Wisconsin State Fair
Wisconsin State Fair is a privately held, multi-purpose entertainment venue in West Allis, Wisconsin, founded in 1851. It operates the annual state fair and hosts year-round activities, events, and meetings for consumer attendees and event organizers.
- Company typePrivate
- Founded1851
- HeadquartersWest Allis, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Wisconsin State Fair does
Wisconsin State Fair is a multi-purpose entertainment venue based in West Allis, Wisconsin, operating as a for-profit, privately held entity founded in 1851. Its primary business centers on hosting the annual Wisconsin State Fair, alongside a broader calendar of activities, events, and meetings held at its venue complex throughout the year. The organization serves a mass consumer audience for fair attendance as well as event organizers and groups renting facility space for meetings and gatherings.
The venue functions as an event and exposition infrastructure operator, monetizing admissions, concessions, vendor commissions, parking, sponsorships, and facility rentals. With a reported headcount of 1,001–5,000 employees, the workforce is likely weighted toward seasonal labor supporting the flagship fair period, supplemented by permanent staff managing year-round venue operations and administration. The organization is led by CEO Shari Black.
From a business-model perspective, Wisconsin State Fair combines a high-volume, short-duration annual consumer event with recurring B2B venue-rental revenue, smoothing seasonality across the calendar year. However, the underlying data set provided is unusually thin: the company's primary source returned a loading/verification page with no substantive content on products, pricing, customers, financials, or technology. As a result, this description is restricted to what the firmographic profile and stated activities confirm, and any deeper analysis of revenue mechanics, technology stack, or competitive positioning would require additional primary-source disclosure.
Wisconsin State Fair firmographics
Firmographics- Name
- Wisconsin State Fair
- Website
- https://wistatefair.com
- Company type
- Private
- Founded year
- 1851
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Wisconsin State Fair is a privately held, multi-purpose entertainment venue in West Allis, Wisconsin, founded in 1851. It operates the annual state fair and hosts year-round activities, events, and meetings for consumer attendees and event organizers.
- Ownership category
- akta.pro rank
Wisconsin State Fair industry classification
Industry- Product category
- Fairground Operations and Event Venue Services
- NAICS
- All Other Amusement and Recreation Industries (713990), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Fairgrounds & Expo Parks (THAHAAAH)
- akta.pro secondary industries
- Local Community & Multi-Category Fairs (MPAGAFAO), Community Parades, Carnivals & Street Fairs (MPAGAEAE), Festival, Fair & Event Mobile Concessions (THAFAHAI)
Keywords
Where Wisconsin State Fair is headquartered
LocationHeadquarters
- HQ city
- West Allis
- HQ country
- United States
- HQ region
- North America
Markets served
Wisconsin State Fair business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Wisconsin State Fair product offering
Product offeringCore offering
Wisconsin State Fair operates an annual multi-purpose state fair at the Wisconsin State Fair Park in West Allis, Wisconsin, selling admissions, exhibitor and vendor space, ride and concession revenue, and competitive exhibitions spanning agriculture, livestock, horticulture, and culinary arts. The organization also rents its fairgrounds facilities for meetings, trade shows, and corporate events year-round beyond the annual fair dates.
Differentiator
Problem solved
Functional benefit
Products and services
- Wisconsin State Fair (Annual Fair) Multi-day annual state fair held at Wisconsin State Fair Park in West Allis, offering admission-ticketed access to competitive exhibitions, amusement rides, food concessions, and live entertainment for consumer fairgoers.
- Fairgrounds Facility Rentals Year-round rental of Wisconsin State Fair Park's indoor and outdoor venue space to corporate and association event organizers for meetings, trade shows, banquets, and special events.
Companies that use Wisconsin State Fair
Customer profileIdeal customer profiles2 records
Wisconsin State Fair technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wisconsin State Fair partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
Wisconsin State Fair competitors and assessment
Company assessmentRegional players
- Six Flags (regional amusement parks): Major U.S. regional amusement park operator competing with state fairs for Midwest family entertainment and discretionary spending during the same warm-weather season.
Broad incumbents
- Texas State Fair (State Fair of Texas): Operates one of the largest and highest-attended state fairs in the U.S. at Fair Park in Dallas; broader scale and longer season serve as a benchmark for what a mature state-fair operation can scale to.
- Los Angeles County Fair (Fairplex): Operates a large-scale fair and year-round events complex in Pomona, California; comparable multi-purpose venue model with a significantly larger geographic catchment.
Others
- Festival Foods / Wisconsin-based event sponsors: A Wisconsin-headquartered regional grocer with deep roots in state-fair sponsorships and concessions, representative of the partner/sponsor ecosystem that monetizes the Wisconsin State Fair audience.
Direct peers
- Minnesota State Fair: Operates the annual Minnesota State Fair in Falcon Heights with comparable scale, programming mix, and Midwest regional attendance base, making it the closest functional comparable to Wisconsin State Fair.
- Ohio State Fair: Runs the Ohio State Fair in Columbus with comparable livestock shows, midway, concerts, and food offerings, targeting a similar demographic of regional family visitors.
- Nebraska State Fair: Operates the Nebraska State Fair at Fonner Park in Grand Island, sharing the state-fair agricultural exhibition and entertainment format with Wisconsin.
- Illinois State Fair: Manages the Illinois State Fair in Springfield with similar agricultural, livestock, and entertainment programming and a comparable Midwest state-fair operating model.
- Indiana State Fair: Operates the Indiana State Fairgrounds & Event Center in Indianapolis, combining an annual fair with year-round event rentals in a structure analogous to Wisconsin State Fair.
- Iowa State Fair: Runs one of the largest state fairs in the U.S. in Des Moines, with similar livestock, agricultural exhibition, food, and entertainment programming that directly overlaps with Wisconsin State Fair's core offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Wisconsin State Fair financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wisconsin State Fair leadership team
Management profileNumber of profiles
Profiles1 record
Wisconsin State Fair funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wisconsin State Fair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wisconsin State Fair
What does Wisconsin State Fair do?
Wisconsin State Fair operates an annual multi-purpose state fair at the Wisconsin State Fair Park in West Allis, Wisconsin, selling admissions, exhibitor and vendor space, ride and concession revenue, and competitive exhibitions spanning agriculture, livestock, horticulture, and culinary arts. The organization also rents its fairgrounds facilities for meetings, trade shows, and corporate events year-round beyond the annual fair dates.
When was Wisconsin State Fair founded?
Wisconsin State Fair was founded in 1851. It employs 1,001 to 5,000 people.
Where is Wisconsin State Fair based?
Wisconsin State Fair is headquartered in West Allis, United States, in the North America region.
Who are Wisconsin State Fair's main competitors?
Six Flags (regional amusement parks) is listed as a regional player. Broad incumbents are Texas State Fair (State Fair of Texas) and Los Angeles County Fair (Fairplex). Festival Foods / Wisconsin-based event sponsors is listed as an others. Direct peers are Minnesota State Fair, Ohio State Fair, Nebraska State Fair, Illinois State Fair, Indiana State Fair and Iowa State Fair.
Does Wisconsin State Fair have an API?
No public API is recorded for Wisconsin State Fair.
What industry is Wisconsin State Fair in?
Wisconsin State Fair's product category is Fairground Operations and Event Venue Services. Its primary akta.pro industry code is THAHAAAH, Fairgrounds & Expo Parks, with a secondary code of MPAGAFAO, Local Community & Multi-Category Fairs. Its NAICS code is 713990 and its SIC code is 7900.