What USG Insurance Services does

USG Insurance Services, Inc. is a privately-held national wholesale insurance broker and managing general agent (MGA) founded in 2001 and headquartered in Tampa, Florida. The company distributes exclusively through licensed retail insurance agents and brokers and does not solicit insurance directly from the public, functioning as an intermediary that places complex and hard-to-place commercial risks with multiple A-rated admitted and non-admitted (E&S) carrier partners across all 50 states. Its operations span 20+ U.S. offices with 220+ team members, writing over $370 million in annual premium through relationships with more than 300 brokerage markets.

The company's product portfolio is organized into three lines: Commercial Lines (Property, Liability, Hospitality, Contractors), USG Specialty (Admitted Package, Environmental, Garage, Oil & Gas, Transportation, Workers' Compensation, Personal Lines, and Surety Bonds — the legacy AAU brand was consolidated into USG Specialty in February 2026), and National Programs (Auto Haulers, Boat Haulers, Commercial Storage Tanks, Educational Institutions, Religious Institutions, On Hook, General Freight, Excess Cargo, Inland Marine, and the newly launched Coastal Edge E&S program for coastal-exposed risks). Underlying these products is the proprietary INS LINK portal, an internally developed 24/7 platform that provides retail agents with online quoting, real-time pipeline transparency, direct submission to underwriting teams, customizable homepages, and invoice management.

USG generates revenue through wholesale brokerage commissions and MGA delegated authority arrangements with carrier partners. Pricing is not publicly disclosed and is subject to individual underwriting approval, carrier requirements, and regulatory jurisdiction. The company is founder/management-owned with no disclosed private equity or institutional investor backing, and funds growth organically. Go-to-market relies on retail agent relationships, industry events, and trade partnerships (including a sustaining partnership with Gamma Iota Sigma), with technology positioned as a workflow and service differentiator rather than an AI-driven capability.

Name

USG Insurance Services

Legal name

USG Insurance Services, Inc.

Website

https://usgins.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

USG Insurance Services is a privately-held national wholesale insurance broker and MGA that places hard-to-place commercial risks with A-rated carriers for licensed retail agents across all 50 U.S. states, writing over $370 million in premium through 20+ offices and 300+ brokerage markets.

Ownership category

akta.pro rank

Product category

Wholesale Insurance Brokerage & MGA

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance Program Administration & MGA/MGU Services (FSAEADAK)

akta.pro secondary industries

Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD), Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

Keywords

• Wholesale insurance brokerage
• Managing general agent
• Commercial insurance placement
• Excess and surplus lines
• Specialty insurance programs

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Wholesale Brokerage Commissions: USG operates as a national wholesale broker and MGA, generating revenue through commissions from placing insurance business with carrier partners. The company represents multiple A-rated admitted and non-admitted carriers and writes business in all states.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

USG Insurance Services is a national wholesale insurance broker and managing general agent (MGA) that places hard-to-place and standard commercial insurance with multiple A-rated admitted and non-admitted carriers on behalf of licensed retail insurance agents and brokers. The firm distributes its coverage solutions exclusively through retail agents, leveraging the proprietary INS LINK portal to deliver 24/7 quoting, pipeline transparency, and direct underwriting submission across more than 300 brokerage markets.

Product overview

USG Insurance Services is a national wholesale broker and managing general agent (MGA) operating as a platform of specialized insurance solutions. The company offers three primary product categories: Commercial Lines (Property, Liability, Hospitality, Contractors, and more), USG Specialty (covering Admitted Package, Environmental, Garage, Oil & Gas, Transportation, Workers' Compensation, Personal Lines, and Surety Bonds), and National Programs (including Auto Haulers, Boat Haulers, Commercial Storage Tanks, Educational Institutions, On Hook, Religious Institutions, and others). The INS LINK Portal serves as the core technology platform providing 24/7 online quoting and account management. Recent additions include the Coastal Edge program for coastal-exposed risks launched in May 2026.

Differentiator

Problem solved

Functional benefit

Brands

• USG Specialty: A unified brand for the company's specialty divisions, bringing together focused expertise and tailored solutions for complex risks including Admitted Package, Environmental, Garage, Oil & Gas, Transportation, Workers' Compensation, Personal Lines, and Surety Bonds.

Products and services

• Commercial Lines
• USG Specialty
• National Programs
• INS LINK Portal
• Admitted Package
• Environmental
• Garage
• Oil & Gas
• Transportation
• Workers' Compensation
• Personal Lines
• Surety Bonds
• Auto Haulers Program
• Boat Haulers Program
• Commercial Storage Tanks Program
• Educational Institutions Program
• Religious Institutions Program
• On Hook Program
• General Freight Program
• Excess Cargo & Trip Charges Program
• Coastal Edge
• Inland Marine
• Hospitality
• Habitational
• Excess & Umbrella
• Emerging Risks

Quantifiable outcome

• Significant reduction in submission review times through internally developed technology

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• A-Rated Insurance Carriers (Admitted and Non-Admitted)coreOthersUSG represents a variety of A-rated insurance carriers, both admitted and non-admitted (E&S markets). These carrier partnerships enable USG to offer comprehensive coverage options across multiple lines of business and provide retail agents with access to both standard and specialty markets.
• Gamma Iota SigmaminorOthersUSG is a sustaining partner of Gamma Iota Sigma, supporting the organization's mission to advance education and career development of students pursuing careers in insurance and risk management. Through this partnership, USG provides resources, mentorship, and networking opportunities to help prepare future industry professionals.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Marsh: Global insurance and risk advisory firm with a wholesale brokerage and binding authority practice. Functions as a broad incumbent whose specialty placement and MGA capabilities overlap with USG's wholesale offering.
• Arthur J. Gallagher: Global insurance broker with a sizable wholesale, binding and MGA platform serving retail producers. A broader incumbent whose wholesale division competes with USG for specialty placements and agent relationships.

Direct peers

• Amwins: Largest U.S. wholesale broker and MGA with national reach across specialty and standard commercial lines. Directly comparable as a multi-carrier, multi-division wholesale distribution platform targeting the same retail agent channel.
• RPS (Risk Placement Services): National wholesale broker and MGA providing specialty and standard commercial placement through retail agents. Overlaps with USG's specialty division mix and carrier-wholesaler operating model.
• CRC Group: National wholesale insurance broker organized by specialty division, working through retail agents with both admitted and non-admitted carrier access. Closely comparable in business model, division structure and agent-channel GTM.
• Worldwide Facilities: National wholesale insurance broker and MGA serving retail agents with specialty commercial and personal lines. Comparable in MGA-plus-wholesale structure and admitted/E&S dual access.
• Brown & Riding: National wholesale insurance brokerage focused on specialty and surplus lines placement for retail agents. Comparable in specialty emphasis, carrier relationships and agent-only distribution.
• Burns & Wilcox: Wholesale broker and MGA with specialty divisions including transportation, garage, environmental and habitational. Highly comparable to USG's USG Specialty product set and MGA-plus-brokerage structure.
• XS Brokers: Wholesale insurance brokerage focused on excess and surplus lines placement for retail agents. Comparable as a specialty-focused wholesaler, though smaller in national footprint than USG.

Regional players

• J.M. Wilson: Mid-Atlantic-focused wholesale insurance broker and MGA managing general agency with admitted and non-admitted carrier access. Comparable wholesale/MGA model with a narrower geographic footprint than USG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/usg-insurance-services-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USG Insurance Services