Hollard Ghana

What Hollard Ghana does

Hollard Ghana is a private insurance group operating in Ghana, structured as Hollard Ghana Holdings with two wholly-owned subsidiaries: Hollard Insurance Ghana (general insurance, originally Metropolitan Insurance Company / MET founded 1990 and rebranded in 2015) and Hollard Life Assurance Ghana (life insurance, established 2018). The group operates one of the broadest multi-channel distribution footprints in the Ghanaian insurance market, spanning 11 branches across 8 cities, a 66-agent Hollard2U field network, 47+ brokers, bancassurance partnerships with Stanbic Bank Ghana and Absa Bank Ghana, embedded retail distribution at Shell Welcome Shops (Insure Pack) and Melcom department stores (Shop & Insure), e-commerce via Jumia Ghana, and Ghana's first WhatsApp-based virtual insurer, Araba Hollard (Hollard ChatInsure).

The product portfolio covers personal lines (comprehensive and executive motor, Insure Pack, home, fire, burglary, travel, roadside assistance), commercial and corporate lines (motor fleet, assets all risk, money, business interruption, goods in transit, fidelity guarantee, bonds, public/product/professional indemnity, directors & officers, marine and cargo, engineering, workers' compensation, group personal accident), customized MSME coverage via Asomdwee (disability, critical illness, fire, burglary, liability, launched 2021) and life products (Adepa funeral plans, group cover, MeBanbo Life, Adepa savings plans). Underlying technology is anchored on a WhatsApp Business API chatbot (Araba Hollard) with NLP capabilities for quoting and policy transactions, Europ Assistance integration for international travel, and standard web/branch underwriting infrastructure.

The revenue model is built on recurring insurance premiums across personal, commercial and life lines, distributed via salaried staff, licensed agents, brokers, bank partners and embedded retail partners. Pricing is quote-based and not publicly disclosed; bancassurance products include auto-embedded travel and accident cover on premium banking tiers. The customer base spans individual consumers, families, MSMEs and corporate clients using a hybrid segmentation approach across personas and size tiers. Notable recognitions include Top 5 Ghanaian insurer status, Top Employer Ghana and Top Employer Africa (consecutive 2018-2020), the 2025 Tokio Marine Group Global Impact Award for Asomdwee MSME Insurance, multiple Ghana Insurance Awards including two consecutive Customer Care Awards, and Insurance Brokers Association of Ghana "Most Broker-Friendly Insurer" recognition in 2026. Hollard Ghana is ultimately controlled by Hollard International of South Africa.

Name

Hollard Ghana

Legal name

Hollard Insurance Ghana LTD

Website

https://hollard.com.gh

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Hollard Ghana is a private insurance group offering general and life insurance products to individuals, MSMEs, and corporates across Ghana. It distributes through 11 branches, brokers, agents, bancassurance with Stanbic and Absa, retail partners (Shell, Melcom), and a WhatsApp-based virtual insurer.

Ownership category

akta.pro rank

Product category

Insurance

NAICS

Insurance Carriers and Related Activities (524), Direct Life Insurance Carriers (524113), Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Insurance Carriers, Nec (6399), Life Insurance (6311), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Group Term Life Insurance (FSAIAAAJ)

akta.pro secondary industries

Basic Group Term Life (Employer-Paid) (FSAIADAA), Premises/Operations Liability Umbrella / Excess (FSAJANAL)

Keywords

• General insurance
• Life insurance
• Motor insurance
• Commercial insurance
• Funeral insurance

Headquarters

HQ city

Accra

HQ country

Ghana

HQ region

Africa

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. General Insurance Premiums: Motor, home, travel, personal accident, and business/commercial insurance policies generating recurring premiums
2. Life Insurance Premiums: Funeral insurance, group cover, life cover, critical illness, disability cover, and savings/investment products generating recurring premiums
3. Bancassurance Revenue: Insurance products distributed through banking partners (Stanbic, Absa) generating premium revenue

Pricing tiers

Go-to-market motion5 records

Distribution channels9 records

Marketing channels8 records

Core offering

Hollard Ghana is a private insurance group operating in Ghana through two subsidiaries: Hollard Insurance Ghana (general insurance) and Hollard Life Assurance Ghana (life insurance). It underwrites and distributes a comprehensive portfolio of personal insurance products (motor, home, fire and burglary, personal accident, travel), commercial/business insurance (commercial assets, liability, employee benefits, specialist lines such as marine and engineering), and life products (funeral, group cover, savings and investments). Distribution is delivered through branches, brokers, agents, bancassurance partnerships, retail embedded points of sale, and a proprietary WhatsApp chatbot (Araba Hollard / ChatInsure).

Product overview

Hollard Ghana is an insurance group comprising Hollard Insurance (general insurance) and Hollard Life Assurance (life insurance), offering a comprehensive portfolio of products through multiple distribution channels including branches, brokers, digital platforms, and bancassurance partnerships. The general insurance portfolio includes motor insurance products (Comprehensive, Executive, Insure Pack, Roadside Assistance), home insurance (Fire and Burglary), and extensive business insurance covering commercial assets (Burglary, Fire, Combined Fire and Burglary, Business Interruption, Money, Fidelity Guarantee, Goods in Transit, Bonds, Comprehensive Office), commercial liability (Public Liability, Product Liability, Professional Indemnity, Directors and Officers, Stevedore and Shore Handling), employee benefits (Group Personal Accident, Workers Compensation), and specialist insurance (Marine and Cargo, Engineering, Hole in One, Business Travel). Customized products include Asomdwee MSME Insurance for small businesses and Melcom Shop and Insure. The life insurance portfolio includes funeral insurance (Adepa Family, Adepa Wo Fie), group cover (Credit Life Protection, Employee Plan, Optional Benefits), MeBanbo Life Insurance, and savings plans (Adepa Goal Save, Adepa Savings with add-on benefits). Through bancassurance partnerships with Stanbic and Absa, Hollard offers embedded travel insurance, group personal accident, hospital cash benefits, and motor insurance products. The group also offers AI-powered digital service through Araba Hollard WhatsApp chatbot.

Differentiator

Problem solved

Functional benefit

Brands

• Hollard ChatInsure: Ghana's first virtual insurer chatbot (Araba Hollard) available via WhatsApp for purchasing Home, Home Contents, and Motor Insurance 24/7.
• Asomdwee MSME Insurance
• Hollard2U
• Adepa
• MeBanbo Life Insurance
• Insure Pack
• Purple Avenue

Products and services

• Comprehensive Car Insurance
• Executive Car Insurance
• Insure Pack Car Insurance
• Fire Insurance (Personal)
• Fire and Burglary Insurance (Personal)
• Burglary Insurance (Personal)
• Motor Fleet Insurance
• Assets All Risk Insurance
• Money Insurance
• Burglary Insurance (Business)
• Fire Insurance (Business)
• Combined Fire and Burglary Insurance (Business)
• Business Interruption Insurance
• Goods In Transit Insurance
• Fidelity Guarantee Insurance
• Bonds Insurance
• Comprehensive Office Insurance
• Public Liability Insurance
• Product Liability Insurance
• Professional Indemnity Insurance
• Directors and Officers Indemnity Insurance
• Stevedore and Shore Handling Insurance
• Workers Compensation Insurance
• Group Personal Accident Insurance
• Marine and Cargo Insurance
• Engineering Insurance
• Hole In One Insurance
• Business Travel Insurance Plus
• Asomdwee MSME Insurance
• Melcom Shop and Insure
• Adepa Family Funeral Plan
• Adepa Wo Fie Funeral Plan
• Credit Life Protection Plan
• Employee Plan (Group Life)
• MeBanbo Life Insurance
• Adepa Goal Save Plan
• Adepa Savings Plan
• Stanbic Embedded Travel Insurance
• Stanbic Embedded Group Personal Accident Insurance
• Absa Hospital Cash Benefit
• Absa Up Sell Hospital Cash Benefit
• Absa Embedded Travel Insurance
• Absa Third Party Motor Insurance
• Absa Comprehensive Motor Insurance
• Hollard ChatInsure (Araba Hollard)

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Absa Bank GhanacoreChannel Partner/ Reseller/ DistributorBancassurance partnership distributing insurance products to Absa banking customers. Products include Hospital Cash Benefit, Up Sell Hospital Cash Benefit, Embedded Travel Insurance, Third Party Motor, Third Party Fire & Theft, and Comprehensive Motor Insurance. Partnership leverages Absa's 95+ years of banking presence in Ghana.
• Stanbic Bank GhanacoreChannel Partner/ Reseller/ DistributorBancassurance partnership providing Embedded Travel Insurance for Stanbic Gold and Private Banking customers, and Embedded Group Personal Accident Insurance for Executive Banking Account holders. Auto-embedded with opt-out option for convenience.
• MelcomcoreChannel Partner/ Reseller/ DistributorMelcom Shop & Insure partnership enabling insurance products to be sold at Melcom retail department stores nationwide. Customers can purchase insurance and access claims services at Melcom locations.
• Vivo ShellcoreChannel Partner/ Reseller/ DistributorInsure Pack car insurance product available at Shell Welcome Shops nationwide. Innovative on-the-go product allows immediate car insurance purchase via smartphone at fuel stations.
• Jumia GhanaminorChannel Partner/ Reseller/ DistributorE-commerce partnership enabling digital insurance purchases through Jumia online marketplace platform.
• Dalex FinanceminorChannel Partner/ Reseller/ DistributorPartnership with Dalex Finance for distribution of insurance products to their customer base.
• Ghana Enterprise AgencyminorStrategic or Co-development PartnerPartnership supporting Ghana's micro and small enterprises through enterprise development support.
• Lotus Wellness CentreminorChannel Partner/ Reseller/ DistributorWellness partnership providing health-related insurance products and services.
• Europ AssistancecoreTechnology or IntegrationInternational assistance partner for Business Travel Insurance Plus providing global medical assistance network access for travelers outside Ghana.
• University of Cape CoastcoreStrategic or Co-development PartnerHollard x Academia partnership including Streetwise Finance program, entrepreneurial business challenges, mentorship, internship opportunities, and Mentorship Space at Design and Thinking Innovation Hub. Partnership awards GHC40,000 to student entrepreneurs.
• University of Ghana Business SchoolcoreStrategic or Co-development PartnerHollard x Academia partnership with annual Streetwise Finance entrepreneurial business challenge and corporate mentorship sessions for students.
• University of Energy and Natural Resources (UENR)coreStrategic or Co-development PartnerHollard x Academia partnership providing paid tuition grants, valedictorian prizes, and mentorship programs for students at UENR in Sunyani.
• UniMAC-IJ (University of Media, Arts and Communication - Institute of Journalism)coreStrategic or Co-development PartnerHollard x Academia partnership with paid tuition grants for students, Streetwise Finance mentorship programs, and valedictorian prizes including laptop, cash prize, and citation.
• First National Bank (FNB)minorStrategic or Co-development PartnerPartnership during COVID-19 pandemic to provide six months of life insurance cover for frontline workers at Noguchi Medical Institute.
• TelecelminorChannel Partner/ Reseller/ DistributorTelecommunications partner for distribution of insurance products.

Scale indicators11 records

Recent moves10 records

Expansion highlights7 records

Others

• Ghana Reinsurance Company (GhanaRe): National reinsurer of Ghana, providing treaty and facultative reinsurance capacity to direct insurers including P&C and life carriers. Indirectly comparable as an ecosystem participant that determines pricing and underwriting capacity for primary insurers like Hollard.
• Hollard South Africa: Parent Hollard Group's South African headquarters and largest operating entity offering life, P&C and asset management products. Not a competitor to Hollard Ghana, but directly comparable as the flagship operating company within the same group providing shared product, digital and actuarial capabilities.

Direct peers

• SIC Insurance Company Ghana: State-owned, the largest general insurer in Ghana offering motor, fire, marine, and life products through branches and brokers nationally. Directly comparable in product breadth, target segments (individuals, SMEs, corporate), and broker-led distribution.
• Enterprise Insurance Company Ghana: One of Ghana's longest-standing private general insurers providing motor, fire, marine, and personal accident products across an extensive branch and broker network. Closely comparable on multi-line product portfolio and broker-channel distribution.
• Star Assurance Ghana: Established Ghanaian composite insurer offering motor, property, marine, life and group cover products via broker and direct channels. Comparable across both life and non-life lines and corporate/SME customer base.
• GLICO Insurance (Ghana Life Insurance Company): Ghanaian life insurance specialist offering group life, individual life, and savings products through agent and broker channels. Directly comparable in life insurance and group cover products targeting similar Ghanaian families and corporate accounts.

Broad incumbents

• Old Mutual Ghana: Subsidiary of Old Mutual plc offering life, savings, and investment products in Ghana alongside general insurance. Comparable in life insurance products and bancassurance distribution, but offers a wider pan-African and savings-focused portfolio than Hollard's Ghana-only footprint.
• SANLAM Ghana: Ghanaian arm of the pan-African financial services group offering life insurance, investments, and retirement products. Comparable on life insurance offerings and group/employee benefits, but anchored in a much larger financial services group rather than standalone P&C.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HollardGhana
• YouTubeyoutube.com/@hollardghana5470
• Facebookfacebook.com/HollardGhana
• Instagraminstagram.com/hollardghana

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hollard Ghana