Wikibuy

Shopping Rewards and Coupon Browser Extensionwikibuy.com

Wikibuy, operating as Capital One Shopping, is a free browser extension that automatically applies coupon codes at checkout and offers cashback rewards for price-conscious online shoppers across thousands of US and Canadian merchants.

Company typePrivate
Founded2008
HeadquartersWest Lake Hills, United States
Headcount11–50
GTM typeB2C
OfferingSoftware

What Wikibuy does

Wikibuy, founded in 2008 by Jonathan Coon and now operating as Capital One Shopping, is a consumer-facing shopping optimisation tool distributed primarily as a free browser extension on the Chrome Web Store, where it has surpassed 10 million installs. The extension's core technology automatically detects and applies coupon codes at checkout, surfaces price-drop alerts on items a user has viewed or purchased, and credits cashback rewards on eligible transactions at thousands of partner retailers spanning apparel, electronics, home goods, travel, food and beverage, software, energy utilities, and more.

The business model is affiliate-referral based: the company earns commissions from merchants when users transact through partner links and shares a portion of those commissions with users as rewards. The service is free to consumers, with no subscription or enterprise tier, making the product a high-volume, low-monetisation-per-user platform rather than a SaaS business. Geographic coverage is North America (US and Canada), with explicit exclusions for US territories and non-US delivery addresses.

Following Capital One's acquisition of Wikibuy in January 2018, the product was rebranded to Capital One Shopping and folded into the parent's broader consumer financial ecosystem. Headcount is reported at 11-50 employees, consistent with a product subsidiary inside a large diversified bank rather than an independent growth-stage company. Revenue, ARR, and unit economics are not publicly disclosed, and the most recent material corporate event is a 2026 class action settlement covering affiliate-marketing practices between January 2020 and December 2025 involving Wikibuy LLC, Wikibuy Holdings LLC, and Capital One.

Wikibuy firmographics

Firmographics

Name: Wikibuy
Legal name: Wikibuy LLC
Website: https://wikibuy.com
Company type: Private
Founded year: 2008
Operating status: Operating
Headcount range: 11–50 employees
Short description: Wikibuy, operating as Capital One Shopping, is a free browser extension that automatically applies coupon codes at checkout and offers cashback rewards for price-conscious online shoppers across thousands of US and Canadian merchants.
Ownership category
akta.pro rank

Wikibuy industry classification

Industry

Product category: Shopping Rewards and Coupon Browser Extension
akta.pro primary industry: Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

Coupon browser extension
Cashback rewards platform
Affiliate marketing service
Price comparison tool
Shopping savings extension

Where Wikibuy is headquartered

Location

Headquarters

HQ city: West Lake Hills
HQ country: United States
HQ region: North America

Markets served

Wikibuy business model

Business model

GTM type: B2C
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

Affiliate Commissions: Capital One Shopping earns a commission when users make eligible purchases from merchants through the platform. These commissions are shared with users as rewards/cashback.
Affiliate Marketing: Revenue generated from affiliate marketing arrangements with online merchants. The company participates in affiliate programs with merchants associated with Capital One Shopping, earning commissions on qualifying transactions.

Pricing tiers

Model	Billing	Price
Freemium	Monthly	Free browser extension for consumers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Wikibuy product offering

Product offering

Core offering

Wikibuy, operating as Capital One Shopping, distributes a free browser extension and online platform that automatically finds and applies coupon codes at checkout, delivers cashback rewards on qualifying purchases from partner merchants, and notifies users of price drops on items they have viewed or purchased. The service monetizes via affiliate commissions from thousands of online retailers, sharing a portion of those commissions with users as rewards.

Product overview

Capital One Shopping is a single unified product offering in the form of a free browser extension. It provides automatic coupon application, cashback rewards (Capital One Shopping Rewards by Categories), price drop notifications, and access to deals from thousands of partner merchants. The service operates as an affiliate marketing platform where Capital One Shopping earns commissions from merchants and shares a portion with users as rewards.

Differentiator

Problem solved

Functional benefit

Products and services

Capital One Shopping (formerly Wikibuy) A free browser extension and online platform that automatically finds and applies coupon codes at online checkout, distributes cashback rewards on qualifying purchases from thousands of partner merchants, and sends price drop alerts on viewed or purchased products. Built for individual online shoppers in the U.S. and Canada seeking automatic savings without manually searching for promo codes.

Companies that use Wikibuy

Customer profile

Segments1 record

Ideal customer profiles1 record

Wikibuy technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Wikibuy partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Thousands of Online MerchantscoreGTM or Marketing PartnerCapital One Shopping has affiliate partnerships with thousands of online merchants including major retailers such as Walmart, Target, Amazon, Nike, DoorDash, Home Depot, Sephora, Chewy, and many more. The platform earns commissions when users make purchases through these merchant links, sharing portions of those commissions as rewards with users.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Wikibuy competitors and assessment

Company assessment

Direct peers

RetailMeNot: Long-standing digital coupon and deals aggregator serving online shoppers with promo codes, cashback offers, and retailer deals. Comparable in coupon/deal aggregation focus and merchant affiliate relationships.
Swagbucks (Prodege): Rewards and cashback platform where users earn points for shopping, surveys, and other online activities. Comparable in monetizing user shopping activity through affiliate commissions distributed back as rewards.
Rakuten (formerly Ebates): Cashback and affiliate platform that earns commissions from merchants and shares a portion with shoppers. Closely comparable business model to Capital One Shopping's affiliate commissions plus cashback rewards stream.
Slickdeals: Community-driven deals and coupons platform for online shoppers. Comparable in surfacing discounts and driving purchase decisions via affiliate-linked offers, with a different (community-led) distribution mechanism.
PayPal Honey: PayPal's owned-and-operated shopping and rewards arm extending Honey's automatic coupon and cashback capabilities into PayPal's broader wallet and checkout ecosystem. Most direct large-cap competitor in the browser-extension coupon/cashback category.
Honey (PayPal): PayPal-owned browser extension that automatically finds and applies coupon codes at online checkout. Direct functional overlap with Capital One Shopping on automatic coupon application, price comparison, and cashback/rewards mechanics.
Coupons.com (QuinStreet): Digital coupon platform offering printable, digital, and load-to-card coupons across grocery and retail. Comparable in coupon discovery and merchant-funded rewards, though more grocery-retail focused than Capital One Shopping.

Broad incumbents

Capital One (parent): Capital One is the parent company and a strategic enabler, with overlapping customer relationships through credit-card rewards and digital banking. Relevant as both owner and adjacent distribution channel rather than a competitor.
Groupon: Public deals marketplace offering discounts on local experiences, travel, and goods. Overlaps with Capital One Shopping's deals surface and merchant relationships but operates as a much broader commerce marketplace.

Emerging players

CamelCamelCamel: Amazon price-tracking tool that notifies users of price drops on watched items. Comparable on the price-drop alert capability of Capital One Shopping, though narrower in scope (Amazon-only) and lower in distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Wikibuy financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Wikibuy leadership team

Management profile

Number of profiles

Profiles1 record

Wikibuy funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Wikibuy M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wikibuy

What does Wikibuy do?

Is Wikibuy a public or private company?

Wikibuy is a private company. It is classified as corporate owned and is currently operating.

When was Wikibuy founded?

Wikibuy was founded in 2008. It employs 11 to 50 people.

Where is Wikibuy based?

Wikibuy is headquartered in West Lake Hills, United States, in the North America region.

How does Wikibuy make money?

Two revenue lines are on record. Affiliate Commissions are the primary driver. The others are affiliate Marketing.

Who are Wikibuy's main competitors?

Direct peers on record are RetailMeNot, Swagbucks (Prodege), Rakuten (formerly Ebates), Slickdeals, PayPal Honey, Honey (PayPal) and Coupons.com (QuinStreet). Broad incumbents are Capital One (parent) and Groupon. CamelCamelCamel is listed as an emerging player.

Does Wikibuy have an API?

No public API is recorded for Wikibuy.

What industry is Wikibuy in?

Wikibuy's product category is Shopping Rewards and Coupon Browser Extension. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.