Pepperi
Pepperi is a B2B commerce platform serving brands and wholesale distributors with unified sales, eCommerce, retail execution, and direct store delivery capabilities. Founded in 2012 in Israel and acquired by Advantive in 2024, it operates across 65+ countries with 1,000+ customers.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Pepperi does
Pepperi is a B2B commerce platform provider founded in 2012 and headquartered in Israel, serving brands and wholesale distributors across 65+ countries with a unified platform that connects customer-facing channels (field sales, inside sales, B2B eCommerce) with backend systems. The platform consists of modular components: B2B eCommerce (self-service wholesale portal), Mobile Order Taking (native iOS/Android app for field sales reps with offline capability), Direct Store Delivery / Route Accounting, Retail Execution (store auditing and merchandising), Mobile CRM, Inside Sales & Support, and Trade Promotions management. The technical foundation includes a cloud-native architecture with native mobile apps, a Business Rules Engine for complex pricing and approval workflows, an Integration Platform as a Service (IPaaS), a Plugin Directory, and a Developer Center for API access. Customer wins cited include Kimberly-Clark, Hallmark, SodaStream, OGI Eyewear, Vintage Food, Hill's Pet Nutrition, Keune, and Raymond Weil.
Pepperi operates as a SaaS business with annual subscription contracts and custom quote-based pricing structured by modules and user count, employing a sales-led go-to-market motion targeting mid-market and enterprise B2B companies. The company claims 1,000+ customers and $70bn+ in transactions processed annually, with primary verticals spanning food & beverage, FMCG, health & beauty, eyewear & optical, jewelry & watches, and home & gift. Distribution combines direct enterprise field sales, self-service B2B portals, native mobile apps, and channel partners/SI relationships. The company is privately held; in November 2024 Pepperi was acquired by Advantive, a manufacturing and distribution software provider, and continues to operate as an Advantive company while retaining its brand and product portfolio. Enterprise-grade certifications include ISO/IEC 27001:2013, ISO 9001, SOC1/ISAE 3402, SOC3/SAS 70, and GDPR compliance.
Pepperi firmographics
Firmographics- Name
- Pepperi
- Legal name
- Pepperi Inc.
- Website
- https://pepperi.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Pepperi is a B2B commerce platform serving brands and wholesale distributors with unified sales, eCommerce, retail execution, and direct store delivery capabilities. Founded in 2012 in Israel and acquired by Advantive in 2024, it operates across 65+ countries with 1,000+ customers.
- Ownership category
- akta.pro rank
Pepperi industry classification
Industry- Product category
- B2B Commerce Platform Software
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where Pepperi is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pepperi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Pepperi operates as a SaaS B2B commerce platform with subscription-based pricing. The platform is offered as a cloud service with enterprise-grade capabilities, suggesting recurring subscription revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise B2B Commerce Platform - Custom pricing based on modules and users |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels12 records
Pepperi product offering
Product offeringCore offering
Pepperi provides a unified B2B commerce platform that enables brands and wholesale distributors to sell across multiple channels including field sales, inside sales, B2B eCommerce, and direct store delivery from a single back office. The platform features native mobile apps for sales reps with offline capability, self-service B2B eCommerce portals with buyer-specific catalogs and pricing, trade promotions management, retail execution tools, and route accounting. It is offered as a cloud-based SaaS solution serving 1,000+ medium and enterprise customers across 65+ countries.
Product overview
Pepperi offers a Unified B2B Commerce Platform consisting of integrated modules: B2B eCommerce (self-service wholesale portal), Mobile Order Taking/Sales Rep App (field order capture with offline capability), Route Accounting/Direct Store Delivery (van sales), Retail Execution (store auditing and merchandising), Mobile CRM, Inside Sales & Support, and Trade Promotions management. The platform is powered by an IPaaS for integrations, a Plugin Directory for extensions, and a Developer Center for API access. The system includes Pepperi Insights for operational analytics and supports native mobile apps (iOS/Android) plus web applications across all modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Unified B2B Commerce Platform Core platform that connects all customer-facing channels (B2B eCommerce, field sales, inside sales) and backend systems simultaneously, managing trade promotions across channels and providing consistent personalized experiences to each buyer.
- B2B eCommerce Self-service B2B and wholesale eCommerce portal allowing customers to order 24/7 with buyer-specific catalogs, pricing, discounts, and order history. Designed for B2B brands and wholesale distributors.
- Mobile Order Taking (Sales Rep App) Native mobile order taking app for field sales reps to access product information, catalogs, inventory, place orders, take payments, and manage customer information on-the-go with offline capability.
- Route Accounting / Direct Store Delivery (DSD) Van sales solution with route planning, order taking, retail execution, stock replenishment, returns management, invoice printing, payment collection, and real-time inventory tracking from van loading to end-of-day reconciliation.
- Retail Execution Store auditing and merchandising tool for field teams to conduct audits, validate compliance, manage planograms, capture photos, track stock levels, and execute promotions at the point-of-sale.
- Mobile CRM Customer relationship management software providing 360-degree customer views, sales intelligence, and interaction capture for on-the-go sales teams.
- Inside Sales & Support Customer visibility and order-taking capabilities for inside sales and customer support teams, with 24/7 self-service through branded wholesale eCommerce.
- Trade Promotions Trade marketing promotion management across all sales channels using an intuitive interface, enabling personalized cross-sell/upsell promotions, item/bundle/category incentives, and push email campaigns.
- Pepperi Insights (Operational Analytics) Analytics dashboard providing sales target tracking, trend analysis, segmentation by product/account/sales reps, and purchasing behavior pattern discovery.
- Integration Platform as a Service (IPaaS) Native integration platform enabling connection to third-party systems including ERP, CRM, and promotion engines through APIs.
- Developer Center Developer portal providing API documentation and resources for building custom integrations and extensions on the Pepperi platform.
Companies that use Pepperi
Customer profileNamed customers18 records
Segments7 records
Ideal customer profiles2 records
Pepperi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature12 records
Pepperi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AdvantivecoreAdvantive, a manufacturing and distribution software provider, acquired Pepperi in November 2024. The acquisition expanded Advantive's international footprint as Pepperi became a B2B Unified Commerce Leader within the Advantive portfolio. Pepperi now operates as an Advantive Company while maintaining its brand and product offerings.
Scale indicators4 records
Recent moves6 records
Expansion highlights7 records
Pepperi competitors and assessment
Company assessmentBroad incumbents
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Pepperi social profiles
Digital presencePepperi compliance and trust
Trust signalCompliance5 records
Pepperi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pepperi leadership team
Management profileNumber of profiles
Profiles6 records
Pepperi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pepperi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pepperi
What does Pepperi do?
Pepperi provides a unified B2B commerce platform that enables brands and wholesale distributors to sell across multiple channels including field sales, inside sales, B2B eCommerce, and direct store delivery from a single back office. The platform features native mobile apps for sales reps with offline capability, self-service B2B eCommerce portals with buyer-specific catalogs and pricing, trade promotions management, retail execution tools, and route accounting. It is offered as a cloud-based SaaS solution serving 1,000+ medium and enterprise customers across 65+ countries.
Is Pepperi a public or private company?
Pepperi is a private company. It is classified as corporate owned and is currently acquired.
When was Pepperi founded?
Pepperi was founded in 2012. It employs 51 to 100 people.
Where is Pepperi based?
Pepperi is headquartered in New York, United States, in the North America region.
How does Pepperi make money?
One revenue line is on record: saaS Subscription.
Who are Pepperi's main competitors?
Shopify (B2B / Shopify Plus) is listed as a broad incumbent.
Does Pepperi have an API?
Yes. Pepperi exposes a public API. Developer documentation is at developer.pepperi.com.
What industry is Pepperi in?
Pepperi's product category is B2B Commerce Platform Software. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 5132.