What Glamour Magazine does

Glamour Magazine (Glamour UK) is a women's interest digital publication operated by Condé Nast Britain, headquartered at The Adelphi, 1-11 John Adam Street, London. Founded in the UK in 2003 and currently publishing daily editorial, it serves women readers seeking authoritative content across makeup, skincare, haircare, fashion, empowerment, wellness, entertainment, and travel. The core product is the glamourmagazine.co.uk website, supported by the GLAMOUR Digital Magazine, GLAMOUR Curated shopping platform, GLAMOUR Shopping commerce vertical, and the GLAMOUR Discount Codes service that aggregates approximately 7,000 codes per month from over 750 retail partners. Subscription-based products include GLAMOUR Beauty Club (membership offering curated beauty products and benefits) and seasonal Beauty Boxes sold via shopglamour.co.uk.

The underlying technology is a standard digital publishing platform with e-commerce integration, affiliate linking, and subscription management. Signature programmes include the annual Beauty and Wellness Awards and the Women of the Year Awards, the latter accompanied by the Empowerment Summit. The publication operates across social channels (Facebook, Instagram, TikTok, Pinterest, YouTube, X) and runs shared editorial coverage across UK, Germany, and Spain editions.

The business model blends four revenue streams: advertising and sponsorship (display ads, branded content, media packs), affiliate commissions earned through product recommendations in shopping guides and discount code referrals, recurring subscription revenue from Beauty Club and Digital Magazine, and event-driven income from awards programmes. Customers on the consumer side are highly distributed individual readers; on the commercial side, Glamour's monetization depends on a broad base of beauty and fashion advertisers plus a large, diverse affiliate retailer network including ASOS, Cult Beauty, GHD, Sephora, Net-A-Porter, LOOKFANTASTIC, lululemon, The Ordinary, The Outnet, and Mango. The brand sits within the privately held Condé Nast conglomerate and competes on editorial authority, testing credibility, and a scaled discount-code commerce ecosystem rather than on technology differentiation.

Name

Glamour Magazine

Legal name

Condé Nast Britain

Website

https://glamourmagazine.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Glamour UK is a Condé Nast Britain–operated women's interest digital publication covering beauty, fashion, empowerment, wellness, and lifestyle, monetized through advertising, affiliate commerce across 750+ retailers, subscription products (Beauty Club, Digital Magazine), and signature awards events.

Ownership category

akta.pro rank

Product category

Women's Lifestyle Digital Media

NAICS

Periodical Publishers (513120), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industry

Beauty & Grooming Magazines (MPAJAEAE)

Keywords

• Women's lifestyle media
• Beauty editorial content
• Fashion magazine publishing
• Digital magazine subscription
• Affiliate discount platform

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Advertising and Sponsorship: Display advertising, sponsored content, and branded partnerships with beauty, fashion, and lifestyle brands. The media pack and rate card are available for download, indicating standard digital advertising offerings.
2. Affiliate Commissions: Earns commission from products purchased through affiliate links in buying guides and product round-ups. The editorial team selects products independently, and commissions do not influence product selection.
3. Digital Magazine Subscriptions: Revenue from GLAMOUR Digital Magazine editions and GLAMOUR Beauty Club subscription service.
4. Discount Code Services: Partnership with brands to feature exclusive discount codes on the platform, generating revenue through affiliate relationships with retailers.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

Glamour Magazine (UK) is a women's lifestyle digital publication operated by Condé Nast Britain, delivering editorial content across beauty, fashion, empowerment, entertainment, wellness, and travel verticals through its website, digital magazine editions, and social media platforms. The brand also operates subscription services (Beauty Club membership and Digital Magazine editions), e-commerce via the seasonal Beauty Box, affiliate commerce through the GLAMOUR Discount Codes platform aggregating over 750 retail partners, and the annual Beauty and Wellness Awards program.

Product overview

Glamour Magazine is a digital-first women's publication operated by Condé Nast Britain, offering a unified content platform across beauty, fashion, empowerment, entertainment, wellness, and travel verticals. The core offering consists of the Glamour UK Website providing editorial articles, video content, and product reviews. Supporting products include the Beauty Club membership program, Beauty Box subscription boxes, the GLAMOUR Discount Codes service with over 750 retail partners, GLAMOUR Curated shopping content, and the annual Beauty and Wellness Awards program. The publication also offers Digital Magazine editions and GLAMOUR Shopping as a commerce content vertical.

Differentiator

Problem solved

Functional benefit

Brands

• GLAMOUR Beauty Club: Subscription beauty box service offering curated beauty products to members
• Glamour Beauty and Wellness Awards
• GLAMOUR Curated
• GLAMOUR Discount Codes

Products and services

• Glamour UK Website Digital publication website covering beauty, fashion, trends, empowerment, entertainment, wellness, and travel content. Features article galleries, product reviews, discount codes, video content, and shopping guides. Free to access for readers.
• GLAMOUR Beauty Club Subscription membership program offering exclusive beauty content, product reviews, and curated recommendations from GLAMOUR editors to beauty enthusiasts seeking deeper editorial engagement.
• GLAMOUR Beauty Box Seasonal curated beauty product subscription box service available for purchase through the GLAMOUR store at shopglamour.co.uk, delivering editor-selected beauty products to subscribers on a recurring schedule.
• GLAMOUR Discount Codes Discount code platform aggregating approximately 7,000 codes monthly from over 750 stores, providing readers with exclusive voucher codes, seasonal sale guides, and savings tips across beauty, fashion, and lifestyle retailers. Generates revenue through affiliate commissions on reader purchases.
• GLAMOUR Digital Magazine Digital editions of the GLAMOUR magazine available for online viewing and subscription, including digital cover star interviews and feature editorial content from the publication.

Quantifiable outcome

• Test makeup products for at least a week before featuring; test skincare products for at least a month
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Wright's MediaminorGTM or Marketing PartnerOfficial licensing partner for Condé Nast Britain brands including Glamour UK. Handles requests for content licensing, license fees, and award seal artwork. Contact at [email protected].
• Condé NastcoreOthersParent company of Glamour UK. Condé Nast Britain publishes Glamour UK from its London headquarters. The umbrella company provides shared resources, advertising infrastructure, and editorial standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Refinery29: Digital-first women's lifestyle brand with strong beauty and fashion commerce content; comparable in audience and affiliate commerce revenue model to Glamour.
• Stylist: UK weekly free-distribution women's lifestyle magazine with comparable beauty, fashion and shopping coverage targeting similar London/UK urban women.
• Vogue: Condé Nast's flagship fashion, beauty and lifestyle title. Overlaps directly with Glamour on fashion/beauty editorial, advertising sales, and digital commerce content; largest sibling brand in the same corporate family.
• Cosmopolitan: Hearst women's interest and lifestyle title covering beauty, fashion, relationships, and empowerment — directly comparable in audience persona to Glamour's primary segments.
• Elle: Global women's fashion, beauty and lifestyle magazine published by Hearst. Closely comparable to Glamour in audience targeting, editorial verticals (beauty, fashion, empowerment), and affiliate commerce model.
• InStyle: Celebrity and beauty-focused digital lifestyle brand with strong affiliate commerce model and overlapping celebrity interview content.
• Harper's Bazaar: Hearst-published fashion and beauty title with overlapping audience, advertisers, and content verticals. Competes directly with Glamour for luxury and prestige beauty advertising and affiliate revenue.
• Marie Claire: Fashion, beauty and empowerment-focused women's magazine with comparable editorial mix and overlapping affiliate commerce offerings.

Emerging players

• Byrdie: Dotdash Meredith-owned digital beauty and wellness publisher with comparable product review and shopping content depth to Glamour's Beauty vertical.
• Who What Wear: Digital-first fashion and beauty publisher with strong affiliate commerce and influencer-style editorial — a direct competitor for millennial/Gen-Z beauty and fashion shopping traffic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/glamourmaguk
• YouTubeyoutube.com/user/glamour
• Facebookfacebook.com/glamour
• Instagraminstagram.com/glamouruk
• Pinterestpinterest.co.uk/glamourmaguk
• TikToktiktok.com/@glamouruk
• LinkedInlinkedin.com/company/glamour

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glamour Magazine