Henderson Auctions

What Henderson Auctions does

Henderson Auctions (legal entity J.A.H. Enterprises, Inc.) is a family-owned, Livingston, Louisiana-based equipment auction firm founded in 1957 by Marvin Henderson and now led by President Jeff Henderson and CEO Lawrence Green. The company conducts live onsite auctions, live online bidding, and timed online-only auctions across multiple simultaneous rings, operating from a 50-acre permanent facility in Livingston with auxiliary sites in Gonzales, Louisiana and Birmingham, Alabama. Its product surface spans heavy construction equipment, trucks and trailers, agricultural and marine assets, government surplus, bankruptcy-estate liquidation, and a premium Collector Motor Series for exotic and classic vehicles, with quarterly construction auctions alone grossing $12–20 million in hammer price.

The company's distribution platform combines its proprietary bid.hendersonauctions.com site, native iOS and Android bidding applications, and integrations with Proxibid and Equipment Facts, supporting in-person, live online, timed, proxy, and telephone bidding on a single registration credential. An in-house database of more than 60,000 verified buyers — built over six decades and activated through targeted marketing and international advertising — functions as the primary competitive asset for maximizing seller realizations. Henderson is licensed as an auctioneer in eleven U.S. states (AR, AL, FL, GA, LA, MS, SC, TN, TX, VA, PA), making it a counterparty to federal, state, and local government surplus work (e.g., East Baton Rouge Parish) and to bankruptcy court appointments.

Revenue is generated almost entirely on a transaction-fee basis. The standard buyer's premium is 10% of hammer price on most auctions, rising to 12.5% on government surplus, with an additional 3% surcharge for online bidding on select events; auxiliary streams include a 4% credit-card convenience fee, a $50 international wire transfer fee, and seller-side consignment commissions. Go-to-market is hybrid: a National Accounts team and vertical-specialist account managers (Marine, Government) pursue large consignments on the sell side, while recurring public auctions (quarterly construction, twice-yearly 2-Day Public Live, weekly timed online-only, plus specialty events) drive long-tail buyer demand. Headcount is reported at 11–50, the legal entity is privately held with no institutional capital or public listing, and there are no disclosed acquisitions, funding rounds, or restructuring events on record.

Name

Henderson Auctions

Legal name

J.A.H. ENTERPRISES, INC.

Website

https://hendersonauctions.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Henderson Auctions is a family-owned Livingston, Louisiana equipment auction firm, founded 1957, conducting live onsite, online, and timed auctions of heavy construction equipment, trucks, trailers, marine vessels, government surplus, bankruptcy-estate assets, and collector vehicles.

Ownership category

akta.pro rank

Product category

Equipment Auction Services

NAICS

Industrial Supplies Merchant Wholesalers (423840), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Bankruptcy, Probate & Estate Property Auctions (BPAJAEAG)

Keywords

• Equipment auction services
• Heavy construction machinery
• Online auction bidding
• Government surplus auctions
• Collector vehicle auctions

Headquarters

HQ city

Livingston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Buyer's Premium: Commission charged to buyers on auction purchases. Standard rate is 10% of hammer price for in-person and most online auctions. Additional 3% for online bidding on select auctions. Government surplus auctions charge 12.5%. This is the primary revenue stream.
2. Credit Card Convenience Fees: 4% convenience fee charged on credit card purchases to cover processing costs and deter credit card payments.
3. Consignment Services: Fees from sellers consigning equipment and vehicles for auction sale. Sellers are charged fees for selling through the auction platform.
4. International Wire Transfer Fees: $50 fee for international wire transfers from buyers outside the United States.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Henderson Auctions operates a multi-format auction platform selling heavy construction equipment, trucks, trailers, marine vessels, collector vehicles, government surplus, and bankruptcy estate assets. The company conducts live onsite auctions at a 50-acre permanent facility in Livingston, Louisiana, alongside live online bidding, timed online-only auctions, and special collector car events. Revenue is generated primarily through buyer's premiums (10% standard, 12.5% on government surplus), consignment fees, credit card convenience fees, and wire transfer charges.

Product overview

Henderson Auctions operates as a diversified auction platform offering multiple simultaneous auction formats: live onsite auctions at their 50-acre Livingston, Louisiana facility, live online bidding through proprietary and partner platforms, and timed online-only auctions. Their core product portfolio spans heavy construction equipment auctions (quarterly events grossing $12-20 million each), truck and trailer auctions, marine vessel auctions, collector vehicle auctions at premium venues like Barber Motorsports Park, government surplus liquidation auctions, and bankruptcy court-ordered sales. The company also provides seller consignment services with a database of over 60,000 buyers and offers financing through a partner provider. Mobile applications for iOS and Android extend bidding accessibility. The 2-Day Public Live Auctions feature dual-ring simultaneous sales, with Ring 1 covering vehicles and Ring 2 covering industrial and recreational equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Onsite Auctions

Quantifiable outcome

• $12-20 million gross per quarterly construction auction
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• Patriot Financial LLCminorOthersThird-party financing partner for buyers looking to finance auction purchases. Referenced on Henderson Auctions website for customer financing options.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ritchie Bros. Auctioneers (RB Global): RB Global is the world's largest heavy equipment auctioneer, operating Ritchie Bros., IronPlanet, Marketplace-E, and Rouse Services. Henderson Auctions competes in the same construction equipment auction category but at a fraction of the scale and geographic reach.
• IronPlanet: Online heavy equipment auction marketplace owned by RB Global, offering weekly timed auctions and inspection services. Comparable to Henderson's online bidding capabilities for construction equipment, trucks, and trailers, but with nationwide reach.

Direct peers

• BigIron Auctions: BigIron conducts weekly online equipment and livestock auctions with live bidding formats similar to Henderson's timed online-only auctions. Both serve construction, agricultural, and transportation equipment sellers with mid-market consignments.
• Purple Wave Auction: Purple Wave runs online-only equipment auctions with no buyer fees and a similar focus on construction, agricultural, and transportation assets. Comparable business model to Henderson's timed online auction format for heavy equipment.
• AuctionTime (Sandhills Global): AuctionTime hosts online equipment auctions across multiple categories including construction, trucks, and farm equipment, hosted on Sandhills Global's TractorHouse platform. Directly comparable in equipment focus and online auction format to Henderson's offerings.
• Alex Lyon & Son Auctioneers: Family-owned multi-generation equipment auctioneer hosting on-site and online auctions of construction equipment, trucks, and farm machinery. Similar business model and family ownership structure to Henderson Auctions, serving overlapping buyer/seller segments.
• J.J. Kane Auctioneers: J.J. Kane operates live and online equipment auctions with specialization in trucks, trailers, and construction equipment. Comparable auction format and asset categories to Henderson's truck/trailer and heavy equipment auctions.
• Yoder & Frey Auctioneers: Yoder & Frey runs on-site and online heavy equipment auctions with global buyer reach, similar to Henderson's quarterly construction events. Both auctioneers focus on industrial machinery, earthmoving equipment, and trucks.

Regional players

• GovDeals: GovDeals is a leading online government surplus auction platform serving federal, state, and local agencies. Comparable to Henderson's government surplus auctions but operates purely online with broader government coverage across the U.S.

Others

• Patriot Financial LLC: Patriot Financial is Henderson Auctions' financing partner, providing equipment financing for auction buyers. Relevant ecosystem participant enabling higher conversion and larger ticket sizes at Henderson's auctions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HendersonAuctio
• Facebookfacebook.com/HendersonAuctions
• LinkedInlinkedin.com/company/henderson-auctions

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henderson Auctions