ZK Research
ZK Research is a privately held boutique technology research and consulting firm founded in 2012 by Zeus Kerravala, serving enterprise IT leaders and technology vendors with syndicated analyst content, video interviews, research reports, and advisory services.
- Company typePrivate
- Founded2012
- HeadquartersActon, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ZK Research does
ZK Research is a privately held, founder-led boutique technology research and consulting firm founded by Zeus Kerravala in 2012 as a division of Kerravala Consulting. The firm is headquartered in Acton, Massachusetts with a secondary office in San Mateo, California, and operates with a team of 1–10 professionals. Its business is built around the personal brand and analyst practice of its founder, delivering syndicated technology research, written analysis, video interviews (the ZKast series), in-depth research reports featuring executive interviews, and direct advisory engagements.
The firm's product portfolio centers on four interrelated offerings: the ZK Research Blog (enterprise technology analysis across AI, networking, cybersecurity, cloud, and unified communications), ZK Research Videos (the ZKast interview series and live event coverage at Cisco Live, AWS Summit, HPE Discover, RSAC, and other major venues), Research Reports (executive interview–driven studies such as those featuring PGA TOUR, BNP Paribas, and Zscaler leadership), and Technology Consulting Services (strategic advisory and product evaluation for enterprises). The underlying "technology stack" is human expertise rather than software IP; there is no proprietary product, no disclosed API, no SDK, and no application surfaces. Distribution is achieved through content syndication to major technology publications — SiliconANGLE, Forbes, Network World, No Jitter, ZDNet, Venture Beat, eWEEK, and Network Computing — and through active social media and video channels under the Zeus Kerravala brand.
The revenue model is professional services and content-monetization: direct enterprise consulting fees, vendor-side analyst engagements, and revenue-share or syndication income from publishing partners. Pricing is not publicly disclosed and is handled via direct inbound contact. Customer segmentation is horizontal, targeting enterprise IT leaders (CIOs, CTOs, IT directors) and technology vendors seeking market visibility and analyst engagement, with a secondary emphasis on business decision makers making technology investments. The firm is wholly owned and operated by its founder, with no external institutional investment, parent company, or subsidiary structure.
ZK Research firmographics
Firmographics- Name
- ZK Research
- Legal name
- ZK Research
- Website
- https://zkresearch.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ZK Research is a privately held boutique technology research and consulting firm founded in 2012 by Zeus Kerravala, serving enterprise IT leaders and technology vendors with syndicated analyst content, video interviews, research reports, and advisory services.
- Ownership category
- akta.pro rank
ZK Research industry classification
Industry- NAICS
- Marketing Research and Public Opinion Polling (54191), Other Scientific and Technical Consulting Services (54169), Marketing Consulting Services (541613)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
- akta.pro secondary industries
- Sector-Specific Industry Research (FSACAGAL), B2B / Industrial Market Research (MPAAALAA)
Keywords
Where ZK Research is headquartered
LocationHeadquarters
- HQ city
- Acton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ZK Research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Consulting Services: Technology consulting and advisory services delivered to enterprise IT and business leaders
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
ZK Research product offering
Product offeringCore offering
ZK Research is a boutique technology research and consulting firm that delivers enterprise technology analysis, research reports, video content (ZKast), and strategic advisory services. The firm provides market intelligence and thought leadership on enterprise technology topics including AI, networking, cybersecurity, cloud infrastructure, and unified communications, primarily through its founder and principal analyst Zeus Kerravala.
Product overview
ZK Research is a technology research and consulting firm offering a unified platform of research analysis, video content, and advisory services. The core offering consists of the ZK Research Blog for technology analysis, ZK Research Videos (ZKast series) for event coverage and interviews, Research Reports featuring executive insights, and Technology Consulting Services for strategic advisory. The portfolio is centered on Zeus Kerravala's thought leadership across enterprise technology including AI, networking, cybersecurity, and cloud infrastructure.
Differentiator
Problem solved
Functional benefit
Companies that use ZK Research
Customer profileSegments3 records
Ideal customer profiles3 records
ZK Research technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ZK Research partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- SiliconANGLEcorePrimary syndication partner for ZK Research content. Zeus Kerravala's analysis appears on SiliconANGLE's website and is attributed with SiliconANGLE branding.
- ForbesmajorContent syndication partner publishing ZK Research analysis for business and technology leadership audience.
- Network WorldmajorContent syndication partner for technology analysis reaching IT enterprise audience.
- No JittermajorContent syndication partner focused on enterprise communications and collaboration topics.
- ZDNetmajorContent syndication partner publishing ZK Research technology analysis.
- Venture BeatmajorContent syndication partner publishing AI and technology analysis.
- eWEEKmajorContent syndication partner for enterprise technology coverage.
- Network ComputingmajorContent syndication partner focused on enterprise networking and IT infrastructure.
Scale indicators2 records
Recent moves1 record
Expansion highlights4 records
ZK Research competitors and assessment
Company assessmentDirect peers
- 451 Research: Technology research arm of S&P Global Market Intelligence producing syndicated research, market intelligence, and advisory across enterprise IT, with strong overlap in networking, cloud, and security coverage.
- Enterprise Strategy Group (ESG): Research and analyst firm specializing in IT infrastructure, networking, security, and cloud—covers nearly the same vendor and buyer ecosystem as ZK Research and combines syndicated research with custom consulting engagements.
- Omdia: Technology research analyst firm spun out of IHS Markit covering digital infrastructure, connectivity, UC, and AI—competes in adjacent analyst subscription and advisory segments with ZK Research.
- Forrester Research: Large independent technology and market research firm selling syndicated research, advisory, and consulting to enterprise CIOs/CTOs in networking, security, cloud, and AI—the same buyers and topic set ZK Research serves, but at much greater scale.
- Nucleus Research: Boutique independent analyst firm producing ROI-focused research, case studies, and advisory on enterprise applications, infrastructure, and AI—directly comparable boutique analyst model serving technology buyers.
- Constellation Research: Independent, founder-led (R "Ray" Wang) research and advisory firm focused on enterprise technology transformation including AI, cloud, and CX—operates under a similar thought-leadership and event-driven model serving CIOs and business leaders.
- Moor Insights & Strategy: Boutique, founder-led tech analyst firm (Patrick Moorhead) producing syndicated commentary, advisory, and research across enterprise tech including AI, networking, and cloud—directly comparable in size, model, and GTM to ZK Research.
Broad incumbents
- IDC: Global market intelligence and advisory firm covering enterprise infrastructure, networking, security, and AI with syndicated research and custom consulting—overlapping directly with ZK Research's coverage areas and customer base.
- Gartner: Dominant incumbent in IT advisory and syndicated research with Magic Quadrant coverage of networking, UC, security, and cloud—the same domains ZK Research covers—serving enterprise technology decision-makers with subscription research and advisory.
Emerging players
- theCUBE Research (SiliconANGLE): Media-and-research operation covering enterprise technology through video interviews, syndicated commentary, and analyst events; theCUBE Research analysts (e.g., Bob Laliberte) co-appear on ZKast and produce similar network-focused research output for the same audience.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat1 record
Key risks6 records
Key highlights6 records
Customer concentration
ZK Research social profiles
Digital presenceZK Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZK Research leadership team
Management profileNumber of profiles
ZK Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZK Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZK Research
What does ZK Research do?
ZK Research is a boutique technology research and consulting firm that delivers enterprise technology analysis, research reports, video content (ZKast), and strategic advisory services. The firm provides market intelligence and thought leadership on enterprise technology topics including AI, networking, cybersecurity, cloud infrastructure, and unified communications, primarily through its founder and principal analyst Zeus Kerravala.
Is ZK Research a public or private company?
ZK Research is a private company. It is currently operating.
When was ZK Research founded?
ZK Research was founded in 2012. It employs 1 to 10 people.
Where is ZK Research based?
ZK Research is headquartered in Acton, United States, in the North America region.
How does ZK Research make money?
One revenue line is on record: consulting Services.
Who are ZK Research's main competitors?
Direct peers on record are 451 Research, Enterprise Strategy Group (ESG), Omdia, Forrester Research, Nucleus Research, Constellation Research and Moor Insights & Strategy. Broad incumbents are IDC and Gartner. theCUBE Research (SiliconANGLE) is listed as an emerging player.
Does ZK Research have an API?
No public API is recorded for ZK Research.
What industry is ZK Research in?
Its primary akta.pro industry code is BPAHALAE, Industry & Sector Research (Syndicated/Custom), with a secondary code of FSACAGAL, Sector-Specific Industry Research. Its NAICS code is 54191 and its SIC code is 8700.