Invata
Invata is a bootstrapped, advisor-led education platform that provides tiered subscriptions, hourly consulting, and online curriculum access for families pursuing personalized homeschool, alternative, and microschool K-12 education in the US and selectively abroad.
- Company typePrivate
- Founded2022
- HeadquartersEl Dorado Hills, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Invata does
Invata is a privately held, bootstrapped education advisory and support company headquartered in El Dorado Hills, California, founded during the COVID-19 pandemic by former educators Shauna Anderson (CEO) and Janine Lyman (COO). The company serves parents and families seeking personalized, alternative K-12 education, with adjacent reach to microschool operators and international students. Its core value proposition is the pairing of credentialed advisor expertise (the team cites 65-70+ years of combined classroom and alternative-education experience) with a flexible online curriculum platform.
The product surface spans three monetization layers. Recurring revenue comes from tiered subscription plans: Basic ($100/mo), Membership ($300/mo, self-serve curriculum), Partnership ($650/mo, guided curriculum), and Stewardship ($1,350/mo, graded curriculum with daily advisor meetings); annual billing offers 7-17% discounts. A la carte hourly services are priced at $125 (General Support) and $200 (Specialized Support, including IEP reviews and college application help). Custom-quoted multi-year Microschool Support packages target operators. Short cohort and asynchronous courses (e.g., "30 Days to Homeschooling" at $49) act as low-friction funnel entries. The underlying technology stack is intentionally lightweight: a Webflow-hosted website with Stripe checkout, Zcal for scheduling, and Google Forms for waitlists; there is no mobile app, no API, and no disclosed AI/ML capability. The Online Curriculum Platform provides self-serve, guided, or graded access to core and elective classes with nationally normed assessments.
The go-to-market is sales-led direct-to-consumer, relying on content marketing (Knowledge Hub blog, success stories, co-authored book "From Struggle to Strength") for top-of-funnel discovery, a free 15-minute Zcal consultation call as the primary sales touchpoint, and word-of-mouth referrals within a private parent community. Headcount is 1-10, the company is unfunded, and there is no institutional ownership, parent company, or disclosed revenue. Customer evidence is anecdotal (six named families across US states plus Vietnam), and geographic reach extends only to the US and isolated international cases.
Invata firmographics
Firmographics- Name
- Invata
- Legal name
- Invata
- Website
- https://invatalearn.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Invata is a bootstrapped, advisor-led education platform that provides tiered subscriptions, hourly consulting, and online curriculum access for families pursuing personalized homeschool, alternative, and microschool K-12 education in the US and selectively abroad.
- Ownership category
- akta.pro rank
Invata industry classification
Industry- Product category
- Education Advisory Services
- NAICS
- Educational Support Services (61171), Educational Support Services (611710), Educational Support Services (6117)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Specialized Learning Support (Dyslexia/LD Coaching, Assistive Strategies) (EDAJALAJ)
Keywords
Where Invata is headquartered
LocationHeadquarters
- HQ city
- El Dorado Hills
- HQ country
- United States
- HQ region
- North America
Markets served
Invata business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Subscription Plans (Membership Tiers): Monthly or annual subscription plans providing personalized learning plans, advisor meetings, curriculum access, and community access. Tiers range from Basic ($100/mo) to Stewardship ($600/mo), with annual options offering significant discounts.
- Professional Services (Hourly): Hourly consulting services including General Support ($125/hour) for curriculum guidance and state-specific homeschooling advice, and Specialized Support ($200/hour) for high school guidance, transcript creation, IEP reviews, and college application help.
- Microschool Support: Custom support packages for microschools, pods, or co-ops including structure setup, hiring support, curriculum support, and record keeping. Priced via quote based on custom package needs.
- Educational Classes: Cohort-based and self-paced educational courses such as '30 Days to Homeschooling' ($49) and 'Back to Basics - Life Skills' classes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic - Entry-level support for parents needing minimal assistance |
| Subscription | Monthly | Membership - For parents who need little to no support |
| Subscription | Monthly | Partnership - For parents who need more support |
| Subscription | Monthly | Stewardship - Full-service support for parents needing comprehensive help |
| Unit Pricing | Pay-as-you-go | General Support - Hourly consulting for Pre K-8 curriculum guidance |
| Unit Pricing | Pay-as-you-go | Specialized Support - In-depth support for complex educational needs |
| Other | Multi-year contract | Microschool Support - Custom packages for microschool operators |
| One time/ perpetual license | Pay-as-you-go | 30 Days to Homeschooling - Synchronous/asynchronous course |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Invata product offering
Product offeringCore offering
Invata provides personalized homeschool and alternative education advisory services through tiered subscription membership plans, hourly consulting, and structured cohort courses. Core offerings include custom-tailored learning plans, access to a web-based online curriculum with self-serve, guided, and graded options, expert one-on-one advisor meetings, and nationally normed assessment tools for Pre-K through high school learners. The company also delivers custom support packages for microschool, pod, and coop operators covering structure setup, record keeping, hiring support, and curriculum guidance.
Product overview
Invata is a personalized homeschooling advisory and support platform built around three subscription tiers — Basic, Membership ($300/mo), Partnership ($450/mo or $650/mo), and Stewardship ($600/mo or $1,350/mo) — supplemented by individual add-on services (General Support at $125/hr, Specialized Support at $200/hr, and Microschool Support at custom pricing) and structured courses (30 Days to Homeschooling, Back to Basics, The Body and Brain Connection). The Online Curriculum Platform, available in self-serve, guided, or graded modes aligned to the subscription tier, forms the instructional core, while advisors provide personalized learning plans, progress tracking, and one-on-one mentorship. All tiers include access to assessments, record-keeping tools, community resources, and college/transition guidance.
Differentiator
Problem solved
Functional benefit
Products and services
- Subscription Membership Plans (Basic, Membership, Partnership, Stewardship) Recurring subscription plans that pair each family with a dedicated Invata advisor and provide a personalized learning plan plus access to the online curriculum in self-serve, guided, or graded modes. Tiers range from Basic ($100/month, 1 hour of advisor time per month in increments) to Membership ($300/month or $3,000/year, standard plan with monthly check-ins and annual assessment), Partnership ($650/month or $7,000/year, enhanced plan with weekly advisor meetings and bi-annual assessments), and Stewardship ($1,350/month or $15,000/year, fully customized plan with daily advisor meetings, tri-annual assessments, and personalized project-based lessons). All tiers include access to the private parent community. Designed for parents of K-12 learners seeking ongoing, advisor-led homeschool or alternative education support.
- General Support (Hourly Consulting) On-demand hourly consulting at $125/hour for parents needing flexible, light-touch guidance. Covers Pre-K through 8th grade curriculum guidance, homeschooling ideas, state-specific homeschooling requirements, individualized support, general recordkeeping, and assessment review. Designed for parents who want expert advice without committing to a recurring membership.
- Specialized Support (Hourly Consulting) Higher-complexity hourly consulting at $200/hour for families needing in-depth educational support. Covers high school guidance, transcript creation and review, college application help, IEP reviews and support, and medical and behavioral report review. Designed for parents of high schoolers, college-bound students, and learners with special educational needs.
- Microschool Support Packages Custom-priced multi-year support packages for microschool, pod, and coop operators. Includes structure setup and guidance, hiring support, curriculum support, record keeping, parent communication, and support for struggling students. Priced by quote based on the specific package required. Designed for founders and operators running alternative learning environments.
- 30 Days to Homeschooling Course A $49 synchronous and asynchronous course spanning four weekly sessions that teaches parents how to set themselves and their learners up for homeschooling success, combining live instruction with asynchronous lessons and recorded video access. Designed for prospective and new homeschooling parents seeking a structured, time-bound onboarding experience.
- Back to Basics - Life Skills That Matter Course An asynchronous, self-paced class offered in Parts 1 and 2 that addresses foundational life skills, helping learners build confidence and readiness for independent living. Designed for homeschool and alternative education learners seeking practical life skills outside standard academic subjects.
- The Body and Brain Connection Course A synchronous, cohort-based class delivered across two weekly sessions that explores how the brain and body connect in learning, sharing real-life stories and practical tips for parents and learners. Designed for parents and educators seeking applied neuroscience insights to support learner engagement and well-being.
Quantifiable outcome
- Student graduated May 2024 after transitioning from disengaged learner to thriving student through passion-based project learning
- +1 more outcomes
Companies that use Invata
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Invata technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Invata partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Invata competitors and assessment
Company assessmentDirect peers
- Prenda: Microschool enablement platform that helps families launch and operate learner-led microschools with curriculum, community, and back-office support. Closely comparable to Invata's Microschool Support offering and alternative-education thesis.
- Time4Learning: Online homeschool and afterschool curriculum platform with self-paced structure. Direct competitor to Invata's online curriculum platform across self-serve, guided, and graded modes.
- Seton Home Study School: Catholic homeschool program offering curriculum, counseling, and accredited record keeping. Comparable to Invata in providing full-service homeschool support including transcript and college-application guidance.
- Outschool: Online marketplace for live small-group classes for kids across hundreds of subjects. Competes with Invata on supplemental/alternative education for homeschool families and serves a similar parent buyer.
- Bridgeway Academy: Homeschool umbrella school providing accredited programs, record keeping, transcripts, and counseling. Directly comparable to Invata's homeschool advisory, transcript creation, and record-keeping services.
- Well-Trained Mind Academy: Online homeschool community and live class platform for classical homeschoolers. Comparable to Invata as a homeschool support service with online courses and community.
- Classical Conversations: Homeschool community and curriculum provider operating through local co-ops with shared classical curriculum. Comparable to Invata as a homeschool support community and alternative-education ecosystem.
Broad incumbents
- Khan Academy: Large free online learning platform with lessons, practice, and assessments across K-12. Comparable to Invata's online curriculum and nationally normed assessment offering, though free and broader in scope.
- Varsity Tutors: Large online tutoring and test-preparation platform owned by Nerdy. Comparable to Invata as a supplemental educational support service, though broader in scope and lower-touch in delivery.
Emerging players
- Schoolhouse.world: Free peer-tutoring platform launched by Khan Academy offering small-group tutoring by high-achieving peers. Comparable to Invata's tutoring and small-group support services as an emerging alternative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Invata social profiles
Digital presenceInvata financial estimates
Financial estimateRevenue estimate
Valuation estimate
Invata leadership team
Management profileNumber of profiles
Profiles3 records
Invata funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Invata M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Invata
What does Invata do?
Invata provides personalized homeschool and alternative education advisory services through tiered subscription membership plans, hourly consulting, and structured cohort courses. Core offerings include custom-tailored learning plans, access to a web-based online curriculum with self-serve, guided, and graded options, expert one-on-one advisor meetings, and nationally normed assessment tools for Pre-K through high school learners. The company also delivers custom support packages for microschool, pod, and coop operators covering structure setup, record keeping, hiring support, and curriculum guidance.
Is Invata a public or private company?
Invata is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Invata founded?
Invata was founded in 2022. It employs 1 to 10 people.
Where is Invata based?
Invata is headquartered in El Dorado Hills, United States, in the North America region.
How does Invata make money?
Four revenue lines are on record. Subscription Plans (Membership Tiers) is the primary driver. The others are professional Services (Hourly), microschool Support and educational Classes.
Who are Invata's main competitors?
Direct peers on record are Prenda, Time4Learning, Seton Home Study School, Outschool, Bridgeway Academy, Well-Trained Mind Academy and Classical Conversations. Broad incumbents are Khan Academy and Varsity Tutors. Schoolhouse.world is listed as an emerging player.
Does Invata have an API?
No public API is recorded for Invata.
What industry is Invata in?
Invata's product category is Education Advisory Services. Its primary akta.pro industry code is EDAJALAJ, Specialized Learning Support (Dyslexia/LD Coaching, Assistive Strategies). Its NAICS code is 61171 and its SIC code is 8200.