Pure Solutions
Pure Wellness (also known as Pure Solutions) provides patented hypoallergenic hotel room solutions, combining proprietary 7-step air purification technology, HEPA-exceeding filtration, and allergy-friendly bedding, sold to hotel brands and operators under a recurring service and FF&E model.
- Company typePrivate
- Founded2006
- HeadquartersBuffalo, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Pure Solutions does
Pure Wellness (also referenced as Pure Solutions) is a B2B hospitality wellness provider headquartered in Buffalo, NY with a co-base in Dallas, TX. Founded in 2006 by Brian Brault and acquired by Ashford Inc. in 2017, the company sells its patented "Pure Room" program to hotel operators. The offering combines a proprietary 7-step purification process with DFS (Direct Flow Sanitization) air purification technology, commercial-grade air purifiers exceeding HEPA efficiency standards, hypoallergenic bedding, and anti-viral/anti-microbial treatments, marketed as eliminating 99.99% of viruses, bacteria, and allergens.
The core product architecture is a turnkey room retrofit that pairs physical equipment (air purification hardware) with a recurring treatment and maintenance service. Pure Wellness also sells standalone FF&E (Furniture, Fixtures & Equipment) solutions to hospitality procurement teams, giving hotels the option to license the technology stack without a full Pure Room installation. The company has installed its solution across 3,000+ rooms at partner hotels including Hilton, Marriott, Hyatt, The Ritz-Carlton, and various luxury and mid-market independents.
The company operates an enterprise field sales motion targeting hotel brands and individual properties, with revenue generated through per-property/per-room subscription-style recurring service contracts, equipment installation fees, and hardware/FF&E sales. Headcount is reported at 251–500 employees, consistent with a national field-services operation. As an Ashford Inc. subsidiary, Pure Wellness benefits from integration with sister companies including Ashford Hospitality Trust, Remington Hospitality, and Braemar Hotels & Resorts, which collectively operate or own a meaningful portion of US hospitality assets.
Pure Solutions firmographics
Firmographics- Name
- Pure Solutions
- Legal name
- Pure Wellness
- Website
- https://pureroom.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Pure Wellness (also known as Pure Solutions) provides patented hypoallergenic hotel room solutions, combining proprietary 7-step air purification technology, HEPA-exceeding filtration, and allergy-friendly bedding, sold to hotel brands and operators under a recurring service and FF&E model.
- Ownership category
- akta.pro rank
Pure Solutions industry classification
Industry- Product category
- Hospitality Wellness Services
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- HVAC Air Filtration & Air Purifier Installation (HSAOAIAC)
Keywords
Where Pure Solutions is headquartered
LocationHeadquarters
- HQ city
- Buffalo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pure Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- B2B Hotel Solutions: Pure Wellness provides air purification and wellness solutions to hotel operators on a per-property or per-room basis. The company sells its Pure Room concept to hotels as a premium amenity that can command higher room rates and drive incremental revenue. Revenue is generated through equipment installation, treatment services, and ongoing maintenance contracts with hotel partners.
- FF&E (Furniture, Fixtures & Equipment) Sales: Pure Wellness expanded its offerings to include standalone FF&E solutions for hospitality partners, selling air purification equipment and related wellness products as part of hotel FF&E procurement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise hotel partnerships with custom pricing based on property requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Pure Solutions product offering
Product offeringCore offering
Pure Solutions (also operating as Pure Wellness / Pure Room) provides a proprietary hotel in-room wellness platform centered on a 7-step purification process and DFS (Direct Flow Sanitization) air purification technology that eliminates 99.99% of viruses, bacteria, and allergens. The company sells and installs Pure Rooms, commercial-grade Air Purifiers, and a comprehensive "Pure Difference" wellness differentiation package to hotel operators, enabling hypoallergenic accommodations and incremental premium room revenue.
Product overview
Pure Wellness (also referred to as Pure Solutions) offers a unified product portfolio centered on hotel room air purification and wellness solutions. The core offering is Pure Rooms, a patented hypoallergenic room solution featuring a 7-step purification process that eliminates 99.99% of viruses, bacteria, allergens, and other harmful particles. The portfolio includes The Pure Difference (a comprehensive hotel wellness differentiation package) and commercial-grade Air Purifiers that exceed HEPA efficiency. These products work together to transform hotel interiors into virus and bacteria-free environments that promote guest wellness. The company serves the hospitality industry with over 3,000 rooms across partner hotels including Hilton, Marriott, Hyatt, and The Ritz-Carlton.
Differentiator
Problem solved
Functional benefit
Brands
- Pure Room: Patented hypoallergenic room program providing purified air, allergy-friendly bedding, and anti-viral/anti-microbial protection for hotel guests.
Products and services
- Pure Rooms A patented hypoallergenic hotel room solution that uses a 7-step purification process to eliminate 99.99% of viruses, bacteria, allergens, and other harmful particles from accommodations. Features purified air and allergy-friendly bedding for hotel guests.
- The Pure Difference A comprehensive wellness solution package for hotels that delivers purified air, a hypoallergenic setting, and allergy-friendly bedding within guest accommodations. Designed to help hotels boost earnings and secure a competitive edge in the hospitality industry.
- Air Purifier Commercial-grade air purification systems designed for hotel rooms that exceed HEPA efficiency standards, providing 99% anti-viral and anti-microbial protection as a standalone FF&E offering for hospitality partners.
Quantifiable outcome
- 99.99% elimination of viruses, bacteria, and allergens
- +2 more outcomes
Companies that use Pure Solutions
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles1 record
Pure Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Pure Solutions partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- HiltoncoreHilton properties across the US offer Pure Rooms as a premium wellness amenity. Multiple Hilton brands including Hilton, Doubletree, Embassy Suites, Hilton Garden Inn, and others feature Pure Room options.
- MarriottcoreMarriott properties including Courtyard, Residence Inn, SpringHill Suites, Marriott Suites, and Crystal Gateway Marriott offer Pure Rooms to guests.
- HyattcoreHyatt properties including Hyatt Regency locations offer Pure Rooms as a wellness differentiation option.
- The Ritz-CarltonflagshipThe Ritz-Carlton luxury properties offer Pure Rooms for wellness-minded travelers seeking premium hypoallergenic accommodations.
- Braemar Hotels & ResortscoreBraemar Hotels & Resorts owns properties like Cameo Beverly Hills that offer Pure Rooms. Part of the Ashford hospitality family of companies.
- Remington HospitalitycoreRemington Hospitality manages properties offering Pure Room solutions. Also part of the Ashford hospitality companies.
- Monty Bennett / Ashford Group of CompaniesflagshipMonty Bennett, founder of Ashford Inc., provides leadership and strategic direction. Pure Wellness operates within the Ashford hospitality ecosystem including Ashford Hospitality Trust, Remington Hospitality, Braemar Hotels & Resorts, OpenKey, and other hospitality companies.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Pure Solutions competitors and assessment
Company assessmentDirect peers
- AtmosAir Solutions: AtmosAir provides commercial bipolar ionization air purification systems for hospitality, commercial real estate, and healthcare — competing head-to-head for hotel IAQ contracts with a technology-focused value proposition.
- Plasma Air International: Plasma Air sells ionization-based air purification systems specifically marketed to hotels, casinos, and commercial buildings, overlapping with Pure Wellness on hospitality air quality installations.
- Aerus: Aerus manufactures ActivePure and other air purification technologies marketed to commercial and hospitality customers — a comparable mid-sized air purification specialist with overlapping commercial go-to-market.
- IQAir: IQAir manufactures high-efficiency air purification systems used in commercial, medical, and hospitality settings, including hotel partnerships for guest room air quality — comparable product category and performance claims.
- Delos Living: Delos's Stay Well program offers hotel rooms with enhanced air quality, water filtration, and sleep amenities — directly comparable to Pure Wellness's Pure Rooms concept and target customer base of upscale hotel brands.
Emerging players
- Fresh-Aire UV: Fresh-Aire UV makes UV-based air and surface purification systems installed in HVAC systems for commercial buildings and hotels — overlapping technology approach but with a more generalist commercial focus.
- Molekule: Molekule develops PECO-based air purification technology sold direct-to-consumer and to commercial customers, including hospitality pilots — competing on air quality claims but with a more consumer-leaning brand.
Broad incumbents
- Trane Technologies: Trane Technologies sells commercial HVAC and indoor air quality solutions to hotels and large facilities, with overlapping capabilities in air purification though not specialized in hospitality guest-room installations.
- Carrier Global: Carrier is a global HVAC leader whose Healthy Buildings solutions include air purification and filtration for hotels and commercial properties — a much larger incumbent with overlapping but non-specialized offerings.
- Honeywell International: Honeywell offers commercial air filtration and indoor air quality products as part of its broad building technologies portfolio — competing with Pure Wellness at the equipment level while serving many other industrial and commercial customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pure Solutions social profiles
Digital presencePure Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Solutions leadership team
Management profileNumber of profiles
Profiles2 records
Pure Solutions funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Solutions
What does Pure Solutions do?
Pure Solutions (also operating as Pure Wellness / Pure Room) provides a proprietary hotel in-room wellness platform centered on a 7-step purification process and DFS (Direct Flow Sanitization) air purification technology that eliminates 99.99% of viruses, bacteria, and allergens. The company sells and installs Pure Rooms, commercial-grade Air Purifiers, and a comprehensive "Pure Difference" wellness differentiation package to hotel operators, enabling hypoallergenic accommodations and incremental premium room revenue.
Is Pure Solutions a public or private company?
Pure Solutions is a private company. It is classified as corporate owned and is currently operating.
When was Pure Solutions founded?
Pure Solutions was founded in 2006. It employs 251 to 500 people.
Where is Pure Solutions based?
Pure Solutions is headquartered in Buffalo, United States, in the North America region.
How does Pure Solutions make money?
Two revenue lines are on record. B2B Hotel Solutions are the primary driver. The others are FF&E (Furniture, Fixtures & Equipment) Sales.
Who are Pure Solutions's main competitors?
Direct peers on record are AtmosAir Solutions, Plasma Air International, Aerus, IQAir and Delos Living. Emerging players are Fresh-Aire UV and Molekule. Broad incumbents are Trane Technologies, Carrier Global and Honeywell International.
Does Pure Solutions have an API?
No public API is recorded for Pure Solutions.
What industry is Pure Solutions in?
Pure Solutions's product category is Hospitality Wellness Services. Its primary akta.pro industry code is HSAOAIAC, HVAC Air Filtration & Air Purifier Installation. Its NAICS code is 333413 and its SIC code is 3564.