Specialty Brokerage Services

Name

Specialty Brokerage Services

Legal name

Specialty Brokerage Services LLC

Website

https://specialtybrokerage.com

Company type

Private

Founded year

2022

Operating status

Acquired

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wholesale Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

akta.pro secondary industries

Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Wholesale insurance brokerage
• Specialty insurance products
• Commercial lines coverage
• Personal lines insurance
• Admitted non-admitted markets

Headquarters

HQ city

Lewis Center

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Brokerage Commissions: Earns commissions from insurance carriers for placing business through their wholesale brokerage. Operates on commission basis from both admitted and non-admitted market carriers.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Specialty Brokerage Services operates as a wholesale insurance brokerage offering both commercial and personal lines products in admitted and non-admitted markets across all 50 states. The company provides independent insurance agents with market access to specialty carriers for hard-to-place risks, supported by quick quote portals, a phone quote service, and digital onboarding. Revenue is generated through commissions earned from carriers on placed business.

Product overview

Specialty Brokerage Services operates as a wholesale brokerage offering both commercial and personal lines products (admitted and non-admitted) across all 50 states. The product portfolio consists of Commercial Lines Products (including Builder's Risk, D&O, General Liability, Liquor Liability, Private Flood, Professional Liability, Property, Pollution, Product Liability, Restaurants, Special Events, Umbrella, and more) and Personal Lines Products (including Collector Car, Dwelling Fire, Monoline Jewelry, Monoline Umbrella, Secondary/Coastal Homes, Vacant Homes, Valuable Articles, and more). These products are supported by the Quick Quote Portal for instant web access to carrier products, the Jewelers Mutual Partner Gateway for monoline jewelry quotes, a Phone Quote Service (855-769-7806), and a Brokerage Agreement Platform for agent onboarding. The company operates on an open brokerage basis without volume commitments.

Differentiator

Problem solved

Functional benefit

Products and services

• Quick Quote Portal (USLI)

Quantifiable outcome

• Same-day or next-day quote turnaround reported by agents
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Jewelers MutualcoreTechnology or IntegrationSpecialty Brokerage Services offers Jewelers Mutual monoline jewelry coverage through their dedicated SBS Gateway portal. Agents can complete jewelry quotes through Jewelers Mutual's platform, accessing standalone jewelry policies that protect claims experience on property policies and offer broader coverage than traditional homeowners policies. Coverage available in all 50 states with no minimum or maximum value per item.
• USLIcoreChannel Partner/ Reseller/ DistributorUSLI is a key carrier partner providing personal and commercial lines products accessed through SBS Quick Quote portals. Agents use the USLI portal for access to USLI appetite and web quotes for both personal and commercial lines coverage.
• Westfield Specialty BrokerageminorOthersLeadership team (Tricia Johnston and Brian Bowerman) previously led Westfield Specialty Brokerage operations. Company was originally part of a super-regional P&C carrier before becoming independent in 2022. Historical relationship rather than active partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Amwins: Large specialty insurance distributor offering wholesale brokerage, underwriting, and program administration across commercial and personal lines. Comparable to SBS as a specialty wholesale distributor with admitted and non-admitted market access, though materially larger and broader.
• Westfield Specialty Insurance: Specialty P&C insurance operations of Westfield, where SBS's founders previously led the brokerage division for 20+ years. Directly relevant peer due to shared leadership DNA and overlapping specialty wholesale product lines.
• Integrated Specialty Coverages (ISC): Multi-line program administrator that acquired SBS in January 2026 to expand wholesale capabilities. ISC is now SBS's parent and a peer in the broader MGA/wholesale ecosystem; comparable through its wholesale distribution and specialty commercial/personal lines focus.

Direct peers

• Brown & Riding: National wholesale insurance brokerage providing specialty and excess/surplus lines solutions to retail agents. Comparable to SBS in serving independent agents with niche commercial and personal lines placements.
• USG Insurance Services: U.S. wholesale insurance brokerage distributing commercial and personal lines through independent agents, with strong carrier relationships and specialty product access. Comparable to SBS in open wholesale distribution model and admitted/non-admitted coverage.
• Burns & Wilcox: National wholesale insurance broker specializing in hard-to-place commercial and personal lines, serving independent agents with admitted and non-admitted placements. Closely aligned with SBS in product breadth and open-agent distribution model.
• Worldwide Facilities: National wholesale insurance broker offering specialty commercial and personal lines through retail agents, with notable strength in personal lines niches such as high-value homeowners and collector vehicles. Closely comparable to SBS in specialty personal lines offerings.
• RPS (Risk Placement Services): One of the largest wholesale insurance brokerages in the U.S., placing specialty and excess/surplus lines business through independent agents nationwide. Directly comparable to SBS in the wholesale brokerage model serving retail agents with admitted and non-admitted placements.
• CRC Insurance Group: Major U.S. wholesale broker distributing specialty commercial and personal lines to independent agents across all 50 states. Directly comparable to SBS as a wholesale brokerage offering both admitted and non-admitted products via an open agent model.

Emerging players

• K&K Insurance Group: Specialty insurance program administrator and wholesaler focused on niche commercial and personal risks such as sports, entertainment, and collector vehicles. Comparable to SBS in serving specialty, hard-to-place risks via a wholesale/retail-agent channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/specialty-brokerage-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Specialty Brokerage Services