What Moink does

Moink is a direct-to-consumer subscription meat box company that delivers customizable selections of ethically raised meat sourced from American family farms. The company serves health-conscious, ethically-minded consumers and convenience-oriented home cooks who are willing to pay premium prices for pasture-raised, regeneratively farmed protein delivered to their doorsteps. Its core products are the Moink Box ($139 per delivery) and The Farm Share, both recurring subscription offerings that allow customers to choose at least five cuts from a rotating monthly lineup of beef, chicken, pork, lamb, and salmon, plus one bonus item from the Farmer's Table. Delivery cadence options include every 2, 3, or 4 weeks, with orders shipping Monday and arriving Wednesday through Friday in frozen packaging with dry ice.

The underlying technology is a Shopify-based e-commerce storefront (moinkbox.com) with a self-serve subscription management portal that lets customers customize, skip, or cancel orders before a weekly cutoff. Moink itself does not operate farms, slaughter, or packing facilities; instead it relies on a network of independent family farms and a core supply partnership with the Grass Roots Farmers' Cooperative (established 2015), supplemented by named farms such as Hawkins Farm, Steele & Draper Farm, Schnelle Farms, and the McMurry Family Farm. The company is explicitly farmer-owned, with no disclosed institutional investors, no parent company, and no subsidiaries.

Moink's business model is subscription recurring revenue, with secondary one-time add-ons and gift box purchases. Pricing is fixed at $139 per box on a pay-as-you-go basis. Marketing is concentrated on content-driven channels, including the company blog, social media (Facebook, Twitter/X, Instagram, YouTube), email newsletters, and customer testimonials featured on the website. Distribution is exclusively direct-to-consumer e-commerce with frozen shipping across the continental United States; there are no retail, wholesale, or foodservice channels.

Name

Moink

Legal name

Moink

Website

https://moinkbox.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Moink is a farmer-owned, direct-to-consumer subscription meat box company that delivers customizable, ethically raised beef, chicken, pork, lamb, and salmon from American family farms to U.S. households, priced at $139 per box on recurring delivery.

Ownership category

akta.pro rank

Product category

Specialty Meat Subscription

akta.pro primary industry

Meal Kits & Recipe Box Subscriptions (AFAIANAA)

Keywords

• Meat subscription boxes
• Farm-to-consumer delivery
• Pasture-raised meat
• Regenerative agriculture
• Specialty meat retail

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Subscription Meat Box: Moink generates revenue primarily through recurring subscription boxes that deliver customizable selections of ethically raised meat from American family farms. Customers select their preferred cuts from a rotating monthly lineup and can add extras as desired. Boxes are delivered every 2, 3, or 4 weeks at $139 per box.
2. One-Time Add-Ons and Gift Purchases: In addition to recurring subscriptions, Moink offers one-time purchases and gift boxes. Customers can add extra items to their subscription boxes and purchase gift subscriptions for special occasions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Moink sells customizable recurring subscription boxes (The Farm Share / Moink Box) of ethically raised, pasture-raised meat — beef, chicken, pork, lamb, and wild-caught salmon — sourced from American family farms and the Grass Roots Farmers' Cooperative, with delivery every 2, 3, or 4 weeks at $139 per box. Customers self-select cuts from a rotating monthly lineup, add optional extras, and may also purchase gift boxes and one-time add-ons; production (farming, slaughter, butchering, packing) is performed by independent partner companies, not by Moink itself.

Product overview

Moink operates as a direct-to-consumer meat subscription company offering customizable meat boxes sourced from American family farms. The primary offerings include the Moink Box (a $139 customizable subscription with options for beef, chicken, pork, and salmon), The Farm Share subscription service, and Gift boxes. Customers select at least 5 items from the meat selection plus 1 bonus item. The company focuses on regenerative agriculture and pasture-raised animals, providing products like strip steaks, ribeye, filet mignon, ground beef, chicken breasts, drumsticks, wings, pork bacon, brats, sausage, and wild-caught salmon.

Differentiator

Problem solved

Functional benefit

Products and services

• The Farm Share (Moink Box subscription)

Quantifiable outcome

• Meat can be refrozen if temperature is 40 degrees or less upon arrival
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Grass Roots Farmers' CooperativecoreStrategic or Co-development Partner · 1 January 2015Grass Roots Farmers' Cooperative is one of Moink's trusted strategic partners, providing a network of ethically-minded farmers. Bill Staggs started his own farm in 2006 and became involved with Grass Roots Farmers' Cooperative in 2015. The cooperative supplies multiple farmers including Cody & Andrea Todt at Falling Sky Farm, Joshua and Kerry Harrington at The Other Side Farm, and others who supply meat to Moink.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wild Alaskan Company: Wild Alaskan Company is a DTC subscription seafood box emphasizing wild-caught, sustainably sourced product. Comparable subscription delivery model and ethical-sourcing positioning.
• Porter Road: Porter Road is a DTC pasture-raised meat company delivering curated cuts and subscription boxes. Comparable subscription delivery model and pasture-raised, no-Added hormone positioning.
• Force of Nature: Force of Nature is a DTC regenerative meat brand selling curated boxes and individual cuts from small ranches. Comparable to Moink's regenerative agriculture narrative and farm-network sourcing.
• ButcherBox: ButcherBox is the leading DTC subscription meat box delivering 100% grass-fed beef, organic chicken, and heritage pork. Most directly comparable to Moink in subscription model, pricing tier, and ethically-sourced positioning.
• Crowd Cow: Crowd Cow pioneered the DTC craft meat subscription model, sourcing from individual family farms. Highly comparable to Moink's farmer-network approach and curated box format.
• Vital Choice Wild Seafood & Organics: Vital Choice is a long-established DTC mail-order retailer focused on wild-caught seafood and organic meats. Comparable curated protein subscription and ethically-sourced positioning.

Broad incumbents

• Omaha Steaks: Omaha Steaks is an established mail-order meat retailer offering beef, pork, poultry, and seafood with curated gift boxes. Comparable mail-order protein business with broader assortment and traditional (non-ethically focused) positioning.
• Thrive Market: Thrive Market is an online membership-based retailer focused on organic and ethically-sourced groceries, including meat. Comparable mission-aligned e-commerce positioning and direct-to-consumer subscription membership model.

Emerging players

• Primal Pastures: Primal Pastures is a regenerative pasture-raised meat farm offering DTC boxes and individual cuts. Comparable pasture-raised / regenerative agriculture story and small-scale farmer-network supply.
• Farm Foods Market: Farm Foods Market (Farms Market) operates a curated DTC marketplace and subscription service for pasture-raised meats from small family farms. Comparable farmer-network sourcing and ethical-meat positioning.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/moinkbox
• YouTubeyoutube.com/@moinkbox4262
• Facebookfacebook.com/MOINKBOX
• Instagraminstagram.com/moinkbox
• LinkedInlinkedin.com/company/moink

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moink