What Usha International does

Usha International Ltd. is a privately held Indian consumer durables manufacturer, marketer, and distributor founded in 1935 and headquartered in Gurgaon, Haryana. The company operates a horizontally diversified portfolio across nine product categories: ceiling and pedestal fans, cooking appliances (induction cooktops, air fryers, robotic cooking devices), sewing machines, fabric care (irons), water coolers/dispensers, room coolers, water heaters, room heaters, and automotive products. Each category is supported by a dedicated sub-brand and e-commerce storefront (e.g., ushafans.com, ushacook.com, ushaautomotive.com).

Core technology emphasis centers on energy efficiency, particularly BLDC (Brushless DC) motor ceiling fans that consume up to 65% less electricity than conventional fans, supplemented by remote-control functionality and premium designer aesthetics. The "smart" kitchen appliance range positions the company in the connected appliance segment, though proprietary AI/ML depth is not documented.

Revenue is generated almost entirely through one-time hardware sales to Indian retail consumers, with no recurring subscription component. The go-to-market model is multi-channel: a deep physical distribution network of 150,000+ partner stores (facilitated through Bajaj Finserv's financing reach across 4,000+ cities), modern trade retail, quick commerce platforms (which account for over a third of online appliance sales), category-specific e-commerce sites, and direct customer support via the Usha Care helpline and WhatsApp. Customer acquisition is supported by EMI financing up to ₹5 lakh and corporate event sponsorships. The company employs 1,001–5,000 staff and is currently promoter-controlled, with promoters reportedly considering an IPO.

Name

Usha International

Legal name

Usha International Ltd.

Website

https://usha.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Usha International is a privately held, Gurgaon-headquartered Indian consumer durables manufacturer and distributor founded in 1935, offering nine product categories from ceiling fans to kitchen appliances through 150,000+ retail partner stores and direct e-commerce channels.

Ownership category

akta.pro rank

Product category

Consumer Home Appliances

NAICS

Household Appliance Manufacturing (3352), Small Electrical Appliance Manufacturing (335210), Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (42362), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Electric Housewares & Fans (3634), Household Appliances (3630), Wholesale-Electrical Appliances, Tv & Radio Sets (5064)

akta.pro primary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

akta.pro secondary industries

Off-Price Small Appliances & Home Electronics Retail (CRAEACAH), HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers) (CRACACAE), Commercial/Prosumer Appliance Retail (Light Commercial, Prosumer Kitchen/Laundry) (CRACACAI)

Keywords

• Ceiling fans manufacturing
• Home appliances
• Kitchen appliances
• Consumer durables
• Sewing machines

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Home Appliance Sales: Usha International generates revenue through the sale of home appliances including ceiling fans, kitchen appliances (cooktops, air fryers), sewing machines, water heaters, room coolers, and heaters. Revenue is primarily one-time hardware purchase with no recurring subscription component.
2. Automotive Products: Sale of automotive products through dedicated website ushaautomotive.com

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Usha International manufactures and distributes a multi-category portfolio of consumer durables and home appliances spanning ceiling fans, cooking appliances (induction cooktops, air fryers, robotic cooking devices), sewing machines, fabric care (irons), water coolers/dispensers, room coolers, water heaters, room heaters, and automotive accessories. Products are sold through dedicated category websites, modern retail channels, quick commerce platforms, and a network of 150,000+ partner stores across more than 4,000 Indian cities, with EMI financing offered via Bajaj Finserv.

Product overview

Usha International is a multi-category consumer appliances company offering a comprehensive portfolio of home products. The company operates as a single unified product portfolio organized across nine distinct product categories: Fans (ceiling, pedestal), Cooking Appliances (air fryers, induction cooktops, robotic cooking devices), Sewing Machines, Fabric Care (irons), Water Coolers/Dispensers, Room Coolers, Water Heaters, Room Heaters, and Automotive. The products are distributed through dedicated category-specific websites and the main usha.com portal. The portfolio spans core home appliances and climate control solutions targeting Indian residential consumers.

Differentiator

Problem solved

Functional benefit

Brands

• Usha Fans: Ceiling fans and related products
• Usha Cooking Appliances
• Usha Sewing Machines
• Usha Fabric Care
• Usha Water Solutions
• Usha Air Coolers
• Usha Water Heaters
• Usha Room Heaters
• Usha Automotive

Products and services

• Usha Fans Ceiling fans, pedestal fans, and other ventilation products for residential and commercial use, including energy-efficient BLDC motor models.
• Usha Cooking Appliances Kitchen cooking appliances including air fryers, induction cooktops, and robotic cooking appliances for modern Indian kitchens.
• Usha Sewing Machines Sewing machines for domestic and professional tailoring use.
• Usha Fabric Care Ironing and fabric care appliances including steam irons and dry irons.
• Usha Water Coolers / Dispensers Water cooling and dispensing solutions for residential and commercial settings.
• Usha Room Coolers Evaporative air coolers for residential cooling in hot and dry climates.
• Usha Water Heaters Electric water heaters including storage and instant geyser solutions.
• Usha Room Heaters Electric room heaters for residential heating during winter months.
• Usha Automotive Automotive components and accessories sold through a dedicated website.

Quantifiable outcome

• Up to 65% less electricity consumption with BLDC ceiling fans

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Bajaj FinservcoreChannel Partner/ Reseller/ Distributor · 1 May 2026Bajaj Finserv serves as the financing partner for Usha International's 2026 ceiling fan collection. Bajaj Finserv offers EMI loans up to ₹5 lakh with tenures of 1 to 60 months and zero down payment on select models through its network of over 150,000 partner stores in more than 4,000 cities in India. The Summer Sale financing arrangement enables broader customer access to Usha's energy-efficient BLDC ceiling fans.
• CII Indian Women Network (CII-IWN)flagshipGTM or Marketing Partner · 23 April 2026Usha International served as title sponsor for CII-IWN's first pickleball invitational held on April 26, 2026 at REPPP, Mehrauli, New Delhi. The event featured 12 corporate teams with approximately 70 participants including business leaders and professionals competing in Davis Cup-style mixed-team format. The partnership aligns with Usha's vision of promoting emerging sports and inclusive sporting experiences while supporting CII-IWN's mandate for women leadership and cross-industry collaboration.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Havells India: Direct peer — one of India's largest consumer durables players with overlapping fans, kitchen appliances, water heaters, and room cooler categories; mirrors Usha's broad-portfolio, distribution-led strategy with deeper marketing and R&D budgets.
• Crompton Greaves Consumer Electricals: Direct peer — India's largest fan and small-appliance brand focused on fans, water heaters, kitchen appliances, and lighting; competes with Usha across the same multi-category household durables portfolio and similar distribution-heavy GTM.
• Orient Electric: Direct peer — CK Birla Group-backed competitor with strong overlap in ceiling fans, BLDC technology, and small kitchen/utility appliances; competes directly with Usha's flagship fans and energy-efficient product line.
• Voltas (Tata Voltas): Direct peer — Tata-group major appliance and air-conditioner player with similar breadth in cooling, kitchen and home appliances; competes against Usha in room coolers, water coolers, and air treatment categories.
• Bajaj Electricals: Direct peer — Bajaj-group competitor selling fans, kitchen appliances, water heaters, and other durables with overlapping Indian distribution; closely comparable category breadth and channel strategy.
• Symphony Limited: Direct peer — Indian category leader in residential and commercial air coolers; competes directly with Usha's Usha Air Coolers line and shares the same evaporative-cooling thesis for hot/dry markets.
• TTK Prestige: Direct peer — leading Indian kitchen and cooking-appliance brand with pressure cookers, induction cooktops, and small kitchen products; directly overlaps Usha Cooking Appliances in the smart-kitchen segment.
• Butterfly Gandhimathi Appliances: Direct peer — Indian kitchen appliance specialist (gas stoves, mixer grinders, induction cooktops); competes in the same mass-market and Tier 2/3 segments as Usha's cooking appliance line, including under CROMPTON's distribution channels.

Broad incumbents

• Whirlpool of India: Broad incumbent — global major-appliance leader with strong Indian footprint in kitchen and laundry; competes as a wider-portfolio incumbent against Usha in select kitchen appliance categories.
• LG Electronics India: Broad incumbent — global consumer-electronics leader with overlapping kitchen and home appliances; competes in premium smart-kitchen segments where Usha is investing (air fryers, robotic cooktops) with materially larger R&D and marketing budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UshaIntl
• YouTubeyoutube.com/user/UshaEvents
• Facebookfacebook.com/UshaInternational
• Instagraminstagram.com/usha_int/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Usha International