British Vogue
British Vogue publishes fashion, beauty, arts and lifestyle editorial under the Vogue brand in the United Kingdom. It operates a monthly print magazine, digital editions on iOS and Android, the vogue.co.uk website, multiple email newsletters, and Vogue Shop affiliate commerce, serving fashion-conscious UK readers since 1916.
- Company typePrivate
- Founded1916
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What British Vogue does
British Vogue is the UK edition of Vogue magazine, operating since 1916 as a division of Condé Nast Britain, a privately held media group headquartered at The Adelphi, 1-11 John Adam Street, London. It serves fashion-conscious UK consumers with editorial content covering fashion, beauty, arts and lifestyle, runway coverage, celebrity style, and curated shopping recommendations; its audience is segmented primarily into fashion-inspiration readers and shopping-oriented readers seeking editor-tested product recommendations.
The product surface is multi-channel: a monthly print magazine (flagship since 1916), digital editions distributed via Apple App Store (iPhone/iPad) and Google Play, the vogue.co.uk website across categories including Fashion, Beauty, Arts & Lifestyle, Runway, Shopping, News, Video, and Health, and four editorial newsletters (Vogue Newsletter plus Chioma Nnadi's 'Nnadi By Nature' 5x weekly, Vogue Shopping 2x weekly, Vogue Weekly, Vogue Beauty). Adjacent properties extend the brand: Vogue Shop for curated commerce, Vogue College of Fashion in partnership with Condé Nast, and PhotoVogue for photography. Distribution is amplified through owned channels on Facebook, Instagram, X, YouTube, and TikTok, plus video franchises like 'Now Serving' and active presence at industry events such as London Fashion Week.
Revenue is generated across three primary streams: recurring subscriptions (print+digital bundle at £19 every six months after a 3-issues-for-£1 trial; digital-only from £2.29 per month), advertising sold separately for magazine and online through Condé Nast Britain's ad-sales desk, and affiliate commerce commissions from shopping guides linking to retailer partners including Amazon, Sephora, and Harrods. Industry-level commercial activity includes a recurring partnership with the British Fashion Council and BFC Foundation via the BFC/Vogue Designer Fashion Fund (launched 2008), which delivers £150,000 grants and mentorship to emerging British designers each year, with supporting partners including Burberry.
British Vogue firmographics
Firmographics- Name
- British Vogue
- Legal name
- British Vogue (Condé Nast Britain)
- Website
- https://vogue.co.uk
- Company type
- Private
- Founded year
- 1916
- Operating status
- Operating
- Short description
- British Vogue publishes fashion, beauty, arts and lifestyle editorial under the Vogue brand in the United Kingdom. It operates a monthly print magazine, digital editions on iOS and Android, the vogue.co.uk website, multiple email newsletters, and Vogue Shop affiliate commerce, serving fashion-conscious UK readers since 1916.
- Ownership category
- akta.pro rank
British Vogue industry classification
Industry- Product category
- Fashion and Lifestyle Publishing
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
- akta.pro secondary industries
- Entertainment & Celebrity Magazines (MPAJAEAK), Beauty & Grooming Magazines (MPAJAEAE)
Keywords
Where British Vogue is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
British Vogue business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain
Revenue model
- Subscription Revenue: Print and digital magazine subscriptions including trial offers (3 issues for £1) with recurring renewals at £19 per six months for print+digital or £2.29/month for digital-only.
- Advertising Revenue: Magazine and online advertising enquiries, with separate contacts for magazine advertising (+44 207-499-9080) and online advertising ([email protected]).
- Affiliate Commerce: Commission revenue generated through product recommendations and shopping guides, with affiliate links to retail partners including Amazon, Sephora, Harrods, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Print + Digital bundle with free delivery |
| Subscription | Monthly | Digital-only access on mobile devices |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
British Vogue product offering
Product offeringCore offering
British Vogue publishes editorial content on fashion, beauty, arts, lifestyle, and culture via a monthly print magazine, digital editions, the vogue.co.uk website, multiple email newsletters, and video series. It also curates shopping content with editor-tested product recommendations driving affiliate commerce revenue through partner retailers.
Differentiator
Problem solved
Functional benefit
Brands
- Vogue.co.uk: The digital platform and website of British Vogue featuring fashion, beauty, arts, lifestyle content, and shopping guides.
- Vogue Newsletter
- Vogue Shop
- Vogue College of Fashion
- PhotoVogue
Products and services
- British Vogue Website (vogue.co.uk) The main digital platform of British Vogue offering fashion coverage, beauty content, arts and lifestyle features, runway shows, shopping guides, news articles, and video content to UK and global readers.
- British Vogue Print Magazine The flagship monthly print publication of British Vogue, published since 1916, featuring fashion editorial, celebrity interviews, and beauty content. Distributed via newsstands and direct subscriptions.
- British Vogue Digital Edition Digital magazine editions available on Apple App Store (iPhone/iPad) and Google Play, offering instant access to British Vogue print content in digital format for individual readers.
- Vogue Newsletter + Nnadi By Nature Email newsletter featuring the latest fashion news, beauty insights, celebrity style, editor's picks, plus Chioma Nnadi's Thursday dispatch 'Nnadi By Nature', delivered five times weekly to subscribers.
- Vogue Shopping Newsletter Email newsletter serving as an insider's guide to what to shop and how to wear it, featuring curated product selections and styling advice, delivered twice weekly.
- Vogue Weekly Newsletter Weekly email roundup summarizing the week's content across Vogue, delivered weekly to subscribers.
- Vogue Beauty Newsletter Weekly email newsletter providing a curated edit of beauty content, from skincare secrets and latest trends to editor-approved products.
- Vogue Shopping Curated shopping platform on vogue.co.uk featuring editor-approved fashion, beauty, and lifestyle product selections with testing and review capabilities, driving affiliate commerce revenue through partner retailers.
Companies that use British Vogue
Customer profileSegments2 records
Ideal customer profiles3 records
British Vogue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
British Vogue partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- BFC FoundationcoreBFC Foundation is the charitable foundation of the British Fashion Council. British Vogue supports the Designer Fashion Fund through this partnership, providing financial support and mentorship programs for emerging designers.
- British Fashion CouncilcoreBritish Vogue partners with the British Fashion Council on the BFC/Vogue Designer Fashion Fund, providing £150,000 grants and mentorship to emerging British designers. The fund, launched in 2008 and part of the BFC Foundation, aims to help designers translate creativity into sustainable commercial success.
- Condé Nast BritaincoreBritish Vogue is published by Condé Nast Britain, which also publishes CN Traveller, Glamour, GQ, House & Garden, Tatler, Vanity Fair, Wired, and World of Interiors. The company maintains a network of fashion and lifestyle publications.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
British Vogue competitors and assessment
Company assessmentDirect peers
- Harper's Bazaar UK: Hearst-owned UK edition of a global fashion and beauty monthly magazine. Directly competes with British Vogue for the same fashion-conscious reader, luxury advertisers, and prestige cover talent.
- ELLE UK: Lachlan Murdoch/ Hearst-owned UK edition covering fashion, beauty, and culture. Closely comparable monthly fashion magazine competing for similar subscribers, advertisers, and shopping/affiliate commerce revenue.
- Glamour UK: Condé Nast sister publication within the UK portfolio, covering fashion, beauty, and women's interest. Comparable D2C subscription model, advertising base, and newsletter/affiliate commerce strategy, but with broader women's interest rather than fashion-first focus.
- Tatler: Condé Nast Britain sister title covering society, fashion, and lifestyle. Operates within the same parent, sharing advertising infrastructure, distribution channels, and event IP.
- Grazia UK: Weekly fashion and celebrity magazine from Bauer Media. Competes directly for fashion-conscious readers and beauty/luxury advertisers, with a higher-frequency newsweekly cadence vs. Vogue's monthly.
- Marie Claire UK: Future plc-owned UK edition of the global Marie Claire brand. Comparable fashion, beauty, and lifestyle editorial, with overlapping advertiser base and a similar print+digital subscription model.
- InStyle UK: Fashion and celebrity style publication with comparable celebrity, runway, and shopping content. Directly comparable audience profile and commerce-enabled editorial model.
Broad incumbents
- Vanity Fair: Condé Nast sister title covering culture, politics, and celebrity. Overlaps with British Vogue on celebrity style and culture verticals and shares Condé Nast's ad and distribution infrastructure, but is broader/less fashion-specialized.
Emerging players
- Refinery29: Digital-first fashion, beauty, and lifestyle publisher. Comparable audience and advertiser base to British Vogue, but distributed solely via digital channels and social, with a lower-cost content model — representative of the digital-native competition for both readers and ad budgets.
- Who What Wear: Digital-native fashion editorial and shopping platform with heavy affiliate commerce integration. Directly competes for the same shopping-oriented reader segment and affiliate-driven revenue streams as Vogue Shopping.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
British Vogue social profiles
Digital presenceBritish Vogue financial estimates
Financial estimateRevenue estimate
Valuation estimate
British Vogue leadership team
Management profileNumber of profiles
Profiles5 records
British Vogue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
British Vogue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about British Vogue
What does British Vogue do?
British Vogue publishes editorial content on fashion, beauty, arts, lifestyle, and culture via a monthly print magazine, digital editions, the vogue.co.uk website, multiple email newsletters, and video series. It also curates shopping content with editor-tested product recommendations driving affiliate commerce revenue through partner retailers.
Is British Vogue a public or private company?
British Vogue is a private company. It is classified as corporate owned and is currently operating.
When was British Vogue founded?
British Vogue was founded in 1916.
Where is British Vogue based?
British Vogue is headquartered in London, United Kingdom, in the Europe region.
How does British Vogue make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising Revenue and affiliate Commerce.
Who are British Vogue's main competitors?
Direct peers on record are Harper's Bazaar UK, ELLE UK, Glamour UK, Tatler, Grazia UK, Marie Claire UK and InStyle UK. Vanity Fair is listed as a broad incumbent. Emerging players are Refinery29 and Who What Wear.
Does British Vogue have an API?
No public API is recorded for British Vogue.
What industry is British Vogue in?
British Vogue's product category is Fashion and Lifestyle Publishing. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of MPAJAEAK, Entertainment & Celebrity Magazines. Its NAICS code is 51312 and its SIC code is 2721.