What Asante Capital Group does

Asante Capital Group is an independent, privately-held private equity placement and advisory firm founded in 2010 by Warren Hibbert and Fraser van Rensburg, both formerly Senior Partners at MVision Private Equity Advisers. The firm is headquartered in London and operates through five offices — London, New York, Hong Kong, Munich, and Newport Beach (Los Angeles) — each holding the relevant local regulatory licence (FCA, SEC/FINRA/SIPC, BaFin, SFC). Asante serves private equity, venture capital, private debt, and real assets fund managers (GPs) seeking to raise capital from institutional investors (LPs) across North America, Europe, the Middle East, Asia-Pacific, Africa, and Latin America.

The firm's product set is built around three core service lines: Primary Fundraising, Secondaries and Capital Solutions (GP-led and LP-led secondaries, NAV financings, single-asset direct funding, captive manager spin-outs, and fund/portfolio financings), and GP Advisory. These are delivered through the proprietary "Fused+" operational model, which integrates focused deal teams with regionally specialised distribution sub-teams so that GP advisory and investor distribution are run by the same firm under one mandate. This structure, plus the founders' 20+ year working relationship and a roster of senior professionals recruited from KKR, Goldman Sachs, JP Morgan, Clifford Chance, and American Securities, is the firm's central differentiation versus placement agents that separate advisory from distribution.

Asante generates revenue through placement and advisory fees tied to capital raised, typically structured as a percentage of commitments closed or as transaction-success fees on secondaries. The GTM is sales-led and relationship-mediated: senior bankers originate GP mandates directly and the firm's distribution teams then drive LP coverage. Reported cumulative metrics include $163B of capital raised and advised across 210+ funds and transactions, 15,585 live LPs in the firm's network, 18 industry awards, and a public claim of never having failed to close a primary fundraising mandate. Asante operates as a partnership with no external institutional shareholders; ownership and economics appear concentrated among the founding Managing Partners and the broader partner group.

Name

Asante Capital Group

Legal name

Asante Capital Group LLP

Website

https://asantecapital.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Asante Capital Group is an independent, London-headquartered private equity placement and advisory firm serving fund managers (GPs) and institutional investors (LPs) across five global offices, providing primary fundraising, secondaries, and GP advisory via its Fused+ model.

Ownership category

akta.pro rank

Product category

Private Equity Placement & Capital Raising Advisory

NAICS

Investment Banking and Securities Intermediation (523150), Portfolio Management and Investment Advice (523940)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Equity Capital Advisory (Private Equity Placements, Growth Capital) (BPAHAOAE)

akta.pro secondary industries

Capital Raising Advisory (Equity & Equity-Linked) (FSAEAGAC), Corporate Finance & Capital Advisory (BPAHADAB), Institutional Capital Introduction (LP/Family Office/Endowment Matching) (FSAEALAI)

Keywords

• Private equity placement
• Fundraising advisory
• Secondary transactions
• GP advisory services
• NAV financing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Placement and Advisory Fees: Asante Capital earns fees for providing capital raising and placement advisory services to private equity and alternative investment fund managers (GPs). Services include primary fundraising, GP-led and LP-led secondary transactions, NAV financings, and direct funding for single-asset deals. Revenue is generated on a transaction/fundraising success basis, typically a percentage of capital raised.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Asante Capital Group provides capital raising and placement advisory services to private equity, venture capital, private debt, and real assets fund managers globally. Its core offerings span primary fundraisings, GP-led and LP-led secondary transactions, NAV financings, and GP advisory services, delivered through a proprietary Fused+ model that integrates deal teams with regionally specialized investor distribution. The firm has advised on $163 billion of capital raised and advised across 210+ funds and transactions.

Product overview

Asante Capital Group is a leading independent global advisory and private markets placement firm offering a unified platform of capital raising services. The core offerings include Primary Fundraising (end-to-end fund placement), Secondaries and Capital Solutions (GP-led and LP-led secondary transactions), and GP Advisory services—all delivered through their proprietary Fused+ operational model that combines focused deal teams with regionally specialized distribution. Supporting content products include The Asante EDGE podcast, Asante Market Pulse newsletter, and The Summer Series panel discussions. The firm specializes in raising capital from institutional investors across North America, Europe, Middle East, and Asia-Pacific for private equity, venture capital, private debt, and real assets managers.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Fundraising End-to-end strategic marketing and advisory support for primary private equity fundraisings, including investor intelligence, process management, and full fundraising material preparation; targeted at private equity, venture capital, private debt, and real assets fund managers raising capital from institutional investors globally.
• Secondaries and Capital Solutions Advisory service covering GP-led and LP-led secondary transactions, deal-by-deal funding, fund and portfolio financings, captive manager spin-outs, and GP commitment financings; targeted at private markets fund managers and institutional investors seeking liquidity, portfolio rebalancing, and complex secondary solutions.
• GP Advisory Comprehensive advisory services for general partners including positioning strategy, investor relations support, and capital raising across primary, direct, and secondary investments; targeted at GP clients seeking strategic and transactional guidance across the fundraising lifecycle.

Quantifiable outcome

• $163 billion of capital raised and advised across 210+ funds and transactions
• +3 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• The Asante Africa FoundationminorOthersAsante Capital partners with The Asante Africa Foundation, a charitable organisation committed to empowering East Africa's youth through education, training, and ecosystem programs delivered by local staff. Asante has planted 2,080 trees through the JUST ONE Tree initiative and supports the foundation as part of its giving back and ESG commitments.
• BVCA (British Private Equity & Venture Capital Association)minorOthersAsante Capital Group is accredited with the BVCA, the voice of private capital in the UK and industry body/public policy advocate for the private equity and venture capital industry for nearly 40 years.
• Invest EuropeminorOthersAsante Capital Group is accredited with Invest Europe, the world's largest association of private capital providers representing Europe's private equity, venture capital and infrastructure investment firms and their investors.
• HKVCA (Hong Kong Venture Capital and Private Equity Association)minorOthersAsante Capital Group is accredited with the HKVCA, established in 1987 to encourage a vibrant venture capital and private equity industry in Asia and promote the role of member firms in value creation, innovation and economic development.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Eaton Partners: One of the largest independent private capital placement and advisory firms globally, providing primary fundraising, secondaries, and GP advisory. Direct competitor across Asante's core product set.
• MVision Private Equity Advisers: Global private equity placement agent and advisory firm and the prior employer of Asante's two founders. Closest direct competitor offering primary fundraising, secondaries, and GP advisory services to PE fund managers worldwide.
• Lazard Private Capital Advisory: The private capital advisory group within Lazard providing fund placement and secondary advisory. As a bulge-bracket platform, it competes for larger mandates and for secondaries transactions against Asante's Capital Solutions practice.
• Rede Partners: Independent London-headquartered private capital advisor with strong secondaries franchise (Yaron Zafir, now Asante's MD, was previously Head of Secondaries at Rede). Direct competitor in secondaries and GP advisory.
• Jefferies Private Capital Advisory: The PCA group within Jefferies offering primary fundraising and secondary advisory globally. Overlapping client base and product offering makes it a direct placement-agent competitor.
• William Blair Private Capital Advisory: Boutique-adjacent PCA practice within William Blair providing fund placement and secondaries advisory to PE, private credit, and real-asset managers. Comparable mid-market focus and product mix to Asante.

Broad incumbents

• Park Hill (Blackstone): The placement agent arm of Blackstone providing primary fundraising and secondary advisory across alternatives. Larger incumbent with broader sponsor reach; competes for the largest GP mandates.
• Greenhill & Co. Independent global M&A and capital advisory firm with a fund placement and secondaries practice. Adjacent incumbent providing overlapping services to private fund managers.
• Evercore Private Funds Group: Evercore's Private Funds Group provides primary fundraising, secondaries, and GP advisory within a broader independent advisory platform. Overlapping offering to mid- and large-cap GPs.
• UBS Investment Bank (Private Markets): Large bulge-bracket bank with a private capital advisory capability within its investment bank. Provides placement, secondaries, and GP advisory as part of a much broader platform, competing for the largest mandates.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/asante-capital-group-llp

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asante Capital Group