Avaus

What Avaus does

Avaus is a Helsinki-headquartered marketing-transformation consultancy that helps European enterprises operationalise data, AI, and automation across marketing, sales, and service functions. Founded in 2007 and operating from offices in Stockholm, Munich, Gdansk, and Milan, the firm serves large enterprise and mid-market B2B customers across industries including manufacturing, telecommunications, banking and insurance, retail, and quick-service restaurants. Referenceable clients include PostNord, Telia, Atlas Copco, McDonald's Sweden, Outokumpu, Axfood, Wärtsilä, LähiTapiola, Anticimex, and ABB Marine & Ports.

The company's core asset is Avaus Factory, a cloud-native, composable methodology and platform originally developed in 2017 and built on AWS, Google Cloud Platform, and Microsoft Azure. Avaus Factory is composed of nine pre-built technical components - Consent Manager, Feature Store, ID Resolution Engine, Interaction History Log, Machine Learning Framework, Profile Manager, Reporting Component, Realtime Prediction Engine, and a configurable ChatGPT component - that are deployable on client infrastructure in roughly 3-4 weeks and operationalise capabilities such as GDPR-compliant consent management (up to 90% reduction in manual consent work), feature reuse (up to 60% reduction in feature-computation cost), sub-100ms AI predictions, identity matching at 99.9% accuracy, and conversational AI for marketing/sales interactions.

Avaus monetises through (i) consulting/advisory engagements embedding strategy consultants, data scientists, and martech specialists, (ii) subscription/managed-services access to Avaus Factory components and methodologies, and (iii) fee-based Algo Leap training programmes (Executive at EUR 1,799/day, Practitioner at EUR 2,999 per cohort up to 10, CRM Analyst at EUR 2,499 per person) anchored to its proprietary Data x Algo x Action methodology and a 50-recipe "Avaus Cookbook: AI in Marketing & Sales" published in November 2019. Go-to-market is sales-led and relationship-driven across enterprise and mid-market B2B, supported by content marketing, breakfast seminars, expert talks, webinars, and strategic partnerships with Adobe, Salesforce, Google Cloud, AWS, Microsoft Azure, Snowflake, SAS, and AI Finland. The company has worked with 50+ customer organisations and disclosed net sales of approximately EUR 13 million against a 150-employee headcount in 2016.

Name

Avaus

Legal name

Avaus Marketing Innovations Oy

Website

https://avaus.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Avaus is a Helsinki-based marketing-transformation consultancy serving Nordic and DACH enterprises with strategy, data-science, and martech engineering services, anchored by Avaus Factory, a cloud-native platform of nine pre-built AI/data components.

Ownership category

akta.pro rank

Product category

Marketing and sales data transformation consulting

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industries

Enterprise Architecture & IT Operating Model (BPAHAEAB), iPaaS / Cloud Data Integration (HDAEACAD), iPaaS (Cloud Integration Platforms) (HDAEAIAB)

Keywords

• Data-driven marketing consulting
• Marketing transformation services
• Martech implementation services
• Data activation consulting
• AI marketing consulting

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Consulting and Advisory Services: Avaus generates revenue primarily through consulting engagements where they embed strategy consultants, data scientists, and marketing automation specialists within client teams to deliver digital transformation programmes in marketing and sales. Engagements range from short-term strategy projects to multi-year transformation partnerships.
2. Avaus Factory (Asset-Based Consultancy): Avaus Factory is a structured, asset-based consultancy service that activates client data across marketing and sales systematically. Revenue is generated through subscription-based access to Factory methodologies, components, and technical implementations, including 9 pre-built technical components deployed on cloud infrastructure.
3. Algo Leap Training Programmes: Fee-based training programmes in three tiers: Executive (€1,799/day), Practitioner (€2,999 per cohort of up to 10), and CRM Analyst (€2,499 for 2 days with 15% volume discount for 3+ participants from one organisation).
4. Technical Component Deployment: Technical components (Consent Manager, Feature Store, ID Resolution Engine, ML Framework, etc.) are deployed as managed services on client cloud infrastructure. Components are typically operational within 3-4 weeks and supported through ongoing subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels11 records

Core offering

Avaus is a data-driven marketing and sales transformation consultancy that embeds strategy consultants, data scientists, and martech engineers within client teams. Its core product, Avaus Factory, is a composable, cloud-native platform made up of nine pre-built technical components (Consent Manager, Feature Store, ID Resolution Engine, ML Framework, Realtime Prediction Engine, Reporting, Profile Manager, Interaction History Log, and customizable ChatGPT) deployable on AWS, GCP, or Azure within 3–4 weeks each. The firm also sells Algo Leap training programmes and serves as implementation partner for Adobe Marketo, Salesforce, and Google Cloud platforms.

Product overview

Avaus is a marketing transformation consultancy offering strategic consulting services and a proprietary product portfolio centered on Avaus Factory — an asset-based consultancy service that systematically expands data and automation use across marketing, sales, and service channels. The core platform is built on Google Cloud and comprises nine pre-built technical components (Consent Manager, Feature Store, ID Resolution Engine, Interaction History Log, ML Framework, Profile Manager, Reporting Component, Realtime Prediction Engine, and [YourCompany] ChatGPT), each rapidly deployable (typically 3-4 weeks) and designed to complement existing infrastructure. The offering is anchored by the Data x Algo x Action methodology and supported by the Algo Leap change management framework and 50-recipe Avaus Cookbook educational resource.

Differentiator

Problem solved

Functional benefit

Brands

• Avaus Factory: An asset-based consultancy service that activates customer data across marketing and sales in a systematic way, built on Google Cloud Platform.
• Algo Leap
• Avaus Cookbook: AI in Marketing & Sales

Products and services

• Avaus Factory Asset-based consultancy service and proprietary methodology for systematically expanding the use of data, AI, and automation across marketing, sales, and service channels. Built as a composable cloud-native platform on AWS, GCP, and Azure with nine pre-built technical components deployable within 3-4 weeks each. Delivered through a structured Align-Design-Build-Scale-Optimize 24+ month journey for enterprise and mid-market customers.
• Consulting and Advisory Services Core professional services offering where Avaus embeds strategy consultants, data scientists, and martech specialists within client teams to deliver digital transformation programmes in marketing and sales. Engagements span short-term strategy projects through multi-year transformation partnerships across B2B and B2C enterprises.
• Algo Leap Framework and Training Programmes Structured organisational change framework and accompanying fee-based training programmes teaching data literacy and AI application in marketing and sales. Offered in three tiers: Executive (€1,799 per full-day digital roundtable), Practitioner (€2,999 per cohort of up to 10 in 4x2-hour online sessions), and CRM Analyst (€2,499 per person for a 2-day workshop, with 15% volume discount for 3+ participants).

Quantifiable outcome

• PostNord achieved significant efficiency gains and increased insights for marketing and sales through integrated predictive analytics.
• +9 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature11 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Adobe (Marketo)coreTechnology or IntegrationAvaus implements Adobe Marketo marketing automation platforms for enterprise clients (e.g., Atlas Copco's global roll-out across 24 markets). As a technology partner, Avaus provides strategy, implementation, and integration services for Marketo deployments.
• SalesforcecoreTechnology or IntegrationAvaus implements Salesforce solutions including Sales Cloud and Service Cloud for enterprise clients. McDonald's Sweden uses Salesforce Marketing Cloud and Service Cloud as part of its customer engagement platform powered by first-party data.
• Google Cloud PlatformcoreTechnology or IntegrationAvaus Factory is developed on Google Cloud Platform. The Feature Store component uses BigQuery for offline batch processing, and Avaus leverages GCP's infrastructure for ML workloads and real-time prediction services.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS is one of the cloud platforms supported by Avaus Factory's composable data architecture. Wärtsilä's attribution model was built on AWS infrastructure.
• Microsoft AzurecoreTechnology or IntegrationMicrosoft Azure is one of the three cloud platforms (alongside GCP and AWS) supported by Avaus Factory's composable architecture.
• ActionbasecoreStrategic or Co-development PartnerAvaus acquired Actionbase in 2019 to strengthen its position as the Nordic leader in data-driven marketing. Actionbase specialised in data management, analytics, and customer relationship strategies, with offices in Stockholm and Gothenburg. The acquisition brought 40 additional employees in Sweden, growing the total headcount to 150.
• KuubiminorGTM or Marketing PartnerAvaus partners with Kuubi, a Finnish digital creative agency, for joint webinars and content creation. The partnership provides a comprehensive perspective combining data/automation/AI with creative strategy.
• SnowflakecoreTechnology or IntegrationSnowflake is featured as a collaborator on Avaus breakfast events and is used as a data warehouse component within Avaus Factory's composable architecture (Feature Store offline store).
• AI FinlandcoreStrategic or Co-development PartnerAvaus partners with AI Finland on the AI1000 programme, which has trained the top management of over 1,000 Finnish companies in AI adoption. Avaus CEO Emma Storbacka co-presented with AI Finland at events. Together they help organisations move from AI experimentation to organisational impact.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Solita: Solita is a Nordic technology consultancy with ~1,500+ employees specialising in data, AI, cloud, and digital transformation for enterprise clients. Closely comparable to Avaus in services, target customers (large Nordic enterprises), and proprietary data/AI delivery assets across the Nordics and broader Europe.
• Knowit: Knowit is a publicly listed Nordic tech consultancy delivering digital, data/AI, and MarTech solutions to enterprise and public-sector clients across the Nordics. Overlaps with Avaus in B2B enterprise transformation services, Nordic geographic focus, and a combination of strategy consulting with technical implementation.
• Merkle: Merkle (a dentsu company) is a global data-driven marketing consultancy with deep capabilities in customer data platforms, identity resolution, analytics, and personalised marketing. Directly comparable to Avaus in service mix (CDP, martech, data-driven transformation) and in delivering measurable marketing outcomes for enterprise brands.
• Implement Consulting Group: Implement is a Nordic-headquartered management and tech consultancy with strong digital transformation and data/AI practices serving large enterprises. Comparable to Avaus in B2B enterprise transformation focus, Nordic/DACH presence, and blend of strategic advisory with technical delivery.

Broad incumbents

• Publicis Sapient: Publicis Sapient is the digital transformation arm of Publicis Groupe, offering strategy, consulting, and technology services including MarTech, data, and AI implementation for global enterprises. Overlaps with Avaus in data-driven transformation, martech enablement, and B2B enterprise client base, but at substantially larger scale and geographic reach.
• Accenture Song: Accenture Song is the marketing and experience transformation business of Accenture, combining creative, MarTech, data/AI, and commerce capabilities for global enterprise clients. Comparable to Avaus' end-to-end marketing/data transformation offering, but operating globally with vastly larger delivery capacity and partner ecosystem leverage.
• Deloitte Digital: Deloitte Digital is the digital transformation arm of Deloitte, offering MarTech, data/analytics, and customer experience services to large enterprises across industries. Overlaps with Avaus in CDP, martech implementation, and AI-led marketing transformation, with materially broader geographic and partner coverage.
• IBM Consulting (IBM iX): IBM's consulting business delivers data, AI, and hybrid cloud transformation for enterprise clients across industries, with deep integrations into its own software and cloud platforms. Comparable to Avaus in AI/data engineering and enterprise transformation engagements, though at significantly larger scale and global reach.

Regional players

• Netlight: Netlight is a Nordic management and IT consultancy focused on digital transformation, technology strategy, and change management for enterprise clients. Comparable to Avaus in Nordic roots, senior-consultant-led delivery model, and B2B enterprise customer base, though with broader technology rather than a marketing-specific focus.

Emerging players

• Funnel.io: Funnel is a Nordic-origin SaaS platform for marketing data integration, ETL, and reporting across hundreds of marketing sources, serving mid-market and enterprise customers globally. Adjacent to Avaus' Reporting and Feature Store components and its CDP/martech implementation work, representing a productised alternative for the data integration layer of marketing stacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/avaus
• Instagraminstagram.com/weareavaus
• Xx.com/avaus
• Facebookfacebook.com/avaus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avaus