Movement Genius

What Movement Genius does

Movement Genius is a private digital wellness subscription platform founded in 2020 and headquartered in Gahanna, Ohio (Columbus area), operating with a small team of 1-10 employees. The company delivers 300+ on-demand classes plus live weekly virtual sessions and quarterly workshops designed by 30-50+ licensed therapists and culturally-competent experts, with explicit content representation across queer, BIPOC, neurodivergent, and disabled communities. Its core product is a mind-body and mental health membership marketed around stress relief, anxiety management, sleep, and emotional regulation, with secondary product lines including affirmation audio albums, a digital guidebook (Mind Body Pride), a 30-day affirmation challenge, and a workplace 'At Your Desk' movement series.

The platform is built on Kajabi for web and mobile delivery, positioning Movement Genius as a content-first business with no proprietary technology stack. Revenue is generated through two primary mechanisms: a DTC subscription sold at $9.99/month or $79.88/year (with 4 months free vs. monthly), and one-time digital product purchases priced between $4.99 and $12.99. The company has begun a B2B corporate wellness channel offering workshops starting at $500 per session, sold through a dedicated partnership email. Go-to-market is primarily product-led and community-led, with growth driven by a 30,000+ member community, an extensive SEO-focused blog, organic social on TikTok and Instagram, the Simplexity podcast hosted by co-founder Alyson Stoner, and YouTube class replays.

The business is founder-led by Alyson Stoner (Co-Founder and CEO) and Correy ONeal (Co-Founder and COO), with no disclosed external funding rounds, institutional investors, or M&A activity. Operations remain bootstrapped with no public revenue figures, and scale signals are limited to self-reported user and community counts (10,000+ users, 30,000+ community members).

Name

Movement Genius

Legal name

Movement Genius

Website

https://movementgenius.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Movement Genius is a private digital wellness subscription platform delivering therapist-designed mental health and movement classes (300+ on-demand titles plus live weekly sessions) to individual consumers, with a nascent corporate wellness channel and inclusive content representation across queer, BIPOC, neurodivergent, and disabled communities.

Ownership category

akta.pro rank

Product category

Digital Mental Wellness Platform

NAICS

Educational Support Services (61171), Fitness and Recreational Sports Centers (71394)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industry

Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Digital mental wellness
• Therapist-designed classes
• Subscription wellness platform
• Mind-body movement content
• Affirmation audio library

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Monthly Subscription: Recurring monthly subscription at $9.99/month providing unlimited access to 300+ on-demand classes, weekly live classes, and quarterly workshops
2. Annual Subscription: Recurring annual subscription at $79.88/year (4 months free vs monthly), includes all monthly benefits plus free e-books, albums, and resources
3. Affirmation Albums: One-time purchase of affirmation album packs ($12.99 for 3-pack) with approximately 15-minute tracks featuring calming music and spoken affirmations
4. Mind Body Pride Book: Digital guidebook at $4.99 supporting queer mental and emotional health with journaling prompts and guided movement activities
5. Affirmation Tracks Download: 200+ minutes of affirmation tracks available as a one-time download ($12.99)
6. Corporate Wellness Sessions: B2B corporate mental health workshops starting at $500 per session, including team breathing routines, burnout prevention workshops, and employee wellness programs

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Movement Genius is a subscription-based digital wellness platform that delivers therapist-designed mental health, movement, and affirmation classes to individual consumers and corporate clients. Its core product is a membership providing unlimited access to 300+ on-demand video classes, weekly live virtual sessions with experts, and quarterly workshops, supplemented by standalone digital products such as affirmation audio packs and ebooks.

Product overview

Movement Genius is a mental health and wellness subscription platform built around therapist-designed somatic tools and mind-body healing resources. The core product is the Movement Genius Membership offering unlimited access to 300+ on-demand classes, weekly live virtual classes with experts, and quarterly workshops. The platform operates on a tiered model where the core membership (available as Monthly at $9.99 or Annual at $79.88) provides the foundational access. Additional products include the Affirmation Album 3-Pack (audio affirmations by Alyson Stoner), the Mind Body Pride guidebook (journaling and movement guide for queer mental health), the At Your Desk Series (workplace movement classes), the 30-Day Affirmation Challenge (structured cardio affirmation program), and a Mental Health Support annual add-on. The platform also features a blog with mental health education content and is hosted on Kajabi.

Differentiator

Problem solved

Functional benefit

Brands

• Mind Body Pride: A guidebook designed to support the mental and emotional health of queer folks and allies, written by Alyson Stoner. The book takes readers on a journey through their mind-body connection with seven days of journaling prompts and guided movement activities.

Products and services

• Movement Genius Membership Mental health and wellness subscription providing unlimited access to 300+ therapist-designed on-demand classes, weekly live virtual classes with experts, and quarterly workshops for individuals seeking stress relief, anxiety management, grounding, and mind-body healing.
• Affirmation Album 3-Pack Downloadable audio product featuring three themed affirmation albums with calming music and spoken affirmations by Alyson Stoner, each approximately 15 minutes, including transcripts for hearing-impaired individuals.
• Mind Body Pride Digital guidebook authored by Alyson Stoner that takes readers through a mind-body exploration using seven days of journaling prompts and guided movement activities, aimed at supporting queer mental and emotional health.
• At Your Desk Series A collection of short movement classes designed to help users get movement in between work sessions and meetings, part of the 300+ class library offered through the platform.
• 30-Day Affirmation Challenge 30-day cardio-style affirmation class program that can be taken seated, standing, or lying down, featuring weekly focused programming including Opening to Possibilities, Defining Your New Path, Moving Beyond the Known, and Living a New Reality.
• Corporate Wellness Workshops B2B corporate mental health workshops starting at $500 per session, including team breathing routines, burnout prevention workshops, and employee wellness programs sold to companies.

Quantifiable outcome

• Users report no panic attacks or stress seizures for 3 months after starting, compared to daily occurrences before
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• MonumentminorStrategic or Co-development PartnerCollaboration on a 'Stress Relief for Recovery' live class. Monument is referenced as a partner for a specialized workshop on stress relief and recovery. The partnership produced a YouTube replay of the class.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Calm: Calm is the leading consumer meditation and mental wellness subscription app, offering guided meditations, sleep stories, and movement content. It competes directly with Movement Genius for the same consumer mental wellness wallet but at far greater scale and brand recognition.
• Headspace: Headspace is a major meditation and mental health app serving both consumers (Headspace app) and employers (Headspace for Work). It is a direct competitor in digital mindfulness/movement content with a much larger content library and B2B footprint than Movement Genius.
• Peloton App: Peloton App offers on-demand and live fitness, yoga, and meditation classes led by named instructors via subscription. While broader in fitness focus, it competes for the same discretionary subscription dollar that Movement Genius targets for wellness and mindfulness content.

Direct peers

• Insight Timer: Insight Timer is a large free and freemium meditation and wellness app with a deep library of teacher-led content, live classes, and community features. It is closely comparable to Movement Genius in offering therapist/teacher-led wellness content with live virtual classes and a community layer.
• Ten Percent Happier: Ten Percent Happier offers meditation, sleep, and movement content via a subscription app with both on-demand and live elements. It competes in the same therapist/teacher-led digital wellness subscription category as Movement Genius, with stronger media positioning and a similar mid-priced tier.
• Glo: Glo is a subscription yoga, meditation, and Pilates platform with on-demand classes and live sessions led by named instructors. It competes directly with Movement Genius in online movement/mindfulness content with a similar tiered consumer subscription model.

Emerging players

• Open (the Open App): Open is a meditation and breathwork app targeting younger, culturally-diverse audiences with inclusive content and short-form practices. It overlaps with Movement Genius's inclusive positioning and consumer mental wellness subscription model.
• Liberate Meditation: Liberate is a meditation app explicitly designed for the Black, Indigenous, and People of Color community, offering culturally-relevant guided meditations. It is the closest direct competitor to Movement Genius's BIPOC-centered, culturally-competent wellness positioning.
• The Class by Taryn Toomey: The Class offers live and on-demand somatic movement and mind-body classes delivered virtually and in-studio with a premium subscription model. It is comparable to Movement Genius's movement/mental-health hybrid offering, though at a much higher price point and with a more boutique brand.
• Modern Health: Modern Health is a B2B mental health benefits platform combining therapy, coaching, and digital self-guided content for employer customers. It is comparable to Movement Genius's emerging corporate wellness motion, though with significantly more funding and a much broader clinical offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/70979096

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movement Genius