Trade The Pool
Trade The Pool is a proprietary trading firm that lets retail traders manage up to $200,000 in company-funded buying power through simulated evaluation programs (Flex and Max), serving day traders, swing traders, and beginner traders globally via a self-serve digital platform.
- Company typePrivate
- Founded2016
- HeadquartersRa'anana, Israel
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Trade The Pool does
Trade The Pool is a proprietary trading firm founded in 2016 and headquartered in Ra'anana, Israel, operating under the UK legal entity Five Percent Online Ltd. The company runs a limited-risk stock trading platform that lets retail traders manage company capital of up to $200,000 in buying power without risking their own funds. Traders access this through two evaluation programs: the Flex Evaluation, which offers unlimited time and fewer rules, and the Max Evaluation, which runs over a 60-day window and rewards consistency with higher payouts. Capital tiers range from $2,000 to $200,000, with entry pricing starting at $97 for the beginner tier. The platform is distributed globally via a self-serve website (hub.tradethepool.com), iOS and Android mobile apps, and a 14-day free trial, with execution routed through Interactive Brokers and market data supplied by DXFeed.
The business model is product-led and consumer-direct. Revenue is generated almost entirely from upfront evaluation program fees paid by traders who fail to clear the simulated challenges, while successful traders progress to funded accounts and earn profit splits. Customer acquisition runs through a multi-channel mix that includes educational content (blog, VOD library, trading books, Forex-to-Stocks and Futures-to-Stocks transition guides), a Spotify podcast ("A Trader Over The Shoulder"), organic social presence on YouTube, Instagram, Facebook, X, and LinkedIn, a structured affiliate program with three partnership tiers paying 10% commission, and in-person events such as Trading Prep 2026, Trader's Day Live, The London Show, Money Show Orlando, and Trading Festival.
Trade The Pool is part of the 5% Group consortium alongside sister brands like The5ers and Trade Delicious, and is led by CEO Michael Katz with Gil Ben-Hur as Founder & GM. The company is recognized by Prop Firm Match as the "Most Popular Stock Trading Prop Firm," though it does not disclose revenue, has not raised outside funding, and operates as a privately held entity serving a globally distributed base of retail day traders, swing traders, and beginner traders.
Trade The Pool firmographics
Firmographics- Name
- Trade The Pool
- Legal name
- Five Percent Online Ltd.
- Website
- https://tradethepool.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trade The Pool is a proprietary trading firm that lets retail traders manage up to $200,000 in company-funded buying power through simulated evaluation programs (Flex and Max), serving day traders, swing traders, and beginner traders globally via a self-serve digital platform.
- Ownership category
- akta.pro rank
Trade The Pool industry classification
Industry- Product category
- Proprietary Trading Services
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Equity Market Making & Liquidity Provision (Cash Equities) (FSACAFAJ)
Keywords
Where Trade The Pool is headquartered
LocationHeadquarters
- HQ city
- Ra'anana
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Trade The Pool business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Evaluation Program Fees: Traders pay evaluation fees to access funded trading programs. The company offers multiple program tiers ranging from $2,000 to $200,000 in buying power. Fees are paid upfront for program access, with the Flex Evaluation offering unlimited time and fewer restrictions, while the Max Evaluation has a 60-day timeframe with higher rewards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Beginner Evaluation starting at $97 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Trade The Pool product offering
Product offeringCore offering
Trade The Pool is a proprietary trading firm that provides retail traders with the opportunity to manage company capital (up to $200,000 buying power) without risking personal funds. Traders gain access through paid evaluation programs — the Flex Evaluation (unlimited time, fewer rules) and the Max Evaluation (60-day timeframe with higher rewards) — after which successful candidates become funded traders sharing in the profits.
Product overview
Trade The Pool is a limited risk stock trading proprietary firm offering a unified platform with two distinct evaluation programs—Flex Evaluation (unlimited time, fewer rules) and Max Evaluation (60-day timeframe, high rewards for consistency)—that grant funded traders access to manage up to $200K in buying power. The core Hub platform integrates the VOD Library for educational content, Copy Trading for strategy mirroring, and 24/5 Trading support, all designed to enable skill-based trading success without personal capital risk.
Differentiator
Problem solved
Functional benefit
Products and services
- Flex Evaluation
Quantifiable outcome
- Up to $200,000 in buying power available for funded traders
Companies that use Trade The Pool
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Trade The Pool technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Trade The Pool partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 5% GroupcoreTrade The Pool is part of the 5% Group, a consortium of trading-related brands including The5ers (prop firm), Trade Delicious, and other trading platforms. The group provides shared infrastructure, brand recognition, and ecosystem benefits across member companies.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Trade The Pool competitors and assessment
Company assessmentDirect peers
- FundedNext: FundedNext is a fast-growing prop firm offering funded trading accounts across multiple asset classes via evaluation challenges. Directly comparable in evaluation-fee model and retail trader customer base.
- FTMO: FTMO is the largest retail prop trading evaluation firm globally, offering funded accounts to retail traders who pass evaluation challenges. Directly comparable to Trade The Pool in business model, target customer (retail traders), and evaluation-fee revenue structure.
- Surge Trading: Surge Trading is a UK-based prop trading firm offering evaluation and funded accounts to retail traders. Comparable in business model (evaluation-fee) and customer segment, though smaller in scale.
- True Forex Funds: True Forex Funds is a forex-focused retail prop trading firm with evaluation-then-fund model. Comparable in target customer and revenue model despite the asset-class difference.
- TopStep: TopStep is a US-based proprietary trading evaluation firm offering funded accounts primarily in futures markets. Comparable in evaluation-then-fund model and retail trader target, though skewed to futures versus Trade The Pool's equity focus.
- MyFundedFX: MyFundedFX (now FXIFY) is a retail prop trading firm offering funded accounts through evaluation programs. Directly comparable business model targeting retail traders via upfront evaluation fees.
- Apex Trader Funding: Apex Trader Funding is a US-based futures prop firm offering evaluation programs and funded accounts. Comparable in evaluation-fee revenue model and retail trader customer acquisition strategy.
- Earn2Trade: Earn2Trade is a futures-focused prop firm using evaluation programs to identify and fund traders. Comparable in evaluation-then-fund structure and retail trader target, though concentrated in futures.
- The5ers: The5ers is a sister-brand prop trading firm within the same 5% Group ecosystem as Trade The Pool, offering funded forex trading accounts. Operates the same evaluation-then-fund model for retail traders, though focused on forex rather than equities.
Broad incumbents
- Interactive Brokers: Interactive Brokers is the execution and brokerage partner for Trade The Pool and serves retail traders more broadly. Comparable as a retail-trading infrastructure provider, though operates at much larger scale as a regulated broker.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Trade The Pool social profiles
Digital presenceTrade The Pool financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trade The Pool leadership team
Management profileNumber of profiles
Profiles2 records
Trade The Pool funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trade The Pool M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trade The Pool
What does Trade The Pool do?
Trade The Pool is a proprietary trading firm that provides retail traders with the opportunity to manage company capital (up to $200,000 buying power) without risking personal funds. Traders gain access through paid evaluation programs — the Flex Evaluation (unlimited time, fewer rules) and the Max Evaluation (60-day timeframe with higher rewards) — after which successful candidates become funded traders sharing in the profits.
Is Trade The Pool a public or private company?
Trade The Pool is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trade The Pool founded?
Trade The Pool was founded in 2016. It employs 11 to 50 people.
Where is Trade The Pool based?
Trade The Pool is headquartered in Ra'anana, Israel, in the Middle East region.
How does Trade The Pool make money?
One revenue line is on record: evaluation Program Fees.
Who are Trade The Pool's main competitors?
Direct peers on record are FundedNext, FTMO, Surge Trading, True Forex Funds, TopStep, MyFundedFX, Apex Trader Funding, Earn2Trade and The5ers. Interactive Brokers is listed as a broad incumbent.
Does Trade The Pool have an API?
No public API is recorded for Trade The Pool.
What industry is Trade The Pool in?
Trade The Pool's product category is Proprietary Trading Services. Its primary akta.pro industry code is FSACAFAJ, Equity Market Making & Liquidity Provision (Cash Equities). Its NAICS code is 5231 and its SIC code is 6200.