engineering' framework that leverages agentic AI workflows. They focus on combining software engineering with AI and ML to unlock data potential for clients across various sectors including advertising, healthcare, finance, and logistics. The company operates through focus areas: Platform Engineering, Data Engineering, AI & ML, and Tech Advisory.

Differentiator

Problem solved

Functional benefit

Products and services

• Intelligent Engineering (iE) Framework An AI-driven development framework and methodology that runs the entire software development lifecycle from Feature Exploration through Story Creation, coding, testing, code reviews, and deployment. Uses Agentic AI workflows and Context Engineering to drive 90% of specifications, stories, code, and tests to be generated by AI and verified by developers, yielding up to 300% productivity gain per engineer. Sold and applied as part of Sahaj's engineering engagements.
• Plato Automated trading platform built for the Out-of-Home (OOH) advertising industry. Aggregates OOH advertising inventory into a single campaign planning and delivery system with direct integrations to media owners, allowing users to explore, plan, check availability, reserve, and trade paper and digital inventory across multiple markets. Delivered a 50% efficiency increase for Talon's planning and buying teams and reduced campaign planning to 5 minutes.
• Ada AI-powered audience intelligence platform for the Out-of-Home advertising industry. Uses multiple data science models to analyze billions of device-level audience data points, real-world locations, and advertising inventory to enable granular audience segmentation, intelligent decision-making, campaign management, and ROI tracking. Has been used to run campaigns for McDonald's (Saver Menu) and Starbucks (Blonde Espresso Roast launch).
• Project xEMR AI-augmented Electronic Medical Records (EMR) Extension platform that sits on top of existing EMR systems to cut administrative work for medical staff. Features document intelligence, clinical data extraction, and FHIR R4 and SNOMED CT compliance for writing treatment plans and discharge papers. Achieved 300% productivity increase per engineer via Agentic AI workflows and 90% AI-generated specifications, code, and tests with developer verification.
• Platform Engineering Services Purpose-built platform engineering services combining software engineering with AI & ML and data engineering. Covers the design and delivery of enterprise platforms for digital transformation, delivered via lean cohesive teams with full knowledge transfer to clients.
• Data Engineering Services Data engineering services enabling data-led transformation for enterprise clients, including the design and implementation of data pipelines, large-scale data processing, GraphRAG-based knowledge representation, and SQL generation agents. Demonstrated on Talon's Ada platform, which analyzes billions of device-level audience data points.
• AI & ML Services Artificial intelligence and machine learning services spanning conversational AI with multilingual multi-channel support, document summarization, autonomous agents, generative AI code generation, predictive analytics, recommendation engines, and embedding-based NLP applications across customer care, healthcare, finance, e-commerce, and humanitarian sectors.
• Tech Advisory Services Technology advisory services including tech due diligence and tech assessment. Reviews the current state of technology against the stated purpose, highlights risks and differentiators, and recommends a roadmap to support informed decision-making and better risk management for technology investments.

Quantifiable outcome

• 300% increased productivity per engineer using Agentic AI workflows
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• TaloncoreStrategic or Co-development Partner · 1 January 2019Talon, a specialist OOH agency with 30%+ market share in UK, partnered with Sahaj to build Plato and Ada platforms for campaign planning, buying, and ROI attribution. Sahaj built data science capabilities for Ada analyzing billions of device-level audience data to enable granular audience segmentation and intelligent campaign management.
• International Rescue Committee (IRC)coreStrategic or Co-development PartnerIRC uses Sahaj's AI-powered query triage system to enhance humanitarian aid delivery. The system uses embedding-based semantic search for query classification and routing, improving humanitarian response efficiency.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tiger Analytics: India-rooted AI and data analytics consultancy serving global enterprises, overlapping directly with Sahaj's AI/ML and data engineering services.
• Thoughtworks: Global software consultancy built on engineering craftsmanship and agile delivery for enterprises, directly mirroring Sahaj's artisanal, custom-engineering positioning.
• Equal Experts: Boutique software delivery consultancy using senior, lean teams for enterprise digital transformation, closely matching Sahaj's lean-team, high-craft model.
• Quantiphi: Applied AI and data science services firm building bespoke ML solutions for enterprises across healthcare, retail and finance, paralleling Sahaj's AI delivery work.
• 8th Light: Software craftsmanship consultancy delivering bespoke engineering with a strong apprenticeship culture, directly comparable to Sahaj's artisanal ethos.

Broad incumbents

• Fractal Analytics: Larger AI and analytics services company serving Fortune 500 clients, overlapping with Sahaj's data and AI consulting but at greater scale and breadth.
• Mu Sigma: Established decision-sciences and analytics services provider for large enterprises, overlapping with Sahaj's data and AI consulting at incumbent scale.
• VMware Tanzu Labs: Formerly Pivotal Labs, an enterprise software engineering consultancy emphasizing pairing and lean teams, comparable to Sahaj's engineering-craft model within a larger portfolio.

Emerging players

• Nilenso: Indian employee-owned software consultancy emphasizing craftsmanship and engineering excellence, a close cultural and delivery analog to Sahaj at smaller scale.
• Tredence: Data science and AI consultancy focused on operationalizing analytics for enterprises, overlapping with Sahaj's data-led transformation positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SahajSoftware
• GitHubgithub.com/sahajsoft
• YouTubeyoutube.com/channel/UCNjiWQDAmGyd6bRBQn4bk7Q
• Facebookfacebook.com/Sahajsoftware
• LinkedInlinkedin.com/company/sahajsoftware

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sahaj Software