Advantive
Advantive provides purpose-built ERP, MES, SPC, WMS, PLM, and B2B commerce software for specialty manufacturers and wholesale distributors, operating as a portfolio of 21+ brands across 88 countries with the Advantive ONE AI layer unifying the stack.
- Company typePrivate
- Founded2022
- HeadquartersTampa, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Advantive does
Advantive is a privately held, PE-backed software provider headquartered in Tampa, Florida, delivering purpose-built ERP, MES, SPC, WMS, PLM, quality management, and B2B commerce solutions to specialty manufacturers and wholesale distributors. Founded in 2022 and built through a roll-up of more than 29 acquired product brands (13 manufacturing, 8 distribution, plus sub-brands), the company serves over 7,270 customers across 88 countries, with named enterprise references including Autoliv, Ben & Jerry's, Ocean Spray, GAF, Green Bay Packaging, Schiltz Foods, and Honeybee Robotics spanning automotive, food and beverage, packaging, roofing, aerospace, electronics, and construction-adjacent verticals.
The company's technology stack combines decades-old vertical-specialty software (e.g., Kiwiplan for corrugated packaging, ParityFactory for food traceability with lot-level recall, Insequence for automotive sequencing, Proplanner for assembly PLM, WinSPC and InfinityQS for statistical process control, DDI System and Distribution One for wholesale distribution ERP) with a unified AI intelligence layer called Advantive ONE, launched in April 2026 to connect operational, financial, and quality data across the portfolio. Core technical capabilities include no-code MES configuration (PINpoint, VIA IT), real-time SPC with over 500 API methods (WinSPC), extensive ERP and SCADA integrations (SAP, Oracle, Microsoft Dynamics, Plex, Wonderware, GE Proficy), and hardware partnerships with Zebra, Honeywell, and Teguar for shop-floor connectivity.
Advantive operates a sales-led, enterprise and mid-market field-sales model with consultative selling, free expert discovery calls, and tailored demonstrations. Revenue is generated through quote-based subscription licensing on annual or multi-year contracts, supplemented by implementation, training, and support services; the company reported $78.7M in ARR as of December 2025 with 715 employees. The company is backed by TA Associates, Insight Partners, and OA Private Capital following a September 2023 growth recapitalization, and has executed seven acquisitions between 2023 and 2026 to deepen vertical coverage and international reach.
Advantive firmographics
Firmographics- Name
- Advantive
- Legal name
- Advantive LLC
- Website
- https://advantive.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Advantive provides purpose-built ERP, MES, SPC, WMS, PLM, and B2B commerce software for specialty manufacturers and wholesale distributors, operating as a portfolio of 21+ brands across 88 countries with the Advantive ONE AI layer unifying the stack.
- Ownership category
- akta.pro rank
Advantive industry classification
Industry- Product category
- Specialty Manufacturing and Distribution Enterprise Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
- akta.pro secondary industry
- Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)
Keywords
Where Advantive is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Advantive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise Software Subscriptions: Subscription-based licensing model for ERP, MES, SPC and quality management software. Pricing is quote-based, typically structured as annual or multi-year contracts with tiered modules and user-based pricing implied by 'per seat' and 'enterprise' buyer categories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise tier for large specialty manufacturers and distributors |
| Subscription | Annual | Mid-market tier for growing manufacturers and distributors |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Advantive product offering
Product offeringCore offering
Advantive provides purpose-built enterprise software for specialty manufacturers and wholesale distributors, spanning ERP, MES, PLM, WMS, SPC, quality management, commerce, and supply chain functions. The portfolio consists of 21 manufacturing and 8 distribution brands consolidated under the Advantive umbrella, with Advantive ONE serving as an AI intelligence layer that unifies operational, financial, and quality data across the entire portfolio. Deployment options include cloud-native and on-premise installations with integrations into ERP, SCADA/HMI, PLC, and hardware systems such as SAP, Oracle, Microsoft Dynamics, Zebra, and Honeywell.
Product overview
Advantive is a unified intelligence platform for specialty manufacturing and distribution companies, offering purpose-built ERP, MES, SPC, quality management, supply chain, commerce, and distribution software solutions. The portfolio includes 21 manufacturing brands and 8 distribution brands acquired through multiple acquisitions. Manufacturing solutions include Kiwiplan (packaging ERP/MES), Abaca (packaging management), Advantzware (mid-market packaging ERP), ParityFactory (food/beverage WMS/MES), PINpoint (no-code MES), Proplanner (assembly PLM), VIA IT (flexible MES), Insequence (automotive sequencing/MES), WinSPC (real-time SPC), InfinityQS Enact (cloud SPC), InfinityQS ProFicient (on-premise SPC), PQ Systems SQCpack (SPC tools), and PQ Systems GAGEpack (gage management). Distribution solutions include DDI System Inform ERP (wholesale distribution), Comsense (architectural openings ERP), Distribution One (fasteners/bearings ERP), Commerce Vision (B2B eCommerce), Lucy (sales order automation), Opmetrix (field sales), Pepperi (B2B commerce), and VeraCore (3PL fulfillment). Advantive ONE serves as the AI intelligence layer connecting all products, delivering contextual insights, guided assistance, and AI-driven agents across the platform.
Differentiator
Problem solved
Functional benefit
Brands
- Abaca: Packaging manufacturing software for corrugated, sheet plants, and distribution operations
- Advantzware
- Kiwiplan
- ParityFactory
- GAGEpack
- PINpoint
- Proplanner
- VIA IT
- WinSPC
- InfinityQS Enact
- InfinityQS ProFicient
- SQCpack
- Insequence
- DDI System
- Distribution One
- Commerce Vision
- Lucy
- Opmetrix
- Pepperi
- VeraCore
- Comsense
- Advantive ONE
Products and services
- Kiwiplan Integrated ERP and MES software designed for corrugated, folding carton, plastics, and packaging manufacturers. Connects order management, scheduling, production, shipping, and plant-floor execution with modules for corrugator scheduling, automated scheduling, production control, quality management, and transmission links.
- Abaca Packaging manufacturing management suite providing operational control from order through fulfillment. Covers sales order processing, production, invoicing, reporting, plant workflows, accounting, CRM, and document management for corrugated, paper products, and distribution operations.
- Advantzware Mid-market ERP solution tailored specifically for packaging manufacturers. Reduces manual touchpoints and drives revenue growth with modules for estimating, purchasing, order processing, job costing, inventory control, and integrated financials, with optional eCommerce and CRM integration.
- ParityFactory WMS and MES solution designed specifically for food and beverage manufacturers. Connects warehouse management, manufacturing execution, labeling, scanning, inventory, and traceability with real-time lot tracking and recall capabilities, integrating with NetSuite, Microsoft Dynamics, QuickBooks, Sage Intacct, SYSPRO, Zebra, Honeywell, and Markem-Imaje.
- PINpoint MES No-code MES solution built specifically for discrete manufacturers. Provides real-time visibility, error-proof processes, and actionable insights with drag-and-drop configuration, analytics, and ERP integration, including the InSight Hub for real-time production insights.
- Proplanner Assembly-focused PLM system connecting process planning, work instructions, manufacturing data, and change management. Includes 3D CAD visualization, process video capture, manufacturing data management, APS, and MES for mixed model assembly environments with bi-directional MES integration.
- VIA IT MES Flexible MES solution helping manufacturers move from manual, paper-based processes to connected execution workflows. Features order execution, packing process integrity, performance dashboards, warehouse management, traceability with lot-of-one quality, and supplier sequencing.
- Insequence Automotive sequencing and MES software platform including just-in-sequence applications, MES, scheduling, inventory management, and data warehousing tools serving automotive suppliers across North America, South America, and Europe.
- WinSPC Real-time statistical process control software helping manufacturers improve quality, reduce waste, and maintain control. Collects and analyzes production data as work happens with data collection, plant monitoring, automatic alerts, cost inspection, and regulatory compliance features, integrating with SAP, Oracle, Microsoft Dynamics, Plex, AspenTech, Wonderware, GE Proficy, Factory Link, Delmia, and LabVIEW.
- InfinityQS Enact Cloud-based SPC platform centralizing quality data for manufacturers to monitor processes, reduce risk, and standardize quality across global operations. Provides real-time data collection, centralized dashboards, automated alerts, and compliance reporting.
- InfinityQS ProFicient On-premise SPC solution providing real-time visibility into process performance. Helps teams improve quality, reduce waste, and standardize control across facilities and suppliers with data collection, monitoring, workflow management, and compliance support.
- PQ Systems SQCpack SPC software for small to mid-size manufacturers. Provides SPC charts, process alerts, capability analysis, industry compliance tools, flexible data collection, and reporting for quality teams.
- PQ Systems GAGEpack Gage management solution for calibration, traceability, and audit readiness. Centralizes calibration schedules, usage history, records, and reporting with automated scheduling and compliance support for ISO 9001 and IATF 16949.
- DDI System (Inform ERP) Wholesale distribution ERP connecting inventory, sales, purchasing, finance, and customer workflows. Incorporates WMS, CRM, eCommerce, advanced inventory forecasting, and strategic customer pricing capabilities for wholesale distributors.
- Comsense ERP and project management solution for architectural opening distributors. Streamlines quote-to-cash process with digital price books, bidding, submittal generation, change orders, and fulfillment for the architectural door, frame, and hardware industry.
- Distribution One ERP solution for fasteners and bearings distributors. Connects core workflows for wholesale distribution operations with visibility and control from order to delivery.
- Commerce Vision B2B eCommerce platform for distributors providing enterprise-grade tools with personalized portals, real-time inventory visibility, and flexible workflows integrated with ERP systems.
- Lucy Sales order automation solution by Commerce Vision for B2B distributors. OCR-based technology automating order entry from emails and documents.
- Opmetrix Field sales tool by Commerce Vision enabling sales teams to manage customer relationships, track activities, and process orders remotely.
- Pepperi B2B commerce platform for distributors and manufacturers combining mobile order taking, digital catalogs, and rep-assisted selling with ERP integration.
- VeraCore 3PL fulfillment SaaS platform connecting order management and warehouse execution for third-party logistics providers and fulfillment providers.
- Advantive ONE AI intelligence layer built into Advantive's portfolio. Unifies operational, financial, and quality data with Advantive's product knowledge to deliver contextual insights, role-specific guidance, and AI-driven agents for real-time troubleshooting across manufacturing and distribution workflows.
Quantifiable outcome
- 13% production increase and $12M revenue gain in 90 days
- +4 more outcomes
Companies that use Advantive
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
Advantive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
AI capability8 records
Feature6 records
Advantive partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- InsequencecoreInsequence, a leading automotive sequencing and MES software provider headquartered in Smyrna, Tennessee, was acquired by Advantive on May 26, 2026. The acquisition expands Advantive's capabilities in automotive manufacturing and sequencing, advancing its Advantive ONE AI platform strategy. Insequence's platform serves more than 20 global automotive OEMs across North America, South America, and Europe.
- PINpoint Information SystemscoreCanadian manufacturing execution system provider based in Burlington, Ontario. PINpoint's no-code, data-driven platform provides real-time production insights and analytics through the InSight Hub, broadening Advantive's MES product offerings.
- ComsensecoreCanadian ERP software company for architectural openings acquired to expand Advantive's presence in construction-related materials distribution, specifically architectural door, frame, and hardware industry.
- Abaca SystemscoreUK-based packaging software solutions company acquired by Advantive to expand European market presence and enhance offerings in packaging and corrugated industry with integrated software solutions.
- ProplannercoreLeader in Product Lifecycle Management (PLM) and Manufacturing Execution Systems (MES) acquired to enhance manufacturing software capabilities. Focuses on assembly line management and efficiency improvements.
- PeppericoreAcquired by Advantive in July 2024, Pepperi is a B2B sales platform headquartered in Israel serving over 1,000 customers across 70+ countries. The acquisition expanded Advantive's international presence and unified commerce solutions.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Advantive competitors and assessment
Company assessmentBroad incumbents
- SAP Business One / S/4HANA: SAP's mid-market and enterprise ERP solutions serve the same manufacturing and distribution customers as Advantive; SAP integration is explicitly supported by Advantive's own WinSPC products.
- Blue Yonder: Blue Yonder provides supply chain planning and execution across manufacturing and distribution, comparable to the supply chain and commerce portions of Advantive's portfolio as a broader incumbent.
- Manhattan Associates: Manhattan Associates is a broad supply chain, warehouse, and distribution management platform serving manufacturing and distribution customers, overlapping with Advantive's distribution and WMS portfolio.
- Oracle NetSuite: Oracle NetSuite is a broad cloud ERP suite targeting mid-market manufacturing and distribution; comparable as a competing horizontal ERP platform against Advantive's vertical ERP products.
- Microsoft (Dynamics 365): Microsoft Dynamics 365 Business Central and F&O target mid-market and enterprise manufacturing/distribution with broad ERP capabilities — a key competitor against Advantive's purpose-built offerings.
Direct peers
- Infor: Infor offers industry-specific CloudSuites ERP and MES for manufacturing and distribution, directly comparable to Advantive's vertical-specialized, purpose-built software strategy across similar industries.
- Plex Systems (Rockwell Automation): Plex provides cloud-native manufacturing execution (MES) and ERP for discrete manufacturers — directly comparable to Advantive's MES-first capabilities (PINpoint, VIA IT, Proplanner, Insequence).
- Epicor Software: Epicor provides purpose-built ERP, MES, and SCM software for manufacturing and distribution verticals, closely comparable to Advantive's mid-market focus on specialty manufacturing and distribution customers.
Emerging players
- Descartes Systems Group: Descartes provides logistics, supply chain, and distribution software — adjacent to Advantive's distribution portfolio (VeraCore 3PL, DDI System, Pepperi) and competing for similar whitespace customers.
- E2open (now part of Constellation Software): E2open provides supply chain and distribution management software used by manufacturers and distributors, partially overlapping with Advantive's distribution ERP and commerce capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Advantive social profiles
Digital presenceAdvantive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advantive leadership team
Management profileNumber of profiles
Profiles8 records
Advantive subsidiaries and ownership
Company hierarchySubsidiaries19 records
Advantive funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advantive M&A and investment
M&A and investmentM&A7 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advantive
What does Advantive do?
Advantive provides purpose-built enterprise software for specialty manufacturers and wholesale distributors, spanning ERP, MES, PLM, WMS, SPC, quality management, commerce, and supply chain functions. The portfolio consists of 21 manufacturing and 8 distribution brands consolidated under the Advantive umbrella, with Advantive ONE serving as an AI intelligence layer that unifies operational, financial, and quality data across the entire portfolio. Deployment options include cloud-native and on-premise installations with integrations into ERP, SCADA/HMI, PLC, and hardware systems such as SAP, Oracle, Microsoft Dynamics, Zebra, and Honeywell.
Is Advantive a public or private company?
Advantive is a private company. It is classified as private equity controlled and is currently operating.
When was Advantive founded?
Advantive was founded in 2022. It employs 501 to 1,000 people.
Where is Advantive based?
Advantive is headquartered in Tampa, United States, in the North America region.
How does Advantive make money?
One revenue line is on record: enterprise Software Subscriptions.
Who are Advantive's main competitors?
Broad incumbents on record are SAP Business One / S/4HANA, Blue Yonder, Manhattan Associates, Oracle NetSuite and Microsoft (Dynamics 365). Direct peers are Infor, Plex Systems (Rockwell Automation) and Epicor Software. Emerging players are Descartes Systems Group and E2open (now part of Constellation Software).
Does Advantive have an API?
Yes. WinSPC offers built-in APIs with over 500 methods and properties allowing bidirectional communication with other manufacturing systems. PINpoint MES provides API connectivity to ERP, PLC, and QMS systems. ParityFactory supports custom integration capabilities.
What industry is Advantive in?
Advantive's product category is Specialty Manufacturing and Distribution Enterprise Software. Its primary akta.pro industry code is HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects), with a secondary code of HDAEAEAC, Distribution & Wholesale ERP (Inventory, Order, Warehouse). Its NAICS code is 5132 and its SIC code is 7372.